High temperatures in the land are one of the obstacles faced in cultivating chilies on coastal sa... more High temperatures in the land are one of the obstacles faced in cultivating chilies on coastal sand, resulting in nutrients being easily lost and not lasting long. An alternative solution to overcome this problem is to use compost block planting media. This service activity aims to provide knowledge and skills in utilizing agricultural waste for compost as a medium for planting chilies in beach sand. The service methods used are (1) Counseling and Focus Group Discussions about compost blocks; (2) training and demonstration on making block compost; (3) demonstration plot for the use of compost blocks for chili plants, and (4) monitoring and evaluation before, during, and after the activity takes place. The results of service activities show that partners are very enthusiastic about participating in all activities, as shown by an increase in partners' knowledge about compost blocks by 47%. There are 12% of chili plants that die when planted using compost blocks. Meanwhile, chili plants planted conventionally without compost blocks produced more dead plants, namely 30%.
Corn is one of the strategic agricultural commodities in Indonesia. West Java is one of the corn ... more Corn is one of the strategic agricultural commodities in Indonesia. West Java is one of the corn production centres in Indonesia and the province with the highest corn productivity nationally. The high productivity of corn farming in West Java is interesting for further study. This paper examines factors affect corn production and how far is the level of efficiency in the use of input in corn production of small-scale farmers in West Java. The study employed a quantitative approach and a crosssectional survey. The Cobb-Douglas production function and trans-log function were used in estimating the productivity of input, while the technical efficiency was analyse using Stochastic Production Frontier. The results show that land and seed were the most influential factors on corn production. The estimation result from Stochastic Frontier Model showed that variable of land, seed, hired labour and family member, statistically significant impact on technical efficiency of corn production. Moreover, the estimated average technical efficiency of corn farming was approximately 72% with more than 70% of corn farmer had efficiency above 60%.
It is obvious that information and communication technology (ICT) have been widely used in agricu... more It is obvious that information and communication technology (ICT) have been widely used in agricultural sector in the last decade. Theoretically, ICTs propose to increase the efficiency of agricultural marketing since this could reduce marketing supply chain, thus increasing marketing efficiency. This paper aimed to evaluate the role of information and communication technology used in the agricultural marketing in Indonesia. This study employed historical and systematical review on many articles related to the current development of ICT application. The result showed that mobile phone, SMS, website and social media are the most commonly used ICT tools in agricultural marketing. The study concluded that ICTs play an important role in agricultural marketing by increasing market share and obtaining faster information on price, product and networks.
This study aims to describe the auction market mechanism for red chili in Indonesia's production ... more This study aims to describe the auction market mechanism for red chili in Indonesia's production hub of Yogyakarta and assess its efficacy. This study's location was determined in Kulonprogo Regency, a red chili-producing hub in Yogyakarta, Indonesia. There were seven auction markets in Kulonprogo Regency, of which three were selected for operating at the time of the study and were located in Panjatan District. This study was conducted in 2021, with a sample of 50 red chili farmers, who were active participants in three red chili auction markets. In addition to red chili producers, three auction market administrators were interviewed for this study. The data were analyzed descriptively using images and tables. The red chili auction market mechanism began with farmers delivering red chilies, followed by gross weighing, sorting and grading, net weighing, the auction process, the announcement of auction winners, packaging, transportation, payment, and distribution of sales results. The effectiveness of the red chili auction markets in the Yogyakarta production center was rated as high for three indicators: auction market output, auction market flexibility, and the presence or absence of tension in the auction markets.
Social media promotion is one of the current trends used to attract buyers, along with the massiv... more Social media promotion is one of the current trends used to attract buyers, along with the massive use of information technology. One of them is using Instagram in promotional activities for traditional Indonesian food of Bakpia. This study aims to determine the effect of promotion through Instagram on consumer purchase intention of Bakpia. The study used descriptive method and multiple linear regression analysis. Four hundred respondents participated in this study through an online Google form survey. The results showed that promotional activities using Instagram were in good perception among consumers. Furthermore, based on the multiple regression analysis, the variable of context, communication, collaboration, and connection on Instagram promotion were statistically significant positive effect on purchase intention of bakpia consumers.
Prosiding Seminar Nasional Program Pengabdian Masyarakat
Musibah pandemik Covid-19 yang masih terjadi hingga saat ini telah ikut dirasakan pengaruhnya ole... more Musibah pandemik Covid-19 yang masih terjadi hingga saat ini telah ikut dirasakan pengaruhnya oleh segenap lapisan masyarakat termasuk warga Dusun Ngentak Desa Seloharjo, Kecamatan Pundong Kabupaten Bantul. Diberlakukannya pembatasan aktivitas dan usaha telah mempengaruhi penghidupan warga yang pada akhirnya mempengaruhi kemampuan keluarga dalam memenuhi kebutuhan pangannya. Lahan pekarangan yang dioptimalkan pemanfaatannya salah satunya sebagai lumbung hidup atau warung hidup dapat menjadi alternatif bagi warga untuk memenuhi sebagian atau keseluruhan kebutuhan pangannya. Kegiatan pengabdian ini bertujuan untuk memotivasi dan melatih warga dalam hal ini anggota Kelompok Wanita Tani (KWT) untuk mengoptimalkan pekarangan sebagai lumbung hidup sehingga diharapkan dapat mendukung ketahanan pangan keluarga terutama di saat pandemi. Metode observasi, sosialisasi dan penyuluhan serta pelatihan digunakan pada kegiatan ini. Hasil pengabdian menunjukkan bahwa warga antusias untuk belajar dan...
To anticipate and develop rural areas, the government is currently promoting rural social and eco... more To anticipate and develop rural areas, the government is currently promoting rural social and economic development, including the development of rural agribusiness and rural agro-tourism programs. This study aims to determine the factors that influence the sustainability of the agro-tourism development model based on local wisdom. The research was conducted by surveying interviews with farmers and related parties as well as field observations. Factors that have a relationship with the sustainability of agro-tourism development based on local wisdom are skills, amount of finance, access to capital sources and availability of facilities. It is recommended that stakeholders need to improve skills, ease of access to sources of capital from local governments and the need for additional agro-tourism facilities
Online food ordering applications have become widely used recently. Its popularity is getting hig... more Online food ordering applications have become widely used recently. Its popularity is getting higher, especially among Generation Z, which is known to be the most familiar generation with information technology applications. This study aims to examine the preferences of Generation Z consumers and the most considered factors in purchasing food product using Gofood and Grabfood online food ordering applications. An online survey of 100 generation Z respondents was carried out through the google form application. Descriptive analysis, T-test and one-way ANOVA were used to find out the most preferred online food ordering application and the most considered factors in purchasing food products using Gofood and Grabfood. The results showed that Gofood is the most preferred application by Generation Z. Furthermore, trust is the most considered factor in using Gofood application while practicality, promotion and trust are the major factors of Grabfood consumers preferences.
Prosiding Seminar Nasional Program Pengabdian Masyarakat
Pisang merupakan komoditas pertanian yang bayak ditemukan di Dusun Jelapan, Desa SeloharjoKecamat... more Pisang merupakan komoditas pertanian yang bayak ditemukan di Dusun Jelapan, Desa SeloharjoKecamatan Pundong, Kabupaten Bantul. Buah pisang yang dihasilkan petani Dusun Jelapan selamaini dijual dalam bentuk bahan mentah ke pasar atau perajin keripik pisang di luar desa. Adapun limbahdari pohon pisang yaitu bonggol pisang yang mempunyai potensi ekonomi untuk dikembangkan belumoptimal dioleh oleh warga. Pemanfaatan limbah usahatani pisang dengan membuat keripik bonggolpisang sudah pernah dilakukan oleh sebagian warga Dusun Jelapan Seloharjo. Namun demikian,terbatasnya akses pasar terhadap produk keripik bonggol pisang ini merupakan masalah yang dihadapiwarga saat ini. Kegiatan pengabdian ini bertujuan untuk memotivasi perajin dalam meningkatkan aksespasar produk keripik bonggol pisang dengan mengembangkan metode pemasaran berbasis sosial mediainstagram. Metode yang dilakukan adalah survey, observasi dan pelatihan. Hasil inisiasi dari programini pada awalnya masyarakat belum tahu cara y...
Prosiding Seminar Nasional Program Pengabdian Masyarakat, 2019
Pondok Pesantren Al-Bayan menyelenggarakan pendidikan dan pusat kegiatan belajar bagi anak-anak k... more Pondok Pesantren Al-Bayan menyelenggarakan pendidikan dan pusat kegiatan belajar bagi anak-anak kurang mampu (dhuafa). Biaya operasional dan pendidikan diperlukan 50 juta rupiah per bulan. Sementara, mayoritas dana bersumber dari donatur dan iuran wali santri. Dalam mendukung kemandirian pondok telah mengembangkan usaha produksi peyek dan kevir sebagai produk aman dan sehat. Ponpes belum mampu memanfaatkan peluang pasar alumni Jama'ah Haji Multazam yang disebabkan kemasan peyek belum ada merk dan label. Selain itu, kapasitas produksi belum mampu memenuhi permintaan pasar, karena keterbatasan alat produksi. Oleh karenanya perlu peningkatan sarana produksi, perbaikan mutu kemasan peyek, dan jaringan pemasaran on-line. Program perbaikan mutu kemasan peyek, diawali brainstorming dengan Mitra mengenai konsep dan filosofi merek. Lomba desain logo dan label kemasan peyek menghasilkan 2 desain label kemasan ukuran 200 gr dan 100 gr dengan merek "Aamana" yang berarti percaya. Indikator program meningkatnya kontribusi kebutuhan dana pondok belum terukur karena produksi peyek agak tersendat. Hal tersebut dikarenakan adanya perubahan pengelolaan usaha peyek. Selain itu, Mitra masih proses mengajukan ijin PIRT dari Dinas Kesehatan Kabupaten Sleman sehingga belum berani memperluas peluang pasar melalui jaringan pemasaran pada jamaah Haji Multazam.
This study aims to describe the marketing conditions of the melinjo chips and to determine the pe... more This study aims to describe the marketing conditions of the melinjo chips and to determine the perceptions of melinjo chips producers towards the adoption of digital marketing. Data were collected through interviews with 63 producers of the melinjo chips selected using census method from all producers in Pandak District, Bantul Regency, Yogyakarta Special Region. Descriptive analysis and 5-point Likert Scale were used to determine the producers' perception of the adoption of digital marketing in the marketing of melinjo chips. The results showed that in general, the marketing of melinjo chips was mostly using conventional marketing, although some producers have implemented digital marketing. Moreover, the adoption of digital marketing was perceived in neutral category. The neutral perception was due to the fact that although the adoption of digital marketing has positive view such as benefits, and marketing efficiency, there were also obstacles in using it, not providing innovation and low trust in digital marketing technology.
Produk unggulan desa merupakan salah satu komponen pendukung untuk mewujudkan program desawisata.... more Produk unggulan desa merupakan salah satu komponen pendukung untuk mewujudkan program desawisata. Dusun Soka di Desa Seloharjo, Kecamatan Pundong, Kabupaten Bantul, berupaya mendukungDesa Seloharjo sebagai Desa Wisata dan Budaya dengan mengembangkan produk unggulan desa. Salahsatu potensi yang ada di Dusun Soka adalah tanaman ubi kayu atau singkong sebagai salah satu tanamanyang banyak dibudidayakan oleh warga Dusun Soka. Selama ini hasil singkong dijual dalam bentukmentah atau dimasak untuk konsumsi keluarga. Belum ada upaya untuk melakukan penangananpascapanen olahan singkong menjadi olahan bernilai ekonomi lainnya, terlebih mengupayakannyamenjadi produk unggulan atau khas Dusun Soka. Metode yang dilakukan adalah survei, observasi, danpelatihan. Hasil inisiasi dari program ini adalah pengembangan tiga produk olahan berbahan dasarsingkong yang bisa menjadi alternatif produk unggulan desa yaitu tepung mocaf, brownies singkong, dankeripik kulit singkong. Ketiga produk ini merupakan r...
High temperatures in the land are one of the obstacles faced in cultivating chilies on coastal sa... more High temperatures in the land are one of the obstacles faced in cultivating chilies on coastal sand, resulting in nutrients being easily lost and not lasting long. An alternative solution to overcome this problem is to use compost block planting media. This service activity aims to provide knowledge and skills in utilizing agricultural waste for compost as a medium for planting chilies in beach sand. The service methods used are (1) Counseling and Focus Group Discussions about compost blocks; (2) training and demonstration on making block compost; (3) demonstration plot for the use of compost blocks for chili plants, and (4) monitoring and evaluation before, during, and after the activity takes place. The results of service activities show that partners are very enthusiastic about participating in all activities, as shown by an increase in partners' knowledge about compost blocks by 47%. There are 12% of chili plants that die when planted using compost blocks. Meanwhile, chili plants planted conventionally without compost blocks produced more dead plants, namely 30%.
Corn is one of the strategic agricultural commodities in Indonesia. West Java is one of the corn ... more Corn is one of the strategic agricultural commodities in Indonesia. West Java is one of the corn production centres in Indonesia and the province with the highest corn productivity nationally. The high productivity of corn farming in West Java is interesting for further study. This paper examines factors affect corn production and how far is the level of efficiency in the use of input in corn production of small-scale farmers in West Java. The study employed a quantitative approach and a crosssectional survey. The Cobb-Douglas production function and trans-log function were used in estimating the productivity of input, while the technical efficiency was analyse using Stochastic Production Frontier. The results show that land and seed were the most influential factors on corn production. The estimation result from Stochastic Frontier Model showed that variable of land, seed, hired labour and family member, statistically significant impact on technical efficiency of corn production. Moreover, the estimated average technical efficiency of corn farming was approximately 72% with more than 70% of corn farmer had efficiency above 60%.
It is obvious that information and communication technology (ICT) have been widely used in agricu... more It is obvious that information and communication technology (ICT) have been widely used in agricultural sector in the last decade. Theoretically, ICTs propose to increase the efficiency of agricultural marketing since this could reduce marketing supply chain, thus increasing marketing efficiency. This paper aimed to evaluate the role of information and communication technology used in the agricultural marketing in Indonesia. This study employed historical and systematical review on many articles related to the current development of ICT application. The result showed that mobile phone, SMS, website and social media are the most commonly used ICT tools in agricultural marketing. The study concluded that ICTs play an important role in agricultural marketing by increasing market share and obtaining faster information on price, product and networks.
This study aims to describe the auction market mechanism for red chili in Indonesia's production ... more This study aims to describe the auction market mechanism for red chili in Indonesia's production hub of Yogyakarta and assess its efficacy. This study's location was determined in Kulonprogo Regency, a red chili-producing hub in Yogyakarta, Indonesia. There were seven auction markets in Kulonprogo Regency, of which three were selected for operating at the time of the study and were located in Panjatan District. This study was conducted in 2021, with a sample of 50 red chili farmers, who were active participants in three red chili auction markets. In addition to red chili producers, three auction market administrators were interviewed for this study. The data were analyzed descriptively using images and tables. The red chili auction market mechanism began with farmers delivering red chilies, followed by gross weighing, sorting and grading, net weighing, the auction process, the announcement of auction winners, packaging, transportation, payment, and distribution of sales results. The effectiveness of the red chili auction markets in the Yogyakarta production center was rated as high for three indicators: auction market output, auction market flexibility, and the presence or absence of tension in the auction markets.
Social media promotion is one of the current trends used to attract buyers, along with the massiv... more Social media promotion is one of the current trends used to attract buyers, along with the massive use of information technology. One of them is using Instagram in promotional activities for traditional Indonesian food of Bakpia. This study aims to determine the effect of promotion through Instagram on consumer purchase intention of Bakpia. The study used descriptive method and multiple linear regression analysis. Four hundred respondents participated in this study through an online Google form survey. The results showed that promotional activities using Instagram were in good perception among consumers. Furthermore, based on the multiple regression analysis, the variable of context, communication, collaboration, and connection on Instagram promotion were statistically significant positive effect on purchase intention of bakpia consumers.
Prosiding Seminar Nasional Program Pengabdian Masyarakat
Musibah pandemik Covid-19 yang masih terjadi hingga saat ini telah ikut dirasakan pengaruhnya ole... more Musibah pandemik Covid-19 yang masih terjadi hingga saat ini telah ikut dirasakan pengaruhnya oleh segenap lapisan masyarakat termasuk warga Dusun Ngentak Desa Seloharjo, Kecamatan Pundong Kabupaten Bantul. Diberlakukannya pembatasan aktivitas dan usaha telah mempengaruhi penghidupan warga yang pada akhirnya mempengaruhi kemampuan keluarga dalam memenuhi kebutuhan pangannya. Lahan pekarangan yang dioptimalkan pemanfaatannya salah satunya sebagai lumbung hidup atau warung hidup dapat menjadi alternatif bagi warga untuk memenuhi sebagian atau keseluruhan kebutuhan pangannya. Kegiatan pengabdian ini bertujuan untuk memotivasi dan melatih warga dalam hal ini anggota Kelompok Wanita Tani (KWT) untuk mengoptimalkan pekarangan sebagai lumbung hidup sehingga diharapkan dapat mendukung ketahanan pangan keluarga terutama di saat pandemi. Metode observasi, sosialisasi dan penyuluhan serta pelatihan digunakan pada kegiatan ini. Hasil pengabdian menunjukkan bahwa warga antusias untuk belajar dan...
To anticipate and develop rural areas, the government is currently promoting rural social and eco... more To anticipate and develop rural areas, the government is currently promoting rural social and economic development, including the development of rural agribusiness and rural agro-tourism programs. This study aims to determine the factors that influence the sustainability of the agro-tourism development model based on local wisdom. The research was conducted by surveying interviews with farmers and related parties as well as field observations. Factors that have a relationship with the sustainability of agro-tourism development based on local wisdom are skills, amount of finance, access to capital sources and availability of facilities. It is recommended that stakeholders need to improve skills, ease of access to sources of capital from local governments and the need for additional agro-tourism facilities
Online food ordering applications have become widely used recently. Its popularity is getting hig... more Online food ordering applications have become widely used recently. Its popularity is getting higher, especially among Generation Z, which is known to be the most familiar generation with information technology applications. This study aims to examine the preferences of Generation Z consumers and the most considered factors in purchasing food product using Gofood and Grabfood online food ordering applications. An online survey of 100 generation Z respondents was carried out through the google form application. Descriptive analysis, T-test and one-way ANOVA were used to find out the most preferred online food ordering application and the most considered factors in purchasing food products using Gofood and Grabfood. The results showed that Gofood is the most preferred application by Generation Z. Furthermore, trust is the most considered factor in using Gofood application while practicality, promotion and trust are the major factors of Grabfood consumers preferences.
Prosiding Seminar Nasional Program Pengabdian Masyarakat
Pisang merupakan komoditas pertanian yang bayak ditemukan di Dusun Jelapan, Desa SeloharjoKecamat... more Pisang merupakan komoditas pertanian yang bayak ditemukan di Dusun Jelapan, Desa SeloharjoKecamatan Pundong, Kabupaten Bantul. Buah pisang yang dihasilkan petani Dusun Jelapan selamaini dijual dalam bentuk bahan mentah ke pasar atau perajin keripik pisang di luar desa. Adapun limbahdari pohon pisang yaitu bonggol pisang yang mempunyai potensi ekonomi untuk dikembangkan belumoptimal dioleh oleh warga. Pemanfaatan limbah usahatani pisang dengan membuat keripik bonggolpisang sudah pernah dilakukan oleh sebagian warga Dusun Jelapan Seloharjo. Namun demikian,terbatasnya akses pasar terhadap produk keripik bonggol pisang ini merupakan masalah yang dihadapiwarga saat ini. Kegiatan pengabdian ini bertujuan untuk memotivasi perajin dalam meningkatkan aksespasar produk keripik bonggol pisang dengan mengembangkan metode pemasaran berbasis sosial mediainstagram. Metode yang dilakukan adalah survey, observasi dan pelatihan. Hasil inisiasi dari programini pada awalnya masyarakat belum tahu cara y...
Prosiding Seminar Nasional Program Pengabdian Masyarakat, 2019
Pondok Pesantren Al-Bayan menyelenggarakan pendidikan dan pusat kegiatan belajar bagi anak-anak k... more Pondok Pesantren Al-Bayan menyelenggarakan pendidikan dan pusat kegiatan belajar bagi anak-anak kurang mampu (dhuafa). Biaya operasional dan pendidikan diperlukan 50 juta rupiah per bulan. Sementara, mayoritas dana bersumber dari donatur dan iuran wali santri. Dalam mendukung kemandirian pondok telah mengembangkan usaha produksi peyek dan kevir sebagai produk aman dan sehat. Ponpes belum mampu memanfaatkan peluang pasar alumni Jama'ah Haji Multazam yang disebabkan kemasan peyek belum ada merk dan label. Selain itu, kapasitas produksi belum mampu memenuhi permintaan pasar, karena keterbatasan alat produksi. Oleh karenanya perlu peningkatan sarana produksi, perbaikan mutu kemasan peyek, dan jaringan pemasaran on-line. Program perbaikan mutu kemasan peyek, diawali brainstorming dengan Mitra mengenai konsep dan filosofi merek. Lomba desain logo dan label kemasan peyek menghasilkan 2 desain label kemasan ukuran 200 gr dan 100 gr dengan merek "Aamana" yang berarti percaya. Indikator program meningkatnya kontribusi kebutuhan dana pondok belum terukur karena produksi peyek agak tersendat. Hal tersebut dikarenakan adanya perubahan pengelolaan usaha peyek. Selain itu, Mitra masih proses mengajukan ijin PIRT dari Dinas Kesehatan Kabupaten Sleman sehingga belum berani memperluas peluang pasar melalui jaringan pemasaran pada jamaah Haji Multazam.
This study aims to describe the marketing conditions of the melinjo chips and to determine the pe... more This study aims to describe the marketing conditions of the melinjo chips and to determine the perceptions of melinjo chips producers towards the adoption of digital marketing. Data were collected through interviews with 63 producers of the melinjo chips selected using census method from all producers in Pandak District, Bantul Regency, Yogyakarta Special Region. Descriptive analysis and 5-point Likert Scale were used to determine the producers' perception of the adoption of digital marketing in the marketing of melinjo chips. The results showed that in general, the marketing of melinjo chips was mostly using conventional marketing, although some producers have implemented digital marketing. Moreover, the adoption of digital marketing was perceived in neutral category. The neutral perception was due to the fact that although the adoption of digital marketing has positive view such as benefits, and marketing efficiency, there were also obstacles in using it, not providing innovation and low trust in digital marketing technology.
Produk unggulan desa merupakan salah satu komponen pendukung untuk mewujudkan program desawisata.... more Produk unggulan desa merupakan salah satu komponen pendukung untuk mewujudkan program desawisata. Dusun Soka di Desa Seloharjo, Kecamatan Pundong, Kabupaten Bantul, berupaya mendukungDesa Seloharjo sebagai Desa Wisata dan Budaya dengan mengembangkan produk unggulan desa. Salahsatu potensi yang ada di Dusun Soka adalah tanaman ubi kayu atau singkong sebagai salah satu tanamanyang banyak dibudidayakan oleh warga Dusun Soka. Selama ini hasil singkong dijual dalam bentukmentah atau dimasak untuk konsumsi keluarga. Belum ada upaya untuk melakukan penangananpascapanen olahan singkong menjadi olahan bernilai ekonomi lainnya, terlebih mengupayakannyamenjadi produk unggulan atau khas Dusun Soka. Metode yang dilakukan adalah survei, observasi, danpelatihan. Hasil inisiasi dari program ini adalah pengembangan tiga produk olahan berbahan dasarsingkong yang bisa menjadi alternatif produk unggulan desa yaitu tepung mocaf, brownies singkong, dankeripik kulit singkong. Ketiga produk ini merupakan r...
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