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Muzz
Original author(s)Shahzad Younas
Initial releaseMarch 4, 2015; 9 years ago (2015-03-04)
Operating systemiOS, Android
Available inArabic, Bengali, Dutch, English, French, German, Hindi, Indonesian, Malay, Persian, Russian, Spanish, Turkish, Urdu languages
TypeOnline dating application
Websitemuzz.com

Muzz (formerly Muzmatch) is a British marriage and dating app for Muslims. It was founded in 2015 by Shahzad Younas and is based in Ilford, Essex.[1][2]

History

[edit]

Muzmatch was first launched as a matrimonial website platform in 2011 by Shahzad Younas.[3] The site employed a pay-as-you-go mechanism for its members. It allowed complete anonymity for all of its members, with all profile pictures initially blurred, allowing only those "seriously" looking to find a bride or groom to pay a small amount to access a full, detailed profile description and picture.[3]

In 2014, Younas quit his 9-year banking career at Morgan Stanley[4] and taught himself how to code, investing all of his savings in starting up the business.[5] He built the initial app himself.[6]

The website platform was shut down, with the app having a soft launch in 2015.[1]

In the summer of 2017, Muzmatch was accepted into the Silicon Valley–based accelerator Y Combinator.[7]

In 2017, Muzmatch raised a total of $1.75 million in its initial seed round, led by Fabrice Grinda's FJ Labs, Y Combinator, and London-based venture firm Hambro Perks.[4] Muzmatch reported having 200,000 members spread across 160 countries, and over 6,000 couples who met on the platform.[6]

In April 2019, Muzmatch was shortlisted for "App of the Year" at the Evening Standard Business Awards.[8] It was also a 2019 London and the South finalist at The Spectator Business Awards.[9] In July 2019, Muzmatch raised $7 million in its Series A round of funding, and reported having over 1.5 million users of its app and over 30,000 successes. The funding was jointly led by U.S. hedge fund Luxor Capital and Y Combinator.[10]

In July 2020, Muzmatch welcomed its three millionth user. The company claims it took four years to get to one million members and another year to reach two million.[11]

The Match Group took Muzmatch to court in February 2021, alleging that the inclusion of the word "match" allowed the app to unfairly benefit from the reputation of popular dating site Match.com.[12] This was reportedly after a series of attempts by the Match Group to purchase Muzmatch for as much as $35 million in 2019. In April 2022, London courts sided with the Match Group.[13]

Following the ruling in the Match Group's favour at the UK IPEC Court,[14] Muzmatch rebranded to Muzz and launched a revamped app in May 2022.[15]

In 2016, the platform introduced selfie verification to ensure everyone on the app is verified. The company had a moderation team in Bangladesh, which, alongside its HQ in Aldgate, manually moderated every profile.[16]

In 2020, during the COVID-19 pandemic, Muzz released a free in-app video calling feature.[17]

In 2024, Muzz reported having over 10 million members, more than 500,000 success stories, and a team of 110 employees. [18]

Marketing

[edit]

The company ran a viral tongue-in-cheek marketing campaign across the London Underground tube network and the Manchester and Birmingham bus network.[19] The ads incorporated halal-inspired puns such as "Halal, is it me you're looking for?".[16]

In 2019, the company launched a Brexit-themed marketing campaign on the London Underground. Ads with the message "Time to Leave the Single Market?" ran just as the UK population began to consider its options ahead of a December general election.[20]

In Jan 2022, Muzz, in collaboration with a British single Muslim, launched a billboard campaign to "Find Malik a wife," [21] which ran across London, Birmingham, and Manchester. The campaign went viral, being covered across hundreds of news outlets and television programmes. Malik himself communicated with a number of singles who reached out to him via the website. Over 5000 people completed the application form. The reveal stage showed the link between Malik and Muzz, with the humorous tagline "We'll say we met at the mosque".[22]

References

[edit]
  1. ^ a b "'Muslims don't date, we marry'". BBC News. 2019-03-25. Retrieved 2021-03-26.
  2. ^ "MUZZ Ltd overview - Find and update company information - GOV.UK".
  3. ^ a b "muzmatch matrimonial website for Muslims". Manchester Evening News. 2011-07-31. Retrieved 2021-03-26.
  4. ^ a b "Muslim dating app muzmatch secures £5.8m Series A investment | Business Leader News". Business Leader. 2019-08-01. Retrieved 2021-03-26.
  5. ^ "Muslim dating app Muzmatch secures $7m from Silicon Valley". BusinessCloud. 2019-07-30. Retrieved 2021-03-26.
  6. ^ a b "YC-backed Muzmatch definitely doesn't want to be Tinder for Muslims". TechCrunch. 3 August 2017. Retrieved 2021-03-26.
  7. ^ Millington, Alison. "An ex-Morgan Stanley banker and a 25-year-old engineer created the first global matchmaking app for Muslims, and it's about to hit one million users". Business Insider. Retrieved 2021-03-26.
  8. ^ Armitage, Jim (2019-06-19). "Evening Standard Business Awards 2019 – the shortlist". www.standard.co.uk. Retrieved 2021-03-26.
  9. ^ "2019 finalists – London and the South | the Spectator". www.spectator.co.uk. 12 July 2019. Retrieved 2021-04-07.
  10. ^ "Muzmatch adds $7M to swipe right on Muslim-majority markets". TechCrunch. 26 July 2019. Retrieved 2021-03-26.
  11. ^ "muzmatch Surpasses Three Million Members". Global Dating Insights. 2020-07-06. Retrieved 2021-03-26.
  12. ^ "Start-up Muzmatch entwined in naming battle with dating giant Match". Financial Times. 2022-01-25. Retrieved 2022-10-30.
  13. ^ Khan, Aina J. (2022-04-21). "A Muslim dating site loses a trademark case against an industry giant". The New York Times. ISSN 0362-4331. Retrieved 2022-05-03.
  14. ^ "Muzmatch loses trademark battle with dating giant Match". Financial Times. 2022-04-20. Retrieved 2022-05-25.
  15. ^ Say hello to Muzz - formerly muzmatch., retrieved 2022-05-25
  16. ^ a b Heathman, Amelia (2019-07-25). "Muzmatch: the dating app changing the way Muslims find love". www.standard.co.uk. Retrieved 2021-03-26.
  17. ^ "muzmatch Introduces In-App Video Calling". Global Dating Insights. 2020-05-26. Retrieved 2021-03-26.
  18. ^ Nolan, Sean (2024-02-15). "Muzz Reaches 10 Million Members - Global Dating Insights". www.globaldatinginsights.com. Retrieved 2024-11-25.
  19. ^ Preece, Ashley (2018-09-17). "Why these new Muslim ads are making people laugh in Birmingham". BirminghamLive. Retrieved 2021-03-26.
  20. ^ "muzmatch Launches Brexit-Themed London Underground Ads". Global Dating Insights. 2019-11-01. Retrieved 2021-03-26.
  21. ^ "Bachelor uses billboards to find a wife". BBC News. 2022-01-04. Retrieved 2022-05-25.
  22. ^ "How a Muslim dating app made UK man's search for a wife go viral". the Guardian. 2022-01-21. Retrieved 2022-05-25.
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