"La cognition sociale à l'aide de la promotion de la consommation durable :

les cas de l'automaticité comportementale et de l'hypocrisie induite"

Liégeois, Arnaud

ABSTRACT

Depuis plusieurs années des stratégies de marketing social sont déployées par les gouvernements
et les associations de consommation pour promouvoir des comportements de consommation durable.
Ces actions de marketing social sont généralement basées une approche rationnelle du comportement
humain. Deux caractéristiques émergent de cette approche. Selon une première caractéristique, le
consommateur choisit délibérément des produits en fonction des informations qu'il détient. Il évalue le
poids de ces informations en termes de coût/bénéfice pour prendre sa décision. Il suffit de fournir des
informations adéquates et en nombre suffisant pour influencer la prise de décision. En dépit de cette
idée, des recherches récentes suggèrent que le comportement peut découler automatiquement de la
simple perception de la situation (Dijksterhuis & Bargh, 2001). Les indices perçus dans le contexte activent
automatiquement des comportements afin de permettre à l'individu de réagir de façon rapide et adaptée.
Cette approche a fait l'objet d'un premier volet de recherches menées dans le cadre de cette thèse. Les
données de trois études expérimentales renforcent l'idée qu'il est possible d'influencer la valeur écologique
de choix de consommation grâce à la perception d'indices liés à l'écologie. La perception d'indices
écologiques favorise l'émergence de choix de produits écologiques uniquement s'ils sont connotés de
façon négative (e.g., pollution). Par ailleurs, cet effet ne dépend pas d'habitudes d'éco-consommation
préexistantes. ...

CITE THIS VERSION

Liégeois, Arnaud. La cognition sociale à l'aide de la promotion de la consommation durable : les cas de
l'automaticité comportementale et de l'hypocrisie induite. Prom. : Corneille, Olivier ; Yzerbyt, Vincent http://
hdl.handle.net/2078.1/5276

Le dépôt institutionnel DIAL est destiné au dépôt DIAL is an institutional repository for the deposit
et à la diffusion de documents scientifiques and dissemination of scientific documents from
émanant des membres de l'UCLouvain. Toute UCLouvain members. Usage of this document
utilisation de ce document à des fins lucratives for profit or commercial purposes is stricly
ou commerciales est strictement interdite. prohibited. User agrees to respect copyright
L'utilisateur s'engage à respecter les droits about this document, mainly text integrity and
d'auteur liés à ce document, principalement le source mention. Full content of copyright policy
droit à l'intégrité de l'œuvre et le droit à la is available at Copyright policy
paternité. La politique complète de copyright est
disponible sur la page Copyright policy

Available at: http://hdl.handle.net/2078.1/5276 [Downloaded 2021/01/26 at 22:27:38 ]

 !" # $%

& '
!" ( &

' ')
) *++,
 ','

!!
" !#

INTRODUCTION.......................................................................................................19

$$
! """""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""**

!! """""""""""""""""""""""""""""""""""""""""""""""""""""""*-

% $&
. / """"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""*0

""""""""""""""*1

. """"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""-2

3 !4""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""-,

PARTIE I. DE L'AUTOMATICITE COMPORTEMENTALE ET SON APPLICATION A

LA PROMOTION DE L'ECO-CONSOMMATION .....................................................37

'( ))
#*
! "#

5 6 """""""""""""""""""""""""""""""""""""""""""""71

$ % $ "&

$ % ' % $ ( % ")

% $ $
'0'

8 """""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""" ,*

8 """""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""" ,-

!! ' """"""""""""""""""""""""""""""""""""""""""""""""""""" ,7

* + $ !

* % +$ % )

* +$ #"

, ##

+ +
,!
( 9 ! """"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""" ::

3. 2 """"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""" :1

- .&

/ .)

, &0

3. * """"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""" 12

- &

/ &

, &"

3. - """"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""" 17

- &

/ &#

; """"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""" 1:

1 &&

2 &)

PARTIE II. SOULIGNER LES INCOHERENCES COMPORTEMENTALES POUR

PROMOUVOIR LA CONSOMMATION DURABLE ................................................. 93
 ':'

')
*-
"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""<1

, 3 3% % )&

* % % ( $ $ 3
%4 0

$ %+ % 5 $ ( 0"

$ 6 % 3 $ 0.

6 """"""""""""""""""""""22-

, 3 3

$7 0

6 $7 0

8 %

""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""2*7

. )) '
+ !##
= """"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""2-,

3. 2 """"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""271

2 "&

- "&

3. * """"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""2,,

- .

/ #

, #"

"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""2:+
'1'

CONCLUSION ET PERSPECTIVES...................................................................... 175

+ !,/
= 6 """"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""" 2:<

= 6 """"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""" 21+

!/$
= 6 """"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""" 21-

= 6 """"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""" 21,

% ) !/-
""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""" 21,

""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""" 210

") !*!
+ $0*
'<'
'2+'
 ' '22'

-
! 6 !6
> *?& 2+?2,*@ . "
6 9
27 6 : A 6 B ' '
) > ! # $% C ( & @ - ;
< D E A > ! EF @" & G
! EF " &
E B ! .
!! 6
"

& " 3
6 H . 6 ! H 6
. "
'2*'
 I '2-'

"

& G 6 *++2"
6 HG 6 " A
H " !
H J 6 ! B "
6 H
K G 6 L " ! H 6
. !! B 6 "
H 6 6 G ! "

& H K
" & 6 B !
G H
>B @ H 6 !
M H G N 6 5
.H ! H " G %B 6 6
!! %
"

& G G 6 G
6 " O
"

H G # $% ( & H
" # G B
6 H " =
B H HP % P B B
" = G
!! " G ! . H
'27'

6 G ."
H 6 H 6
6 6 " 5 B # Q

R B ( H G H
" = P ! P G" =
G H N S B
" B !
" R H G G H H
B 6 "
HG 6 G
" ) !6 ! G 6 G
" B H I H
6 "

O B G " 5 B; H
T EF M
B !! G" A B#
! .' ' B
"

O 6 (I
." = P M P 6
" 5 BO 6 !
" 5 B ; U 6
" R B ! BF % H;
B > ' 6
! 4 '' GB/@" 5 B I U P .
! 6 P" 5 B# O ;
. "

5 B T B HB
FV % H B H !
 I '2,'

H H . ! S !
! " ) 6 G 6
B " 5 B O H
H 9 ! > " "H P
N ! H N 6 P@" 5 B
3 = > 36 27 7>
@ 6
"

5 B& B# 6 P ! P 6 G
B ' ') "
6 " 5 B& '
* . "

5 B) ;" -6? 3 ." 5 B

!H .
" 5 B ; P O P B " 5 B
6 6 !6 "
5 B= ! J
" 5 B ) D" B
# % " 5 B5 "
5 B "
5 B B " 5 BO H
H 6 ! 6 G
6 "

O T %H H & H H H 5 H
5 H HI H HD H& .H O 'T
6 "

O B 6 H H
! ! 6 "
'20'

N B
6 B " 5 B; H
6 H H = "

O T 6 J
6 G ! "

5 ! B 6 6 !
! I I H I O H T H 6H
6 T 6 6 H5 # H
# E"

HB !

O ! . B B ! "R
6 H "

5 B 6 6 *< " O
G G B " O
H
" O 6 G " O
J ! "

5 B ' 6 G H H
" O G ! B
G ! " 3 6 ' N H
B 6 G B
6 " H G B
O T 6 6 G
6 H H !!
. N "

HG 6 H N 6
H G B 6 ! H H
 I '2:'

.
! " 5 B # H O
" 5 B 6 H C
# H & H O !H H C & MH T C H 5 EH >
@H 5 ' CI H & HU C& H T GH O GH & C) >6
P N P@"
INTRODUCTION
'*+'
 = '*2'

6 H ! 6
G N 6
" !! ! .
6 ! 6 .
" 5 H 6 6 B
!W X " . H @ A H
,+ B ,++ 2<,+ 2<<1
K > C H 2<<1@"
6 6 H 6
! H > C H
2<<1@" & 6 H . PB 6 PH P
PH " 6 " &
. 6 N !
6 6 6 6 N "
H
6 ! 6 " 3 H
.
. "
) ! .
'**'

H N B N
!! "

1 )

P P ! B !
I >O 2<<*@ , / %
2
$% ( ) A "
6 6
2<<: 2 B7 > B %B
!! @ G (& 3 > " "H (
& 3 6 @" H
G 6 B 6 6 B
' 6 B "

6 6
>2@ > " "H 6
6 ! @ ? >*@
> " "H 6 ! 6 H
'N !! . H 'B'
! @*" G ! 6
L 6 6
6 . ! "
6 6 !6 H H 6 >
! H @H H H 6 H
"6 . " H
6 > " "H
' @"

2
??999" " ?! ? ? <*? '! " Y
*
!" 6 >(.! ' H "@"
 = '*-'

G Z " &
6
6 B ! !
" 6
!! B
>T 9 "H 2<<1@-" = ! 6

! "

& 6 6 !
P .P" 3 !! H 6
H H " ) ! 6
! ' " )
6 6
B 6 "
!6

>T 9 "H 2<<1@"

1 ))

W
" . H N
! 6 H <,[ F 6
G G >I C
# H *++7@" ! H 6
! "

N 6 ! P
P S

-
??999" " ? ? ? ."
'*7'

6 'B' >O CT H 2<<1@" &

. 6 >
H H "@"

B 6
6 ! " H
" . 6 H !
H 6 !! 6 .
>O C T H 2<<1@" = .
J .6 H 6 !! " &
. 6 6
6 ! B
" . H !!
J ." !
" H 6
H 6 H G H
H % L6
H "H . !!
> " "H J @" & B
"

J S
J . ! B >O C
T H 2<<1 \ D H 2<:2@" H N
. H
B N B " 6
GH "
H B J .
! 'B' "
! H B
J .H >T H 2<<<@" )
B 6 N .
! "
 = '*,'

) H
J . H 6 B !
> ! B @" & HF HC#
>2<<1@H N
L P P6
6 " L H !
!W H
! 6 B " H
! . "
H ! "

6 G
> . H 2<17@" G H G
6 . 6
."
. G
H " A
B L 6
. ! " = N
"

PG P" 5 H B > " "H P3 C@

! L6 "

. 6 H % 6
! K " & 6 G
! B !
!" 3 !! H
." H 6 H J B
G 6 G " H
B . N "
'*0'

H H 6
M E 6
! ." ) .
% 6 . N
6 " . .
M 6 ! H 6
"

' 6 6
!! B "
J .> 6 6 @ !
H B "
H 6
. B "
3 H . ! B
" H
N
6 % "

<+H
! G
6 " 5 !! H !! 6
E ! B " ) .
. .
"

1 + 2

E !
" ' 6 H
6 G
 = '*:'

J? ! B . > H 2<<2 \ U H 2<,1 \

H 2::0 \ F H 2<7: \ O H *+++H 6 @"
H N !
. ! .
! ! . ! J
B ." H !
H ! .! . !
>O H *+++@" ! H !
6 !! B! .
6 ! > " "H D H H C E H 2<1* \
D C E H *+++@"

H
H .
6 " &
" . H B

B "

A G 6 6 J "
HB H 6 B
. L 6 B
B >D H 2<0:@" 3 H .
. 6
6 " . H N
6 B 6
? > " "H 33 \ & H3 H
; HI HCT H 2<<1@" &
>U H 2<77 \ D H 2<0:H 2<:*@H B B
B " ! H
B >! . @ B
>! @" . B
B . "
'*1'

. "
& .
" H .
"
. H 6
! !6 " . H
. N
"

'

6
6 L . " B
' 6 G
H 6
!6
" H
6 . .6
>T H *++,@" H . 6
W % B " &
.
!W 6 B >T H 2<<: \ GE CT H
*++2@"

3 H 6 6 " = !
. !
6 " . H
% M H B
6 %B ! 6 B
! B >T H& HCT 9 H 2<<0@"
 = '*<'

3 H
N G
!6 > GE H H C H *++7H 6 @" B
!! # ,+H 6 6
! " O #

7
. > " "H G @P 2 P
P, ;* ; P " = 6 !
# 6 " H
!!
> " "H U H 2<10 \ E H 2<<*@"

H !
J G T
>T H 2<<+H 2<<*H 2<<7H 2<<:H *++*H *++, \ T "H 2<<0 \ T C
& H 2<<< \ & C T H 2<<0@" 3 6
H B
" 6 6 W
6 > !W H L
@ B 6
!W 6 B " & !! . 6
! > " "H \ T C & H *+++@ 6
" 6
,
B !W "
L6 H !! H
. 6
6 "

7
3 ! H P P ! !W G > 6
@ G > \ GE "H *++7 \ U H 2<10@" 6
H G ! " H
! B ' "
,
5N 6 !! 6
> H HC] H *++*@"
'-+'

I HT >*++* \ % "H *++*@

! !
" & 6 E > " "H E
P P@ . 6
!W . 6
B " . H 6 '
! > " "H 6 ; 33 @ !! !
" H
!! !
" . H 6
" 6 !
6 W >F E H 2<<7@0"

E 6 .
:
< " 3 6
> " "H H 6 H H "@ H
6 6
H !W " ) H
6 . .
6 "

' B . ! E
6
> " "H 7 % 7 % \ F E H 2<<7@H . 6
" T >*++*@H
. 6 ! B 6
" . H5 CO >*++*@ 6
! 6

0
!! !! 6 " . H
6 H 6 !
>F E H 2<<7@" & !! N . "
:
& 1, .
> " "H H . H H " \ F E H 2<<7@ 6
. " ! E .
!W "
 = '-2'

! " H N .H
" & !!
6 % "

3 B H
. !! 6 .
" 6
H N %
!! ! ' ."
6 W 6
HB H " &
6 "
GB
>& 2@H . !! B
. ' .>& *@"

1 +

E !
! B
" & ! 6
G !! ! 6
> G% H 2<<2 \ G
% C H 2<:: \ % H 2<<+ \ C G% H 2<:, \ 3 C
& E H 2<<-H 6 @"

6 !
.! > G% H 2<<2 \ G% C H 2<:: \ 3 C & E H 2<<- \
% H 2<<+H 2<<7 \ C G% H 2<:, \ U H# E HC D H *++*
\3 C& E H 2<<-@" & N . !
" & ! 6
> " "H !6 H L W @H > " "H
'-*'

@H > " "H H H "@

' N > " "H ! @ > G% H 2<<2 \ % H 2<<7 \ C G% H 2<:,@"

. 6
N ! > " "H
\ G
% C H 2<:: \ C G% H 2<:,@" H
! !6 "
. H 6
P P
> H H !6 \ G% C H 2<:: \
C G% H 2<:,@" & ! . 6
!6 6 "

6 ! H
! B
6 6 ' 6
! " . H T E >2<:*@ 6

" ! H ,+0 B
!
6 " " A H
! B G ! B
. !W B N " 6 .N
G ,+0 ><7[@ ! H 1
!! G G "

& . ! ' H
F C) 9 >2<:0@ 6 '
1
! ' . !6 H

1
& H
. H 6
" . H B B
! "
 = '--'

! 6 6
!6 . "

5N !! H
G 6 "
G "
G "
! H GB
> " "H I C # H *++7@H
!6 G "

B
E " = !! 6
!! "
H !W '
" ) .
"

L 6 ! 6 ! '
H .
6
G G "

& H W
" 3 G > " "H B
6 ! G @H ! .
6 ! N H
B . " 7 > H 2<<<@H
! B N 6
> " "H @ 6
B !W B P P" &
! "
'-7'

H B
6 6 G
" & B . 6 "
H B 6
G 6 " 6 N
H ! > " "H @" 7
> H 2<<<@H B > H 2<,: \ C
H 2<<,@" H 6
B . B N G
"

6 > " "H

3 @ B
6 B > " "H 6
@" ! 6
. 6 G
" ( B !
6 ! " 3 H ! .
! 6 B 6 "

. H B ! .
> H *++7@H
6 6 P D D % DE FP 3 H
B N G
B
H G "
& B H 'B' 6 P! P
H 6 !
" ! 6 B
6 N B G 6 "

G H 6 B
G .
B E B " !
 = '-,'

>& -@H .
. N !
>& 7@"

3 )4

! !! 6 !
! B ! 6 !
" & & >*++7@H K O 'G 6
L " H
. ! "
3 H 6 6 .
B !! N !
>& 2 C *@" 3 H
. ! N
! >& - C 7@" 3
H 6
6 E "
 PARTIE I

De l'automaticité comportementale et
son application à la promotion de
l'éco-consommation
 Chapitre 1

Activation automatique de comportements par la

situation : Facteurs affectant la relation perception-
action
'7+' & 2
 & 6 '72'

6
!! '

# $% H

( &

A (

A & 6 B ' ')

$ 27 H
'7*' & 2

"

H
6 G " = N
6 W 6
" & H 6
N !! ! "
! 6 . .
.H 6 ' N H 6 .
6 "

5 ' H H H

"

) T 5 H HO 'T . .
B "
 & 6 '7-'

) '( ))
5

I ! 9
" I H !
" = H 9 H
E 9 ! H H
> @ > " "H !'! H !6 H
?. ! @H > @ > " "H
!' H H 9
H ' H !' H . H G
@H > @ > " "H ! E ! 9 @"
!! 9 !
!! 9 "

D 9 H H H
'77' & 2
 & 6 '7,'

C E $ D % % % % C
>I @

= %6 % 6 > @ " =
%B " S %
6 H " # %B
B . ! B ! " 3 H
!. PG
6 H ! 6 G B ! "P ! H
' N > " "H 6 @H 6
6 H !! B P B . P
> C GE H *++-@"

H
. " 6
6 " =
6 "
!! . .
B " & 6 !!

J . > " "H 6

B B . @"
'70' & 2

. 6 > " "H

@ H . B
! ! ! B "
. . !!
" H !
! 6 !! 6 "
G !
B " ! 2 !!
!! 6 ' "
H . 6
"

" ) )) ) )) +
+ 67 ) )) ) )) 8
) + 9

'&
'
'
'&
' 6 W ') .
') '( ')
' ') G '& !

Perception Action

+ :

H
6 !! >& %H
2<<2 \ $% H 2<<:@" N H !
6 ' H J H
L ' G ! >T H
2<<:\ T C& H 2<<<\ GE CT H *++2 \ U H 2<<0@" !!
. BG H
6 . " . H P P
 & 6 '7:'

>T H & H C T 9 H 2<<0@H 6

! 6 > GE H HT HC D H *+++ \ GE H
T HC5 H *+++@" ^ ! B !
>& H; H HC& H 2<1- \ CT H *++*@"
6 ) H !
H >T "H 2<<0@"
P ! P
! B M > GE C D H 2<<1 \
GE H H H HD H D HC H 2<<1@H
! ! >U EH 5 HC EH *++*@ K
> GE HT H 5 H *+++@" !
P P! >5 CO H 2<<1@"

N 6 P ' P 6
. H H 6 H
6 H >T H 2<<:@2" I 6 H
H B !W " N
! !! 6
" H 6 6 H
H G ! " =
6
>T C H *+++@" 3 !! H
. !
'I ! B
B B ! > GE CT H
*++2@" R ! 6 ! H H
' / 6 ' / 6

2
! " ( B
6 6 *+ " 3 !! H 6
!! 6 H H !" & H !
! 6 ! . 6
N ! . >T C& H 2<<< \
T C H *+++@" ! 6 !! 6 !W 6
G 6 ' N 6
.' "
'71' & 2

.6 6
6 "

! . 6 "
5 H 6
" F C >*++2@
!! . !" .
> " "H 6 6 @
' > " "H 6
@" ) H . .
"

'

. 6 !6 !
% " ! 2< H F O >21<+@
!! 6
" = " H !
B !! B !W "
H 6
> %H
2<<+ \ 5 CU H 2<<:@" 6 6
!H
." H& >2<1-@
6 !
" & B L H
6 . B !
_ >& "H 2<1-H . 2@
! >& "H 2<1-H . *@"
 & 6 '7<'

N H B
> " "H @ !
> GE CT H *++2 \ F C H *++2@" . HT "
>2<<0H . -@ 6 ! B
!W . 6 W
" H GE D >2<<1@ 6 !
B ! !! B ! ! B
M " H
*
. . .
" & 6
"

< '

H .
H > " "H
@
" H ( % > " "H %
\ T H 2<<+H 2<<:@H %
B G ! !6 "
H L . >T H
2<<+H 2<<:@ 6 B
>T H; 9 % H '& HT HC ` H *++2@" . H
N 6 % B S .
! H 6 % !W B
. > " "H ! @" H G !6
N >& C

*
]a >2<<*@H B .
6 8 > " "H 8 8 G 6 8
@" 3 6 6 H 6 ! H
B . . " H6
> G @H ! B
G > ]a H 2<<*@" H
. E " 8. !
8 6 "
',+' & 2

T H 2<<0 \ T H 2<<: \ T "H *++2 \ & CT H *++*@H ! N

> CD EH *++*@"

& L " 3 !! H
W . E
> " "H @H 6
>T H 2<<+ \ & CT H *++*@"
. 6 B N
>T H 2<<+H 2<<: \ & C T H *++* \ D EH 2<<0@"
H !! . 6 !
. " 8
" = %6 %
B " N H
6 % " H %
6 H 6 B "

H . W
!! > " "H 6
@ BN ! 6
> " "H $ ( % $ @" ) 6
B G !!
H 6 ' >F C H
*++2@" 3 !! H ' . 6 !!
. B 6
> " "H M @"
H H 6
6 H N
" ' H
% 6 N ! 6 !G 6 B G !
>& T H *++*@H 6 6
> " "H @" & 8 T " >*++2@H 8!!
. K H 8!! % G 6 8B
6 " & 6 W
 & 6 ',2'

b
! M > " "H @ !!
! W ! " & 6 6
E H 6 B
' "

5N '
. . H
6 6
6 " & >2@
6 H >*@ >-@
>F C H *++2@"

H >F C H
*++2@H !6 6 B
6 " !! B
.6 6 6 "
H 5 HT H5 H& H H
C; >2<<1@ 6 6 '
P6 A P > " "H
2 @" H
P PH 6 ! B M
"
. 6 " 3 !! H ! B H B
6 B >
6 @ B > 6
@"

A 6
! " H W . 6 .
H
! 6 " . H 8 8
',*' & 2

B 8 ! B
L6 8 8 >&
"H 2<1-H . 2@"

3 !H . H
W 6

" . H M
8 . >U H H5 HC
5 9 H *++*@"

5 ! H
!! . "
" ) H H
G " H !
B !!
6 > GE C T H *++2 \ F C H *++2@" & 6 H
H
!! ' B "

( <

!
H B 6 ! 6 6
B " B " H !
!W . 6 H G
B " . 6 H
! 6 ! B !!
8 "

6 !
>T C& H 2<<< \ & CT H 2<<<H GE CT H
*++2 \ GE C D H 2<<1@" & ! !
 & 6 ',-'

B . W
H 6 H . ! H H
!W H " > 33 \ & C T H 2<<<@"
L
8 H 8 "

' ! 6 !!
" 6
H !! H 6 H > " "H
6 @ L6
.' N >T H 2<::@" H
! 6 M B
> " "H H H "@
> " "H \ T H 2<<:@" &
$% >2<<:H " 2::@ 6 H P$ $ D $ 3 D
7 7 $ P"

<

!6 L
. !! 6 W "
3 . H B W
" 3 !! H
! B !6 > " "H
! B H H "@ 6
.' > " "H @"
H G
! W
> " "H . @"

. 6 W >T C& H
*+++@" H M W
H 6 W N
',7' & 2

" !! H CF >2<:<@ M 6
. > " "H 6 6
1 ;@" M H W
> " "H B @ B > B
@" A B > " "H
B H H H "@" ( 8
8 " . H
6 X! B
> " "H ! \T C& H *+++@"
W H 6
H
"

A 6 B M W H
6 !!
H N
>T H 2<<*@" 3 !! H % ! G
" A . M W !
>T C & H *+++@" H
G K
B B !. " & K
B " & 6 6
% > 0+ @ !
H ! . >
.' @" H
6
W "

( ))

W .
!! 6 > " "H
@ > " "H @" & H
 & 6 ',,'

"
!W 6
S G "
! H
G ' N "
'
> GE CT H *++2 \ F C H
*++2@ ! ! !W
6 " & !6
" ) 6 H H
!! 6 " !H
6 B W H .
H ' N > 2@"

= :

8 $ %

6 ! N . H
" 3 !! H .
B K
>T "H 2<<0 \ T C& H 2<<< \ C
T H *++*@" H !6 . B H
!! " H
6 P ! P ! !!
! B 6 . > GE
C D H 2<<1@"

=
6 " 3 !! H !6 H
!! ! > CF H 2<:<@" 3 H
' >T C
H 2<<:@" R WH
',0' & 2

6 ! . !
>& 9 H 2<<,@" . H % 6 6
H !
. !W 6 " &
W H ! H
' > " "H 3!! P* ; 2 7P \ 5 H 2<,< \
F C & 9 H 2<<,@" H 6
"

G 6 6
" 6 !! B
. 6 " C ]a >2<<*@H
8. ! 8
6 " H
W . G H !!
L6 !! >8 ' !!
6 B 8. \ GE "H
2<<1@" . B W ! > " "H
@ ' > " "H @H
N !W B > " "H 6
b
G @6 ! B . .N
. > " "H 3 & !! \ GE "H 2<<1@" 3
!! H . B !
> " "H !! @ B 6
! B ! > @ L6 B
' > @" H 6
. .N . > " "H !! @
3 ! B M & !!
" N 6 6
3 > " "H 6
\U E "H *++*@" &
 & 6 ',:'

.
"

W !6 .N H 6
. !W
> " "H PE DE PH PG
& !! H G > @P@" GE " >2<<1@
. W 3 ! "
;M B M . H 8
8 H B . >
H @" &
G >EH @ > H @"
6 . 8 >3 " ! @
8 " H %
8. 3 H 6 6
! > " "H
P ( P@" & 8 W "

) H ! H
> TZ !C 3 H *++7 \ 5 "H 2<<1@ B
GE " >2<<1@" F C >*++2@H 6 B
.H 6 6
H6 _
> " "H 6 8. ! H 3 @H
6 . E 3 " H
8 6 !! B ! !!
" . 8 GE
" >2<<1@H 8 ! 6 BN
" H TZ ! C 3 >*++7@
6 B . GE " >2<<1@" = !!
B
B . .N " & 6 !
. 6
',1' & 2

!! > L6 .N @" !!
"

& 6 !
' N > " "H ! @" &
B . "
H GE C D >*+++@ . !
!! " =
! . % >
H H H H "@H ! B "
6 W H !!
M ! B > " "H ! @" M W H
. 6 ! W .
-
5 " ! 6 6 P P
. H 6
. 6 . 6 > " "H
@" & H !!
! "

= 6 ! 6
> " "H H . \
GE C D H *+++@" 3 !! H !
!
> CF E H 2<:* \ C H *++2@" H
. H N
"

! 6 " F HO HC
>*++2@ . 6 W B

-
I 6 B 6 H 6 6
B ! W B "
 & 6 ',<'

B "
& B
G & > " "H 3 EH 6 3 ' @
) > " "H H 6 !' @" &
N B > " "H 6 @ B
" 3 H 6 "
6 ! 6 )
" H !! ! 6 6
"

5N B . GE C D
>*+++@H . " GE C D
! W H 6 6
W !!
" F " >*++2@H !
> " "H @ H B
H .
" 6
B !!
' " G B W . H
! !! " H
W . H !! "

3 H B W ' N
! 6 . !! "
!6 ! . H 6 H
6 ! ' N H !
' "

U B W H !
!! 6 "
'0+' & 2

U " >*++*@H BN .'

N 6 " & H &
>& H2 % 6 3
(* \U "H *++*@
. . 6 " . H
! G N
B " ! H . !
6 B
!
>U "H *++* \ U C T H 2<<,@" H
' N N !
. H 6 B W . " . HU
" >*++*@ 6
> " "H N !! 6 T "H 2<<0@ 6 !
6 ' N " H B! &
. "

8 $

6 6
> " "H ' @ B !
! 6 " H !6
8 ! " !!
6 6 % 6
!6 " H
GE H " >*+++@H 8 M
!! 6 % 6
L6 8 M "
6 !! 8 J 6 H LB !
"
 & 6 '02'

% $

A !
6 B 6
6 ! B
" 3 !! H H N
B 6 !
" H
! 33 6 . ! H
6 . ! H H
>& CT H 2<<<@"
H !! !W
. . 6 B
"

6
! B
H !! B " & C T
>2<<<H . -@ 6 6 ! B
6
B ! " & ! 6
!!
!! !!
"

6 % 6

!! B B
. . ! 6
. 6
" 5 E C D >2<<2@ .
!! ( ( 6 B 6
B " 6
'0*' & 2

> " "H % 3 'A @ W

L H H ! ! ! B
H 6 > " "H % @ W
. > " "H @ ! ! B
>5 E C D H 2<<2@7" & !!
! !! " 3 !! H !W
W . . H
6 . ! " # T H5 .H & H
T H C D >*++-@ 6 6
> @ 6
H " = 6
! B !! .
" = 6 T " >*++-@
!W . > " @
"

?% $

6 H !! .
= H . > " "H @ !!
6 . ! "
. H 5 C O >*++*@ B =
!! 6 B . ! " H
! ! ! "
. . H B
6 !
. > " "H @H ! > " "H @"
6 6
6 6 . " H . ! > "
.@H ! > " @" ) H
6 W

7
5N !! H 6
. . " & GB
H . L6 "
 & 6 '0-'

33 . >5 CO H *++*H
. *@" H % .
! !6 > . " ! @ % H 6 L
$3 E % . >6 GB
6 @" . !
6 . H ! B
H ! .>5 CO H *++*@"

S ! J
> " "H 6 ! @H
!! B L !W ( > " "H
! J@ > " "H .
! J H P ( 3P \ 5 EC
5 & EH 2<01@" & % B
" ! H N
N ! .
! !" ! H HF H# H& H
C $% >*++-@ 6 B! ' ! !W
6 B B 6 6
B " H B
!! !B W "
" >*++-@ 6 6 W
!! H % ! ' !
H B
. "& B 8. !"

?% E

T 9 H& % HT H HC >*++-@ 6 G

!" ! H ! B
'07' & 2

!W M
> " "H ? @
>T 9 "H *++-H . 2@" M H !
6 " 3 !H G
) 6 " 6 H6
P) PH B ! G !W
6 6 6
G ! " H !! H
. >T 9 "H *++-H . *@" A . !
! 6 ! B !!
. ! G " 6
B G !W ! .
H G ! B
N "

3 H !! .
N !
! " 6 H
H
H B H .
H H 6 G B
W H
' H ! B !!
6 "

H . 6 '
N !! " &
H H H
" = N ! 6
"
 & 6 '0,'

? H

M
!! !! ! !
' ." H " >*++-@
6 W ! ! H % !
' !H B
. 6 6 "
6 ! H
! % > H
$% H& HF HC# H *++7@" 3 ! H N
! H ! 6
6 !
> "H *++7@" H > ' ' !@H
>! ! @ M >
! ! @ > @
! "

* 3 $

& ! B 6 . 6 '
N 6 ! "
B B H

>) C H 2<10@" H 6
H !!
" & !! !
6 >) C H
2<10@" !! W N !
! " !!
6
' N "
'00' & 2

5 CO >2<<1H . 2@ 6 .
B !! W "
H
B G . B 8 "
GH . 6
6 6 " & B! H "
& . !
8 " = K6
B 6
L H 6 6 "

H . . !H
B ! H
" H5 CO >2<<1H . *@
N 6 ' G !
8 W H 8. !! B
6 6 6 6 G
> " "H !
!W " B 8 @" 3 H G
6 H ! " 6
W B H
. 6 " &
6 ! .
!! 6 "

3 H H 6
! 6 ! '
"

H .
8 !6 . 8
 & 6 '0:'

6 " &
!! 8 H 6
! 6 " . H
N !! ! 6 !! !! "
G ! . !
.
6 W " ! 2 !! 6
.
6 . H .
"

6 H 6 !!
. 6
" =
>T C H *+++@"
H . ! 6 .
"

( ! 6 H !! 6 6
BN ! " 8 H 8
6 H !
6 6 ' " 8 6
H H 8
8. !!
!! . 8 " &
H 8 6
8 . " . 6
" ! H . 6
6 HB 'N H >5 "H 2<<1 \
T "H *++2@" ! !!
! L ! 6
!! B ! "
'01' & 2

3 H ! !! " 3 !! H
6 ! 6 !! 8
B . 6 " H H
N !! > T !C 3 H *++7
\5 "H 2<<1 \ F C H *++2@" . H
.
!! " H 8!! B W 8
. .N > GE "H 2<<1@" R H
B !! !! K B W 6
> "H *++-@" H !! GE
" >2<<1@ !! . !
" = . ! 6 !!
!! "

3 !H CT >*++7@H !
!! 8 W . 6
8 T 2<<7H B 6 8 6 !
8 8 I H % H % " )
! 6 ' ' 6
!! ! !! . W "
8. N 6 6
!! " ) H 6
. 6 8 8
8 !! " ! H
8 ! . !
' H ! !
6 " H ! Z !!
' "
& 6 '0<'
 Chapitre 2

Activation automatique de choix de consommation

pro-environnementaux par la perception de
concepts écologiques
':*' & *
 ':-'

) 9 #/

! '
"

H# $" $% H( & H
& A ! ' ') HT

EF
& A ! HT

I
&

& A ! ' ')

& 5 2+
2-71 ' ') HT "
" c " " "

F 7<**
':7' & *

. !
" ! % % 7I
H ' !
9 ! > " "H d 8H
d . 8@" !! 9 ! 9 >3. " 2@
>3. " * C -@ " ! !
8 !' >3. " * C -@H ! 8 !'
>3. " -@" ! . !
!! "

D 9 H H H&

5 8

! 9 ! T
> *?& 2+?2,*@ ! "F E 5 & 3 !
! "
 ':,'

! !
' E 9 !
! . % 6 ! >! 9H T %%H
;V '& H C H *++*\ 5 C O H 2<<-@" H
. ! .
H H >F E H 2<<7@" I
9
! 6
H9 9 >T H 2<<:\ GE C
T H *++2@"

I !! "
. E ! "
H e f E 9 E 9 >T H& CT 9H
2<<0@ ! 9 E > GE H T H C 5 H *+++@"
3 E e f > C T H *++*@"
e ! f ! 6 % E > GE C
D H 2<<1@H ! ! 9 ! >U EH 5 EH
*++*@H ! > GE HT H 5 H *+++@"
':0' & *

= H 9 E > H F H #
H & H C $% H *++-@ ! % %
7" = 8 H ' ! ! 9
. 9 9 %
"= H ! 8
!
9 E E
" = " >*++-@H
9 9 "
> " "H !! @H
! ' ! > " "H
!! @" H ' ! 9
E ! . ! . %
" H !
"

>*++-@ 9
! ! . ! ! 9
H !!
! ! " ! E 9 H
9
> " "H GE H "H 2<<1\ GE H HC H *++2@" ;
" >*++-@ . !
. ! H 9 ! ! "
= H9 9 9 . !
"

H
E ! ! 9
9 " H9 9
! H . .
> C H *++-@" ( H 9
H E
 '::'

" = H
"= H
9 "

= H9 . ! ! !
!! . ! " ! H 9 .
E ' ! 9 !
9 ! " ;
. ! ' 9 3 A H 9
. ! 9
E ! '! "

> 8 )

= H 9 . E 9 E
E 9 ! !! "= 2H
E 6 9 ! 9
! ! ! ' " = *H
9 9 9 H H
! "& 9 9
> @ ! 8 ! > " "H ! ! @" =
-H 9 9 H H
9 !" . 9 !
! 9 "
':1' & *

3+ !

! 0+ ! & A !
' ') E . ! " 9
! > " "H H H @"

( H 9 !
E" 9 E 9 !
9 > " "H
@ 9 E 9 !
H H 9
> " "H @" = H
9 E ! =$!
$ H
9 !' "
E ! . "

= H H ! . H 9 E
!! " H . ! E E !
6 9 ! "
9 EH 1J 6 * 1 ;H E 9 !
# E U >*++*@"

= 1J 6 * 1 ;H 9 9 *+ >" "
@ *+ . : .! " 9 *+
> ! 1@ !
> " " 6 H 6 H @" 9 !
." 3 !! >g gH gH +H hH h h@
 ':<'

9 ! ! 6 ! H !9
! >" " H !
H ! H 8@" ( H 9
9 ! !
> @"

"( ! H 9 E
# " H9 . ! H
! e'* >i ! @f eh* >i ! @f" !
% 3 " ( H 9
9 . # 9
! " ! 9
! % 3 "

9 EH . 9
9 ! :' ! 2 >i
@ : >i @" 9 !
E % ! "

( E 9 H9 E ! 9 !
! 9 !
. " 9 ! H E ! H
"

"

% 3

!! ! 9 H 8>*H ,0@ i -",,H j "+,2" (

! !! ! H >-:@ i *":+H j "+2H 9
' >- i +"1*H
2
( 9 ! 9 * 6,
9 ! . "
'1+' & *

6, i "<,@H 9 E ' >- i '+"*-H

6, i 2"-2@H >- i "*+H 6, i
2"-*@" & ' 9 !
% H >20@ i -",:H j "++,"

% 3

9 9 ! 9
6 "I ! "
!! ! 9 H 8>*H ,7@ i -"2<H j "+," >- i +"1:H 6,
i "02@ >- i +"2<H 6, i "<<@ !! ! H >-,@ i
*"70H j "+*" ! 9 >- i "77H 6, i ":1@"
!! ! > j 2@H !!
! ! H >-,@ i 2"1-H j "+1" '
9 ! % H >20@ i ,"<2H
j "++2H H >2<@ i *",-H j "+*,"

6 E % 3

) !! ! 9 "

3. 2 " F ! 9

" !
. ! " 3. 2
" H ! !!
! !
! " H . ! 9
H 9 9
E ! ' > @ ! !
D > @ ! ! !' 9
 '12'

! " H . 3. 2
H '
! 8. 9 ' !!
! !" 9 ! 9
EH "

= 3. *H 9 G " H 9
9 ! >9 % @H 9 9 E 9 !
! " H9
9 ! ! ! !' "
H H9 "

3+ $

9 <2 ! A !
' ') 9 E . ! " 9
! . ! *> ! @ .-
>3 @! "

9 ! !
E9 9 E" E
9 ! ! IE C >*++-\
T C& H *+++@" 9 ! . >2*+ @
! 9 !
9 E 3 "( H
E !. ! H !
"
'1*' & *

9 9 ! > 9
@" H 9 !
! > " "H 3 " @ 9
> " "H @H 9
9 ! > .T ! !
3. * -@"

3 9 ! ! 6 ! >
! ! 9 *k 0k@ ! > " "H 2+++H 2,++H *+++H
*,++ @"
! " 9 ! 0+ H
E ! 0+ 9 " ,*
> " "H ! 2- 9 9 6 @ 9
!1+ ! " 9 E '
"

( d 8 E9 H
# & E 3. 2" H 9 ! H E !
H "

"

% 3

! 9 *> !
@ . - >3 @
)(# > 2 ! ! ! @" F ! !! !
H 8>*H 1,@ i 1"2<H j "++,H 9 '
>- i +"-:\ 6, i 2"+:@ >- i '+"0:H 6, i +"<<@H
>,1@ i -"1<H j "++2H >- i '+\02H 6, i 2"*-@H >,<@ i
-"-*H j "++,H " !! ! ! 9 !
9 ! H 8>2H 1,@ i 2"2,H l "*,H 8>*H 1,@ i
+"+:H l "<+H "= 9 H9 !
 '1-'

!9 !9 9 9
"

% 3

) ! !! 9 "

6 E % 3

!! ! 9 H 8>*H1,@ i ,"2<H j "+2H 9

>- i ,"2:H 6, i
2"-:@ >- i -"<+H 6, i 2"7,@H >,1@ i -"7<H j "++2H
>- i 7"*<H 6, i 2"1-@H >,<@ i *"22H j "+7"
!! ! ! 9 ! 9
! H 8>2H 1,@ i +"2+H l ":,H 8>*H 1,@ i 2"00H l "2<H "

; ) ) ) )
63+ $9

&

3 ! 3 ! =
! 3

) ) - i '":- - i '"-1 - i -"0+

6, i "<0 6, i "1- 6, i 2",,
- i '":, - i '"*< - i 7"-2
6, i 2"2- 6, i "1: 6, i 2":7
) - i "*+ - i "+2 - i ,"0+
6, i 2"-* 6, i "<7 6, i 2"2*
! ) - i '"0+ - i '"2: - i 7"*+
6, i 2"+0 6, i ":2 6, i 2"-*
- i '"7: - i '"+< - i 7"*:
6, i 2"-0 6, i "1- 6, i 2"<1
) - i ",- - i "*- - i 7":-
6, i ":7 6, i ":* 6, i 2"7<
'17' & *

9 3. 2H 3. * !
! " = H 3. * H
! 8 9 !
" =
H !. !'> @ !! "

H !! 9 ! !! !
' ! ' !
'! " ! '
! 9
! 9 "F 9 E
"

H 3. * !!
9 E ! ' !
! ' ! !' ! !'
9 ! ! "

3+ #

; ! 3. * H 9
E " H9 9 9 E!
! ! !" H 3. -
3. * ! H
H 9 !" H9 9
! !!
" H !
6 9 ! 9
! " H
. !! ! ! 8 !
! 6 ! "( E
 '1,'

! 9
!! ! 9 " = H
9 " . H
9 !' "

( 9 !9 9 . ! !
. ! " ! H9
9 E ' !!
! ! ! ! 9
9 " ! ! !' H 9 .
! !! 9
9 9 9 !" H
9 ! ! ! 8
9 " 9 . !! ! !! H
9 9 ! 9 ! !
"

!2+7 ! & A !
' ') ! " .
9 >9 ! 9 H
9 E . E@"
9 ! > H
H 9 !@"
E ! E
6 "
'10' & *

F >" " @ 3. *9
9 . " H 9 E > ! !
! *k 0k@H 9 0+ > !1+ @! ";
% ! ! >* 2*@ EH ! 9
! > @ ! " H! 9
EH 9 6 !
" 6 . 9 :'
! 2 >i @ : >i @" 9 >2@
! !H >*@ F = H=
H >-@ = ! 6 ! =
H >7@ F H= H >,@ =
E ! 6 ! H >0@ F = H
! "T 6
>m i "<-@H . 9 !
! ! > " "H
@"

"

9 9 ! 9 !
*
" ! << 9 % !
" T 9 ! H U
9 >& 2 '*H
h2H ! h2K & * +H h2H ! '2@"
9
H 9 & 2
& * " = H
! !'
H 8>*H <0@ i 2"*0H l "*1H %

*
9 * 9 ! ! . "
 '1:'

& 2> & *@

! H L i "2<H j "+-H !
L i "2:H j "+,H G !
H L i "22H j "+1" 9 . H
! H L i ",,H j "++2H L i ",<H j "++2H L i ":<H j "++2H "
= H 9 H 9 ! H l "20"

H9
9 9 !H ' % % 9
9 . ! " H
' % % " H
! ! !! !! 9 !
! ' . "

!! ! .
> T H *++*@" = H 9
! ! 9 "
! >3. " 2@ 9 !
>3. " * -@" 5 H 9 !
! 8 !' ! 8
!' " ! E 9 H
>*++-\ H $% H& HF HC#
H *++7@ ! . !
! . ! "
D 9 " >*++-@ . E EH
!. 9 % !! 9 "
H9 " >*++-@ !
! H9 .
! H H ! '
"
'11' & *

9 H E ! 9
9 ! " H
9 "
9 ! 9 6 H
6 H9 ! !
! "

= 9H !
! !! " ! !
! H !! 9
! 9 6 !! ! 9
" & H 9 9 ! !! 9
! 9 ! ! H ! 9
!! ! " ! !
>*++-@ "F 9 H ' !
. ! H . .
" !! ! ' 9 ' !9
E 9 . !
" = H !
! !! ! ! !! "

! ! H !
E !! ! ! ! !
" 9 'E 9 . ! 5 O >2<<1H 3. " 2@"
= H ! 9
> E ! @ ! ! ! ! >
9 9 9 E@" E !
! ! " >*++7@"
! ' ! 9 9
! ' "=
' . H ! . "
 '1<'

& H " >*++7@H 9 !

! "

. ! ! !!
. " . ! '
! H !
6 ! "
!! !! '
! > " "H @
! " ! & H
I CD >2<<+@ 9 ! 9 9 '
! 9 . ! > " "H @
9 H ! H . ! > " "H
@"

( H ! H !!
" >*++-H *++7@ E 6 !
! > " "H . !
H ! @"
!! E !
! F >*++2@"
H ! !
> & H; H
HC& H 2<1-@"

= H ' ! '
! ' ! " = H '
! ' 2
! "( H
!! ' " ( !
! H9 9 E !
'<+' & *

! !! ' !
H H " = 9 H
6 ! "

H . ! !
' " . > @
. !' !! " ' !'
! ! H ' H "
9 !'
!! !! 9 "= H E 9
! ! >D H H C E H 2<1*@H
% 8
! !! "
'<2'
 PARTIE II

Souligner les incohérences

comportementales pour promouvoir la
consommation durable
 Chapitre 3

Le paradigme de l'hypocrisie induite : favoriser des

comportements responsables via l'émergence de
dissonance cognitive
'<0' & -
 H ' <: '

H H
. . . 6 6
> H 2<,:@" & ! ! B 6
>
6 H H 2<01H 2<<< \ C H 2<<*@" &
6 ! B
6 ! "
6 H
" ) N
6 !
" 3 ! H 6 6
! . ! " &
"
'<1' & -

1 ) )

9 7

H !
7 >6 6 6 \ & C
& H 2<1-@ 6 % + 6 $
. H B
G 'B' G > H
2<,: \ U 'O C 5 H 2<<<@" H W .
B N G B
> " "H ! . @
> " "H . @"
! K B >3 C H
2<<7@" H >2<,:@ B
! " H N
6 ! , MN,O*PD S ,
* N
!6 > E H 2<<< \ %C H 2<<< \ 6
@"

> H H 5 ; H ) 9 H I H C
H 2<01 \ U H 2<,1@" & 6
! B
!! B 6 B
2
.' N " G !H G H
. "

2
) 6 ! G !! >& H HC) 9 H
2<<,@"
 H ' << '

. 6
C& >2<,<@" B
" H
M "
. H . B
! > H . @
6 M 6 " ! H
. 2n" .
. H N *+n
" B
6 M B .
N M > L @"
6 H B 6
M " 6 2n M
! 6 "

& . " 3 B
> " "H 6 !
! ! J B
@" L
6 M " 5
H .
6 . " 3 H
B "
C& >2<,<@H 2n
" 3 !! H
> . *+n@" !
6 H ! H !
.M !W B ' 6 " =
6 H . C& >2<,<@H
! B .
" ) 6 . " H
'2++' & -

6 > " "H ( \& H 2<01 \ O CT H 2<<1@ 6

K > 6 B
G @"

FQ

. C& >2<,<@H 6
H 6 .
" ! .6
H B
" 6
! H B
>D H 2<:2@"

. C& >2<,<@H 6
N " !
. 2n 6
> C & H 2<,<@" ! H .
6 W
6 >& H & H C U H 2<00@"
! B N
G ! . >U H 2<77H 2<,1 \ D H 2<0:H 2<:* \ D H 2<:2@"

H
" 3 S
6 >& C % H 2<17 \
O C T H 2<<1 \ H & H C O H 2<0: \ H 2<:+@"
H M B
. 6 ! >O CT H 2<<1@"
3 H B 6
! " & 6
. B 6 " &
 H ' 2+2 '

! H .
G ! "

H
6 >& C
% H 2<17 \ & H 2<<<@" . H . C &
>2<,<@H 6 B
M " ( 6 6 W
! 6 M
!! B 6
6 >& CF H 2<:+@" & H
6 6
>U 'O H 2<<<H *+++ \ U 'O H T H ; H
HC) H 2<<0@

!
!! B > " "H @H
> " "H . '
6 N . @ H !
! >O CT H 2<<1@"

A ! 6 G L !
7 > " "H @
6 B 6 "
>2<,:@H ! 6
6 6 ! "
6
! L . 6
>& H ] H C H 2<:1 \ D C EH 2<:0 \ ] C & H 2<:7@"
6 6 ! & C& >2<1-@ 6
B 6 " =
> @ 6 .'
. > " "H G
'2+*' & -

@" 6 6
. '
6 > 2@"

( )) 1 =
@= 6!*,#A ,/&9

6 G
&

+B + /!
.g . ' 7"0
& g . ' ,",

. 6
" 3 6 . 6 6
. G > H HT H
3 HC# H 2<<< \ U 'O "H 2<<0 \ 3E C H 2<10@"

! !! H
6 B ' " 3 H !
6 . 6 . "
. 6 B . H B
" B ! H] C
& >2<:7@ B W 6
6 H H . "
H B 6 > " "H
. L
@" 6 H H .
.H ! " & .
W H .6
W 6
> *@" = 6 B
" H 6 . '
' B 6 G ! . "
! . .
 H ' 2+- '

6 6 " &
B !! 6
"

) ))
6 #! !C D
D #!C D D9 67 'E @= A!*,FA ,0&9

3!!

. 6

3 -"7+ <"2+ !#F0

-",+ 7",+ 7":+
) 6 !! "+, > ) 9 'D @"

= )
2

6 . H
B " 3 ! 6 . H .
B "
6 . "
>2<,:@H N
" H G
" 3 . B
6 > C & H 2<,<@" . H '
6 > " "H %
\ H; H CT H 2<<,@" A
B G 6 "
& ! ! > " "H C ; H
*++7@"

. 6 ! .
" H
G" . H ! B
'2+7' & -

. > " "H H H H H "\ ] C

& H 2<:7@" & " .
. G !W B
> " "H PE$ + E
$ ( DE $ P@" &
' !! > " "H 6 3( 33 \ H 2<11 \ C H 2<1- \
; EH HC& H *+++@"

. 6
B ' > "H
2<<,@" 3 ! H 6 B
!6 H 6
"

+ 'G

T >2<0:H 2<:*@H 6 !
. 6
" T ! 6
G ! G ."
H ! 6
> " "H 3( ' @H ! 6
> " "H 6 B W
@" !W H N B
! 6 6 L > " "
H H "@"

B ! H T >2<0:@
. C & >2<,<@
. ! " H
. ! G > " "H T @ 6
M 6 B
 H ' 2+, '

M " &
! 6 B " H
6 2n > " "H .
@ *+n > " "H G ! . @"
T . C& >2<,<@"
L H T
M " 6 B
! ! M !W B 6
C& >2<,<@" H6 T
2n H
! M 6 "

T >2<0:@ 6
" H !! B
! . " & B
6
! > ! H !H H "@H
T >2<0:H 2<:*@ 6 >U H 2<77H 2<,1
\ D H 2<0:H 2<:*@ 6 ! .! 6
L G"

& H . ] C& >2<:7@ & C& >2<1-@

' !! 6 . T >2<0:H 2<:*@
B " 3 !! H
. 6 >& C& H
2<1-@" = 6 H] C& >2<:7@ 6
> ! T H 2<0:@ BG .
' L 6 ! " ] C &
>2<:7@ ' 6 N
6 W 6 H 6 B !
. " 6
B H G "
H H
'2+0' & -

" & B T >2<0:H 2<:*@H 6

6 ! . 6
B 6 6
. "

H % H ] H C & >2<::@
$ E > !C U H
2<02@" % " >2<::@ ! 6
!W 6 > " "H % @ 6
" H 6
N L > " "H @6 H 6
" H G 6
L B H 6 "
% " >2<::@H !W
" 3 !! H . 6
G !
6 ! B G"
> " "H @ G > " "H
G @ 6 B G " %
" >2<::@ 6 6
6 ! $ "
H ' 6 B 6
" H
6 ! E
" & G
"

! H % " >2<::@ B
G
*
6 H 6 G . "

*
! GH . >
@ P oA p %
G FP & B ! ! H
.N H H H .H H
 H ' 2+: '

3 H > @ . !
.N > @H
.N G > G @" H
. H 6
. B .
6 ! > " "H @" H
" 6
E .
" 3 !! H 6
. !
" H !
H . "
% " >2<::@H 6
' " = 6
' !
6 B N L 6
"

7 ' )

6 %

6 >2<,:@ H
!
> " "H @ H 6 6
B > H 2<<<@"
! > H 2<,:@H
L !!
. 6 " A .
N 6 !

H .N H " !
H ! 6 H
! ."
'2+1' & -

6 P=37 7A A A 5D ; RP
> H 2<<<H " 2+<@"

A 6
B L !! "
H > " "H 6 ' N \
; 9 H T GH I H H ) EH C 5 H *++*@ L B
!! . > C& H *++2@"
! .H 6 !
! 6 ! " H
B L 6
" .
. 6 L
" H
3 6 B B
6 > H 2<01H 2<<< \ 3
C H 2<<7 \ U H 2<1< \ C H 2<<*@" 3 H W
6 > H 2<11 \ C H
2<1-@" 3 ! H !W L
6 L >& C % H 2<17@" &
!! ' '
6 > " "H 6 B
H; 9 "H *++*@ B > -@"

7 7 )
H 7

IL

! I L
3 N1 S D )) P N6 D )& P N* S 8 T D )&"P

3 & ' &

' & &
) ! B P &P"
 H ' 2+< '

6 ! > 3
7 7\ H 2<01H 2<<< \ H 2<<< \ C H 2<<*@H
N H .H > " "H
@
" H 6 B
" H 6
W " ! H B
G ! " 6
! G !! > " "H 6 B 6
B @H 6
6 .' N B
!! "
H B
! > C H 2<<*@"

H 6
H !!
" $ ( 33 > " "H 3 33 7\ H 2<11 \
O" H& H C ) H 2<<<@H
!6 6 L
6 " & 6
B ! "
6
> 6
\ "H 2<<, \ HF H& HC H 2<<:@"
H 6 ' N
> " "H @ !!
> HO HC H 2<<-@" H B
H ' !! 6
' N B 6
G ! 6 '
> H HC H 2<<-@"
'22+' & -

3 !H >& C % H 2<17@H
6
6 " B
6 L . W
" H
-
6 "
H L
6 N B
' 6 N "

% C6 36 - C N6 S* D 00 P

!! > " "H

& C % H 2<17 \ ) H 5 EH H *++7 \ "H 2<<, \ "H 2<<- \
H 2<<< \ C H 2<<*@" I H
L6 !W . " 5N
L B H C
& >*++2 \ H 2<<<@ !! 6 ! "
H ! N %% 6
" H
! " H
" 3 !H L
6 B
" ! ! 6
B > C & H *++2@" !!
7 $3 6
! B "

6 36 - > 5\ C& H *++2@H L

! 6 .
' " H

-
I 6 B " 3 !! H U 'O " >2<<0 \ U 'O H
2<<<H *+++@ 6 6 '
"
 H ' 222 '

" &
.! " H !
6 H !!
6 ! .' N
B 6 6 ! '
N " H 6
> " "H ( 33 % @ ' G H
6 ' N B
" 3 !H 3> @6
H W 6
!!
" C& >*++2@ !!
B 6 "

H C& >*++-@
% > M B I H 2<:<@" 3
. !
> " "H 6 @" . H
. . M W > " "H
6 6 1 ;\ & 2\ CF H 2<:<@ 6
> " "H @H > " "H @
> " "H @ B G > " "H . @" H
B 6
. " 6 . H
> 2@ ! C& >*++2H *++-@" &
. 6 ! .' N H 6
G !W 6
" H 6
H 6 ! .' N
> " "H ! B
G@6 6 " 3 !H 6
H "
'22*' & -

3)) 7 + 6 +
A 9
+ ) )) 0-
6 71 ( 91 7 @= 6$00#A -!$9

Low Self-Esteem High Self-Esteem

3 b
b b
b
2,5
Attitude Change

a a
1,5 a a

0,5

0
Low choice - Neutral High choice - Neutral High choice - Relevant High choice - Irrelevant

Essay Priming Condition

! . .
>2<,:@H H 6 H
"
. 6 !! > H 2<01H 2<<< \ T CO H 2<<0 \ T H
2<0:H 2<:* \ & C % H 2<17 \ C H 2<1- \ C& H *++2 \
C H 2<<* \ U 'O C5 H 2<<<H 6 @" I
6 !!
6 > " "H P
! P@" I H 6 !
'B' G 6 6 > " "H
6 H . H H "@ &
B
" 3 !! H
E B 6
6 B 6 B "
 H ' 22- '

'

1 ) )

6 % H 6 > H H C
H 2<<2 \ E H H H C 5 H 2<<* \ H 2<<1 \ C
H 2<<, \ H H& H F 9H C H 2<<7 \ "H 2<<:@

> " "H

@"
6 GB ! 6
! 6 N " H
! 7 6
6 6 6 N "

= . " # % " # G %
G !! B Z " 3
H6 6 " > @H % 6 "
#
B ' " T H H N
! B B !
N 6 " # % H 6
" #
! " 6 % N
6 H B " =
6
" # % " =
GB B 6 6 6 6 > H
H 6
@" 6 % ! 6 % 6 G
! 6 H % ! 6 %G
B H " # B H
'227' & -

" 3 ! H % L % N
6 % N B 6 " & G Q
!! H N B
6 % H % % " A ! > @H
% K B G % ! 6
G ! " # % 6
6 B 6 "

H . ! >2@
! 6 > " "H N B @ 6
> " "H @ >*@H > " "H 3 @
7
B ! B ! " & .
! B 6 .
G ," . . B
N GH 6 > C H
2<<,@" G H
6 6 N H
> H 2<<<@" 3 6 H 6
B .' N "

H
6 6 B !
> @ N 6 > " "H
H H H "@ & H
!
B >O CT H 2<<1 \ D H 2<:2@" G
! > " "H H
= H . ' H "@ H
B 6 G
6 ! 6 " H
7
. H . P P P ! P !
. P P P P " )
! "
,
O CT >*++*H " 200@ 6 ! P2 ( ( ( P
. 6 3
 H ' 22, '

6 > " "H

6 H
\ H 2<01H 2<<< \ C H 2<<*@"

) 6
6 . . N G >
"H 2<<7@" H B
!
B G" N H 6
6 B G !! B "
.
6 B !W "

H " >2<<2@ B
! 6 ! B
6 N B !
! B " = ! *.* S
> % @ 3 > % @ .
" H
!6 ! !
! "

. H 6
B 6 6 6 "
H " >2<<2 \ E "H 2<<*@
3 . G"
H " >2<<7@H ! 6
'N P P
> "H 2<<2 \ E "H 2<<*@0"

0
3 !! H . G !
" >2<<<H " 22,@ ' N 6
. " >2<<2@ E " >2<<*@"
'220' & -

6 ! . " >2<<2@ E " >2<<*@H

G 3 "

= 6 G !
H !! " 3
!! H N " >2<<2@
B 6 G N H
6 !!
!" 6 ! .
! 6
:
" N H 6 . E
" >2<<*@ .B .H !!
S .
"

H " >2<<7@ . " >2<<2@"

= ! 6 W
> " "H ! 6 @"
H " >2<<7@H "
>2<<2@ B H 6
" 3 H ! !
!6 .' " "
>2<<7@H !! " >2<<2@
!! H 6 G B !
! H .
> " "H !! ! @"

H >2<<7@
> . 21 *, @B . !
!" R H

:
H >2<<<@ G ! B 6 .
" >2<<2@ !! 6 P1 A A ( N 7 7P
A 3 P > " 220@" 3 !! H
" >2<<2@ "
 H ' 22: '

> " "H @" H6 B

H B . 6 B
. ! B " 6
M H . B6 6 6
6 ! 6 G ! B 6
> " "H 3 @ "
! B 6 N N G 6
> " "H @" H
!B . 6 " .
" & ! B
H !
6 6 > " "H
H *@ 6 "

% ) 1
7 6!**FA !$!9

100 Hypocrisy
Commitment-only
90 Mindful-only
Percentage of subjects who purchased condoms

Information-only
80

70

60

50

40

30

20

10

= 6 . ' -
! > GB "H 2<<2@
'221' & -

!! B 6 .
"

N 6 H E " >2<<*@ .
" >2<<2@" = 6 B
" & 6 !!
N B 6 !"
H E " >2<<*@ > B G @B
" 3 !! H " >2<<7@H
! " & " >2<<7@H
. !
! 6 . " = . 6
6 "

. E " >2<<*@ 6
M B 6
6 " & 6 "
A . 6 " =
. B 6 6 B
6 > " "H 3 @" 3 H
H . B !! 6
> " " P2 %A 1 ; A 1
A 33A =8 =* ? ,: =1D 6: * ? U:9P \ E "H 2<<*H "
17:@ " H
. M > @H M > L @
H . > 3 @"
H . 6
" & ! . E " >2<<*@H
6
6 L > 7@1"

1
& GB H 6
- 3 * !! ! V7
* I > E "H 2<<*@"
 H ' 22< '

1 6 91 1 5 6!**$A /F*9

& 5 3 '

5 ! >5@ *71"- 270"+:

& >&@ *7:": 2+7"+,

I 6=J; 9 $$0- !00&$

& L -+2"1 27*"-*

. ' 6
! !!
" 5 ! B K !! B
B . " N H H N 6 H
B !W "
H
6 .! > " "H
G% H 2<<2 \ G
% C H 2<:: \ % H 2<<+H 2<<7 \ C G% H 2<:, \ U
"H *++* \ 3 C& E 2<<-H @"
6 !
6 .
B "

! HT E >2<:*@
B !
" H
" & ! H ! B . G ! >
B . !W BN @6
G " 6
.N G ><7[@ !
H 1 ,+0 !! G "
W 6 6 H !! 6 6
B H G 6
!6 > " "H F C) 9 H 2<:0@" 3 ! H
" >2<<7@ E " >2<<*@ 6 H !
'2*+' & -

H !! ! B
!"

R H B ?
6 " &
6 H
" . H .
> " "H H H "\ H C H
2<<, \ ] C& H 2<:7@" I 6
. " N
M B 6 B
G > E "H 2<<*
\ "H 2<<7H 2<<:@" 3 .
B 6 H
G ! 6
% 6
> "H 2<<:@" 5N B
H 6 6
B "

& GB H
6 S
! > H 2<01H 2<<< \ C H 2<<*@"
H H B
6 .H "
! H W H
N B " ! H >*++7@
6 . > " "H PE %
 H ' 2*2 '

% T E+ F P@ B !!
"

! . H >*++7@
E " = B 6
" H
B !! B > " "H \ E "H 2<<*@

> " "H P>4@ % 7 7 @ 7 % A 7D 3 P

\ H *++7H " :7-@" B H
. B6 6 6
! > " "H 3 @" 6
H . W
6 6 > " "H P % 7 7 ; =$
7 % % 3 A A P\ H *++7H " :77@"
H ! H
> " "H P>4@ = 7 % 7 7o" "H 9
p =$ 7 3 A P \ H
*++7H " :77@" M
H ! B 6 N " H
. !
" L
6 ! B 6 N "

6 >-1[@
!6 6 N 6 . L >2*[@" & !!
? ! % ! B . H
>,-[@ 6 N 6
! >*0[@" H
6 6 !
B "
'2**' & -

( K +

& GB H
6
" B
B 6 ! > " "H
6 \O CT H 2<<1@" G H
B 6 N 6 >6
@ 6
6 ' " 5 H N 6 G G
!W H
<
J . " & 'N 6
G 6 G" . H
G 6 G H
B !! G H
6 6 !! " 3 J
6 H J . ! !
6 " H

' > . 6
@" = L . GB
" H B
6 N " 3 !! H G B
6 6 ! ! 6 6 6
G "

<
H ' B ! H ! !! 6
! " . H J . !
6 H J . ! 6 G B H
L6 H " & !! 6
N > @B " H
J !! 6 N H 6 6
! H P2 ( ( ( P> \ C H 2<00@H 6 !
! 6 N J ' J
N G >T H 2<<<H 6 B 6 @" & H 6
6 N ! J > " "H
! N @ 6 ! 6 GB
J 6 B 6 N > " "H "H 2<<7@"
 H ' 2*- '

! > " "H 6 H H "@

6 " &
GB 6 H !
G H
!6 ! 6 > " "H P = 6
PH P! 6 PH "@ (
6 > H F H H
H ] H C & H *++*@" !!
! H ! !!
6 H 6 L 6
> H 2<:+@" 6 ! B
> " "H B ! @H 6
> " "H $% \ C5 H 2<<+@ !W
6 >D C H *+++@H 'B'
6 . "

6 J .H
! 6 ! 6 N E "
' B ! H

B N B G 6 H H
"2+ B 6 'B'! .
6 N 6 " &
6 !! B > @
6 = > "H 2<<2 \ "H 2<<7@H
> E "H 2<<*@H > C H
2<<,@H > H *++7@ . ' > "H 2<<:@"

2+
>2<0,@ 6 !!
6 H "
'2*7' & -

H
6 ! H "
H M !
B 6 N J " H N
! H > " "H
= H H "@H 6 G
N " 3 B "
E H
'B' G 6 B ! G
> 6
@" N !!
J ." ) H 6
B N . . 6 !!
" H 6 B
% !! ! G . 6 6 "

H M .
! 6 > " "H \
& H3 H; HI HCT H 2<<1 \ O CT H 2<<1H *++*@"
H . ! 6
.H H H " 3 H 6 ! B M
3 H 6 6 6
B H 6 B "
& 6 J .B
" & H
? H ?. H "
" H
B ! . W NB B
J . . ? >&
"H 2<<1@" H ! 6 6
J > ! @ 6 ! . " &
 H ' 2*, '

6
! 6
! B "

6 ! ! GH K
6 B
!! B !! . "
& " & 6 H
N H 6
!! " . H
& >2<<1@H N B
6 % " =
B ! 6
. 6 " !
H ! ! 6 BN
. " & ' .
"

$ ( 33 33 $7

A !! BN ! ( 33 > " "H

3( 33 \ H 2<11 \ "H 2<<:@ !!
" 3 !! H 6 B !! 6
' !! !! " H 6
! . H
! " & H " >2<<:@H 6
> " "H '
!! @ H
6 " ! H
" >2<<:@ ' !! !!
B 6 B G
" 3 H 6 ' !!
G 6 ! L
'2*0' & -

6 " 6 ' !!
. H
. 6 '
!! 6 N > " "H B G @6
B L %6 "

& 6 6 B . " H
6 ' !! !!
> " "H !! \ H 2<11 \ C H 2<1-@" 3 !! H
6 ' !!
H N 6 6 6
" H 6 .
E " 3 !! H N
! 6 !! !
! B ! " =
K 6 ' !! B N
!! ! " H
' !! !! !
" = ! 6
! 6 !!
N B !! . 6 "

$ 4

. H! 6 6 B
" >2<<2@ G 6
M " & H
6 6
>O C T H 2<<1@" & H
6 "
! " H 5 D H
H U H 5 H H C G >*++-@ 6
. !! B B > " "H
 H ' 2*: '

@" 3 H 6 ! ! B
! G > " "H 3 @H
>5 D "H *++-@" B
6 !! B !!
" !!
>U 'O H H C # H *++-@" H

" H N !! B
G B 6
"

. !! B 6
6 6 " 6 H
! 6
" 6 H ! M B
E " G H
! B 6
> " "H !! H H H "@" =

"

$7

6 B
6 M 3
! " H5 D " >*++-@
6 !
G 6 6 ! B 6
G .> 6
@" H H
6 " 3 H
5 D " >*++-@ 6
> " "H
'2*1' & -

P? E $ % E G DE3
+ P@" 3 6 H
H ! G
" H 6 W ! > " "H
P E P@H !
L " N H 5 %C
F >*++,@ 6 6 W
6 6
W ! "

! H 5 D " >*++-@ 6
6
> " "H E "H 2<<* \ "H 2<<7@"
H K . 6
!!
" 6
G ! >& HI HCD H 2<<+@H B!
6 ! 6
>P6 WD E$
$ G 3! P@" 3 !! H &
>2<<+@ 6 BG B
GB G "
. G ! "

J $7

22
G H 6 6
B E H
N 6 B!
N " I 6 6

22
D " >2<<:@
. %
6 "
 H ' 2*< '

6 !
E "

" >2<<:@H ! G
H !
B " ! B
B N BP P
6 N 6 !
G " & GB
H " = !! 6
! 'B' G N
!H 6 6 " ! H
>2<<1@H
!! 6 !!
2*
" >2<<1@H
6 6 !!
" = ! B 6
!W " A 6 E
! 6
!! "

& GB H GB
!! B > \
E "H 2<<*H C H 2<<,@" ) H .
!! 6 " 6
H B
B " H . B
. G
P P" H !!

2*
& B H & >2<<1@ !! 6 !
! 6 6 > " "H
@ !! B !! "
H ! >6 ! 6 @ 6
!W % 6
.! ! " ) H 6 . ."
'2-+' & -

" ! H 6
!
> "H *++* \
B L @"

A 6 .
6 . . E " &
. 6
> " "H @
6 > " "H 3 @" = B
! B 6 !6
"
H ' 2-2 '
 Chapitre 4

Quand l'hypocrisie induite a des effets pervers sur

des comportements durables : conditions
d'émergence et examen de la validité écologique
'2-7' & 7

"

. H . !! .
" . H L
' !! > " "H 6 3( 33 H H 2<11@
!! " B > @
! > @ > @
> 3 @" H

6 N > " "H B = @"

6 N B
6 ' !! " 6
6 6 N " A '
6 6
> " "H !! ! . @" . H
. 6
" & !! " H
! N !!
" ) 6 6 "

5 ' H= ! H&

"

) 5 H = 5 .
B B
" ) B O 'T % 6 T 5
B " & !
6 !6 T >T3 (@ .
> *H *?& 2+?2,*@"
 U E '2-,'

C= 3 3 3 D C
>O 'O 6 I @

C $ 3 + C
>5 @

!
> H 2<,:\ U 'O C 5 H 2<<<@" 3 6
7 6 ! B
. H B G
'B' G " 6 6
B !
> " "H ! H B
G .H ! B ! . H " \
C; H *++7 \ C& H 2<,< \ "H 2<<, \ H 2<11\
] C & H 2<:7@" % H
. 6 B
( > " "H 6 B \& H 2<01@H
>O CT H 2<<1@"

& N 6
>& C % H 2<17@" H
% " 3 H N
" 3 H N
'2-0' & 7

> " "H ! H

. H H "\& "H 2<00 \
C& H 2<,< \ "H 2<0: \ H 2<:+ \ ] C& H 2<:7@" H
6 N
6 > " "H \ & C & H
2<1-@"

# ! 6 H 6
> " "H 3 ! \ H 2<,:@
G 6 !! > " "H H
6 H M H . H "@ & H
!! 6 6
E ! > " "H
H H !H . ' H "@"

H > H 2<<< \ "H

2<<2 \ E "H 2<<* \ H 2<<1 \ C H 2<<, \ "H 2<<7 \
"H 2<<:@ G !
" I 6
6 6 6 B
H 6
B
!W B " &
. 6 G6 B
E "

!
2
% > S 7 @ . "
H B > " "H @

2
;M B >] C& H 2<:7 \ @H
C >2<<,@ 6 6
6 6 " H
6 !! W > " "H
% H 2<10 \ C H 2<<,@H !! ! !
. H 6 "
 U E '2-:'

6 6 > " "H !! 6

! \ E "H 2<<*@" 3 H
M > " "H 3 @6
% 6 . N 3 'B'
G" B H H
6 6 > C H 2<<,@" = 6
6 6
" & 6 B
.' N > H 2<01H 2<<< \ C H 2<<*@
6 N > N J @ 6 G " &
6 > " "H C H 2<1- \
] C& H 2<:7@H . H 6
! 6
> C H 2<<, \ "H 2<<:@"

5 6 H
B ! " !
!! B . .
" H >6
N @ 6
" . H >2<<1@ 6 B
6
" H 6 ! .
6 M 3 > " "H
N ! @ !! B !! !6
*
"

H . ! 6 B !!
" = !
6 !! . ! ! " .

*
>2<<1@H ! > ! 6 @ 6
> " "H B B G @
!W 6 .! ! "
'2-1' & 7

B H ! 6
6 " & ' "

$ $ ( 33 7 33 $7

A !! BN ! ' !! > " "H

3( 33 \ H 2<11 \ "H 2<<:@" 6
H ' !!
> " "H B G \
@" H B
6 B !! ' !!
"

H 6 ! .
6 ! " ! H
> " "H
B G \ E "H 2<<* \ "H 2<<7@ > " "H
. \ C H 2<<,@" H
" >2<<:@ 6 6
L6 6 .
> " "H 6 W
. . @" I 6
' !! !! 6
B 6 N 6 B G
"

H " >2<<:@
! % > "H 2<<7@"
3 H . !! B
! ' !! > " "H
' @ 6 > " "H
= @"
6 ' !! ! " " >2<<:@
 U E '2-<'

6
6 . " H6
H
6 N 6 6 ! .
-
"

H " >2<<:@ 6 6

B G " R . . H
6 " & H
" >2<<:@ 6
!! ! M B " 6 ' !!
. H ! 6
B 6 N 6 "
H !6 6 N
6 L H 6
' !! G L "

H B 6
G L6 ! " &
B G " = 6 N
" 3 6
> " "H 6
@ G 6
G6 B G !> " "H & CT H *++*@H
B ! 6 B G G
L G "
> " "H G @ 6 N
6 " H ' !! !!
!! H 6 ! .

-
" >2<<:\ . *@ N 6 G
6 " 3 6 H !!
6 G "
'27+' & 7

6 N 6
' !! "

= $7 $ %

6 . !! H!
6 . 6
6 6 > " "H
6 !! B H "H 2<<7 \
!! 6 6 H E "H 2<<*@"
& H 6 B " >2<<2@
6 > " "H @"
5N >O C
T H 2<<1@H N B
" 3 H ! 6
"

& 6 E " >2<<*@ . 6

!! S 3
. " H E " >2<<*@ !!
B B
6 " = 6
"
!! ! ! !> " "H !@
B L " 5 H E " >2<<*@ 6
!!
! S 3
"

E " >2<<*@H 6 .
B "
H .
! B . 6
 U E '272'

!! " 3 H P PB 6 PG (%
3% % $ 4P B
G 6 6 "
E " >2<<*@H . 6 6
3 N !W B 6
> 7 @"
!! 6 M !
!W 6 .
"

H
M " H M ! B
6 " . H5 D " >*++-@
6 B B
6 > " "H @H
! !! B !W H
6 . G
!! B B " 6
! B G H
6 >5 D "H *++-@"

H5 D " >*++-@ B 6 B
6 . " 3 H
M B M 3 H ! B 6
" H
B '
> " "H H H ! H "@"
6 !! "
H B !W 6
N N "

HU 'O " >*++-@ ! "

= B M !
'27*' & 7

B G W
." H
G B G W > " "H
! @H 6 6
> " "H ! @" U 'O " >*++-@H M
! B
7
6 " 3 6 H 6 M
" 6 H . B
M 3 > " "H
@H 6 B " H
G W .
? > " "H @"
6 > " "H 6
M 3 @ B . "
& 6
! "

H 6 !!
%
6 . > G @
H 6
. " H N
!! B G 6
"

$7

6 >2<,:@ H
' "
& H 6 N
" & >2<,:@

7
3 H U 'O " >*++-@ 6
! "
 U E '27-'

P1 3 ; A 7 A %
A D A 3 7
$ 3 6 ; A
A 3D
A A D % A
A =3D
A $ A % A D
3 3 A 3 7
P > " 2:<@

6 W 6
H " 3 H
6 6
G " H
6 ! 6 !! " )
% > "3 @6 W 6
G > " @
> " "H @"

) 6
C & >*++2H *++- \ 6 3 6 - \
@" H H
6 6
!> C& H *++2H *++- \ & C % H 2<17@"

H 5 %C F >*++,@ . 6
" ! H B B
. 6 B . "
6 !! G " .
. B 6 ! G 6
. .N " 3 H !
. . G
. > ! % @" H
'277' & 7

> " "H @ H

6 N 6 ." H
> " "H ! @H !
B B " ;M B !!
> 3 C H 2<<7@H 5 % C F >*++,@ 6
6 ! B
L 6 B " I 6
G !
% "

N H 6
6 M 3
"
5 D " >*++-@ 6 !
!W B N G 6
'B'! . G
> 6 6 @"
> " "H ! @H 6
" H 6 W
> " "H @H !
> " "H P E
D E $ $
G + $ P@" 3 H
5 D " >*++-@ 6 %
! > " "H
P? E $ % E G DE3
+ P@" 3 6 H
! G !
"

H . B !!
" 3 !! H 5 D " >*++-@ 6
5 %C F >*++,@ 6 " =
 U E '27,'

. 6
!! "

= 6 G ! B! B
>& "H 2<<+@" H
6
! H ! 6 "
& & " >2<<+@H G !6
B GB G "
G ! "

H . 5 D
>*++-@ L > " "H
@" 3 H ! B
! B
" =
B 6 ! G
"

J $7

& 6 " 3 !! H
6 .
E " 6 . H!
6 6 6 > " "H
D "H 2<<:@" H
6 6 ! G " & 6
6 !! ! H 6
' 6 !! " . H
" >2<<:@H > " "H @ G
6 !
!W " & !!
'270' & 7

C ;7 ; A 3% A 3
7 7 >4@
7D % A % ; A
3 2 A A A
A 3A
% C> "H 2<<:H " ,,@

H ! B
N B
N 6 ! G
> "H 2<<:@" & 'N 6
. !! E
" 5 H 6 !
G N !H 6
6 "

& 6 " >2<<:@" &

6 H >2<<1@ 6
!! 6 B
" 3 6 H 6 6
6 !!
" E
! B ! 6
!! "

H GB !! B!
. !! N !
> E "H 2<<*@H > C H 2<<,@H
= > "H 2<<7 \ "H 2<<:@H > H *++7@H
6 . ' > "H 2<<:@" 5 HB 6
H B B
B "
H . 6
 U E '27:'

. " 3
H !! " & H
6 6 N
!W B % > "H
*++*@"

. 6 B . "
H 6 H !!
!! 6 " H 6 H
.
E " 3 !! H K ! 6 B !! !
!
! "

H !!
" H . 6
' !! !!
" 3 !! H ! 6 ' !!
H N 6 6 6
"

H . 6 >2@ '
M B B 6 / >*@
W G '' !!
/ >-@ ' !
> " "H 3 @ > " "H
!! ! @" = ! 6
! 6 !! N
B !! . 6 "
'271' & 7

3+ !

" >2<<:@ 6 !
6 N B G
H L6 6 N
6 G > " "H ' !! @" H
! 6 B ' !!
!! " 3. B
!! B !! !
" 6 !W
6 6 N > " "H @H
! G
> " "H B = @"

& 6 . " )
> % @ 6 ' !!
> % @ 6 N J B G
> " "H @" & ! . H
B 6 6 N B
GH 6 6 ' !!
"

<7 > B A
6 B ' ') @ B
" = B 7 ! *
>U @ .* > ' !! @"
 U E '27<'

H B
M > " "H \ . &@
B B
"
> !W
,
! @" H B
B . " .
!W BP ! B . P"
B H .
M > @ 6 . .

0
> . @" & M 3
! % > " "H P> %
% $ E $ $
% P@"

( ' !!

H . 6 P6 6 P
6 6 B ' !! "
H ! B > @H
6 !
!" 3 . 6 6 !
.
6 ! " 3 6
,
! "
0
A ' 6 ! .
!" ) ! 6 . . !!
! ! !"
6 !! !
>P6 E % 33 3D E $
P\ 9 % "H 2<<2@"
'2,+' & 7

:
B > . 3@" &
! > B !! @
+"7+ qH +",+ q +"0+ q>
B @" & ! .
! "
> GB ! !@
6 ! > !W B
@" 3 H 6 "

I 6 N

. H B !
!> . @ 6 P
P" B
B " 3 . 6 6
6 6 > + 2+
. @" H
.
!! "
! B ! 6
6 B " 3 H
> !W B
@6 B . > L
@"

! B 6 N H >
H ' !! @H >
H ' !! @H 6 N ' !!
M > H '
!! @ > H ' !! @"

:
7* ' !! H -+ B
" . . B
. "
 U E '2,2'

"

M B )(# *.*
6 N > " "H B
@H V7 ( 33 ! ' G
> 2@1"

M )
6% 9 6 9 ))

5
Degré d'acceptation de la requête (nombre de

Contrôle Hypocrisie

3
semaines)

0
Absence Présence
Self-Affirmation

!! > @ ! ! U H
>8>2H 1<@ i -":*H j "+0@H 6 N
>- i 2"-0H 6, i 2",:@ 6 L >- i *"22H 6, i 2"::@"
A !! ! ! U ' !! H
>8>2H 1<@ i 7",1H j "+7@"

& 6 ' !! 6 >- i

2"+1H 6, i 2"-*@ 6 N 6
B L >- i *"71H 6, i 2"<2@H > >7<@ i -"+2H j "++,@" !!

1
A ! > l -r6,@"
'2,*' & 7

! 6 ' !! . H
j 2" ) 6 ' !! B L
> " "H ' !! @H >- i 2",1H 6, i 2"7-@
>- i 2"0,H 6, i 2"::@ !
6 N H > >77@ i 2":7H l "+1, \ >71@ i 2",1H l "2*H
@"

6 ! B 6 N ' !! H
6 N 6 ' !! " &
6 .
> PE$ E+ P@" = K 6
!! L 6 ' !! " 3
H ' !! G L
G 6 "
& H ! !!
' !! "

3 ' !! H H B
H 6 N " & 6
'N '
B
<
3" 3 H ! .
6 M
3 > " "H 33 3 \I H; HCU H 2<:: \ CT H
*++-@ !W B "
H CT >*++-@ 6 !
! 6 '! "
C T >*++-@H !! ! . .!
!W > 6
6 6 @" = 6

<
& !W B
> "H 2<<, \ @"
 U E '2,-'

6
6 !W B 'B' "

A ' .
" .' B M
> " "H . . 6
@" 3 H
M B E : > 2i B:i +
3 @" H B
. > " "H W @"
' 6 !
W >- i 7"2:H 6, i 2"*,@ ! >- i :,[H 6, i
22",+@" ! H .
6 B ! ! > " "H B
@" 6 6
B > " "H C T H *++-@H
6
" & 6
"

3 6 H
N
! G "

6 .'
> " "H !@" & 6 B
6 " H
& " >2<<+@H 6 BG
B GB G "
6 W G ! "

! . !! ! .
B B .
'2,7' & 7

" = 6
B !
3 > " "H ( \ T H 2<0:H 2<:* \
@"

3 % " >2<::@H '

W ! 6 !
> " "H 6
B @" & H
6 B N
!! ' 6 6 ! G
> " "H 6 B @
> % "H 2<::@"
H 6 3 'N
B " & . L 6
B H !
6 N' B "

# !! !6
6 N 6 H
" 3 H .
6 3 .
!! " ) B 6
!! 6
!" =
6 !6
> " "H ! \ 5 %C F H *++, \ 5 D "H *++-@" H
!! > !! !@ 6
6 !6
>5 D "H *++-@" H
6 ! > " "H ' \T H
2<0:H 2<:*@" ) . 6 "
 U E '2,,'

3+ $

N E H
. .
" & 3. 2H
" = ! N 6
B ! !! ! 6
! > H 2<<1@" B 6
! ! 6 !!
. ! 6 " H .
' G !"

H 6 .
! > " "H 3 @" H
. !! %
6 N B 6 " ) !
6 !! . N
> E "H 2<<* \ U 'O "H *++- \
5 D "H *++-@" 3 !! H N !!
6 6 " 3 H
! 6 N
2+
! > " "H . H J H .
H G ! . H "\O CT H 2<<1@"

3 6 H H 6
. !W ! B
B " ) B 6
!! % !
"

2+
H N . _"
'2,0' & 7

3. 2H . 6
!! " 3
!! > H
2<,: \ 5 % C F H *++, \ 5 D "H *++-@H B 6
6 !
> " "H @ B !
M B > " "H P
3 G DE $ +$ P@" H 6
W 3 > " "H @ B
N > " "H P?
$ % DE3 $ P\
5 D "H *++-@"

H ! .
!! " ! H
B > " "H
@ L > " "H H
@"

3 !H . 6
B ! 6
3 > " "H !! ! . \I "H
2<:: \ CT H *++-@" H
! > " "H PE$ % E %
P@" 6
6 G !
>& "H 2<<+@H B 6 6
! 6 . !6
"
 U E '2,:'

22: >
& ) ' T 'F @ B >,
@" B 6
>& L % U % U %
U ! @"

6 H . .
! P $ 33 G
3 $ P" . !
>! ,H @6 ! " &
" 3 ! . H
! !W B
> . ;@"

3 H > " "H

@B 6 >P9 D!
XR % 4P@22" H . B
6 > " "H

22
) B 2- 6 !!
! M B E 2+ > 2i $ B 2+ i +3
$ @" ! G >2+ 2-
+3 $ H - i <"*-H 6, i 2",<@" H ' !! 2,
6 6 B > " "H H
@ " )
G 6 !! G :
> " "H = H H H H ! H L H H H
H @" >- i ,"1:H i 2"+:@H 6
>- i 0"*:H i ":+@ G G H 6 = >-
i 7":-H 6, i 2",1@H . H ! G W
"
'2,1' & 7

3 @" & ! 6 .
>P- D % %( ( 3 g
' E % % 4Y '
7 ' E 3 4Y ' % I
' 4P@" & !W B 6
2*
6 B 6 "

3 L H . 6
!W B ! !! B
% "

. L
" H
6 ! B >
% ! @ ' ! > . ;@"

B 6 . H .
! 6 % 6
. ! > " "H $
B! !! \5 D "H *++-@"
M H
! > " "H 6 P T P@ 6
!W 6
3 " H %
6 G
! >B 1:[H <*[ 1*[ \ 1*[ @" H
3 6
! ! >2:[H **[H 2*[ \ 2:[ @"

2*
) B 22 6
6 " )
!6 6 6
HB ! 8 6 ! .' N "
 U E '2,<'

> " "H M ! @"

H N ! B !
! B > H 2<,: \
5 %C F H *++, \ 5 D "H *++-@"

I 6 N

R H
! ! ' " . B
6 N ! > . U\ B 6 N 3. 2@
6
" . B
. 6 6 6 6
> + 2+ . @"

! H B 6
6 6 6 H
G " 3 H
. > !W B
@ 6 . ! N
L P 6 P" ) 6
"
! B 6 N "

A ! 6 H
. 6 > . =@" & ' B
! !! 6 !6 "

" .6
>P3 H G8 6
6 P \ PO 6 G
'20+' & 7

G ! 6 G ! B P@"
M B E : >2 i :i
B ! @" & 6 ! !! B
"

3 6
! 6 GB
6 3 " & .
6 6 B >P1' %( ( 3 F N P
' E % 4N P'
7 ' E 3 4N P ' %
I ' 4C@"

< % ! 3 B 6 H
B 6 6 !
'B' " = !
M B E : >2 i 2 % : i1 % @" &
6 ! 6
"

6
! % >P6 D
' 7 4P@" = 6
> + 2++@" & 6
"
H .
B ! > " "H !! ! . @"

/ A 6 ! 6
" H6
>* * @ 6 6
W . "
 U E '202'

R 6 > . =@H
! "

"

A
K 6 " A
! N .
" 6 22,
"

2 $7 D %

!! 2 ' "
& M B )(# 17
! ' G "

; +

; W 3
!

U g - i 7",: - i 7"+7 - i 1-"11

6, i 2",0 6, i 2"*- 6, i 0"22

U g ! - i -"1< - i -":7 - i ,<",0

6, i 2"22 6, i 2"*0 6, i **"<<

U - i 7"27 - i 7"27 - i 12",<

6, i 2":7 6, i 2"7- 6, i 1"11

& L - i *"1- - i 7"+0 - i :0":7

6, i 2"*1 6, i 2"-< 6, i 27"+,

- i -"17 - i 7"++ - i :,"72

6, i 2",: 6, i 2"-* 6, i 2:"20
'20*' & 7

2 $7 . . > i
2-
"07H j "++2@ "
!! ! ! H >8>-H 22+@ i :"00:H j "++2@"
H 6
! L >- i *"1-H 6, i 2"*1@ 6
H > >22+@ i 7"77H j "++2@" >- i 7"27H 6, i
2":7@ B 6 . L
>- i *"1-H 6, i 2"*1@H > >,:@ i -"*<H j "++,@"
W N 6 .6 W
> H - i 7",:H 6, i 2",1H % ! H - i -"1<H 6,
i 2"22@H > j 2@" B H
W 6
! H > >,-@ i 2"1:H j "+:@"

3 G
K GB 6
3 " 10"2 [ ><<?22,@ !
G H 1*"0 [ ><,?22,@ ! 6
G ! <+"7 [ >2+7?22,@ !
G " GB
>- i *",<H 6, i +"00@"

< % ! 3
W ! 6 > 2
@H >8>-H 222@ i +"7:H l ":+@" ! H
W H >- i 7"++H 6, i 2"-*@"

!! ! !
. ! > " "H
6 3 @H >8>-H 2+:@ i 2,"-7H j "++2@27"
! >- i ,<",0H 6, i **"<<@

2-
A 6 >l *r6,@
27
R
>l *r6,@
 U E '20-'

! 6 >
H - i 1-"11H 6, i 0"22 \ H - i 12",<H 6, i 1"11 \
L H - i :0":7H 6, i 27"+,@H > >2+:@ i 0",1H j "++2@" H
6
6 H > >2+:@ i -"7,H j "++,@"

B
! 6 L H > >,0@ i 2",7H j "+0,H
( @" N H
6 . L H > >,,@ i *"72H j
"+*,@" ) H
!! H > >,2@ i 2"+<H l "*,@"

H 6 !
2:[ > " "H 2:[H 2*[
**[ 6 ! @H
> >*0@ i <"0*H j "++2@" H 6 !
! G H >- i :,"72H 6, i 2:"20@"

6 N M B
6 B ; (@ W ' G "
17 22, >:-"+7 [@ 6 G 6 N" 6 H
G +" -2
" )
!! "
!! . 6 N H >Z[>-@
i -"+,H l "-,@" "
'207' & 7

33 $ $7

N
6 B!
% " W

" ) . B > @
N 6 B B
>5 D "H *++- \ U 'O "H *++-@"

B 6 "
W 6 'B'
" 5N H
!! " 5 H
! H > " "H H ! H "\3
C H 2<<7@ N 6
H 6 > " "H
\ C H 2<<, \ 5 D "H *++-@"

2 +

6 N
B L " ) 6 B
!! B ! 6 N
" H !! 6 B
N " 3 H H
6 "

H .
> " "H @" = 6
 U E '20,'

33 > HF E H
T HC H 2<:, \ C H 2<:+@"
" 3
H 6
. B B 6 N"

! H L S
!! H 6
. . B !!
" 3 H 6
!! ! B 6 N 6
% "

3 H !! 6 6 B
6 "
P PH ! 6
6 6 % B G
" . H G > " "H
@ .
B J ! "

A !W N B
. G H H "
& H ! 6 !! B
" & B .
" 3 !! !
> " "H E H
G H H
"@" H
. ! . 6 B
" A
6
B G ! W "
'200' & 7

6 . H W 6 E " >2<<*@
" H
B % 6
6
" = 6
6 " ) H 6
. H ! H
!! 6
" . H " >2<<7@ B
! > " "H ! B . @H
B !"
& !! " >2<<7H " 22:'221@

P =,6 D A% D
K D A A A E % ;
1 % 3 C

3 6 H
6 > " "H . @
6 " 5 H
N B S
> " "H !!
@H .
! . > " "H
. \ *@"

' B 6 6 H
!! 6
!! B 6
B G " !!
6 !! B
" & !
6 E " 3 !! H
 U E '20:'

! ! 6 !! !
' " = 6 BN
6 B " B
6 H !! 6 B
!! "

33 + 3 $7 !

A 6 6 W 3 ( ; !
> " "H 6 N B @
6 > H
2<,: \ 5 %C F H *++, \ 5 D "H *++-@" H
6 !
> @"

" & B
H ! G
" H
% " H
6 W 6
! H 6 B
!! B . 6 B >5 % C F H *++, \
5 D "H *++-@ >2<,:@ L
" 3 5 %C
F >*++,@ 5 D " >*++-@H B 6
6 ! ! B
! "

!! . B
N . 6 " . .
. 6 "

. H !
6
'201' & 7

! " H 6 G
!H !6
" = 6 !
B P +$ G >%
3
+$ G E 7 >
+ % E $ + +$ +
P H !
N L 6 H 6
B 6
" N . H
6 6
6 > " "H P> % %
( G E DE $ DE
7 E $ % E G P@"

A . B 6
6 6 P !! PB ! 6
. ' 6 " &
B 6 6 B
B ! > " "H P6
$ D % E
D E$ % 3! P@" N H
! 6
N ! 6
! > " "H P8 D $
G D 7
E 3D E $ 3!
P@"

! H 6
B !! " = .
. ' "
 U E '20<'

L H 6
!
! " H .
L6 ! "

B
6
" & . H !
>% " @ >% @
! 6 3 "

H B H
6 !
B > " "H PE$ 3
F P@" H
B 6
L " H !
6 ! 6 6 "
= 6
"

& 6
6 6 ! " 3 H
6 ! > % "H
2<:: \ !C U H 2<02@" ! ! ! . H
6 H N !
! 6 > " "H 6 ! 6
@H !6 > " "H
,<",0[@ B 6 6 > " "H 2:[@" ; M B
H B
6 N "
'2:+' & 7

& H B
6 !
>T H 2<0:H 2<:*@" & 6 6
6 6 B !
6 N B " ) H
! H 6
6 "

. . . H
. 6 6 B
6 N >3. *@ N ! ! >3. 2@
" H 6 6 N
. 6 ! L6
6 " H 6 N 6
. 6 6
" = 6
N ! 6 !

G "

6 N ! %
" 3 H B 6 N
6 ! 6
.! B " H 6 N'
6 "
B H 6
! B 6
6 ' " & ! H 6 L
B 6 N 6 6 ! B
" 6 !
" = 6 !!
 U E '2:2'

.
"

! H B 6 H N
" H N
6 ' !!
H 6 " >2<<:@
6 6 !
G 6 "

= . 6 6
3 ! G > % "H
2<::@" & % " >2<::@H 6 !
6 H !
> " "H !! ' \T H 2<0:H 2<:*@"
H 6 > " "H
G @H B ! .
" ?G
!! "

3 H N 6 B
" 3 !! H
6 ! B 3 W
" & H ! H
N ! 6 "

3 6 . 6 H
N . ! 6
! > " "H 3 @
" . 6
"
H > " "H !! !
. !! @ 6
'2:*' & 7

E 6
" 3 !! H 6
6 !! ! 6 !
. "

H CT >*++-@H 6
%6 6 !
" &
" & !! ! . . !
6 > C
T H *++-@"

= 6 !!
6 5 D " >*++- \ H 2<,:H 5 %C F H *++,@
" 5 D " >*++-@H ! !
B ! ! " )
B " ! H
. 6 B !!
. 6 "

& >2<<1@ H ! N 6 !
! 6
" = ! L ! 6
B !! ' !" )
6 . B! !!
E " =
N 6
! "
U E '2:-'
CONCLUSION ET PERSPECTIVES
'2:0'
 & '2::'

6
H E .
6 "

H
! ! 6 " = !
J? ! " H !! !
! 6 !! ! "
" = L
. " 3 H 6
6 B
6 ! > 6 H G
E C T H
*++2@" W . 6 !
B !W B " &
! G " )
. . ' .
6 " &
H 6 6 6 H
"
'2:1'

6
" H !! "
B . K " &
G 6
!! B > 6 H
3 C & E H 2<<-@"
> " "H !6 H L W @H B > " "H !
H @H B > " "H @H .
> " "H H @H 6 !
> 6 H % H 2<<7@" 3 ! H
B ! !6 !
. 6 ! 6
6 ! 6 " & H
> 6 H H 2<<<@H .
" & H 6
6 6 H
"

H !! 6
. ! "

H
$ >T H 2<<: \ GE C T H *++2@H
.> & 2@H .
N . ' . >& *@" &
6 6 N
L "
6 G "
H 6
6 6 > " "H % H
H I H % \T H 2<<7@" & !
 & '2:<'

. !! 6
"

I H T >*++*@ 6
. " H
" )
. ' " ) .
6 ! . '
. M B 6 >& *@"
) B
6 !6 "

. ! 6
! 6 . M B
B " H 6 W !
. 6 6 !W > " "H H .6 H
" \ !! @ 6 6 ! !!
6 >& *@" H
' .
N . 6 !6 6 6
>3 -H & *@"

!! B
W " = 6 W
.6 > " "H 6
! B 6 \ T "H 2<<0@"
!!
.H > GE "H 2<<1H *++2@" & 6
B !! 6
'21+'

2
. .N !! > GE
" 2<<1@" GE " >2<<1H *++2@ . 6
6 B !! .
.N > & *@" H !C 3 >*++7@ !!
B ." H
B B
. .N " & 6
. 6 !! > .N
@" & 6 6 N !
N > " "H .@
"

) B B
> " "H
@H 6 .
" !W H 6 . 6 !!
6 "
!6 B
!W B 6 W > " "H
! B ! 6 \ C H *++-@"

!! .
6 > " "H . @
" 3 H W
6
>& "H 2<1- \ F C H *++2@"

6 B

2
. H 3 B . B 6
6 . .N B!
! > GE "H 2<<1 \ & *@"
 & '212'

" H 6
!! ! . '
.6 "
H B 6 B
" 3 H 6
B . 6
"

) ! 6
!! 6
. E > " "H
! ! @" &
6 ' B .H H
!! ! ! 6 !! 6
"

3 6 H 6
. !! 6 !
!! W " &
>2<<+@ 6 6 W > " "H
. @G ! S GB G
> " "H ' 6 @ .' N
B M ! B 6 G > " "H @"
H W G > " "H
' 6 @H B G > " "H
@" 5N W ' .H
' 6 ! !! " =
M 6 .
6 !! 6 "
'21*'

3 B >&
- C 7@H . 6 !
' 6
! " > H 2<<<@
> H 2<,:@H 6 6
6 6 W
> " "H @ "

& 6 H >2@ B
6 > " "H
!! B \ H *++7@
! > " "H @ H >*@
B G > " "H
3 @" 3 H .
6 G > " "H
H 6 H @
G " 6 H B
! " ; H
> " "H 6 N' @6 !!
! G "

;M B . H .
" H
B B " )
6
6 ! ! 6
! !! ! > H 2<<1@"

. >& 7@H
' !! > H 2<11@ !! "
 & '21-'

6 B !! " N !!
! 6 N' "

>& 7@H 6
B
" H W
M B ! ' " 5N
!! H
!! B "

!! .H . 6
!! >3. *H & 7@H
!! ! >3. 2H & 7@" &
6 6 !
G 6 > "H
2<<:@" H 6
!! ! > H 2<<1@"

3 6 N !! 6
B H
> " "H B 6
! @" 6 .
>O CT H 2<<1 \ D H 2<:2@H ! 6
!!
" ) 6
>6 6
G @ !! B "
5 H !! . B "

H . !! !
B 6 3
'217'

" ) B 6 3 ( ; !
> " "H 6 N B @
6 !
> " "H @" & H
6 W 6
! "

& 6 6 ! B
! ! !! !
> H 2<,: \ 5 %C F H *++, \ 5 D "H *++-@" . .
. 6 "

. H !
! > " "H ! 6
! @ ! " H
P P
!6 !6
" H
B N H 6 6 L6
! " H 6
6 !
"

. H
N P !! P B ! 6 " &
B 6 6
B ! "
N H !
" = N 6 ! 6
N ! 6
' 6 " H
! . .
 & '21,'

3 !H H
6 3 " A
!! 6
! B .' N
> " "H @ " &
> " "H 5 % C F H *++, \
5 D "H *++- \ CT H *++-@"
"
)
! " ! H
6 "

) 6 B
! " ! H !
" 3 !! H 6
J > @ 6 B
" H
!W " ;M B H
N 6 6 E " ! H B
G !! 6 !! 6
GB E "

% )

H .
B E " 6 S
= H . 6
F !
. > " "H ! \5 CO H *++*@"
'210'

. H . H 5 C O >*++*@ B
= . 6 B .
! " H ! !
! " N ! B . H
B 6 !
> .@ > ! @"
B 6 B 6 6
" 6 6
"
! B ! > " .@ ! > "
@" & > " "H
@ "

N H 6 N
B . E H
M B ! 6
" 3 H B !!
6 6 "

H 6 B
!! ."
6 6 H . 6
B " & 6 H
! !! W
6 " = . 6
B B
!! . "

3 6 H N
6 6 6 E
H ! G
 & '21:'

. " 3 H
!! . B
B . 6 ! '
> 6 H
3 C& E H 2<<-@"

= ! !!
B " =
!! B !! . !H !! !
>T H 2<<1@"

B .> " "H B

6
! @" ! H !
!! 6 "

. . >& 7@H
" = ! 6
!! "
! E ! H 6 >
@ 6 !
> 6 B \
6 H HU HC H 2<<2@"

!! !H 6 W
>T H 2<<1@"
H 6 B "
! H N !! H ' N N
"

H E
! . !! H
H
' . "
'211'

A "
) 6 ! !
6 3 6
N 6
6 ! " !
N B"

M .H
3 H . 6 6 6
" H H !!
6 ! 3 H
N ! B X 6 "
& B 6 W
" & !W
6 " S 3
!W B . ! H 6
B N B
" . !!
! % H 'B'
B !W > @ > 3\ 5 EC
5 & EH 2<01@"

H 6
! " = . !! !!
6 N' H . ! 6 N 6
. H B
G !H . B Z 6
W ! "
& '21<'
'2<+'
 I ! '2<2'

")

H U" C GE H " >*++-@" ! 3 H H

"> 32 7 6 27 7D &"D 21'*1"

H " >2<<2@" / 7" H AD 3 9 3 "

H I" "H H 3"H 5 ; H F" O"H ) 9 H " 5"H I H 5" O"H C

H " U" >2<01@H 1 3 % 7 ;" &
I 5 ) "

G% H =" >2<<2@" ! " : T 5 % V

, 2 D 0D 2:<'*22"

G% H ="H C H 5" >2<::@" '

9 ! "27 5 D &"D 111'<21"

H O" F"H U H O" F"H C H O" ;" O " >2<<2@" 5 5 E "=

" "I C U" U" D G >3 "@H V ; 3 7
> " 2'7<@" ) 9 $ E 'U "

H "H C ; H " >*++7@" ! A

G " /% = 27 6 D .D
27,'2:0"

H 3" >2<01@" " = I" " H 3" H

F" O" 5 ; H " 5" ) 9 H 5" O" I H C " U" >3 "@H 1
3 % 7 ;> " ,'*:@" & I 5 ) "

H 3" >2<<<@" H H !' " = 3" U 'O C O"

5 >3 "@H * % 2 % 7 7 7> "
2+-'2*0@" F H & "

H O"H & H ;"H C ) H " I" >2<<<@" !' !! "

= 3" U 'O C O" 5 >3 "@H * % 2 % 7
'2<*'

7 7 > " 2*:'27:@" F H &

"

H 3"H H &" T"H C H O" >2<<2@" (

! " > 32 V D
& D 20-0'20-:"

. H I" >2<17@" 1 % 3* "T T E

T %%H I" "H ;V '& H ]"H C H O" I" >*++*@" 1 7 7 3

% ( A "

T H " >2<::@" 6 7" 3 9 & !!H )O 'U "

T H O" " >2<<+@" ' ! " = 3" "

U C I" 5" >3 "@H V ; 3 % ># " *H
" <-'2-+@" ) 9'$ E ; ! "

T H O" " >2<<*@" / 9 !

9 ! ! " = " " C I" " T >3 "@H
2 A A * %D D % > " *-0'*,,@"
) 9$ E ; ! "

T H O" " >2<<7@" ! ! " = I" " F H O C " D"

>3 "@H V ; 3 > " 2'7+@" U H )O 3 "

T H O" " >2<<:@" ! !" = I" " F H O " >3 "@H %

># " 2+H " 2',<@" U H )O 3 "

T H O" " >*++*@" ! G H

H "> 3* / D )D *1+'*1,"

T H O" " >*++,@" T 9 9 ! !

" = I" U H O" " A H C O" "T >3 "@H 1 A
> " -:',1@" ) 9 $ E (.! A
 I ! '2<-'

T O" "H C & H " " >*+++@"

" = U" " I C &" 5" O >3 "@H V ; 3
7 7 7> " *,-'*1,@" & A "

T H O" "H C & H " " >2<<<@" ! "

27 D "D 70*'7:<"

T H O" "H & H 5"H C T 9 H " >2<<0@" ! !!

! "> 32 7 6
27 7D . D *-+'*77"

T H O" "H C H 5" O" >*+++@" T ( !

"27 5 D #D <*,'<7,"

T H O" "H ; 9 % H " 5"H '& H "H T H D"H C H I" >*++2@"

9 ) ! " > 3
2 7 6 27 7D & D 2+27'2+*:"

T H I" "H C H D" " >2<<:@" & H! H "=

I" " F H O " >3 "@H % ># " 2+H " :,'12@" U H )O
3 "

T H O" "H C O H I" #" >2<<0@" 7" H

C "

T H " >2<<1@" 7 ; 3 " ' ')

T "

T H " O" >2<0:@" !' !

"27 / % AD ."D 21-'*++"

T H " O" >2<:*@" !' "= " T E 9 %>3 "@H %

6 27 7> " *'0*@" ) 9 $ E 3 "

T E H " >2<:*@" 3 "> 36 27 7D &.D

-*-'-*7"
'2<7'

T 9 H I"H & % H O" &"H T H ;"H H 5"H C H " >*++-@"

! G !" 6 * D
D 20:'2<-"

T 9 H " I"H H &"H H U"H %H O"H T H &"H H "H ; H ;"H

5 ; H "H 5 H O"H I H 5"H I H "H E H "H . H O" >2<<1@" $
" 3 "

T H O" 5" >2<<<@" ! ' ' ' '

9" 2 7 6 27 7/ % AD D -+-'-*,"

& H O" 5" >2<01@" # ! " = I" " H 3"

H F" O" 5 ; H " 5" ) 9 H 5" O" I H C " U" >3 "@H
1 3 % 7 ;> " 1+-'1+<@" & I 5 ) "

& H O" 5"H & H T"H C U H I" " >2<00@" ! ="

!! ! ! ! ' '!
9 "> 32 7 6 27 7D "D
2'2-"

& H " 3"H ; H I" O"H H F" O"H C & H F" >2<1-@" 5
! "> 3 6 27 7D
)D 7+-'7*2"

& H " "CT H O" " >2<<0@" ! !

% ) !! ! . E
"> 32 7 6 27 7D . D 707'7:1"

& H " "CT H O" " >2<<<@" & !! ' E

"> 32 7 6 27 7D .#D 1<-'<2+"

& H " " H C T H O" " >*++*@" ) H

H 6 " = " H " " H C O" #" F H 6 3
% 7 % > " 2-'72@" F H &
"
 I ! '2<,'

& H I" >*++7@" = 3 * X

" "

& H I" T"H 3 H )"H ; H T" "H I H D"H C T H I" >2<<1@" A

!! ! 9 "> 3 6 27 7D
&D *7<'*0-"

& H I" T"H I H I" I"H C D H &" " >2<<+@" ! !

I ! "> 32 7
6 27 7D &D 2+2,'2+*0"

& H I" T"H H 5" I"H C ) 9 H O" " >2<<,@" ! !

! ! "
> 32 7 6 27 7D #)D -21'-*1"

& H O" >2<<<@" A 9 6 != ! !

" = 3" U 'O C O" 5 >3 "@H * %
2 % 7 7 7 > " 27<'2:-@" F H &
"

& H OH ] H 5" "H C H " " >2<:1@" !

! 9 "> 32 7 6 27 7D #D
22+2'22+0"

& H O"H C F H " >2<:+@" I ! 6

"> 32 7 6 27 7D #D 2<<'*+0"

& H O"H % H I" U" >2<17@" 9 E " = " T E 9 % >3 "@H

% 6 27 7> " **<'*0*@" U H )O 3 "

& 9 H )" >2<<,@" - 7 8 A ;" ) 9 $ E (.!

A "

& % H O" &" >2<<2@" !! W ! " 27

8 ! D #D :<'<1"
'2<0'

& H I" "H C & H O" >2<1-@" "> 3

2 7 6 27 7D " D :1*':<2"

H "H H O" 5"H T H D" 3"H 3 H " O"H C # H D" 5" >2<<<@" 5
! ' " = 3" U 'O C O"
5 H* % 2 % 7 7 7> " *<:'
-*-@" F H & "

E H &"H H I"H H 3"H C 5 H " >2<<*@" A

9 "> 3 6 27 7D D 172'1,7"

GE H "H H U"H C H " D" >*++,@" 9 ! (

" = I" U H O" " A H C O" "
T >3 "@H 1 A > " ::'2+0@" ) 9 $ E (.! A

GE H "H H U"H T H O" "H C D H " >*+++@" (

9 " > 3 6
27 7D #D ,-2',77"

GE H "H C T "H O" " >*++2@" ' . 9

!! ! " = 5" " ] >3 "@H %
6 27 7># " --H " 2'7+@" "

GE H "H T H O" "H C 5 H O" >*+++@" (! E H

G . H " = U" T C O" " >3 "@H
1 A 6 E % % > " -:',2@"
"

GE H "H H I"H C H #" >*++2@" I ! !

! " > 3
6 27 7D .D *10'*<<"

GE H "H H I"H H "H H " "H D H F"H D H "H C

H " >2<<1@" & !!
"> 32 7 6 27 7D . D 10*'1:2"
 I ! '2<:'

GE H "H C D H " >2<<1@" 9

H 9 9 ! " > 32 7 6
27 7D ."D 10,'1::"

GE H "H C D H " >*+++@" T 3!! ! !'!

"6 * D &D ,,':7"

H "H C F E H I" " >2<:*@" 7 3 E % 3( A "

"

3 H " U"H C & E H " >2<<-@" 1 7 7 3 " F H U

T "

3 H "H C H 5" I" >2<<7@" !' !'

! E& 6 ! 9 9 "> 3
2 7 6 27 7D #.D 022'0*0"

3 E H I" "H C H 5" I" >2<10@" H H

3 ! ' E P P !! " > 3
2 7 6 27 7D D ,,'0,"

3 H "H C H " >2<<7@" ( ! !

! "> 32 7 6 27 7D
#.D -1*'-<7"

% H I" U" >2<<+@" 5 9 5( 3

! 9 E" = 5" " ] >3 "@H % 6
27 7># " *-H " :,'2+<@" H& "

% H I" U" >2<<7@" 9 ! F 9 "= "

C " &" T E >3 "@H 2 27 % > " :2'<-@"
T CT "

% H I" U"H ] H 5" " C & H O" >2<::@" !'

9 ! ! "> 3
6 27 7D D 707'7:<"
'2<1'

H 5" O"H C T H O" " >*++7@" U 9 !

"1 * %6 D &D --'-<"

H " >2<,:@" 7 3 % " ! H & ! A

"

H "H C & H O" 5" >2<,<@" & 6 !! "

> 3 6 27 7D &D *+-g*2+"

H 5"H C G% H =" >2<:,@" 5 3D D D %

7 "I H5 'F "

H O" "H C 5 H " O" >2<<+@" ! = ' " = O"

3 9 H I" " H " U H C 3" O" >3 "@H 7 3
% > " -<':+@" ) 9 $ E "

% H ;" O"H U H O" F"H F H "H H O" F"H & H " "H U H O"H
D H " I"H 5 H ;"H I H "H I H O" 3"H H T"H C H )" " >*++*@"
) ' ! "- ; D D *0<'*:<"

H &"H C H " >2<<1@" I ! "=

" I" T 9 H &" H U" H O" %H &" T H " H ;" ; H "
5 ; H O" 5 H 5" I H "I H " E H C O" . >3 "@H $
> " 20<'2<7@" 3 "

H #" >*++7@" P= E 9 9 = H 44P F

"6 5 % 2 7D D :72':70"

H O" " >2<0,@" ' !! ! " > 3

6 27 7D D 27,'2,,"

H O" "H C H " &" >2<00@" & F ! ' ' '

6 H> 32 7 6 27 7D "D 2<0'*+*"

H "H F E H 5"H T H I"H C H T" >2<:,@" !! !

"2 7 6 27 75 D D
,17',1:"
 I ! '2<<'

H &" T" >2<<1@" U ! 9 !

"5 6 27 7D 0D 27,'2,7"

H &" T"H C H 3" >2<<,@" U H H "

2 7 6 27 75 D D <*,'<--"

; EH " "H H O"H C & H O" >*+++@" !

! ! 9 ! !! " > 36
27 7D 0D 2*-'27:"

; 9 H " ;"H T GH 5" I"H I H " "H H " "H ) EH T" "H C 5 H "
" >*++*@" ! ! H H !' H !' "
27 / % AD 0)D -'*,"

U EH ;"H 5 H &" )"H C EH " >*++*@"

9 9 ! ' !! "6 * D 0D 702'7:<"

U 'O H 3" >2<<<@" 9 !

!! = ! 6 / = 3" U 'O C O"
5 >3 "@H * % 2 % 7 7 7> "
:2'<<@" F H & "

U 'O H 3" >*+++@" & . !!

. !! !
6 "2 7 6 27 75 D #D 27<+'2,+2"

U 'O H 3"H C 5 H O" >2<<<@" * % 2 % 7

7 7" F H & "

U 'O H 3"H T H O"H ; H O"H H "H C ) H " >2<<0@" 3

! 6 "
> 32 7 6 27 7D .0D ,'20"

U 'O H 3"H H U"H C # H D" >*++-@" ' !! !

9 E 9 ! ! !
' ! "5 6 27 7D D 0<':1"
'*++'

U H " >2<77@" " 27 / % AD D

-,1'-:7"

U H " >2<,1@" 1 7 7 3 ") 9$ E F "

U H 3" " >2<1<@" !' 9 ! !' !

!! / = " T E 9 %>3 "@H % 7 7># " **H "
<-'2-0@" ( H "

U H 3" " >2<<0@" D 9 H H " = 3"

"U C " F" D E >3 "@H 6 7 7V ; 3
> " 2--'201@" ) 9 $ E ; ! "

U H 3" "H C T H &" 5" >2<<,@" P

P ! G "> 3 6 27 7D D *21'*7-"

U H " >2<10@" 9 !
H ! H E "T
5 6 D )D 2'00"

U H I"F"H # E H T"H C # D H " >*++*@" ( ! '

H 9 E! 9" > 36
27 7D D 10<'1:0"

U H ;" &" >2<,1@" . " > 36 7D #D 27*'

2,<"

U H O" ;"H H " T"H 5 H D" T"H C 5 9 H " I" >*++*@" !

!' "> 32 7 6 27 7D & D 7+0'7*7"

O H O" >*+++@" = /
" / @ 9 % 7 A
/ % AD #D 12'20*"

O H F" >21<+@" 2 3 7 7" ) 9 $ E U "

O H I" #"H C T H O" " >2<<1@" *

+3 $ % 3 " A "
 I ! '*+2'

O H I" #"H C T H O" " >*++*@" 2 +$ G

"; A ; "

D H "H C EH " >*+++@" * D% D 3 ") 9$ E&

A "

D H "H H "H C E H " >2<1*@" > 7V

") 9$ E & A

D H "H C H D" 5" >*+++@" 5 H

"27 6 D D -71'-,2"

D H U" U" >2<0:@" "= " >3 "@H ? ;

7 % ># " 2,H " 2<*'*7+@" A !) E "

D H U" U" >2<:*@" & " = 3" 3" O H " 3"

D H U" U" D H I" 3" ) H " # H C T" F >3 "@H
2 % 3 % > " 2,2'2:7@" 5 9 H )O ;
"

D H O" "H 5 !!H " "H EE H D" O"H 5 H " "H H " 5"H 5 H ;"H
5 H O" ;"H H " $"H C %H 5" =" >2<<:@" I E
9 9 ! U=# "
27 6 % D "&D 2*1-'2*11"

D H &" " >2<:2@" ! " 3. E

!" ) 9 $ E "

D H &"H C EH 5" >2<:0@" ! "

27 5 D & D 2+27'2+*,"

D EH " F" >2<<0@" ; E 9 "= " 5" ; 9 % C O" "T

>3 "@H 1 7 7 3 > " ,<<'021@" ) 9 $ E ; ! "

H T"H C H O" 5" >2<:+@ 1 % 7 @ 7 $ 4 ) 9'

$ E '& '& ! "
'*+*'

T !H I" "H C 3 H ]"H >*++7@" P H= 3 P &

! "6 * D D 0+:'0-0"

H U" >2<:+@" !! " = "

T E 9 %>3 "@H % 7 7># " ,H " 22<'210@" ) 9
$ E "

H " 3"H & H O"H C O H 3" 3" >2<0:@" ! !

! "> 32 7 6 27 7D
#D *7,'*,7"

5 H &" )"H C O H " >2<<1@" U H= "

6 * D #D 7++'72:"

5 H &" )"H T H ;" #"H 5 H " T"H & H "H H " 5"H C
; H " >2<<1@" ( . "> 3 6 27 7D
"D --+'-,7"

5 H )"H C O H 3" O" >*++*@" F 9 ! 3!! !

. "> 3* / D )D *-,'*7,"

5 E H U" I"H C D H " >2<<2@" & != ! H

H "27 / % AD )&D **7'*,-"

5 %H &" "H C F H F" >*++,@" & 6 !

"> 32 7 6 27 7D &&D **'-:"

5 D H T" 5"H H " O"H U H 5" "H 5 H " " I"H H I"H C GH T"
>*++-@" = H ; !
"< ,7 1 7D / D 2 D .D *27'**7"

5 EH " 5"H C 5 & EH &" ;" >2<01@" 5 ! .

"> 3 6 27 7D "D 2'*,"

5 H T"H C O H &" >2<<-@" 1 7 7 3 % " U H )O

3 "
 I ! '*+-'

5 H O"H C U H T" >2<<:@" T ' " > 3

27 7V 2 2 3 D D 102'1:*"

) H " I"H 5 EH O"H C H I" 5" >*++7@" !' !! !'

!9 !' ! " 2 7
= % , 33 D #D 21<-'2<+,"

) H " "H C H " >2<10@" F !

" = I" O" H ;" 3" 9 %H C " >3 "@H * 3(
% 7># " 7H " 2'21@" ) 9 $ E "

E H "I" >2<<*@" ' ! " 6; = D

#D *0+'*:*

%H F" >2<<+@" " = (" ) C F"

% >3 "@H / A > " 20:'*+2@" T
'# "

IE H 5H C H " >*++-@" 5 !' 9

9 " > 36 27 7D D 0:<'0<<"

I H 5" >2<:<@" * % 3" ) 9 $ E T T E"

I H "H ; H "H C U H " >2<::@" ! !!

"> 3 6 27 7D
D *:<'-+2"

I H &"H C # H 5" >*++7@" $ (

@ )))( 00"" T . HT 6 &I=(&"

E H U" >2<<<@" 9 '! ! 9

! H H ! " = 3"
U 'O H C O" 5 H* % 2 % 7
7 7> " *0:'*<7@" F H & "
'*+7'

9 %H )"H T H U"H EH "H D H ;"H I ' E H U"H C H " >2<<2@"

3 ! ! E " > 3
2 7 6 27 7D # D 2<,'*+*"

H O" $"H C D EH " F" >*++*@" 9 U 9

!! "> 3 6 27 7D &D -01'-1-"

!H 5"H C U H &" >2<02@" 6 E 33

" (.! H 3 $ A "

H " O" >2<:+@" 3!! !

"> 32 7 6 27 7D D *7,'*,*"

%H "H C H 5" I" >2<<<@" & ! "

= 3" U 'O H C O" 5 H* % 2 % 7
7 7> " *-,'*0,@" F H & "

H "H ; H O\ C T H O" >2<<,@" % ! !

"> 32 7 6 27 7D #&D *7:'*0+"

H "H F H "H C # H " >2<<1@" 1 ( 3( 3

7 "A "

H "H F H "H # 3"H & H ("H C $% H #" $" >*++-@"

9E 9 ! ' ! !
! . ' " > 32 7
6 27 7D &"D <:*'<1:"

H "H $% H #"$"H & H ("H F H "H C # H 3" >*++7@"

! ' !! H H
H H
> 32 7 6 27 7"

H " >2::0'2<<2@" 1 A 3 7 ") 9

$ E5 "
 I ! '*+,'

H 3" I"H C ] H 5" " >2<<*@" 3. ' ! G "

27 / % AD ))D -'*2"

H " O"H O H I" "H C H &" 5" >2<<-@" 9 !'

! !' " = I" T >3 "@H 6 3( 1 TT 3 A 3( ") 9
$ E

H " D"H C F H I" " >2<:<@" ! !

! "> 32 7
6 27 7D &D 172'1,0"

H " "H C H " >*++2@" !' "> 3

2 7 6 27 7D & D :7*':,+"

H &" 5" >2<11@" ! !' !! ! !"

= " T E 9 % >3 "@H % 6 27 7 > " *02'-+*@"
H& "

H &" 5"H C H " O" >2<1-@" !' !! " > 3

2 7 6 27 7D " D ,'2<"

H &" 5"H H " O"H C H 5" >2<<-@" !!

I !' "> 32 7 6 27 7D #"D
11,'1<0"

H O" >2<<<@" F . = / ! !'

" = 3" U 'O C O" 5 >3 "@H * % 2
% 7 7 7 > " 2:,'*++@" F H &
"

H O"H C & H O" >*++2@" !' ! "> 3

6 27 7D .D **1'*7-"

H O"H C & H O" >*++-@" !! ! !' 9 !'

" > 3 6
27 7D )D ,+1',2,"
'*+0'

H O"H H 3"H & H " "H F 9H 5" "H C H &" T" >2<<7@" =
! "2 7 6
27 75 D 0D 220'2*1"

H O"H F H " F"H & H O"H H 3" >2<<:@" F . ! !

U ! !' "> 3 7 6 27 7D
. D ,7'0,"

H 3" O"H H " O"H C ] H 5" " >*++*@"

E 9 "> 3 6 27 7D &D ,,0',01"

H 3" O"H F H D" O"H H ;" "H H " I"H ] H 5" "H C & H " O" I"
>*++*@" 3 !! ! E 9
"1 * D D 21-'2<+"

H "H C T H D" " >*++-@" ! E !

E "\ 3 3] < 7 D D 2+:'222"

H " ]"H C H " I" >*++-@" 9 &

"> 32 7 6 27 7D &"D ,,1'
,01"

H I"H C H 3" >2<<*@" E EI ! !'

"2 7 6 27 75 D &D ,<2'0+*"

H "CT H O" " >*++*@" ! " J

5 % D .D ,-'01"

# T H I" T"H 5 .H F" F"H & H " "H T H &"H C # D H "

>*++-@" = E 9 T 6 ! !' " > 3
2 7 6 27 7D &"D 2+<-'22+*"

# E H T" C U H I" F" >*++*@" 5 E 3!! !

!' ! "> 32 7 6
27 7D & D 7-7'77:"
 I ! '*+:'

F H 5" >2<7:@" 1 7 3 T " ) 9 $ E (.!

A "

F H I" U"H C ) 9 H " " >2<:0@" = '

! " > 32 7 6
27 7D D :<-'1+*"

F H " &"H C H I" 3" >*++2@" !! !

9 ! "27 5 D .D :<:'1*0"

F H " &"H O H F" T" ;"H C H I" 3" >*++2@" E !'

! " > 3 6
27 7D .D 2:-'21+"

F E H F" " >2<<7@" * % ") 9$ E F "

F H )"H C & 9 H )" >2<<,@" E U 9!6

! /> 3
27 7D D *,,'*0+"

$% H #" >2<<:@" L " = O"' " C O"' " T >3 "@H

7 $ > -H " 2:-'21<@" ;
A ; "

] H 5" "H C & H O" >2<:7@"

! " > 3 7 6
27 7D )D :+-':+<"
Annexes
'*2+'

& .

' M . # E CU

>*++*@ . & *

' G M W 6

! >& *@

' + = M >& 7H 3. 2@

' + 1 M 3 >& 7H 3. 2@

' + 3 M ' !! >& 7H 3. 2@

' + ( 6 N >& 7H 3. 2@

' + ?

>& 7H 3. *@

' + I 6 N >& 7H 3. *@

' + L 6 ' !! ;

>& 7H 3. *@
 . '*22'

& 5 .> A 3 J ; SV D 00 @

R
I 3 ! $
6
6 6 !

h g + h h g g 4
T hh g h + gg h h 4
& hh g hh + g g h 4
+ + h h hh g + 4
3 h h g h + g + 4
hh g h g + h g 4
; h g hh gg + gg h 4
U + h + h h g h 4
= h h g + gg hh h 4
O h + + h g gg h 4
D hh g + h + h gg 4
h g h g h h g 4
5 h + g + h g hh 4
) + gg h + hh + + 4
( h h + h g h h 4
+ + + g g h hh 4
R h + hh h gg h hh 4
I h gg + + hh gg g 4
h + h + gg h g 4
+ + h g hh + gg 4

? ggi ! \gi ! \+i \ h i! \ hh i ! "

'*2*'

! 9 3. *C-

> @ > 7 @

. > @ ) > @

> @ I ! > @

) > @ ! > % @

9 > @ ( > @

= > @ > @

E >3 @ & > % @

> @ 3 > @

& >% @ > % @

> @ & > @

5 . > 7 @ > % @

I > @ & > @

> @ > @

? 9 ' E "(
9 E "
 . '*2-'

+ =

= M >* @"

G 8 H 8 T 6
.! 6 " = ! 6
T 6 8 83 " 3 !H
N 8 8 M B 8 H
." = 8
6 8 8 "

8 8 H
B 8 ! 6 8 !6
" 3 H ! 6 8 B
. 8 !
"

. H B B
"= 8 6 . !6 >6
! ! L 6 @ >6
L B G @" & H 2+
. 6 8 8
6 " H !! H
"& .
"

) ! N
8 6 " H % ' 6 6 6 %
. > . *H 8 % 6 % @" 5
! "

) B ! . 6
% B 8 8 H
. s( )) ' < A: < t

8 B .

' H 8 H "
' H .! 6 "
' T 6 8 83 "
' 8 8 6 "
' ! . N HB . . "

- % %T ' %

N % P
'*27'

B .

' H 8 H "
' H .! 6 "
' T 6 8 83 "
' 8 8 6 "
' ! . N HB . . "

) uuuuuuuuuuuuuuuuuuuuu uuuuuuuuuuuuuuuuuuuuuuuu

vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv

vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv

vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv

vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv

vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv

uuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuu

uuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuu

uuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuu

uuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuu

uuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuu

uuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuu

uuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuu

uuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuu

uuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuu

> . @

I !

&)'
 . '*2,'

+ 1

= M 3

# % B 6

I ! % . S % 8
%' 3Aw ' > % 6 .
. @"

2"

*"
'*20'

+ 3

M ' !! > 7H @"

B !
>+",+H +"0+H +"7+ q@ 6 "

Centre de Planning Familial de la commune d’Ottignies

Rue de la source 4
1340 Ottignies

Liste des parrainages pour l’action « Des distributeurs contre les MST »

5 6 .
M B 8 ! !! ' ') "# % B
! "

(553 ())33
)(5 g I3)(5 3 3 U()3 3'5 = 3 C =;) AI3
> q@

"
 . '*2:'

+ (

# " 6 N >* @"

! "
#$% & ' ( )* + $ , % -

Dans le cadre du projet Eco-Consommation en partenariat avec les universités belges, une récolte de
données va être lancée pour évaluer les habitudes de consommation d’eau et leur évolution au cours de
l’année. Les buts de cette étude sont de savoir comment les personnes consomment l’eau courante et de
connaître l' évolution annuelle de leur volume de consommation, ainsi que de définir les moments-clés à
cibler lorsque nous mettons au point des actions de prévention. Cette étude a dès lors pour objectif
d’affiner nos actions pour promouvoir les économies d’eau potable. En nous aidant, vous contribuerez de
ce fait à la lutte contre le gaspillage de nos réserves d’eau douce !

Pour ce faire, nous cherchons des volontaires prêts à participer à une enquête. Dans ce cadre, les
participants devront remplir quotidiennement un questionnaire (dont vous trouverez ci-joint un
exemplaire) à propos de leur consommation d’eau courante pendant une période donnée. Cela nous
permettra par la même occasion de suivre l’évolution de cette consommation. Une fois complétés, les
questionnaires devront être renvoyés grâce à une enveloppe affranchie qui sera fournie.

Si vous êtes d'

accord de participer à ce projet, vous pouvez indiquer ci-dessous à quelle fréquence
vous accepteriez de participer à notre étude, sachant que vous pouvez participer à la prise de mesure à
raison de 1 à 10 semaines. Bien évidemment, vous vous engagez pour une durée précise et nous ne vous
dérangerons pas davantage.

Vous pouvez maintenant nous faire connaître vos possibilités de participation en remplissant les
propositions ci-dessous. Découpez le talon contenant les coordonnées de la personne responsable de
cette étude. Ainsi, vous pourrez la contacter en cas de problème ou de désistement. Cette personne vous
contactera par e-mail ou par téléphone d' ici 15 jours afin de vous expliquer les modalités de l’étude et vous
envoyer le formulaire à remplir durant l’étude.

Non, je n'
ai pas de temps à consacrer à cela

Oui, je suis d'

accord de participer à raison de ___ (indiquer un nombre entre 1 et 10) semaines à cette
étude sur la consommation d’eau courante.

Nom et prénom :

Tél. :

Adresse e-mail :

--- -----------------------------------------------------------------------------------------------------------

Responsable du projet :

Valérie Fointiat

Tél. : 010 48 52 30
E-mail : [email protected]
N % P
'*21'

)(5

j’ai pris un bain (si plus de un, indiquez combien : __ )

j’ai pris une douche (si plus de une, indiquez combien : __ )
j’ai laissé couler l’eau en me lavant les mains
j’ai laissé couler l’eau en me brossant les dents
globalement, j’ai fait attention à ne pas gaspiller de l’eau inutilement
si j’ai pris une douche, j’ai arrêté l’eau au moment de me savonner
j’ai bu de l’eau en bouteille
j’ai bu de l’eau du robinet
en faisant la vaisselle, j’ai laissé l’eau couler lors du rinçage
j’ai tiré la chasse d’eau

1 fois 2 fois 3 fois 4 fois 5 fois ou +

j’ai vérifié que les robinets ne coulaient pas

(pas du tout) 1 2 3 4 5 (tout à fait)

par rapport à hier, j’ai utilisé

beaucoup moins la même plus beaucoup

moins d’eau d’eau quantité d’eau d’eau plus d’eau
 . '*2<'

+ ? M " H
> ' @ 6 ' "

I > 7 @ # > @

* I

* V7
'**+'

I > 7 @ # > @

* V7 S %

* V7 S 3

!
 . '**2'

+ I

# " 6 N B 6 N "
6 !! % . "

! "
#$% & ' ( )* + $ , % -

En partenariat avec les universités belges, une récolte de données va être lancée pour évaluer les
habitudes de gestion des déchets. Le but de cette étude est de mieux cerner la façon dont les gens gèrent
leurs déchets quotidiens. Ainsi, nous pourrons définir les moments-clés à cibler lorsque nous mettons au
point des actions de prévention. Notre objectif est donc de promouvoir la consommation écologique et
durable. En nous aidant, vous contribuerez de ce fait activement à la lutte contre la pollution de notre
environnement !

Pour ce faire, nous cherchons des volontaires prêts à participer à une enquête. Dans ce cadre, les
participants devront remplir quotidiennement un questionnaire (dont vous trouverez ci-joint un
exemplaire) à propos de leur gestion des déchets et de leur consommation pendant une période donnée.
Cela nous permettra par la même occasion de suivre l’évolution de cette consommation. Une fois
complétés, les questionnaires devront être renvoyés grâce à une enveloppe affranchie qui sera fournie.

Si vous êtes d'

accord de participer à ce projet, vous pouvez indiquer ci-dessous à quelle fréquence
vous accepteriez de participer à notre étude, sachant que vous pouvez participer à la prise de mesure à
raison de 1 à 10 semaines. Bien évidemment, vous vous engagez pour une durée précise et nous ne vous
dérangerons pas davantage.

Vous pouvez maintenant nous faire connaître vos possibilités de participation en remplissant les
propositions ci-dessous. Découpez le talon contenant les coordonnées de la personne responsable de
cette étude. Ainsi, vous pourrez la contacter en cas de problème ou de désistement. Cette personne vous
contactera par e-mail ou par téléphone d' ici 15 jours afin de vous expliquer les modalités de l’étude et vous
envoyer le formulaire à remplir durant l’étude.

Non, je n'
ai pas de temps à consacrer à cela

Oui, je suis d'

accord de participer à raison de ___ (indiquer un nombre entre 1 et 10) semaines à cette
étude sur l’éco-consommation et la gestion des déchets.

Nom et prénom :

Tél. :

Adresse e-mail :

--- -----------------------------------------------------------------------------------------------------------

Responsable du projet :

Valérie Fointiat

Tél. : 010 48 52 30
E-mail : [email protected]

N % P
'***'

)(5

J’ai acheté des produits jetables

J’ai acheté des aliments pré-emballés
J’ai utilisé des gobelets en plastique
J’ai bu une ou plusieurs cannettes
J’ai fait attention à trier mes déchets
J’ai jeté des emballages sans prêter attention à les trier
J’ai utilisé une boîte à tartines pour emballer mes sandwiches
J’ai acheté des bouteilles en plastiques
J’ai acheté des bouteilles en verre consigné
Demain je pense pouvoir faire plus attention à ma gestion des déchets

1 (Pas du tout) 2 3 4 5 (Tout à fait)

Par rapport à hier, nous (la famille) avons produit moins de déchets à la maison

1 (Pas du tout) 2 3 4 5 (Tout à fait)

 '**-' .

+ L

5 ' > %D % 3 $
3 D % ! $
+ @"

! " !
# $ " # $%
&

0 + 1 2 3 4 5 -

0 + 1 2 3 4 5 -

' (
)

! "#$%&"&
' ! "#$%&"&
( ! "#$%&"&

) !
* +, -, . /

0 + 1 2 3 4 5 - .

6 ' 7888889
* + +:: /
'**7' .

0 ; !*
/

! *

+ ,