Sumesh Dadwal

Glyndwr University, Business Management, Faculty Member

Followers

Following

Public Views

InterestsView All (16)

Uploads

Papers by Sumesh Dadwal

Mergers and acquisitions in Indian pharmaceutical industry

The Journal of Indian Management & Strategy 8M, 2007

A merger is the combination of two or more companies into a single corporation. The result of thi... more

Value of data as a currency and a marketing tool

Abstract Data currency is a monetary value assigned to data to identify its financial significanc... more Abstract Data currency is a monetary value assigned to data to identify its financial significance to an organisation, as it can be used as the unit of exchange in a transaction, either as the sole payment or in combination with money. The purpose of marketing is to segment the market, target the right customer, and provide specific solutions to customer needs at the right place and right price with effective promotion. Thus, data is the new oil. Further, many underdeveloped economies are able to grow their economies faster due to modern information technology and communications technologies (ICT). The Internet user often releases a lot of data voluntarily and a lot of data-exhaust involuntarily. Organisations can make use of both kinds of data for business planning and marketing segmentation, customer targeting, and promotions. The smaller and bigger organisations in the public and private sectors have been developing a range of business models such as Data as a Service (DaaS), Information as a Service (IaaS), and Answers as a Service (AaaS), Data as Sharing Economy-Based Models (DaaSE), and Data as a Currency (DaaC) to monetise their Big Data and cash the value of data as currency. National governments are increasingly playing an important role in regulating the process of data collection, management, privacy, protection, and utilisation. The issue is how to assign value to data? This chapter has proposed data valuation models such as data as goodwill, data as integrations of values, and data as legal tender. The stakeholders in general and customers in particular need to increase their data literacy in order to protect and use their data as a currency.

Investigating the Factors, Challenges, and Role of Stakeholders in Implementing Industry 5.0 and Its Impact on Supply Chain Operations

IGI Global eBooks, Jan 13, 2023

Service Sector and Antecedents of Marketing Strategies for Emerging Markets

IGI Global eBooks, Dec 6, 2017

Emerging Markets are of huge interest not only to MNCs, but also to many national governments of ... more Emerging Markets are of huge interest not only to MNCs, but also to many national governments of developed and developing countries. The size and prospectus of opportunities and challenges of entering and promoting any business in general, and particularly services, has led to this special interest in emerging markets. Executives are interested in to know about appropriate strategies for performing better in the emerging markets such as India. To explore into the ways of various right strategic moves that are required to promote services in emerging markets, it is significant to understand the antecedents behind the choice of fitting marketing and servicing strategies. This chapter explores various concepts like customer service quality, services, marketing and brand related factors and customer relationship management and discusses these in global context in general and in Indian context in particular. The literature develops a conceptual framework that links a range of consumer behavior related and marketing concepts with Customer Relationship Management and ultimately with appropriate marketing strategies suitable for the emerging markets. The findings from literature and secondary research indicated that the companies are becoming more CRM oriented and adapting their business models to local conditions to promote their products and services in the emerging markets.

Search Engine Marketing

Advances in marketing, customer relationship management, and e-services book series, 2016

The most common feature of Search Engine Marketing (SEM) is the pay-per-click concept that outlin... more The most common feature of Search Engine Marketing (SEM) is the pay-per-click concept that outlines the conceptual understanding of the human-computer interaction (HCI) in marketing. In this type of marketing, the three active actors act simultaneously: the service provider, the search engine as the platform and the individual user base. On the assumption that technology will dominate future marketing channels, this study will explore the conceptualisations of SEM, in relation to HCI in tourism marketing. This paper asserts that strategically, a congenial and accepted level of interaction is much required between the service provider and consumers. Also, this is outlined that the customization of a tourism industry led application and adoption of SEM is possible on ground of the Unified theory of Acceptance and Use of Technology (UTAUT) where, factors like age, gender, experience and voluntariness of use are attached with performance expectancy (Venkatesh et al., 2003).

Industry 5.0 and Environmental, Social, and Governance Initiatives in Supply Chain Sustainability

Advances in business strategy and competitive advantage book series, Mar 21, 2023

Developing Tourism Sector With Neoliberalism Orientated Strategies in Countries With Scarce Financial Resources

Advances in hospitality, tourism and the services industry (AHTSI) book series, 2019

This chapter explores the idea of tourism development and discusses ideologies and strategies for... more This chapter explores the idea of tourism development and discusses ideologies and strategies for developing and least developing countries. The chapters explore the ideology of neoliberalism for developing the tourism as a sector. The chapter argues that in the era of a dearth of resources, and decreasing trends and rationality for state intervention, it is pertinent and significant to develop the tourism sector by following the strategies based on principles and ideals of neoliberalism. The chapter also cautions about some limitations of using neoliberalism as a model of development.

Download

Service Sector and Antecedents of Marketing Strategies for Emerging Markets

Advances in marketing, customer relationship management, and e-services book series, 2017

Download

Search Engine Marketing

IGI Global eBooks, Dec 6, 2017

Download

Why Hospitals also Need Benchmarking Marketing Capabilities?

Paradigm, 2008

The reduction in protectionist barriers in India has made the Indian business environment more co... more The reduction in protectionist barriers in India has made the Indian business environment more competitive. In order to obtain competitive advantage health service providers (hospitals) should inculcate a market-based learning approach where they can identify and monitor value sources of competitive advantage, such as marketing capabilities, which can provide fact-based evidence to help managers recognize the need for capability improvements. Such a scenario demands an empirical study in India with regard to hospitals marketing. Keeping the factors in mind researchers conducted the study to know whether the hospitals in Chandigarh and surrounding areas formulate the strategies with respect to various marketing variables, viz., Product Development, Pricing, Customer Management, Marketing communication Staff, Marketing Information Management, Marketing Planning, Marketing Implementation, and Marketing Outcomes (Market-effectiveness and Current Profitability). In order to answer the question &#39;Do hospitals need benchmarking marketing strategies?’ the researchers have also tried to find out the impact of these marketing variables on Marketing Effectiveness and Current Profitability. From the analysis, the researchers have come to the conclusion that there is a preference for type of patients segments by the hospitals. The strategies followed by hospitals are strongly and positively related to the market-effectiveness and current profitability.

Promotional Strategies and New Service Opportunities in Emerging Economies

Advances in marketing, customer relationship management, and e-services book series, 2017

Continuous improvements in emerging economies have created more opportunities for industrializati... more Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in accounting and security regulations, but it increases the overall marketing efficiency. Promotional Strategies and New Service Opportunities in Emerging Economies is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academicians, practitioners, researchers, students, marketers, and government officials actively involved in the services industry.

Augmented Reality Adoption by Tourism Product and Service Consumers: Some Empirical Findings

Progress in IS, Sep 7, 2017

There are evidences that, tourist adopt Augmented Reality (AR) for purchasing tourism products an... more There are evidences that, tourist adopt Augmented Reality (AR) for purchasing tourism products and services. Few holiday operators make this technology available for their customers. Arguably, AR as innovative technology supports tourists in pre, during and post-holiday mode and offer them better experiences. As far as, AR turns into an important research area, very few known studies are conducted. Thus, on the empirical ground, this study aims to bring out factors of AR adoption by tourists. Findings classify two different factor sets: positive factors of AR adoption by tourists and negative factors of not adopting AR by tourists. Innovativeness and user-friendliness features appear as the dominant reasons and positive factors of AR adoption by tourists while availability issue and technological issue appear as the negative factors of not adopting AR by tourists. This research offers some theoretical and managerial implications and thus a unique contribution to the limited knowledge of responsible factor studies of AR adoption by tourists.

Managing Strategic Change and ERP Implementation under Distinctive Learning Styles: Quantitative case of Burberry PLC

International journal of academic research in business & social sciences, Mar 9, 2018

This paper examines the effective strategic change management and Enterprise Resource Planning im... more This paper examines the effective strategic change management and Enterprise Resource Planning implementation under distinctive learning styles namely; diverging, converging, assembling, and accommodating learning styles through case of Burberry brand at Bicester Village, Cheshire Oaks, and Chatham Place. Additionally, paper investigates the strategic changes and organizational factors in relation with the ability to adopt change and successful ERP implementation. Total 87 respondents were approached through snowball, purposive, and convenience sampling. Findings revealed that accommodating learning style is the most influential learning style that significant positively affects the ERP implementation process. Interestingly, all learning styles (diverging, converging, assimilating, and accommodating) have statistically significant correlation with organizational change process. Additionally, complexity is the most critical organizational component affecting employees' ability to accept changes.

Download

Social Media Marketing

Advances in marketing, customer relationship management, and e-services book series, 2015

This chapter provides an insight of contemporary developments in social media marketing with spec... more This chapter provides an insight of contemporary developments in social media marketing with special reference to the emergence of online technology and its influence upon various marketing operations. The information flow through the introduction of the concept of social Media involving the synthesis of sociology and technology and creating an environment on the internet where people share experiences with each other and develop networks followed by analysis of its three main components (Publishing Technology for Everyone, Information Diffusion, and Relationship Building) highlighting its various dimensions. Further, it leads to discussion about Social Media Marketing becoming a latest and popular trend as a digital platform for social interaction between virtual communities. Next section details main social media platforms, their rankings, features, corresponding strategic actions followed by advantages and challenges for organisations using Social Media for Marketing.

Technology and Sharing Economy-Based Business Models for Marketing to Connected Consumers

IGI Global eBooks, 2020

The new technological innovations are changing the ways businesses are being operated. The sharin... more The new technological innovations are changing the ways businesses are being operated. The sharing economy-based new business models (SEBMs) using technology have many benefits at national, organisational, community, and individual levels. The sharing economy provides a huge potential of creating millions of jobs by leveraging the business sector and providing a new way to producers and consumers to meet each other's needs. To maintain and enhance the use of technology-enabled sharing economy-based models (SEBMs), it is paramount to understand these SEBMs models and the behavior of the market, particularly on how to influence the market's attitude towards using SEBMs. This chapter analyses the new sharing economy-based and technologically-enabled business models and their antecedents.

Management of Health and Safety Risks at Large Events

IGI Global eBooks, 2020

This chapter details and guides managers and researchers to consider organisational culture, risk... more This chapter details and guides managers and researchers to consider organisational culture, risk management systems, procedures, principles, and processes to manage larger events successively and effectively without any potential tragedies, harms, and risks. It begins with the conceptual understanding of events and how the event organising involves managing health and safety risks. Health and safety management in such situations consists of organised efforts and procedures for identifying workplace hazards and reducing accidents and exposure to harmful situations and substances. The events are organised with different purposesm and each event has a unique blending of durations, seating, management, and people. This is further followed by risk management planning, which assists event organisers in devising and conducting events in the safest possible manner while mitigating losses. HSE England commissioned a study in 2012 and found a range of potential risks and remedies at major events. The main risk identified were design and construction, public health and safety risks, airborne and communicable diseases, non-infectious risk, respiratory diseases, road traffic accident, crowd control, strain on healthcare, workplace violence, fires, etc. Managing a safe event involves planning, assessing risks, precautions measure and corrective and perverting actions, contingency,

Download

Innovative Trends in Technology for Marketing of Events

IGI Global eBooks, 2020

Technology is playing a pivotal role in shaping the operations and marketing and events industry.... more Technology is playing a pivotal role in shaping the operations and marketing and events industry. The modern event manager has understood that the event success or failure may depend on the technology used or the lack of it. An event is a set of activities with specific purpose goals and needs of the attendees. An event can be defined as an organised occasion, it provides some lived experience and meaning. The technology has the potential to be used at each stage of the consumers&amp;#39; experience of events. The chapter has taken a resource-based view and analysed how technology can be a tool for operations and service innovation and ultimately a strategics for creating core competencies and core capabilities. This chapter explores how technology can be used in the management event, technology in the value delivery network of events, and marketing of events. Various new technologies like block-chain technology, augment relativity, RFID, social media, digital promotional tactics are discussed.

Role of Social Media in Tourism

IGI Global eBooks, 2018

Revolutionary development in field of communication and information technology have globally open... more Revolutionary development in field of communication and information technology have globally opened new avenue of marketing tourism and hospitality products. Major shift in web usage happened when Napster in 1999 released peer-to-peer share media and then with pioneer social networking websites named 'Six Degrees'. This kind of interactive social web was named as 'Web 2.0'. It would create openness, community and interaction. Web2. is also known as Social media base. Social media is incudes "all the different kinds of content that form social networks: posts on blogs or forums, photos, audio, videos, links, profiles on social networking web sites, status updates and more". It allows people to create; upload post and share content easily and share globally. Social media allows the creation and exchange of user-generated content and experiences online. Thus, social media is any kind of information we share with our social network, using social networking web sites and services.

Download

The Augmented Reality Marketing

Advances in hospitality, tourism and the services industry (AHTSI) book series, 2015

This chapter elaborates on augmented reality marketing (ARM) as a digital marketing campaign and ... more This chapter elaborates on augmented reality marketing (ARM) as a digital marketing campaign and a strategic trend in tourism and hospitality. The computer assisted augmenting of perception by means of additional interactive information levels in real time is known as augmented reality. Augmented reality marketing is a constructed worldview on a device with blend of reality and added or augmented themes interacting with five sense organs and experiences. The systems and approaches of marketing are integrating with technological applications in almost all sectors of economies and in all phases of a business's value delivery network. Trends in service sector marketing provide opportunities in generating technology led tourism marketing campaigns. Also, the adoption, relevance and significance of technology in tourism and hospitality value delivery network can hardly be ignored. Many factors are propelling the functionalities of diverse actors in tourism. This paper explores the use of technology at various phases of tourism and hospitality marketing, along with the role of technology in enhancing consumer experience and value addition. It further supports the view that technology is aiding in faster diffusion of tourism products, relates destinations or attractions and thus benefiting the entire society. The augmented reality in marketing can create effective and enjoyable interactive experience by engaging the customer through a rich and rewarding experience of virtually plus reality. Such a tool has real potential in marketing in tourism and hospitality sector. Thus, this study discusses the ARM as a promising trend in tourism and hospitality and how this will meet future needs of tourism and hospitality products or offerings.

Managing Strategic Change and ERP Implementation under Distinctive Learning Styles: Quantitative case of Burberry PLC

International Journal of Academic Research in Business and Social Sciences, 2018

Download

Mergers and acquisitions in Indian pharmaceutical industry

The Journal of Indian Management & Strategy 8M, 2007

A merger is the combination of two or more companies into a single corporation. The result of thi... more

Value of data as a currency and a marketing tool

Investigating the Factors, Challenges, and Role of Stakeholders in Implementing Industry 5.0 and Its Impact on Supply Chain Operations

IGI Global eBooks, Jan 13, 2023

Service Sector and Antecedents of Marketing Strategies for Emerging Markets

IGI Global eBooks, Dec 6, 2017

Search Engine Marketing

Advances in marketing, customer relationship management, and e-services book series, 2016

Industry 5.0 and Environmental, Social, and Governance Initiatives in Supply Chain Sustainability

Advances in business strategy and competitive advantage book series, Mar 21, 2023

Developing Tourism Sector With Neoliberalism Orientated Strategies in Countries With Scarce Financial Resources

Advances in hospitality, tourism and the services industry (AHTSI) book series, 2019

Download

Service Sector and Antecedents of Marketing Strategies for Emerging Markets

Advances in marketing, customer relationship management, and e-services book series, 2017

Download

Search Engine Marketing

IGI Global eBooks, Dec 6, 2017

Download

Why Hospitals also Need Benchmarking Marketing Capabilities?

Paradigm, 2008

Promotional Strategies and New Service Opportunities in Emerging Economies

Advances in marketing, customer relationship management, and e-services book series, 2017

Augmented Reality Adoption by Tourism Product and Service Consumers: Some Empirical Findings

Progress in IS, Sep 7, 2017

Managing Strategic Change and ERP Implementation under Distinctive Learning Styles: Quantitative case of Burberry PLC

International journal of academic research in business & social sciences, Mar 9, 2018

Download

Social Media Marketing

Advances in marketing, customer relationship management, and e-services book series, 2015

Technology and Sharing Economy-Based Business Models for Marketing to Connected Consumers

IGI Global eBooks, 2020

Management of Health and Safety Risks at Large Events

IGI Global eBooks, 2020

Download

Innovative Trends in Technology for Marketing of Events

IGI Global eBooks, 2020

Role of Social Media in Tourism

IGI Global eBooks, 2018

Download

The Augmented Reality Marketing

Advances in hospitality, tourism and the services industry (AHTSI) book series, 2015

Managing Strategic Change and ERP Implementation under Distinctive Learning Styles: Quantitative case of Burberry PLC

International Journal of Academic Research in Business and Social Sciences, 2018

Download

Sumesh Dadwal

Uploads

Papers by Sumesh Dadwal

Log In