ABSTRACT
Several MO models have been proposed assuming it as a one-dimensional concept and
neglec... more ABSTRACT Several MO models have been proposed assuming it as a one-dimensional concept and neglecting the role of each of the MO dimensions in the development of business relationships. The aim of this paper is to evaluate the impact of each key MO dimension and the impact of the perception of the business partner’s MO on the development of relationships between producers and intermediaries. The findings suggest that there are significant differences between both groups in the MO dimensions’ role in the establishment of business relationships. On the producers’ side, only responsiveness had a direct impact on business relationships, while on the intermediaries’, only the cultural customer orientation contributes to them. On both sides of the supply chain intelligence dissemination contributes to the Perceived MO that in is turn acts as a moderator between MO and Business relationships.
A SWOT Analysis is used to perform a content analysis on the proceedings of The Portuguese Hotels... more A SWOT Analysis is used to perform a content analysis on the proceedings of The Portuguese Hotels Association Conferences (1993 -1999). The Analysis undertaken aimed at identifying the main trends and key issues in the Portuguese tourism and hospitality sectors. From the analysis it is identified an absence of a clear and enduring strategy on issues like differentiation and positioning of its products and services, marketing research and product portfolio management. The analysis of the sector main strengths against the key trends indicates that tourism and hospitality depend too much on the environmental changes. Some of the main constrains that lead to the incapacity to capitalise on the key trends are the excess of governmental control, difficulties in reaching new markets, and over dependence on E.U. funds for investments.
The present paper adopts an exploratory approach to the
evaluation of the main wine dimensions th... more The present paper adopts an exploratory approach to the evaluation of the main wine dimensions that emerge from the wine consumer’s mind and how it compares with the intermediaries and producers’ perspective. Its aim is to measure the gaps in the perceptions of the wine attributes importance between these groups. A perceived quality perspective is adopted and the different product classifications are discussed in order to find the right approach for the research. It was found that consumers do have a distinct and clearer perception over the wine attributes allocating them either in intrinsic or extrinsic dimensions as opposed to the intermediaries and producers. The gaps between the consumers and the intermediaries and producers are much smaller in the intrinsic attributes than in the extrinsic attributes.
The present study undertakes a comparative analysis of the brand equity between a Portuguese bran... more The present study undertakes a comparative analysis of the brand equity between a Portuguese brand (Salsa) and a global brand of jeans (Levi’s) by means of the application of the brand equity scale developed by Yoo et al., (2000), which explores the relationships between the composite of marketing-mix and the creation of brand equity.
Relationship management is one of the key issues in any service company. In recent years the leve... more Relationship management is one of the key issues in any service company. In recent years the levels of saturation and failure in airline companies (i.e. overbooking, delays, etc) and the development of the low cost companies arouse a major need in studies dealing with these matters. The present study applies the key relationships variables to a low cost company operating in the Porto airport. This research adopted a descriptive design. The primary data of this research was gathered by the implementation of a questionnaire to 295 passengers. The major results point out to the most important factors when choosing Ryanair are price and safety. Value explains 36% of the passenger satisfaction. The variable crew contributes to 32% of the total satisfaction. Satisfaction explains 42% of the recommendations intentions.
ABSTRACT
Several MO models have been proposed assuming it as a one-dimensional concept and
neglec... more ABSTRACT Several MO models have been proposed assuming it as a one-dimensional concept and neglecting the role of each of the MO dimensions in the development of business relationships. The aim of this paper is to evaluate the impact of each key MO dimension and the impact of the perception of the business partner’s MO on the development of relationships between producers and intermediaries. The findings suggest that there are significant differences between both groups in the MO dimensions’ role in the establishment of business relationships. On the producers’ side, only responsiveness had a direct impact on business relationships, while on the intermediaries’, only the cultural customer orientation contributes to them. On both sides of the supply chain intelligence dissemination contributes to the Perceived MO that in is turn acts as a moderator between MO and Business relationships.
A SWOT Analysis is used to perform a content analysis on the proceedings of The Portuguese Hotels... more A SWOT Analysis is used to perform a content analysis on the proceedings of The Portuguese Hotels Association Conferences (1993 -1999). The Analysis undertaken aimed at identifying the main trends and key issues in the Portuguese tourism and hospitality sectors. From the analysis it is identified an absence of a clear and enduring strategy on issues like differentiation and positioning of its products and services, marketing research and product portfolio management. The analysis of the sector main strengths against the key trends indicates that tourism and hospitality depend too much on the environmental changes. Some of the main constrains that lead to the incapacity to capitalise on the key trends are the excess of governmental control, difficulties in reaching new markets, and over dependence on E.U. funds for investments.
The present paper adopts an exploratory approach to the
evaluation of the main wine dimensions th... more The present paper adopts an exploratory approach to the evaluation of the main wine dimensions that emerge from the wine consumer’s mind and how it compares with the intermediaries and producers’ perspective. Its aim is to measure the gaps in the perceptions of the wine attributes importance between these groups. A perceived quality perspective is adopted and the different product classifications are discussed in order to find the right approach for the research. It was found that consumers do have a distinct and clearer perception over the wine attributes allocating them either in intrinsic or extrinsic dimensions as opposed to the intermediaries and producers. The gaps between the consumers and the intermediaries and producers are much smaller in the intrinsic attributes than in the extrinsic attributes.
The present study undertakes a comparative analysis of the brand equity between a Portuguese bran... more The present study undertakes a comparative analysis of the brand equity between a Portuguese brand (Salsa) and a global brand of jeans (Levi’s) by means of the application of the brand equity scale developed by Yoo et al., (2000), which explores the relationships between the composite of marketing-mix and the creation of brand equity.
Relationship management is one of the key issues in any service company. In recent years the leve... more Relationship management is one of the key issues in any service company. In recent years the levels of saturation and failure in airline companies (i.e. overbooking, delays, etc) and the development of the low cost companies arouse a major need in studies dealing with these matters. The present study applies the key relationships variables to a low cost company operating in the Porto airport. This research adopted a descriptive design. The primary data of this research was gathered by the implementation of a questionnaire to 295 passengers. The major results point out to the most important factors when choosing Ryanair are price and safety. Value explains 36% of the passenger satisfaction. The variable crew contributes to 32% of the total satisfaction. Satisfaction explains 42% of the recommendations intentions.
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Papers by Paulo Ramos
Several MO models have been proposed assuming it as a one-dimensional concept and
neglecting the role of each of the MO dimensions in the development of business relationships.
The aim of this paper is to evaluate the impact of each key MO dimension and the impact of the
perception of the business partner’s MO on the development of relationships between producers
and intermediaries. The findings suggest that there are significant differences between both
groups in the MO dimensions’ role in the establishment of business relationships. On the
producers’ side, only responsiveness had a direct impact on business relationships, while on the
intermediaries’, only the cultural customer orientation contributes to them. On both sides of the
supply chain intelligence dissemination contributes to the Perceived MO that in is turn acts as a
moderator between MO and Business relationships.
evaluation of the main wine dimensions that emerge from the wine
consumer’s mind and how it compares with the intermediaries and
producers’ perspective. Its aim is to measure the gaps in the perceptions
of the wine attributes importance between these groups. A perceived
quality perspective is adopted and the different product classifications
are discussed in order to find the right approach for the research. It was
found that consumers do have a distinct and clearer perception over the
wine attributes allocating them either in intrinsic or extrinsic dimensions
as opposed to the intermediaries and producers. The gaps between the
consumers and the intermediaries and producers are much smaller in the
intrinsic attributes than in the extrinsic attributes.
applies the key relationships variables to a low cost company operating in the Porto airport.
This research adopted a descriptive design. The primary data of this research was gathered by the implementation of a questionnaire to 295 passengers. The major results point out to the most important factors when choosing Ryanair are price and safety. Value explains 36% of the passenger satisfaction.
The variable crew contributes to 32% of the total satisfaction. Satisfaction explains 42% of the recommendations intentions.
Several MO models have been proposed assuming it as a one-dimensional concept and
neglecting the role of each of the MO dimensions in the development of business relationships.
The aim of this paper is to evaluate the impact of each key MO dimension and the impact of the
perception of the business partner’s MO on the development of relationships between producers
and intermediaries. The findings suggest that there are significant differences between both
groups in the MO dimensions’ role in the establishment of business relationships. On the
producers’ side, only responsiveness had a direct impact on business relationships, while on the
intermediaries’, only the cultural customer orientation contributes to them. On both sides of the
supply chain intelligence dissemination contributes to the Perceived MO that in is turn acts as a
moderator between MO and Business relationships.
evaluation of the main wine dimensions that emerge from the wine
consumer’s mind and how it compares with the intermediaries and
producers’ perspective. Its aim is to measure the gaps in the perceptions
of the wine attributes importance between these groups. A perceived
quality perspective is adopted and the different product classifications
are discussed in order to find the right approach for the research. It was
found that consumers do have a distinct and clearer perception over the
wine attributes allocating them either in intrinsic or extrinsic dimensions
as opposed to the intermediaries and producers. The gaps between the
consumers and the intermediaries and producers are much smaller in the
intrinsic attributes than in the extrinsic attributes.
applies the key relationships variables to a low cost company operating in the Porto airport.
This research adopted a descriptive design. The primary data of this research was gathered by the implementation of a questionnaire to 295 passengers. The major results point out to the most important factors when choosing Ryanair are price and safety. Value explains 36% of the passenger satisfaction.
The variable crew contributes to 32% of the total satisfaction. Satisfaction explains 42% of the recommendations intentions.