Papers by Jorge Moll-de-Alba
European Journal of Tourism Research, Oct 1, 2016
Short break trips in urban destinations are clearly increasing, and this fact has implications fo... more Short break trips in urban destinations are clearly increasing, and this fact has implications for destinations linked to the different length of stay segments. Thus, this paper analyses the duration of the stay in relation to motivation, satisfaction, image, repetition and recommendation of leisure tourists in an urban destination. The main contribution of this article is to highlight the differences and similarities between the behaviours of short and long breakers for the constructs mentioned, not developed until now. The theoretical model is validated using a structural equation modelling methodology. The sample size is 10,953 tourists visiting the city of Barcelona, relevant for its increasing tourism appeal. Results confirm that differences and similarities are found for those tourist segments. By way of example it is worth mentioning that the repeat visits have a negative effect on tourists' recommendation, in particular in the case of long break as compared with short break tourists.
International Journal of Business and Globalisation, 2016
This article analyses tourist demand in relation to the city of Barcelona, with the aim of defini... more This article analyses tourist demand in relation to the city of Barcelona, with the aim of defining the effect of tourist expenditure on tourist behaviour in urban destinations. The relationships between motivation, satisfaction, length of stay and repeat visits are studied for leisure and business travellers. Tourist expenditure is used as a moderating effect, and is made up of three groups described under tourist expenditure: light, medium and heavy spenders. The theoretical model is based on the literature, and puts forward different hypotheses, which are tested using SEM with multi-group analysis. Data collection was carried out on the basis of surveys conducted by Barcelona Tourism Board, Turisme de Barcelona, among tourists during their stay in the destination. The sample used comprises 12,965 tourists who stayed overnight in Barcelona between 2009 and 2011. The results show the behavioural differences between the groups, as well as the degree of support for the hypotheses. Furthermore, these results are used for proposing management strategies for urban destinations.
International Journal of Business and Globalisation, 2016
This article analyses tourist demand in relation to the city of Barcelona, with the aim of defini... more This article analyses tourist demand in relation to the city of Barcelona, with the aim of defining the effect of tourist expenditure on tourist behaviour in urban destinations. The relationships between motivation, satisfaction, length of stay and repeat visits are studied for leisure and business travellers. Tourist expenditure is used as a moderating effect, and is made up of three groups described under tourist expenditure: light, medium and heavy spenders. The theoretical model is based on the literature, and puts forward different hypotheses, which are tested using SEM with multi-group analysis. Data collection was carried out on the basis of surveys conducted by Barcelona Tourism Board, Turisme de Barcelona, among tourists during their stay in the destination. The sample used comprises 12,965 tourists who stayed overnight in Barcelona between 2009 and 2011. The results show the behavioural differences between the groups, as well as the degree of support for the hypotheses. Furthermore, these results are used for proposing management strategies for urban destinations.
Eurasian Business Review, 2016
An understanding of expenditure patterns is vital to travel organizers and destination marketers.... more An understanding of expenditure patterns is vital to travel organizers and destination marketers. Using surveys conducted by the Barcelona Tourism Board (Turisme de Barcelona), this study profiled the trip by purpose: leisure or business, and investigated the relationships between travel expenditure, length of stay, repeat visits and satisfaction. Different trip-related and socio-demographic variables, such as trip purpose, number of nights spent and repeat visits were found to contribute to explaining the expenditure variations. The theoretical model is based on the literature, and puts forward different hypotheses, which are tested using SEM. The findings show behavioural differences between those groups and are useful for tourism managers of urban destinations.
During recent decades the development of urban tourism has proven extraordinarily successful, to ... more During recent decades the development of urban tourism has proven extraordinarily successful, to the point where it is the form of tourism that has seen the greatest growth worldwide. The city of Barcelona has become one of the foremost destinations in Europe, thanks to the ever-increasing influx of tourists and visitors, the arrival of cruise ships, visits to cultural infrastructures, attendance at sports and business events, to name but a few of the contributing factors. The purpose of this thesis is to analyse the behaviour of tourists in Barcelona through the prism of the two most important variables in determining tourist demand: tourist expenditure, and the length of the stay. The said behaviour is analysed by means of new insights relating to tourist profiles and characteristics.In terms of methodology, for the analysis of tourist behaviour structural equation models for multi-group analysis have been used En las ultimas decadas el desarrollo del turismo urbano ha obtenido un...
The improvement in our knowledge of markets and consumers throws into relief the many substantial... more The improvement in our knowledge of markets and consumers throws into relief the many substantial ways in which the profile of the tourist consumer has changed, and how these changes require tourist destinations to be competitive, and to adopt segmentation strategies. In tourism-related research, the length of the tourists’ stay stands out as particularly relevant for the management of tourist destinations (Martínez-Garcia y Raya, 2008). What is more, this key tourist behaviour variable enables us to define tourist segments. In this sense, the so-called short-break holidays are regarded as a distinct type of trip, on the basis of the number of days the tourist stays, although there is no broad consensus in this regard. The most widely accepted definition refers to a stay of fewer than 4 nights, coupled with a recreation-related purpose (Murphy, Niininen y Sanders, 2010). The groups used for the purposes of this article are: short-stay travellers, or “short-breakers”, and long-stay t...
IntroductionTwo significant trends of the last decade have been the growth of the capacity of att... more IntroductionTwo significant trends of the last decade have been the growth of the capacity of attraction of urban centres, with the so-called city break (Dunne, Flanagan & Buckley, 2011), and the reduction of tourists' stay at the destinations (Alegre, Mateo & Pou, 2011). Among the factors that have contributed to this increase of tourist activity in Europe we can highlight the phenomenon of low cost travel, the increased number of trips and especially of short trips or short breaks, the changed perception of cities as attractive tourist destinations, and the Internet as a tool for information, planning and organisation of travel, among others (Dunne, Flanagan & Buckley, 2010).The economic benefits generated by tourism, the shortening of the duration of the trip and the increased number of trips, have intensified competition between cities. An ever increasing knowledge of markets and consumers reveals substantial changes in the tourism consumer. Consequently, destinations that w...
Cuadernos de Turismo
Este artículo analiza el efecto de la duración de la estancia en relación a los conceptos de moti... more Este artículo analiza el efecto de la duración de la estancia en relación a los conceptos de motivación, satisfacción, imagen, repetitividad y recomendación. El modelo teórico se basa en la literatura y utiliza una metodología de ecuaciones estructurales a través de un análisis multigrupo. El tamaño de la muestra es de 10,953 encuestas a turistas. Los resultados confirman la mayoría de las hipótesis. Por ejemplo, la imagen tiene un efecto en la repetitividad, recomendación y satisfacción. Además, se encuentran diferencias en los efectos de las variables según los turistas de short y long break.
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Papers by Jorge Moll-de-Alba