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{{short description|British musician, YouTuber, and author}}
{{short description|British musician (born 1991)}}
{{Use British English|date=June 2019}}
{{Use British English|date=June 2022}}
{{Use dmy dates|date=July 2019}}
{{Use dmy dates|date=June 2022}}
{{Infobox musical artist
{{Infobox musical artist
| name = Emma Blackery
| name = Emma Blackery
| image = I_Wrote_a_Full_Song_in_24_Hours-K7r58jQqK8I00261.png
| image = File:I_Wrote_a_Full_Song_in_24_Hours-K7r58jQqK8I00227.png
| image_size =
| birth_name = Emma Louise Blackery
| birth_date = {{birth date and age|df=y|1991|11|11}}
| image_upright =
| landscape =
| birth_place = [[Basildon]], Essex, England
| alt = Blackery, looking at the camera
| origin = [[Basildon]]
| genre = {{hlist|[[Pop music|Pop]]|[[pop rock]]|[[synth-pop]]|[[pop punk]]}}
| caption = Blackery in April 2018
| instrument = {{hlist|Vocals|guitar|[[ukulele]]}}
| background = solo_singer
| alias =
| years_active = 2012–present
| native_name =
| label = {{hlist|AntiFragile|RWG}}
| website = {{URL|emmablackery.komi.io|official website }}
| native_name_lang =
| birth_name = Emma Louise Blackery
| module = {{Infobox YouTube personality
| birth_date = {{birth date and age|df=y|1991|11|11}}
| embed = yes
| channel_name = emmablackery
| birth_place = [[Basildon]], Essex, England
| origin = [[Brighton]]
| subscribers = 1.26 million
| death_date =
| views = 146 million
| death_place =
| gold_button = yes
| genre = {{hlist|Pop|rock}}
| gold_year = 2015
| silver_button = yes
| occupation = {{hlist|Singer-songwriter|author|[[YouTuber]]|record producer}}
| silver_year = 2013
| instrument = {{hlist|Vocals|guitar|[[ukulele]]}}
| genre = {{hlist|Music|comedy|health|[[vlog]]ging}}
| years_active = {{start date|2012}}–present
| label = RWG Records
| stats_update = 2 August 2023
}}
| website = <!-- blogger + old website are inactive, tumblr etc. not mentioned in the article -->
}}
| associated_acts = [[Busted (band)|Busted]]
| module = {{Infobox YouTube personality
| embed = yes
| gold_button = yes
| gold_year = 2015
| silver_button = yes
| silver_year = 2013
| catchphrase(s) = Catch ya later!<!-- cf. youtube.com/emmablackery/about -->
| genre = {{hlist|Music|comedy|health}}
| channel_direct_url = emmablackery
}}}}


'''Emma Louise Blackery''' (born 11 November 1991) is an English singer-songwriter, [[YouTuber|YouTube]] [[vlog]]ger, record producer, and author.<ref>{{cite tweet|author=Emma Blackery |user=emmablackery| number=440995290577776640 |title=My middle name is Louise. LOUISE. LIKE EVERY OTHER EMMA ON THIS PLANET|date=4 March 2014|archiveurl=https://web.archive.org/web/20150826054854/twitter.com/emmablackery/status/440995290577776640 |archivedate=26 August 2015|url-status=dead}}</ref><ref name="dob">{{cite web|url=http://www.emmablackery.com/p/faq.html |author=Emma Blackery|year=2012|title=Emma Blackery FAQ |website=emmablackery.com |url-status=dead |archiveurl=https://web.archive.org/web/20130701094034/http://www.emmablackery.com/p/faq.html |archivedate=1 July 2013 }}</ref><ref name="Guardian_Anon">{{cite web|url=https://www.theguardian.com/music/shortcuts/2017/sep/13/will-singer-emma-blackery-benefit-from-the-iphone-x-factor|title=''Will singer Emma Blackery benefit from the iPhone X factor? ''|work=[[The Guardian]]|date=13 September 2017|quote=She's adorable.|archive-url=https://web.archive.org/web/20181126181124/https://www.theguardian.com/music/shortcuts/2017/sep/13/will-singer-emma-blackery-benefit-from-the-iphone-x-factor|archive-date=26 November 2018|url-status=live}}</ref> Active since 2012, Blackery has released [[Extended play|EP]]s, singles, and [[Vevo]] music videos. She has [[concert tour|tour]]ed with [[Busted (band)|Busted]], and [[Headliner (performances)|headlined]] tours for her first [[LP record]]: ''Villains'' (2018), released on her RWG Records label.
'''Emma Louise Blackery''' (born 11 November 1991) is an English [[singer-songwriter]], [[YouTuber]] and [[author]].<ref>{{cite tweet|author=Emma Blackery |user=emmablackery| number=440995290577776640 |title=My middle name is Louise. LOUISE. LIKE EVERY OTHER EMMA ON THIS PLANET|date=4 March 2014|archive-url=https://web.archive.org/web/20150826054854/http://twitter.com/emmablackery/status/440995290577776640 |archive-date=26 August 2015|url-status=dead}}</ref><ref name="dob">{{cite web|url=http://www.emmablackery.com/p/faq.html |author=Emma Blackery|year=2012|title=Emma Blackery FAQ |website=emmablackery.com |url-status=dead |archive-url=https://web.archive.org/web/20130701094034/http://www.emmablackery.com/p/faq.html |archive-date=1 July 2013 }}</ref><ref name="Guardian_Anon">{{cite web|url=https://www.theguardian.com/music/shortcuts/2017/sep/13/will-singer-emma-blackery-benefit-from-the-iphone-x-factor|title=''Will singer Emma Blackery benefit from the iPhone X factor? ''|work=[[The Guardian]]|date=13 September 2017|quote=She's adorable.|archive-url=https://web.archive.org/web/20181126181124/https://www.theguardian.com/music/shortcuts/2017/sep/13/will-singer-emma-blackery-benefit-from-the-iphone-x-factor|archive-date=26 November 2018|url-status=live}}</ref> Active since 2012, Blackery has garnered over a million subscribers on her YouTube channel and released two [[studio albums]] and six [[Extended play|EP]]s. She has toured with [[Busted (band)|Busted]], and headlined tours for her debut studio album ''[[Villains (Emma Blackery album)|Villains]]'', released on her RWG Records label in 2018.


In 2015, Blackery's main YouTube channel had over one million subscribers.<ref name="emmablackery">{{YouTube|u=emmablackery}}.</ref><ref name="Teoh" /> She performed and was a panelist at YouTube events (including [[Social in the City|Summer in the City]] and [[VidCon]]),<ref>[[Social in the City|Summer in the City]] (8 August 2014). {{YouTube|2VxjwxZwECk|Becoming YouTube Panel – #SitC2013}}.</ref> and has contributed twice to the [[YouTube Rewind]] video series. Blackery's [[#Bibliography|book]], ''Feel Good 101: The Outsiders' Guide to a Happier Life'', is based on her 2013 ''Feel Good 101'' video series.
In 2015, Blackery's main YouTube channel had over one million subscribers.<ref name="emmablackery">{{YouTube|u=emmablackery}}.</ref><ref name="Teoh" /> She performed and was a panelist at YouTube events (including [[Social in the City|Summer in the City]] and [[VidCon]]),<ref>[[Social in the City|Summer in the City]] (8 August 2014). {{YouTube|2VxjwxZwECk|Becoming YouTube Panel – #SitC2013}}.</ref> and has contributed twice to the [[YouTube Rewind]] video series. Blackery's [[#Bibliography|book]], ''Feel Good 101: The Outsiders' Guide to a Happier Life'', is based on her 2013 ''Feel Good 101'' video series.


==Career==
==Early life==
Blackery grew up in [[Basildon]], [[Essex]], finishing [[sixth form]] at [[Bromfords School]] in [[Wickford]].<ref name="Wickford">{{cite web|author=Louise Howeson|title=Emma Blackery YouTube blog has grossed 57 million views so far and helped launch her music career|url=http://www.echo-news.co.uk/news/11804483.Why_would_be_a_TV_presenter__I_get_to_do_it_as_a_YouTuber_and_have_890_000_followers/|website=Echo-News.co.uk|date=19 February 2015|archive-url=https://web.archive.org/web/20160414163942/http://www.echo-news.co.uk/news/11804483.Why_would_be_a_TV_presenter__I_get_to_do_it_as_a_YouTuber_and_have_890_000_followers/|archive-date=14 April 2016|url-status=live}}</ref> She briefly lived in [[Australia]] and [[Papua New Guinea]], where she worked as a waitress before moving back and beginning her career as a musician and [[YouTuber]].<ref name="Phan" /><ref name="Essex" />
Blackery was born in [[Basildon]], and worked as a waitress before beginning her career as musician and [[YouTuber]].<ref name="Phan" /><ref name="Essex">{{cite web |url=https://www.essexlive.news/news/celebs-tv/meet-youtuber-basildon-nearly-15-1944223 |title=Meet the YouTuber from Basildon with nearly 1.5&nbsp;million subscribers and an upcoming music tour |date=29 August 2018 |author=Tommy Wathen |website=EssexLive.news |archive-url=https://web.archive.org/web/20190329221112/https://www.essexlive.news/news/celebs-tv/meet-youtuber-basildon-nearly-15-1944223 |archive-date=29 March 2019 |url-status=live}}</ref>


==Music career==
{{anchor|l1442133}}<!-- discogs.com/label/1442133-RWG-Records CAVEAT, this anchor is the target of [[RWG Records]] -->
In 2018, she founded her [[independent record label]] RWG Records.<ref name="RWG Records Limited" />. She experimented with [[influencer marketing]] on her blog and in a video published under a [[Creative_Commons_license#Types_of_licenses|free Creative Commons]] licence.<ref name="blogspot">{{cite web |url=https://emmablackery.blogspot.com/2018/11/blackery-friday-picks.html |title=Black(ery) Friday Picks |date=23 November 2018 |author=Emma Blackery |website=emmablackery.blogspot.com |archive-url=https://web.archive.org/web/20190330005812/http://emmablackery.blogspot.com/2018/11/blackery-friday-picks.html |archive-date=30 March 2019 |url-status=live}}</ref><ref name="K7r58jQqK8">Emma Blackery (14 April 2018). {{YouTube|K7r58jQqK8I|Cute Without You}}, also available on [[:File:Cute without you.webm|WikiMedia]].</ref>


=== Debut and early success (2012–2018) ===
===Music===
Blackery released her debut demo-[[extended play|EP]], ''Human Behaviour'', in early 2012 exclusively on Bandcamp.<ref>{{cite web|url=http://emmablackery.bandcamp.com/album/human-behaviour-ep|title=Human Behaviour EP – Emma Blackery|date=17 May 2012 |work=[[Bandcamp]] |author=Emma Blackery |url-status=dead |archive-url=https://web.archive.org/web/20141229134937/https://emmablackery.bandcamp.com/album/human-behaviour-ep |archive-date=29 December 2014}}</ref> The title track was later re-recorded for her 2017 EP Magnetised along with other demos released by Blackery at that time. Her first official EP, ''Distance'' came out in July 2013 and spawned the music video for the lead track, "Go the Distance", produced by [[Paige (band)|Arthur Walwin]].<ref>Emma Blackery (21 July 2013). {{YouTube|4celeq-Um6o|Go The Distance (Official Video)}}.</ref><ref>{{cite web |url=http://www.theacademydublin.com/index.php?option=com_content&view=article&id=1829 |archive-url=https://web.archive.org/web/20140225041728/http://www.theacademydublin.com/index.php?option=com_content&view=article&id=1829 |archive-date=25 February 2014 |url-status=dead |title=THE UPLOAD TOUR 3 – Emma Blackery, BriBry and Dave Giles |website=theacademydublin.com<!-- The New Academy Dublin --> |year=2014}}</ref> Her second EP, ''Perfect'', was released on 11 November 2014.<ref>{{cite web | url=https://itunes.apple.com/gb/album/perfect-ep/id930518676 | title=Perfect EP by Emma Blackery | publisher=[[iTunes Store]] | date=20 October 2014 | archive-url=https://web.archive.org/web/20141112191259/https://itunes.apple.com/gb/album/perfect-ep/id930518676 | archive-date=12 November 2014 | url-status=live}}</ref> Its title track topped the [[List of UK Independent Singles Breakers Chart number ones of the 2010s#2014|UK Independent Singles Breakers Chart]] for one week, and entered the [[UK Rock & Metal Singles and Albums Charts|UK Rock & Metal Singles Chart]] at number eight.<ref name="Jack">{{cite web |url=https://www.officialcharts.com/chart-news/meet-daye-jack-sofi-tukker-and-emma-blackery-the-musicians-behind-the-launch-of-apples-iphone-x__20411/ |title=Meet Daye Jack, Sofi Tukker and Emma Blackery – the musicians behind the launch of Apple's iPhone X |date=13 September 2017 |author=Jack White |publisher=[[Official Charts Company|Official Charts]] |archive-url=https://web.archive.org/web/20190403010037/https://www.officialcharts.com/chart-news/meet-daye-jack-sofi-tukker-and-emma-blackery-the-musicians-behind-the-launch-of-apples-iphone-x__20411/ |archive-date=3 April 2019 |url-status=live}}</ref> In 2015, ''[[Elle (magazine)|Elle]]'' included Blackery on its "30 Women Under 30 Who Are Changing the World" list.<ref>{{cite web |url=https://www.elle.com/uk/life-and-culture/news/g27145/inspiring-women-under-30/?slide=18 |title=30 Women Under 30 Who Are Changing The World |work=[[Elle (magazine)|Elle]] |date=10 September 2015<!-- 10 September 2015 ??? --> |access-date=27 April 2019 |archive-date=22 November 2021 |archive-url=https://web.archive.org/web/20211122133940/https://www.elle.com/uk/life-and-culture/news/g27145/inspiring-women-under-30/?slide=18 |url-status=live }}</ref>
[[File:Emma Blackery 2016 (9).jpg|thumb|alt=Blackery onstage, singing|At the [[Manchester Arena]], 2016]]
Blackery released her first [[extended play|EP]], ''Human Behaviour'', in early 2012.<ref>{{cite web|url=http://emmablackery.bandcamp.com/album/human-behaviour-ep|title=Human Behaviour EP – Emma Blackery|date=17 May 2012 |work=[[Bandcamp]] |author=Emma Blackery |url-status=dead |archiveurl=https://web.archive.org/web/20141229134937/https://emmablackery.bandcamp.com/album/human-behaviour-ep |archivedate=29 December 2014}}</ref> Blackery released her second EP, ''Distance'', in July 2013. A music video for the lead track, "Go the Distance," was produced by [[Paige (band)|Arthur Walwin]].<ref>Emma Blackery (21 July 2013). {{YouTube|4celeq-Um6o|Go The Distance (Official Video)}}.</ref><ref>{{cite web |url=http://www.theacademydublin.com/index.php?option=com_content&view=article&id=1829 |archive-url=https://web.archive.org/web/20140225041728/http://www.theacademydublin.com/index.php?option=com_content&view=article&id=1829 |archive-date=25 February 2014 |url-status=dead |title=THE UPLOAD TOUR 3 – Emma Blackery, BriBry and Dave Giles |website=theacademydublin.com<!-- The New Academy Dublin --> |year=2014}}</ref> Her third EP, ''Perfect'', was released on 11 November 2014 (Blackery's 23rd birthday).<ref>{{cite web | url=https://itunes.apple.com/gb/album/perfect-ep/id930518676 | title=Perfect EP by Emma Blackery | publisher=[[iTunes Store]] | date=20 October 2014 | archive-url=https://web.archive.org/web/20141112191259/https://itunes.apple.com/gb/album/perfect-ep/id930518676 | archive-date=12 November 2014 | url-status=live}}</ref> Its title track topped the [[List of UK Independent Singles Breakers Chart number ones of the 2010s#2014|UK Independent Singles Breakers Chart]] for one week, and entered the [[UK Rock & Metal Singles and Albums Charts|UK Rock & Metal Singles Chart]] at number eight.<ref name="Jack">{{cite web |url=https://www.officialcharts.com/chart-news/meet-daye-jack-sofi-tukker-and-emma-blackery-the-musicians-behind-the-launch-of-apples-iphone-x__20411/ |title=Meet Daye Jack, Sofi Tukker and Emma Blackery – the musicians behind the launch of Apple's iPhone X |date=13 September 2017 |author=Jack White |publisher=[[Official Charts Company|Official Charts]] |archive-url=https://web.archive.org/web/20190403010037/https://www.officialcharts.com/chart-news/meet-daye-jack-sofi-tukker-and-emma-blackery-the-musicians-behind-the-launch-of-apples-iphone-x__20411/ |archive-date=3 April 2019 |url-status=live}}</ref> In 2015, ''[[Elle (magazine)|Elle]]'' included Blackery on its "30 Women Under 30 Who Are Changing the World" list.<ref>{{cite web |url=https://www.elle.com/uk/life-and-culture/news/g27145/inspiring-women-under-30/?slide=18 |title=30 Women Under 30 Who Are Changing The World |work=[[Elle (magazine)|Elle]] |date=10 September 2015<!-- 10 September 2015 ??? -->|accessdate=27 April 2019}}</ref>


[[Jason Perry (singer)#Producer and writer|Jason Perry]] produced Blackery's fourth EP, ''Sucks to Be You'', which was released in 2016.<ref>{{cite web |url=http://celebmix.com/emma-blackerys-sucks-ep-headline-tour/ |title=Emma Blackery's Sucks to Be You EP and Headline Tour |author=Annemarie Cutruzzola |website=CelebMix.com |date=28 May 2016 |archive-url=https://web.archive.org/web/20170801012610/http://celebmix.com/emma-blackerys-sucks-ep-headline-tour/ |archive-date=1 August 2017 |url-status=live}}</ref><ref>{{cite web |url=http://teneightymagazine.com/2016/05/14/emma-blackery-releases-single-from-new-ep/ |author=Rachel Kiki |date=14 May 2016 |title=Emma Blackery Releases Single From Upcoming EP |website=TenEightyMagazine.com |archive-url=https://web.archive.org/web/20190117151046/http://teneightymagazine.com/2016/05/14/emma-blackery-releases-single-from-new-ep/ |archive-date=17 January 2019 |url-status=live}}</ref> Its title track peaked at number 85 on the Scottish Singles Chart.<ref name="auto">{{cite web|url=http://www.officialcharts.com/charts/scottish-singles-chart/20160603/41//|title=Official Scottish Singles Sales Chart Top 100 3 June 2016 – 9 June 2016|date=3 June 2016|publisher=[[Official Charts Company|Official Charts]]|archive-url=https://web.archive.org/web/20190330093432/https://www.officialcharts.com/charts/scottish-singles-chart/20160603/41/|archive-date=30 March 2019|url-status=live}}</ref> On 4 April 2016, Blackery announced that she would join [[pop punk]] band [[Busted (band)|Busted]] on their [[Pigs Can Fly Tour 2016|Pigs Can Fly tour]].<ref>{{cite news|url=http://www.bbc.co.uk/newsbeat/article/35959647/busted-reveal-emma-blackery-and-wheatus-will-join-their-uk-tour|title=Busted reveal Emma Blackery and Wheatus will join their UK tour|date=4 April 2016|work=[[Newsbeat]]|publisher=[[BBC]]|archive-url=https://web.archive.org/web/20160406232726/http://www.bbc.co.uk/newsbeat/article/35959647/busted-reveal-emma-blackery-and-wheatus-will-join-their-uk-tour|archive-date=6 April 2016|url-status=live}}</ref> "Sucks to Be You" was the [[runner-up]] for the first [[Social in the City|Summer in the City]] Song of the Year award.<ref>{{cite web |url=http://teneightymagazine.com/2016/08/14/summer-in-the-city-awards-2016-round-up/ |title=Summer in the City Awards 2016 Round-Up |author=Erin Sutton |date=14 August 2016 |website=TenEightyMagazine.com |archive-url=https://web.archive.org/web/20190117174307/http://teneightymagazine.com/2016/08/14/summer-in-the-city-awards-2016-round-up/ |archive-date=17 January 2019 |url-status=live}}</ref> After touring with Busted, Blackery toured on her own and performed her music at other YouTube events.<ref>{{cite web |url=http://teneightymagazine.com/2017/08/06/emma-blackery-at-summer-in-the-city-2017-headline-recap/ |author=Christy Ku |date=6 August 2017 |title=Emma Blackery at Summer in the City 2017: Headline Recap |website=TenEightyMagazine.com |archive-url=https://web.archive.org/web/20180103133655/http://teneightymagazine.com/2017/08/06/emma-blackery-at-summer-in-the-city-2017-headline-recap/ |archive-date=3 January 2018 |url-status=live}}</ref>
[[Jason Perry (singer)#Producer and writer|Jason Perry]] produced Blackery's fourth EP, ''Sucks to Be You'', which was released in 2016.<ref>{{cite web |url=http://celebmix.com/emma-blackerys-sucks-ep-headline-tour/ |title=Emma Blackery's Sucks to Be You EP and Headline Tour |author=Annemarie Cutruzzola |website=CelebMix.com |date=28 May 2016 |archive-url=https://web.archive.org/web/20170801012610/http://celebmix.com/emma-blackerys-sucks-ep-headline-tour/ |archive-date=1 August 2017 |url-status=live}}</ref><ref>{{cite web |url=http://teneightymagazine.com/2016/05/14/emma-blackery-releases-single-from-new-ep/ |author=Rachel Kiki |date=14 May 2016 |title=Emma Blackery Releases Single From Upcoming EP |website=TenEightyMagazine.com |archive-url=https://web.archive.org/web/20190117151046/http://teneightymagazine.com/2016/05/14/emma-blackery-releases-single-from-new-ep/ |archive-date=17 January 2019 |url-status=live}}</ref> Its title track peaked at number 85 on the [[Scottish Singles and Albums Charts|Scottish Singles Chart]].<ref name="auto">{{cite web|url=http://www.officialcharts.com/charts/scottish-singles-chart/20160603/41//|title=Official Scottish Singles Sales Chart Top 100 3 June 2016 – 9 June 2016|date=3 June 2016|publisher=[[Official Charts Company|Official Charts]]|archive-url=https://web.archive.org/web/20190330093432/https://www.officialcharts.com/charts/scottish-singles-chart/20160603/41/|archive-date=30 March 2019|url-status=live}}</ref> On 4 April 2016, Blackery announced that she would join [[pop punk]] band [[Busted (band)|Busted]] on their [[Pigs Can Fly Tour 2016|Pigs Can Fly tour]].<ref>{{cite news|url=http://www.bbc.co.uk/newsbeat/article/35959647/busted-reveal-emma-blackery-and-wheatus-will-join-their-uk-tour|title=Busted reveal Emma Blackery and Wheatus will join their UK tour|date=4 April 2016|work=[[Newsbeat]]|publisher=[[BBC]]|archive-url=https://web.archive.org/web/20160406232726/http://www.bbc.co.uk/newsbeat/article/35959647/busted-reveal-emma-blackery-and-wheatus-will-join-their-uk-tour|archive-date=6 April 2016|url-status=live}}</ref> "Sucks to Be You" was the [[runner-up]] for the first [[Social in the City|Summer in the City]] Song of the Year award.<ref>{{cite web |url=http://teneightymagazine.com/2016/08/14/summer-in-the-city-awards-2016-round-up/ |title=Summer in the City Awards 2016 Round-Up |author=Erin Sutton |date=14 August 2016 |website=TenEightyMagazine.com |archive-url=https://web.archive.org/web/20190117174307/http://teneightymagazine.com/2016/08/14/summer-in-the-city-awards-2016-round-up/ |archive-date=17 January 2019 |url-status=live}}</ref> After touring with Busted, Blackery toured on her own and performed her music at other YouTube events.<ref>{{cite web |url=http://teneightymagazine.com/2017/08/06/emma-blackery-at-summer-in-the-city-2017-headline-recap/ |author=Christy Ku |date=6 August 2017 |title=Emma Blackery at Summer in the City 2017: Headline Recap |website=TenEightyMagazine.com |archive-url=https://web.archive.org/web/20180103133655/http://teneightymagazine.com/2017/08/06/emma-blackery-at-summer-in-the-city-2017-headline-recap/ |archive-date=3 January 2018 |url-status=live}}</ref>


She released her fifth EP, ''Magnetised'', on 26 May 2017.<ref>{{cite web|url=http://celebmix.com/emma-blackery-announces-new-ep-magnetised/|title=Emma Blackery Announces New EP 'Magnetised'|website=CelebMix.com |date=15 March 2017|author=Annemarie Cutruzzola|archive-url=https://web.archive.org/web/20190330093455/https://celebmix.com/emma-blackery-announces-new-ep-magnetised/|archive-date=30 March 2019|url-status=live}}</ref><ref name="WCW">{{cite web |url=https://www.dailydot.com/upstream/emma-blackery-wcw/ |title=#WCW Emma Blackery rocks for all the Harry Potter-loving introverts out there |author=Carly Lanning |date=29 March 2017 |work=[[The Daily Dot]] |archive-url=https://web.archive.org/web/20190115050541/https://www.dailydot.com/upstream/emma-blackery-wcw/ |archive-date=15 January 2019 |url-status=live}}</ref> It charted at number 63 on the Official Album Chart,<ref name="Jack" /> and peaked at number five on the UK Independent Album Chart and number two on the Official Independent Album Breakers Chart.<ref>{{cite web|url=http://www.officialcharts.com/charts/independent-albums-chart/20170602/131/|title=Official Independent Albums Chart Top 50 2 June 2017 – 8 June 2017|date=2 June 2017|publisher=[[Official Charts Company|Official Charts]]|archive-url=https://web.archive.org/web/20190330081912/https://www.officialcharts.com/charts/independent-albums-chart/20170602/131/|archive-date=30 March 2019|url-status=live}}</ref><ref>{{cite web|url=http://www.officialcharts.com/charts/independent-albums-breakers-chart/20170602/255/|title=Official Independent Album Breakers Chart Top 20 2 June 2017 – 8 June 2017|date=2 June 2017|publisher=[[Official Charts Company|Official Charts]]|archive-url=https://web.archive.org/web/20190330081902/https://www.officialcharts.com/charts/independent-albums-breakers-chart/20170602/255/|archive-date=30 March 2019|url-status=live}}</ref> On 6 August, Blackery received a Summer in the City Song of the Year award for "Nothing Without You".<ref>{{cite web |url=http://teneightymagazine.com/2017/08/07/summer-in-the-city-awards-2017-round-up/ |title=Summer in the City Awards 2017 Round-Up |author=Louise Griffin |date=7 August 2017 |website=TenEightyMagazine.com |archive-url=https://web.archive.org/web/20190330120600/https://teneightymagazine.com/2017/08/07/summer-in-the-city-awards-2017-round-up/ |archive-date=30 March 2019 |url-status=live}}</ref> The [[cover art]] for ''Magnetised'' was featured at the [[Apple Keynote]] event for the [[iPhone X]] in September 2017.<ref>{{cite web |url=http://www.nme.com/news/music/diy-artist-emma-blackery-iphone-launch-apple-event-2140036 |title=DIY artist Emma Blackery reacts to album being featured during iPhone launch |author=Helen Meriel Thomas |date=13 September 2017 |work=[[NME]] |archive-url=https://web.archive.org/web/20180301044535/http://www.nme.com/news/music/diy-artist-emma-blackery-iphone-launch-apple-event-2140036 |archive-date=1 March 2018 |url-status=live}}</ref><ref name="Guardian_Anon" /><ref name="Jack" />
She released her fifth EP, ''Magnetised'', on 26 May 2017.<ref>{{cite web|url=http://celebmix.com/emma-blackery-announces-new-ep-magnetised/|title=Emma Blackery Announces New EP 'Magnetised'|website=CelebMix.com |date=15 March 2017|author=Annemarie Cutruzzola|archive-url=https://web.archive.org/web/20190330093455/https://celebmix.com/emma-blackery-announces-new-ep-magnetised/|archive-date=30 March 2019|url-status=live}}</ref><ref name="WCW">{{cite web |url=https://www.dailydot.com/upstream/emma-blackery-wcw/ |title=#WCW Emma Blackery rocks for all the Harry Potter-loving introverts out there |author=Carly Lanning |date=29 March 2017 |work=[[The Daily Dot]] |archive-url=https://web.archive.org/web/20190115050541/https://www.dailydot.com/upstream/emma-blackery-wcw/ |archive-date=15 January 2019 |url-status=live}}</ref> It spent one week on the [[UK Albums Chart]] at number 63,<ref name="Jack" /> and peaked at number five on the [[UK Independent Singles and Albums Charts|UK Independent Albums Chart]] and number two on the Official Independent Album Breakers Chart.<ref>{{cite web|url=http://www.officialcharts.com/charts/independent-albums-chart/20170602/131/|title=Official Independent Albums Chart Top 50 2 June 2017 – 8 June 2017|date=2 June 2017|publisher=[[Official Charts Company|Official Charts]]|archive-url=https://web.archive.org/web/20190330081912/https://www.officialcharts.com/charts/independent-albums-chart/20170602/131/|archive-date=30 March 2019|url-status=live}}</ref><ref>{{cite web|url=http://www.officialcharts.com/charts/independent-albums-breakers-chart/20170602/255/|title=Official Independent Album Breakers Chart Top 20 2 June 2017 – 8 June 2017|date=2 June 2017|publisher=[[Official Charts Company|Official Charts]]|archive-url=https://web.archive.org/web/20190330081902/https://www.officialcharts.com/charts/independent-albums-breakers-chart/20170602/255/|archive-date=30 March 2019|url-status=live}}</ref> On 6 August, Blackery received a Summer in the City Song of the Year award for "Nothing Without You".<ref>{{cite web |url=http://teneightymagazine.com/2017/08/07/summer-in-the-city-awards-2017-round-up/ |title=Summer in the City Awards 2017 Round-Up |author=Louise Griffin |date=7 August 2017 |website=TenEightyMagazine.com |archive-url=https://web.archive.org/web/20190330120600/https://teneightymagazine.com/2017/08/07/summer-in-the-city-awards-2017-round-up/ |archive-date=30 March 2019 |url-status=live}}</ref> The [[cover art]] for ''Magnetised'' was featured at the Apple Keynote event for the [[iPhone X]] in September 2017.<ref>{{cite web |url=http://www.nme.com/news/music/diy-artist-emma-blackery-iphone-launch-apple-event-2140036 |title=DIY artist Emma Blackery reacts to album being featured during iPhone launch |author=Helen Meriel Thomas |date=13 September 2017 |work=[[NME]] |archive-url=https://web.archive.org/web/20180301044535/http://www.nme.com/news/music/diy-artist-emma-blackery-iphone-launch-apple-event-2140036 |archive-date=1 March 2018 |url-status=live}}</ref><ref name="Guardian_Anon" /><ref name="Jack" />


=== ''Villains'' (2018–2020) ===
She founded her independent record label, RWG Records, in 2018.<ref name="RWG Records Limited">{{cite web |url=https://beta.companieshouse.gov.uk/company/11206871 |title=RWG Records Limited |date=14 February 2018 |work=[[Companies House]] |archive-url=https://web.archive.org/web/20190422195657/https://beta.companieshouse.gov.uk/company/11206871 |archive-date=22 April 2019 |url-status=live}}</ref><ref name="dirt" /> On 16 March 2018, she released "Dirt", produced by [[Toby Scott]], in [[FLAC]] (Free Lossless Audio Codec) format.<ref name="dirt">{{cite web |url=https://www.recordoftheday.com/record-of-the-day/2018-03-20/dirt-2018 |title=Dirt |date=20 March 2018 |website=recordoftheday.com |quote=Her previous releases have clocked up over 6 million combined streams |archive-url=https://web.archive.org/web/20190101082627/https://www.recordoftheday.com/record-of-the-day/2018-03-20/dirt-2018 |archive-date=1 January 2019 |url-status=live}}</ref><ref name="broad" /> The song, on [[Spotify]]'s New Music Friday UK playlist,<ref>{{cite web |url=http://teneightymagazine.com/2018/03/22/emma-blackery-releases-new-single-dirt/ |author=Joanna Turner |date=22 March 2018 |title=Emma Blackery Releases New Single Dirt |website=TenEightyMagazine.com |archive-url=https://web.archive.org/web/20190329123803/https://teneightymagazine.com/2018/03/22/emma-blackery-releases-new-single-dirt/ |archive-date=29 March 2019 |url-status=live}}</ref><ref>{{cite web|url=https://celebmix.com/emma-blackery-returns-with-sassy-new-single-dirt/|title=Emma Blackery Returns With Sassy New Single "Dirt"|date=19 March 2018|author=Annemarie Cutruzzola|website=CelebMix.com |archive-url=https://web.archive.org/web/20190329105920/https://celebmix.com/emma-blackery-returns-with-sassy-new-single-dirt/|archive-date=29 March 2019|url-status=live}}</ref> was described by ''Record of the Day'' as a "slick combination of [[Nordic popular music|Scandi-pop]]" and "sassy American pop";<ref name="dirt" /> Blackery described "Dirt" as "best served cold".<ref>{{cite web |url=https://trendingallday.com/talk-music-exclusive-interview-emma-blackery/ |title=We Talk Music in Our EXCLUSIVE Interview With Emma Blackery! |date=March 2018 |website=TrendingAllDay.com |quote=The cover art of you holding a lemon is honestly iconic |archive-url=https://web.archive.org/web/20190403075224/https://trendingallday.com/talk-music-exclusive-interview-emma-blackery/ |archive-date=3 April 2019 |url-status=live}}</ref> She also released "Agenda" that month with a [[Music video#Lyric videos|lyric video]] on [[Vevo]],<ref>Emma Blackery (3 May 2018). {{YouTube|DZZzaVllIuQ|Agenda (Lyric Video)}}.</ref> followed by "Icarus" and "Take Me Out".<ref name="broad">{{cite web|url=https://www.broadwayworld.com/bwwmusic/article/Emma-Blackery-Releases-New-Single-ICARUS-20180622|title=Emma Blackery Releases New Single 'Icarus'|date=22 June 2018|author=TV News Desk|work=[[BroadwayWorld]]|quote=Emma is forced to consider her own part in her downfall|archive-url=https://web.archive.org/web/20190403101348/https://www.broadwayworld.com/bwwmusic/article/Emma-Blackery-Releases-New-Single-ICARUS-20180622|archive-date=3 April 2019|url-status=live}}</ref><ref>{{cite web|url=https://celebmix.com/emma-blackery-releases-new-single-icarus/|title=Emma Blackery releases new single 'Icarus'|date=23 June 2018|author=Katrina Rees|website=CelebMix.com |archive-url=https://web.archive.org/web/20190401105228/https://celebmix.com/emma-blackery-releases-new-single-icarus/|archive-date=1 April 2019|url-status=live}}</ref><ref>{{cite web|url=https://www.stereoboard.com/content/view/219274/9|title=Emma Blackery Shares New Song Take Me Out From Upcoming Debut Album 'Villains' – Stereoboard|author=Jon Stickler|website=Stereoboard.com |archive-url=https://web.archive.org/web/20190401105238/https://www.stereoboard.com/content/view/219274/9|archive-date=1 April 2019|url-status=live}}</ref><ref>{{cite web|url=http://ventsmagazine.com/2018/08/10/emma-blackery-releases-new-single-take-me-out/|title=Emma Blackery releases new single 'Take Me Out'|author=Rafael Jóvine Frometa|date=10 August 2018|website=Ventsmagazine.com |archive-url=https://web.archive.org/web/20190401122321/http://ventsmagazine.com/2018/08/10/emma-blackery-releases-new-single-take-me-out/|archive-date=1 April 2019|url-status=live}}</ref>
Blackery founded her independent record label, RWG Records, in 2018 and began work on her debut studio album ''[[Villains (Emma Blackery album)|Villains]]''.<ref name="WWE">{{cite web |url=https://www.theargus.co.uk/news/16412171.musician-and-youtuber-emma-blackery-opens-up-about-debut-album-villains/ |title=Musician and Youtuber Emma Blackery opens up about debut album Villains |date=10 August 2018 |work=[[The Argus (Brighton)|The Argus]] |archive-url=https://web.archive.org/web/20190403094517/https://www.theargus.co.uk/news/16412171.musician-and-youtuber-emma-blackery-opens-up-about-debut-album-villains/ |archive-date=3 April 2019 |url-status=live}}</ref><ref name="RWG Records Limited">{{cite web |url=https://beta.companieshouse.gov.uk/company/11206871 |title=RWG Records Limited |date=14 February 2018 |work=[[Companies House]] |archive-url=https://web.archive.org/web/20190422195657/https://beta.companieshouse.gov.uk/company/11206871 |archive-date=22 April 2019 |url-status=live}}</ref><ref name="dirt" /> She has explained that releasing on her own label gives her "control over a lot more aspects of [her] music career."<ref name="Williams">{{cite web|url=https://thehoneypop.com/2020/10/01/emma-blackery-interview-2020/|title=Emma Blackery Exclusive Interview: Lockdown Creativity, Mind Behind the Music, & The Sims. Yes, The Sims.|website=The Honey POP|first=Jazmin|last=Williams|date=October 1, 2020|accessdate=January 7, 2022|archive-date=8 January 2022|archive-url=https://web.archive.org/web/20220108013019/https://thehoneypop.com/2020/10/01/emma-blackery-interview-2020/|url-status=live}}</ref> On 16 March 2018, she released the lead single "Dirt", produced by Toby Scott.<ref name="dirt">{{cite web |url=https://www.recordoftheday.com/record-of-the-day/2018-03-20/dirt-2018 |title=Dirt |date=20 March 2018 |website=recordoftheday.com |quote=Her previous releases have clocked up over 6 million combined streams |archive-url=https://web.archive.org/web/20190101082627/https://www.recordoftheday.com/record-of-the-day/2018-03-20/dirt-2018 |archive-date=1 January 2019 |url-status=live}}</ref><ref name="broad" /> The song, on [[Spotify]]'s New Music Friday UK playlist,<ref>{{cite web |url=http://teneightymagazine.com/2018/03/22/emma-blackery-releases-new-single-dirt/ |author=Joanna Turner |date=22 March 2018 |title=Emma Blackery Releases New Single Dirt |website=TenEightyMagazine.com |archive-url=https://web.archive.org/web/20190329123803/https://teneightymagazine.com/2018/03/22/emma-blackery-releases-new-single-dirt/ |archive-date=29 March 2019 |url-status=live}}</ref><ref>{{cite web|url=https://celebmix.com/emma-blackery-returns-with-sassy-new-single-dirt/|title=Emma Blackery Returns With Sassy New Single "Dirt"|date=19 March 2018|author=Annemarie Cutruzzola|website=CelebMix.com |archive-url=https://web.archive.org/web/20190329105920/https://celebmix.com/emma-blackery-returns-with-sassy-new-single-dirt/|archive-date=29 March 2019|url-status=live}}</ref> was described by ''Record of the Day'' as a "slick combination of [[Nordic popular music|Scandi-pop]]" and "sassy American pop";<ref name="dirt" /> Blackery described "Dirt" as "best served cold".<ref>{{cite web |url=https://trendingallday.com/talk-music-exclusive-interview-emma-blackery/ |title=We Talk Music in Our EXCLUSIVE Interview With Emma Blackery! |date=March 2018 |website=TrendingAllDay.com |quote=The cover art of you holding a lemon is honestly iconic |archive-url=https://web.archive.org/web/20190403075224/https://trendingallday.com/talk-music-exclusive-interview-emma-blackery/ |archive-date=3 April 2019 |url-status=live}}</ref> On 3 May 2018 she released her second single "Agenda" along with a [[Music video#Lyric videos|lyric video]].<ref>Emma Blackery (3 May 2018). {{YouTube|DZZzaVllIuQ|Agenda (Lyric Video)}}.</ref> On 22 May 2018 she released the music video for "Agenda" followed by a lyric video for "Icarus" and a music video for "Take Me Out" in June and August respectively.<ref name="broad">{{cite web|url=https://www.broadwayworld.com/bwwmusic/article/Emma-Blackery-Releases-New-Single-ICARUS-20180622|title=Emma Blackery Releases New Single 'Icarus'|date=22 June 2018|author=TV News Desk|work=[[BroadwayWorld]]|quote=Emma is forced to consider her own part in her downfall|archive-url=https://web.archive.org/web/20190403101348/https://www.broadwayworld.com/bwwmusic/article/Emma-Blackery-Releases-New-Single-ICARUS-20180622|archive-date=3 April 2019|url-status=live}}</ref><ref>{{cite web|url=https://celebmix.com/emma-blackery-releases-new-single-icarus/|title=Emma Blackery releases new single 'Icarus'|date=23 June 2018|author=Katrina Rees|website=CelebMix.com |archive-url=https://web.archive.org/web/20190401105228/https://celebmix.com/emma-blackery-releases-new-single-icarus/|archive-date=1 April 2019|url-status=live}}</ref><ref>{{cite web|url=https://www.stereoboard.com/content/view/219274/9|title=Emma Blackery Shares New Song Take Me Out From Upcoming Debut Album 'Villains' – Stereoboard|author=Jon Stickler|website=Stereoboard.com |archive-url=https://web.archive.org/web/20190401105238/https://www.stereoboard.com/content/view/219274/9|archive-date=1 April 2019|url-status=live}}</ref>


Blackery shared that during the album's creation, she learned more about production and the artistic direction she wanted to go in. She explained, "It was really during the album writing process that [she] learned how to create music outside of basic chords on a guitar - [she] ended up producing a large amount of the finished product that [her] fans heard and only learned after it was released that sometimes you sadly have to fight for credit on your own work."<ref name="Williams"/> In retrospect, she also admits she would revisit the choruses on "Fake Friends" and "Take Me Out," saying she wouldn't make them as "simplistic" if she made the songs more recently.<ref name="Williams"/>
[[File:I_Wrote_a_Full_Song_in_24_Hours-K7r58jQqK8I00227.png|thumb|left|alt=Blackery, with a tattooed arm, holding a guitar|In [[Brighton]], 2018]]
Blackery released her first [[LP record]], ''[[Villains (Emma Blackery album)|Villains]]'', on 31 August 2018.<ref name="Lisa">{{cite web |url=https://essentiallypop.com/epop/2018/08/emma-blackerys-new-album-villains-is-deeply-introspective-and-conceptual/ |title=Emma Blackery's New Album 'Villains' Is Deeply Introspective And Conceptual |author=Lisa Hafey |website=Essentiallypop.com |date=30 August 2018 |quote=It's a rollercoaster of a listen, but it'll appeal to both fans and the casual listener alike. |archive-url=https://web.archive.org/web/20181225141730/https://essentiallypop.com/epop/2018/08/emma-blackerys-new-album-villains-is-deeply-introspective-and-conceptual/ |archive-date=25 December 2018 |url-status=live}}</ref><ref name="Phan">{{cite web |url=https://www.wired.co.uk/article/emma-blackery-youtube-musician-villains-album-uk-tour |title=How Emma Blackery went from YouTube fame to IRL music career |date=10 August 2018 |author=Chris Stokel-Walker |work=Music |publisher=[[Wired UK]] |archive-url=https://web.archive.org/web/20190329123753/https://www.wired.co.uk/article/emma-blackery-youtube-musician-villains-album-uk-tour |archive-date=29 March 2019 |url-status=live}}</ref> The album contains songs written in collaboration with [[Toby Scott]], Maxwell Cooke, and Peter Hutchings.<ref>{{cite web |url=https://celebmix.com/emma-blackery-villains/ |title=Album review: Emma Blackery – 'Villains' |date=1 September 2018 |author=Katrina Rees |website=CelebMix.com |quote=Emma has declared 'Third Eye' as her favourite track |archive-url=https://web.archive.org/web/20190403091832/https://celebmix.com/emma-blackery-villains/ |archive-date=3 April 2019 |url-status=live}}</ref><ref>{{cite web |url=https://www.allmusic.com/album/villains-mw0003185586 |title=Emma Blackery Villains |publisher=[[AllMusic]] |year=2018 |archive-url=https://web.archive.org/web/20190402204445/https://www.allmusic.com/album/villains-mw0003185586 |archive-date=2 April 2019 |url-status=live}}</ref> [[BroadwayWorld]] noted that "Petty" "flirts with [[tropical house]]",<ref name="broad" /> and the ''[[Express & Star]]'' cited elements of [[power pop]].<ref>{{cite web |url=https://www.expressandstar.com/entertainment/birmingham-entertainment/2018/09/18/emma-blackery-villains---album-review/ |title=Emma Blackery, Villains – album review |author=Leigh Sanders |date=18 September 2018 |work=[[Express & Star]] |quote=The big synths and invasive percussion in the chorus are enough to get anybody flailing limbs in a dance frenzy. |archive-url=https://web.archive.org/web/20190403104937/https://www.expressandstar.com/entertainment/birmingham-entertainment/2018/09/18/emma-blackery-villains---album-review/ |archive-date=3 April 2019 |url-status=live}}</ref> Lisa Hafey, praising "Third Eye{{"'}}s "upbeat disco sound" and "nice ABBA-y vibe", called ''Villains'' "a bit of a feminist album".<ref name="Lisa" /> In June Blackery performed "Third Eye" live at the [[VidCon#2018 (9th annual VidCon US, 2nd annual VidCon Europe/Australia)|9th VidCon]] Night of Awesome.<ref>{{cite web |url=https://girlscoutsnow.com/2018/07/03/girl-report-vidcon-2018/ |author=Hailey Mim |date=3 July 2018 |title=Girl Report {{!}} VidCon 2018 |publisher=[[Scouting in California#Girl Scouts of San Gorgonio Council|GSSGC]] |accessdate=4 January 2019}}<!-- vidcon.com/vidconus2018/ is a weird slideshow with 3 search hits for Blackery --></ref> Blackery then partnered with [[HMV]] for a UK tour. ''Villains'' reached number 24 on the [[UK Album Chart]]s and number 18 on the ''[[Billboard (magazine)|Billboard]]'' [[Top Heatseekers#Albums chart|Heatseekers Albums]] chart.<ref name=":0" /><ref>{{cite web |url=https://www.billboard.com/charts/heatseekers-albums/2018-09-15 |title=Heatseekers Albums |date=15 September 2018 |work=[[Top Heatseekers]] |archive-url=https://web.archive.org/web/20180913012415/https://www.billboard.com/charts/heatseekers-albums/2018-09-15 |archive-date=13 September 2018 |url-status=live}}</ref><ref name="cute" /> Thomas Smith noted in an [[NME]] blog how [[Apple Inc.|Apple]] events helped [[Sofi Tukker]], Emma Blackery, and [[Odesza]] in their careers.<ref>{{cite web |url=https://www.nme.com/blogs/nme-blogs/odesza-loyal-apple-advert-song-2378230 |title=Who are Odesza? Meet the electronic duo featured in the new Apple advert |date=12 September 2018 |author=Thomas Smith |work=blogs |publisher=[[NME]] |accessdate=28 January 2020}}</ref>


The European Villains Tour, planned for March 2018, was postponed until October.<ref>{{cite web|url=http://teneightymagazine.com/2017/11/28/emma-blackery-announces-european-tour/|author=Beth Jefferies|date=28 November 2017|title=Emma Blackery Announces European Tour|website=TenEightyMagazine.com|archive-url=https://web.archive.org/web/20180103133634/http://teneightymagazine.com/2017/11/28/emma-blackery-announces-european-tour/|archive-date=3 January 2018||url-status=live}}</ref><ref>{{cite web |url=https://www.eventim.de/magazin/rock-pop/spotlight0518-emma-blackery/ |title=Spotlight05/18: Emma Blackery |author=Felix Goth |work=[[CTS Eventim|Eventim]] |date=29 January 2018 |language=de |archive-url=https://web.archive.org/web/20190427012519/https://www.eventim.de/magazin/rock-pop/spotlight0518-emma-blackery/ |archive-date=27 April 2019 ||url-status=live}}</ref><ref>{{cite web|url=http://teneightymagazine.com/2018/02/12/emma-blackery-postpones-european-tour/|author=Beth Jefferies|date=12 February 2018|title=Emma Blackery Postpones European Tour|website=TenEightyMagazine.com|archive-url=https://web.archive.org/web/20180215023411/http://teneightymagazine.com/2018/02/12/emma-blackery-postpones-european-tour/|archive-date=15 February 2018|url-status=live}}</ref> London based singer-songwriter Lilly Ahlberg <!-- {{discogs|6840029|Lilly Ahlberg}} --> was the tour's special guest.<ref>{{cite web |url=https://wizpro.com/emma-blackery/2018/european-tour-2018/ |title=Emma Blackery European Tour 2018 |website=wizpro.com |date=27 November 2017 |language=de |quote=Plus Guest Lilly Ahlberg |archive-url=https://web.archive.org/web/20190128212627/https://wizpro.com/emma-blackery/2018/european-tour-2018/ |archive-date=28 January 2019 ||url-status=live}}</ref> The three-week tour began at Oslo's [[Parkteatret]] on 4 October, followed by performances in Stockholm, Copenhagen, [[Melkweg#History|Sugarfactory]] (Amsterdam), Hamburg, Berlin, Vienna, Munich, Cologne, Frankfurt, [[Manchester Academy#Venues|Academy 2]] (Manchester), [[O2 Academy Birmingham#Academy2|O<sub>2</sub> Institute2]] (Birmingham), [[The Garage, Glasgow|The Garage (Glasgow)]], and [[Tramshed, Cardiff|Tramshed]] (Cardiff) before ending at [[KOKO (music venue)|KOKO]] in London on 25 October.<ref>{{cite web |url=https://www.stereoboard.com/content/view/216944/9 |title=Emma Blackery Unveils New Single Agenda |date=4 May 2018 |author=Helen Payne |website=stereoboard.com |archive-url=https://web.archive.org/web/20190129124311/https://www.stereoboard.com/content/view/216944/9 |archive-date=29 January 2019 ||url-status=live}}</ref><ref>{{cite web |url=https://www.dancedeets.com/events/428757384193785/emma-blackery-beta |title=Emma Blackery - Beta |year=2018 |website=dancedeets.com |accessdate=27 January 2019 |language=da<!-- can be flipped to DAnglish -->}}</ref> A ''Never Enough Notes'' reviewer at KOKO saw "angst, passion, and energy in every word" and wrote that Blackery has "a knack for live shows; full of attitude, high energy and a phenomenal vocal performance".<ref>{{cite web |url=http://www.neverenoughnotes.co.uk/2018/11/live-emma-blackery-koko-london-29-october-2018/ |title=LIVE {{!}} Emma Blackery at KOKO, London {{!}} 29 October 2018 |date=19 November 2018 |author=Amy Butcher<!-- NOT [[Amy Butcher]] -->|website=neverenoughnotes.co.uk |quote=Emma Blackery's live performance delivered intoxicating synth melodies and passionate vocals at London's KOKO |accessdate=30 March 2019}}</ref>
''[[Villains (Emma Blackery album)|Villains]]'' was released on 31 August 2018.<ref name="Lisa">{{cite web |url=https://essentiallypop.com/epop/2018/08/emma-blackerys-new-album-villains-is-deeply-introspective-and-conceptual/ |title=Emma Blackery's New Album 'Villains' Is Deeply Introspective And Conceptual |author=Lisa Hafey |website=Essentiallypop.com |date=30 August 2018 |quote=It's a rollercoaster of a listen, but it'll appeal to both fans and the casual listener alike. |archive-url=https://web.archive.org/web/20181225141730/https://essentiallypop.com/epop/2018/08/emma-blackerys-new-album-villains-is-deeply-introspective-and-conceptual/ |archive-date=25 December 2018 |url-status=live}}</ref><ref name="Phan">{{cite magazine |url=https://www.wired.co.uk/article/emma-blackery-youtube-musician-villains-album-uk-tour |title=How Emma Blackery went from YouTube fame to IRL music career |date=10 August 2018 |author=Chris Stokel-Walker |magazine=Music |publisher=[[Wired UK]] |archive-url=https://web.archive.org/web/20190329123753/https://www.wired.co.uk/article/emma-blackery-youtube-musician-villains-album-uk-tour |archive-date=29 March 2019 |url-status=live}}</ref> The album contains songs written in collaboration with Toby Scott, Maxwell Cooke, and Peter Hutchings.<ref>{{cite web |url=https://celebmix.com/emma-blackery-villains/ |title=Album review: Emma Blackery – 'Villains' |date=1 September 2018 |author=Katrina Rees |website=CelebMix.com |quote=Emma has declared 'Third Eye' as her favourite track |archive-url=https://web.archive.org/web/20190403091832/https://celebmix.com/emma-blackery-villains/ |archive-date=3 April 2019 |url-status=live}}</ref><ref>{{cite web |url=https://www.allmusic.com/album/villains-mw0003185586 |title=Emma Blackery Villains |publisher=[[AllMusic]] |year=2018 |archive-url=https://web.archive.org/web/20190402204445/https://www.allmusic.com/album/villains-mw0003185586 |archive-date=2 April 2019 |url-status=live}}</ref> [[BroadwayWorld]] noted that "Petty" "flirts with [[tropical house]]",<ref name="broad" /> and the ''[[Express & Star]]'' cited elements of [[power pop]].<ref>{{cite web |url=https://www.expressandstar.com/entertainment/birmingham-entertainment/2018/09/18/emma-blackery-villains---album-review/ |title=Emma Blackery, Villains album review |author=Leigh Sanders |date=18 September 2018 |work=[[Express & Star]] |quote=The big synths and invasive percussion in the chorus are enough to get anybody flailing limbs in a dance frenzy. |archive-url=https://web.archive.org/web/20190403104937/https://www.expressandstar.com/entertainment/birmingham-entertainment/2018/09/18/emma-blackery-villains---album-review/ |archive-date=3 April 2019 |url-status=live}}</ref> Lisa Hafey, praising "Third Eye{{"'}}s "upbeat disco sound" and "nice ABBA-y vibe", called ''Villains'' "a bit of a feminist album".<ref name="Lisa" /> In June Blackery performed "Third Eye" live at the [[VidCon#2018 (9th annual VidCon US, 2nd annual VidCon Europe/Australia)|9th VidCon]] Night of Awesome.<ref>{{cite web |url=https://girlscoutsnow.com/2018/07/03/girl-report-vidcon-2018/ |author=Hailey Mim |date=3 July 2018 |title=Girl Report {{!}} VidCon 2018 |publisher=[[Scouting in California#Girl Scouts of San Gorgonio Council|GSSGC]] |access-date=4 January 2019 |archive-date=4 January 2019 |archive-url=https://web.archive.org/web/20190104180139/https://girlscoutsnow.com/2018/07/03/girl-report-vidcon-2018/ |url-status=live }}<!-- vidcon.com/vidconus2018/ is a weird slideshow with 3 search hits for Blackery --></ref> Blackery then partnered with [[HMV]] for a UK tour. ''Villains'' spent one week on the [[UK Albums Chart]] at number 24 and number 18 on the ''[[Billboard (magazine)|Billboard]]'' [[Top Heatseekers#Albums chart|Heatseekers Albums]] chart.<ref name=":0" /><ref>{{cite web |url=https://www.billboard.com/charts/heatseekers-albums/2018-09-15 |title=Heatseekers Albums |date=15 September 2018 |work=[[Top Heatseekers]] |archive-url=https://web.archive.org/web/20180913012415/https://www.billboard.com/charts/heatseekers-albums/2018-09-15 |archive-date=13 September 2018 |url-status=live}}</ref><ref name="cute" /> Thomas Smith noted in an [[NME]] blog how [[Apple Inc.|Apple]] events helped [[Sofi Tukker]], Emma Blackery, and [[Odesza]] in their careers.<ref>{{cite web |url=https://www.nme.com/blogs/nme-blogs/odesza-loyal-apple-advert-song-2378230 |title=Who are Odesza? Meet the electronic duo featured in the new Apple advert |date=12 September 2018 |author=Thomas Smith |work=blogs |publisher=[[NME]] |access-date=28 January 2020 |archive-date=28 January 2020 |archive-url=https://web.archive.org/web/20200128053041/https://www.nme.com/blogs/nme-blogs/odesza-loyal-apple-advert-song-2378230 |url-status=live }}</ref>


The European Villains Tour, planned for March 2018, was postponed until October.<ref>{{cite web|url=http://teneightymagazine.com/2017/11/28/emma-blackery-announces-european-tour/|author=Beth Jefferies|date=28 November 2017|title=Emma Blackery Announces European Tour|website=TenEightyMagazine.com|archive-url=https://web.archive.org/web/20180103133634/http://teneightymagazine.com/2017/11/28/emma-blackery-announces-european-tour/|archive-date=3 January 2018|url-status=live}}</ref><ref>{{cite web |url=https://www.eventim.de/magazin/rock-pop/spotlight0518-emma-blackery/ |title=Spotlight05/18: Emma Blackery |author=Felix Goth |work=[[CTS Eventim|Eventim]] |date=29 January 2018 |language=de |archive-url=https://web.archive.org/web/20190427012519/https://www.eventim.de/magazin/rock-pop/spotlight0518-emma-blackery/ |archive-date=27 April 2019 |url-status=live}}</ref><ref>{{cite web|url=http://teneightymagazine.com/2018/02/12/emma-blackery-postpones-european-tour/|author=Beth Jefferies|date=12 February 2018|title=Emma Blackery Postpones European Tour|website=TenEightyMagazine.com|archive-url=https://web.archive.org/web/20180215023411/http://teneightymagazine.com/2018/02/12/emma-blackery-postpones-european-tour/|archive-date=15 February 2018|url-status=live}}</ref> London based singer-songwriter Lilly Ahlberg <!-- {{discogs|6840029|Lilly Ahlberg}} --> was the tour's special guest.<ref>{{cite web |url=https://wizpro.com/emma-blackery/2018/european-tour-2018/ |title=Emma Blackery European Tour 2018 |website=wizpro.com |date=27 November 2017 |language=de |quote=Plus Guest Lilly Ahlberg |archive-url=https://web.archive.org/web/20190128212627/https://wizpro.com/emma-blackery/2018/european-tour-2018/ |archive-date=28 January 2019 |url-status=live}}</ref> The three-week tour began at Oslo's [[Parkteatret]] on 4 October, followed by performances in Stockholm, Copenhagen, [[Melkweg#History|Sugarfactory]] (Amsterdam), Hamburg, Berlin, Vienna, Munich, Cologne, Frankfurt, [[Manchester Academy#Venues|Academy 2]] (Manchester), [[O2 Academy Birmingham#Academy2|O<sub>2</sub> Institute2]] (Birmingham), [[The Garage, Glasgow|The Garage (Glasgow)]], and [[Tramshed, Cardiff|Tramshed]] (Cardiff) before ending at [[KOKO (music venue)|KOKO]] in London on 25 October.<ref>{{cite web |url=https://www.stereoboard.com/content/view/216944/9 |title=Emma Blackery Unveils New Single Agenda |date=4 May 2018 |author=Helen Payne |website=stereoboard.com |archive-url=https://web.archive.org/web/20190129124311/https://www.stereoboard.com/content/view/216944/9 |archive-date=29 January 2019 |url-status=live}}</ref><ref>{{cite web |url=https://www.dancedeets.com/events/428757384193785/emma-blackery-beta |title=Emma Blackery - Beta |year=2018 |website=dancedeets.com |access-date=27 January 2019 |language=da |archive-date=28 January 2019 |archive-url=https://web.archive.org/web/20190128201615/https://www.dancedeets.com/events/428757384193785/emma-blackery-beta |url-status=dead }}</ref> A ''Never Enough Notes'' reviewer at KOKO saw "angst, passion, and energy in every word" and wrote that Blackery has "a knack for live shows; full of attitude, high energy and a phenomenal vocal performance".<ref>{{cite web |url=http://www.neverenoughnotes.co.uk/2018/11/live-emma-blackery-koko-london-29-october-2018/ |title=LIVE {{!}} Emma Blackery at KOKO, London {{!}} 29 October 2018 |date=19 November 2018 |author=Amy Butcher<!-- NOT [[Amy Butcher]] --> |website=neverenoughnotes.co.uk |quote=Emma Blackery's live performance delivered intoxicating synth melodies and passionate vocals at London's KOKO |access-date=30 March 2019 |archive-date=1 February 2019 |archive-url=https://web.archive.org/web/20190201112356/http://www.neverenoughnotes.co.uk/2018/11/live-emma-blackery-koko-london-29-october-2018/ |url-status=dead }}</ref>
Blackery released "Cute Without You", produced with Toby Scott, in April 2019.<ref name="cute">{{cite web |url=https://www.broadwayworld.com/bwwmusic/article/Emma-Blackery-Releases-Empowering-New-Single-CUTE-WITHOUT-YOU-20190412 |title=Emma Blackery Releases Empowering New Single CUTE WITHOUT YOU |date=12 April 2019 |work=[[BroadwayWorld]] |archive-url=https://web.archive.org/web/20190412170755/https://www.broadwayworld.com/bwwmusic/article/Emma-Blackery-Releases-Empowering-New-Single-CUTE-WITHOUT-YOU-20190412 |archive-date=12 April 2019 |url-status=live}}</ref><ref>{{cite web|url=https://www.unitedbypop.com/interviews/emma-blackery/ |title=Emma Blackery on Cute Without You And Taylor Swift's New Cat |author=Verity Harris |date=11 May 2019 |website=UnitedByPop.com |accessdate=20 May 2019}}</ref> In July 2019 she performed at the Evoke festival in [[Brentwood Festival|Brentwood]] and for [[BBC Radio 5 Live]], where [[DJ Nihal#Radio career|Nihal Arthanayake]] interviewed her for his ''Headliners'' series.<ref>{{cite web |url=https://www.bbc.co.uk/programmes/p07jbvd0 |title=Headliners &ndash; Emma Blackery|author=Nihal Arthanayake |authorlink=Nihal Arthanayake |date=31 July 2019 |work=[[BBC Radio 5 Live]] |accessdate=4 September 2019}}</ref><!-- nice "cute without you" photo, but the video on https://www.bbc.co.uk/programmes/p07jc13p is not more available --><ref>{{cite web |url=https://www.jambase.com/festival/evoke-festival-2019 |work=[[JamBase]] |title=Brentwood Festival presents evoke &ndash; day-by-day lineup |date=July 2019 |accessdate=4 September 2019}}</ref> In December she performed "Plot Holes" for the first [[Social in the City|SitC Winter Edition]] at [[National Exhibition Centre|NEC]].<ref>{{cite web |url=https://teneightymagazine.com/2019/12/06/our-12-favourite-moments-from-social-in-the-city-winter-edition-2019/ |title=Our 12 Favourite Moments From Social in the City: Winter Edition 2019 |date=6 December 2019 |author=Poppy Dillon |website=TenEightyMagazine.com |accessdate=26 December 2019}}</ref>


Blackery released "Cute Without You", coproduced with Toby Scott, in April 2019, adapted from a demo she produced herself as part of a collaboration with [[Rimmel London]] the year prior.<ref name="cute">{{cite web |url=https://www.broadwayworld.com/bwwmusic/article/Emma-Blackery-Releases-Empowering-New-Single-CUTE-WITHOUT-YOU-20190412 |title=Emma Blackery Releases Empowering New Single CUTE WITHOUT YOU |date=12 April 2019 |work=[[BroadwayWorld]] |archive-url=https://web.archive.org/web/20190412170755/https://www.broadwayworld.com/bwwmusic/article/Emma-Blackery-Releases-Empowering-New-Single-CUTE-WITHOUT-YOU-20190412 |archive-date=12 April 2019 |url-status=live}}</ref><ref>{{cite web |url=https://www.unitedbypop.com/interviews/emma-blackery/ |title=Emma Blackery on Cute Without You And Taylor Swift's New Cat |author=Verity Harris |date=11 May 2019 |website=UnitedByPop.com |access-date=20 May 2019 |archive-date=16 May 2019 |archive-url=https://web.archive.org/web/20190516221929/https://www.unitedbypop.com/interviews/emma-blackery/ |url-status=live }}</ref><ref>{{Cite AV media |url=https://www.youtube.com/watch?v=K7r58jQqK8I |title=I Wrote a Full Song in 24 Hours 🎼⏱ |language=en |access-date=2024-05-03 |via=www.youtube.com}}</ref> In July 2019, she performed at the Evoke festival in [[Brentwood Festival|Brentwood]] and for [[BBC Radio 5 Live]], where [[DJ Nihal#Radio career|Nihal Arthanayake]] interviewed her for his ''Headliners'' series.<ref>{{cite web |url=https://www.bbc.co.uk/programmes/p07jbvd0 |title=Headliners &ndash; Emma Blackery |author=Nihal Arthanayake |author-link=Nihal Arthanayake |date=31 July 2019 |work=[[BBC Radio 5 Live]] |access-date=4 September 2019 |archive-date=4 September 2019 |archive-url=https://web.archive.org/web/20190904145525/https://www.bbc.co.uk/programmes/p07jbvd0 |url-status=live }}</ref><ref> name="Rich">{{cite web |url=https://www.allmusic.com/artist/emma-blackery-mn0003454168 |title=Emma Blackery |author=Rich Wilson |publisher=[[AllMusic]] |year=2018 |archive-url=https://web.archive.org/web/20190129181814/https://www.allmusic.com/artist/emma-blackery-mn0003454168 |archive-date=29 January 2019 |url-status=live}}</ref><ref>Emma Blackery (25 March 2016). {{YouTube|to4vOb08s8c|10 Albums That Changed My Life!}}.</ref> In December 2019 she performed an unreleased song titled "Plot Holes" at [[Social in the City|SitC Winter Edition]] at the [[National Exhibition Centre|NEC]].<ref>{{cite web |url=https://teneightymagazine.com/2019/12/06/our-12-favourite-moments-from-social-in-the-city-winter-edition-2019/ |title=Our 12 Favourite Moments From Social in the City: Winter Edition 2019 |date=6 December 2019 |author=Poppy Dillon |website=TenEightyMagazine.com |access-date=26 December 2019 |archive-date=26 December 2019 |archive-url=https://web.archive.org/web/20191226110922/https://teneightymagazine.com/2019/12/06/our-12-favourite-moments-from-social-in-the-city-winter-edition-2019/ |url-status=live }}</ref>

=== ''Girl in a Box'' & ''Past & Present'' Tour (2020–present) ===
Blackery released her sixth EP, ''My Arms Are Open'', on 15 May 2020.<ref>{{cite tweet |last=Blackery |first=Emma |author-link=Emma Blackery |user=emmablackery |number=1260854667002761216 |date=14 May 2020 |title=EP is out at midnight! As is a lyric video for Plot Holes. I wanna do a livestream at 11.30pm counting down to the release (I'll be shouting out everyone that's sent over a screenshot of their pre-save!) Pre-save here: https://t.co/6jEujfRQmu Physicals: https://t.co/nUG0Sn8h0F |language=en |access-date=14 June 2021 |archive-url=https://web.archive.org/web/20200514211413/https://twitter.com/emmablackery/status/1260854667002761216 |archive-date=14 May 2020 |url-status=live}}</ref> The lead single "Wolves' was released on 2 April 2020 ahead of the EP.<ref>{{cite tweet |last=Blackery |first=Emma |author-link=Emma Blackery |user=emmablackery |number=1245851134796926977 |date=2 April 2020 |title=WOLVES is now available to stream/download! I hope you love it. 🖤 https://t.co/vQaIyPivcE |language=en |access-date=14 June 2021 |archive-url=https://web.archive.org/web/20200402232311/https://twitter.com/emmablackery/status/1245851134796926977 |archive-date=2 April 2020 |url-status=live}}</ref> She went on to release lyric videos for songs "Plot Holes" and "History of Touches". She has described them as "some really personal lyric videos", which she created herself both in her home studio and outside near her home at sunset.<ref name="Williams"/> On 10 December 2020 Blackery released a standalone single titled "Blossom".<ref>{{Cite web|title=Emma Blackery - Blossom|website=[[YouTube]]|url=https://m.youtube.com/watch?v=h1MeOdp7O1c|access-date=28 March 2021|archive-date=5 July 2024|archive-url=https://web.archive.org/web/20240705204917/https://www.youtube.com/watch?app=desktop&v=h1MeOdp7O1c|url-status=live}}</ref>

On 22 November 2020, Blackery announced during a YouTube video that her second studio album was in production, due to be released in 2021.<ref>{{Cite web|title=Emma Blackery - what happened.|website=[[YouTube]]|url=https://m.youtube.com/watch?v=jlOMT9XtaZQ|access-date=28 March 2021|archive-date=5 July 2024|archive-url=https://web.archive.org/web/20240705204917/https://www.youtube.com/watch?app=desktop&v=jlOMT9XtaZQ|url-status=live}}</ref> On 9 June 2021, Blackery revealed her second album's title, ''Girl in a Box'', through a series of tweets, where she posted the album's cover art, alongside the release date of 27 August 2021.<ref>{{cite tweet |last=Blackery |first=Emma |author-link=Emma Blackery |user=emmablackery |number=1402551097852628996 |date=9 June 2021 |title=GIRL IN A BOX. My second album is out August 27th. Pre-save to your library here: https://t.co/8tRFFkfhVh https://t.co/U4QVLkoQHL |language=en |access-date=14 June 2021 |archive-url=https://web.archive.org/web/20210609160426/https://twitter.com/emmablackery/status/1402551097852628996 |archive-date=9 June 2021 |url-status=live}}</ref> These tweets include the full tracklist, revealing a total of ten songs, which includes the previously released singles "Crying", "Brutus" and "My Terms",<ref>{{cite tweet |last=Blackery |first=Emma |author-link=Emma Blackery |user=emmablackery |number=1402553068865085441 |date=9 June 2021 |title=Here is the tracklist for Girl In A Box. I cannot wait for you to hear every single one. https://t.co/uklSvY7cQ7 https://t.co/mV07Zg1r9U |language=en |access-date=14 June 2021 |archive-url=https://web.archive.org/web/20210609090840/https://twitter.com/emmablackery/status/1402553068865085441 |archive-date=9 June 2021 |url-status=live}}</ref> as well as the announcement of a UK tour to promote the album, which is scheduled for February 2022.<ref>{{cite tweet |last=Blackery |first=Emma |author-link=Emma Blackery |user=emmablackery |number=1402551794522284032 |date=9 June 2021 |title=I'm going on tour in February 2022 with @BronnieMusic 🖤💚 Tickets for Manchester are on general sale now: https://t.co/FoKCuM8otM Tickets for London and Birmingham are available via O2 presale for 48 hours: https://t.co/bZEZPeeRvu https://t.co/q1gtFhwRoj https://t.co/7XxDxKFPtm |language=en |access-date=14 June 2021 |archive-url=https://web.archive.org/web/20210609160423/https://twitter.com/emmablackery/status/1402551794522284032 |archive-date=9 June 2021 |url-status=live}}</ref> She released two singles after the album called "What Have You Done for Me Lately?" and "Cry to Your Mother" leading into the tour.<ref name="birminghammail.co.uk">{{cite web | url=https://www.birminghammail.co.uk/whats-on/music-nightlife-news/spoke-genre-neutral-popstar-emma-24051716 | title=We spoke to 'genre neutral' popstar and honorary Brummie Emma Blackery | date=27 May 2022 | access-date=28 May 2022 | archive-date=28 May 2022 | archive-url=https://web.archive.org/web/20220528031831/https://www.birminghammail.co.uk/whats-on/music-nightlife-news/spoke-genre-neutral-popstar-emma-24051716 | url-status=live }}</ref> She had to reschedule for June 2022 for COVID-19 reasons.<ref>{{Cite web|url=https://www.jambase.com/band/emma-blackery|title=Emma Blackery|access-date=24 March 2022|archive-date=24 March 2022|archive-url=https://web.archive.org/web/20220324030830/https://www.jambase.com/band/emma-blackery|url-status=live}}</ref><ref>{{Cite web|url=https://www.stereoboard.com/emma-blackery-tickets|title=Emma Blackery Tour Dates & Tickets|access-date=24 March 2022|archive-date=10 June 2021|archive-url=https://web.archive.org/web/20210610020305/https://www.stereoboard.com/emma-blackery-tickets|url-status=live}}</ref>

In January 2023, she announced she was working on a new EP to be released later in the year.<ref>{{Citation |title=BURNING QUESTIONS! 🍜🔥 Answering your ANON messages |url=https://www.youtube.com/watch?v=hZxnTXogezo |language=en |access-date=2023-02-23 |archive-date=23 February 2023 |archive-url=https://web.archive.org/web/20230223152420/https://www.youtube.com/watch?v=hZxnTXogezo |url-status=live }}</ref> "Everybody Lies" came out in July 2023 as the lead single,<ref>{{cite web | url=https://tinnitist.com/2023/07/23/next-week-in-music-july-23-29-the-long-list-333-releases-on-the-way/ | title=Next Week in Music &#124; July 23–29 • the Long List: 333+ Releases on the Way | date=23 July 2023 | access-date=8 August 2023 | archive-date=27 September 2023 | archive-url=https://web.archive.org/web/20230927185159/https://tinnitist.com/2023/07/23/next-week-in-music-july-23-29-the-long-list-333-releases-on-the-way/ | url-status=live }}</ref> while "Apologise" and "Parasite" came out prior the ''Cannot Help Myself'' EP's release in October 2023,.<ref>{{cite web | url=https://rateyourmusic.com/release/single/emma-blackery/apologise/ | title=Apologise by Emma Blackery - RYM/Sonemic }}</ref><ref name="deezer.com">{{cite web | url=https://www.deezer.com/en/artist/5003702 | title=Emma Blackery | access-date=9 September 2023 | archive-date=5 July 2024 | archive-url=https://web.archive.org/web/20240705204920/https://www.deezer.com/en/artist/5003702 | url-status=live }}</ref>

In December 2023, Blackery announced her ''Past & Present Tour'' taking place in October 2024 through several venues in the United Kingdom.<ref>{{cite web |url=https://thenewagemagazine.co.uk/news-emma-blackerys-2024-tour-past-present/|title=Emma Blackerys 2024 Tour "Past & Present"|year=2023 |website=The New Magazine UK|access-date=3 August 2024|author=Buttle, Charles}}</ref>

==Other work==
===YouTube===
===YouTube===
[[File:I_Wrote_a_Full_Song_in_24_Hours-K7r58jQqK8I00316.png|thumb|alt=Blackey wearing a shirt with the word "Sorry" on it|In [[Brighton]], 2018]]
Blackery was initially inspired by [[Shane Dawson]], [[Smosh]], [[Daniel Howell|Dan Howell]],<ref name="Teoh" /> [[Phil Lester]] and, in 2017, by [[Troye Sivan]].<ref name="Phan" /> In 2018, Blackery had three active YouTube channels; other channels have been deleted,<ref name="Teoh" /> re-branded,<ref name="popular" /> or left inactive.<ref>{{YouTube|user=TheseSilentSeas|title=TheseSilentSeas|suffix=}}, 2011.</ref>
Blackery was initially inspired by [[Shane Dawson]], [[Smosh]], [[Daniel Howell|Dan Howell]],<ref name="Teoh" /> [[Phil Lester]] and, in 2017, by [[Troye Sivan]].<ref name="Phan" /> In 2018, Blackery had three active YouTube channels; other channels have been deleted,<ref name="Teoh" /> re-branded,<ref name="popular" /> or left inactive.<ref>{{YouTube|user=TheseSilentSeas|title=TheseSilentSeas|suffix=}}, 2011.</ref>
* Emma Blackery – Blackery's main channel, created in May 2012, on which she hosts vlogs, music videos, comedy sketches, and other content.<ref name="emmablackery" /> Although she began to develop a following by reading excerpts from ''[[Fifty Shades of Grey]]'' on her channel, the videos were removed due to copyright complaints.<ref name="popular">{{cite news | url=https://www.theguardian.com/technology/2013/apr/07/youtube-uk-20-online-video-bloggers | title=YouTube UK: 20 of Britain's most popular online video bloggers | newspaper=[[The Guardian]] | date=7 April 2013 | author1=Tim Lewis | author2=Killian Fox | author3=Lizzi Michael | archive-url=https://web.archive.org/web/20140228041827/http://www.theguardian.com/technology/2013/apr/07/youtube-uk-20-online-video-bloggers | archive-date=28 February 2014 | url-status=live}}</ref> In 2018, the channel had nearly 1.5&nbsp;million subscribers.<ref name="Essex" />
* Emma Blackery – Blackery's main channel, created in May 2012, on which she hosts vlogs, music videos, comedy sketches, and other content.<ref name="emmablackery" /> Although she began to develop a following by reading excerpts from ''[[Fifty Shades of Grey]]'' on her channel, the videos were removed due to copyright complaints.<ref name="popular">{{cite news | url=https://www.theguardian.com/technology/2013/apr/07/youtube-uk-20-online-video-bloggers | title=YouTube UK: 20 of Britain's most popular online video bloggers | newspaper=[[The Guardian]] | date=7 April 2013 | author1=Tim Lewis | author2=Killian Fox | author3=Lizzi Michael | archive-url=https://web.archive.org/web/20140228041827/http://www.theguardian.com/technology/2013/apr/07/youtube-uk-20-online-video-bloggers | archive-date=28 February 2014 | url-status=live}}</ref> In 2018, the channel had nearly 1.5&nbsp;million subscribers.<ref name="Essex">{{cite web|author=Tommy Wathen|date=29 August 2018|title=Meet the YouTuber from Basildon with nearly 1.5&nbsp;million subscribers and an upcoming music tour|url=https://www.essexlive.news/news/celebs-tv/meet-youtuber-basildon-nearly-15-1944223|url-status=live|archive-url=https://web.archive.org/web/20190329221112/https://www.essexlive.news/news/celebs-tv/meet-youtuber-basildon-nearly-15-1944223|archive-date=29 March 2019|website=EssexLive.news}}</ref>
* EmmaBlackeryVEVO – created to upload her [[Vevo]] music videos, including "Nothing Without You", "Magnetised", "Don't Come Home" (lyric video), "Dirt" ([[Acoustic music|acoustic]] version), "Agenda" (lyric video), "Icarus" (lyric video), and ''Take Me Out''.<ref name="EmmaBlackeryVEVO">{{YouTube|channel=UCtdb9srR18czyU1zvUOytcg|title=EmmaBlackeryVEVO|suffix=}}, 2018.</ref>
* EmmaBlackeryVEVO – created to upload her [[Vevo]] music videos, including "Nothing Without You", "Magnetised", "Don't Come Home" (lyric video), "Dirt" ([[Acoustic music|acoustic]] version), "Agenda" (lyric video), "Icarus" (lyric video), and ''Take Me Out''.<ref name="EmmaBlackeryVEVO">{{YouTube|channel=UCtdb9srR18czyU1zvUOytcg|title=EmmaBlackeryVEVO|suffix=}}, 2018.</ref>
* Vloggery – dedicated to [[vlog]]s, including her <abbr title="In Pursuit of a Dream">IPOAD</abbr> series of longer videos and other content not on her main channel.<ref name="WCW" /> Blackery presented [[Social in the City#2015_-_2018_(ExCeL_London)|Summer in the City]] 2017 in three videos. EmmaBlackeryVEVO, Vloggery, and the Topic channel have been closed to subscription since May 2019, and all videos are on the main channel.<ref name="Vloggery">{{YouTube|channel=UCFD3tZjm15rcEa6C9Uh409w|title=Vloggery|suffix=}}, 2019.</ref><ref name="topic">{{YouTube|c=UCv-YLQwEhGjrbJk6Zid7ulg|Emma Blackery – Topic|suffix=}}. 2019.</ref>
* Vloggery – dedicated to [[vlog]]s, including her <abbr title="In Pursuit of a Dream">IPOAD</abbr> series of longer videos and other content not on her main channel.<ref name="WCW" /> Blackery presented [[Social in the City#2015 - 2018 (ExCeL London)|Summer in the City]] 2017 in three videos. EmmaBlackeryVEVO, Vloggery, and the Topic channel have been closed to subscription since May 2019, and all videos are on the main channel.<ref name="Vloggery">{{YouTube|channel=UCFD3tZjm15rcEa6C9Uh409w|title=Vloggery|suffix=}}, 2019.</ref><ref name="topic">{{YouTube|c=UCv-YLQwEhGjrbJk6Zid7ulg|Emma Blackery – Topic|suffix=}}. 2019.</ref>
In 2013, Blackery participated in [[YouTube (channel)#Themed week events|YouTube's Geek Week]],<ref>{{cite web |url=https://www.theguardian.com/technology/2013/aug/05/knightmare-youtube-geek-week-doctor-who |title=Knightmare remake launches for YouTube Geek Week – watch it here |author=Stuart Dredge |date=5 August 2013 |work=[[The Guardian]] |archive-url=https://web.archive.org/web/20140322030531/http://www.theguardian.com/technology/2013/aug/05/knightmare-youtube-geek-week-doctor-who |archive-date=22 March 2014 |url-status=live}}</ref><ref>{{cite web |url=https://metro.co.uk/2013/08/02/youtube-geek-week-3908084/ |title=The Knightmare begins again as YouTube launches its own Geek Week |author=Ross McGuinness |date=2 August 2013 |work=[[Metro (British newspaper)|Metro]] |archive-url=https://web.archive.org/web/20190403181044/https://metro.co.uk/2013/08/02/youtube-geek-week-3908084/ |archive-date=3 April 2019 |url-status=live}}</ref> and [[Grace Helbig]] featured her in a ''Not Too Deep'' podcast the following year.<ref name="Grace">{{cite web |url=https://soundcloud.com/nottoodeepwithgrace/ep-15-emma-blackery |title=Not Too Deep with Grace: Ep. 15 – Emma Blackery |date=2 May 2014 |author=Grace Helbig |author-link=Grace Helbig |publisher=[[SoundCloud]] |type=[[podcast]] |archive-url=https://web.archive.org/web/20190403145528/https://soundcloud.com/nottoodeepwithgrace/ep-15-emma-blackery |archive-date=3 April 2019 |url-status=live}}</ref> She received a [[YouTube Creator Awards|Gold Creator Award]] for having over one million subscribers in 2015,<ref name="Teoh" /> and joined [[PewDiePie]]'s now-defunct [[PewDiePie#2015–2017: YouTube Red, Revelmode, and style change|Revelmode]] network,<ref>{{cite web |url=https://www.theguardian.com/technology/2016/jan/13/youtube-pewdiepie-avengers-talent-squad-revelmode |title=YouTube star PewDiePie forms 'squad' to play games – and make them |author=Stuart Dredge |date=13 January 2016 |work=[[The Guardian]] |archive-url=https://web.archive.org/web/20190403011039/https://www.theguardian.com/technology/2016/jan/13/youtube-pewdiepie-avengers-talent-squad-revelmode |archive-date=3 April 2019 |url-status=live}}</ref> won on [[Tom Scott (entertainer)#YouTube career|Tom Scott]]'s ''Game On'' show, was spotlighted by YouTube as one of 18 #MadeForYou UK YouTubers,<ref>{{cite web |url=https://www.tubefilter.com/2016/11/07/youtube-spotlights-18-uk-creators-madeforyou/ |title=YouTube Spotlights 18 UK Creators With Outdoor, Digital #MadeForYou Campaign |author=Geoff Weiss |date=7 November 2016 |work=[[Tubefilter]] |archive-url=https://web.archive.org/web/20190411014341/https://www.tubefilter.com/2016/11/07/youtube-spotlights-18-uk-creators-madeforyou/ |archive-date=11 April 2019 |url-status=live}}</ref> and appeared in the [[Red Bull TV]] documentary ''Kings of Content'' with [[Louis Cole (YouTuber)|Louis Cole]] the following year.<ref>{{cite web |url=https://www.tubefilter.com/2017/04/12/red-bull-documentary-louis-cole-emma-blackery/ |title=Red Bull Documentary Chronicles Online Video's Rise With Louis Cole, Emma Blackery |author=Geoff Weiss |date=12 April 2017 |work=[[Tubefilter]] |archive-url=https://web.archive.org/web/20190411015711/https://www.tubefilter.com/2017/04/12/red-bull-documentary-louis-cole-emma-blackery/ |archive-date=11 April 2019 |url-status=live}}</ref> She expressed her unhappiness with [[YouTube Rewind]] after two appearances,<ref>Emma Blackery (8 December 2017). {{YouTube|jNsWYq7Bo9E|YouTube Rewind: The Truth (Why I'm saying NO next year)}}.</ref> and ''[[The Guardian]]'' cited Blackery as one of three case studies of pressure and YouTube [[Occupational burnout|burnout]] in 2018.<ref>{{cite web |url=https://www.theguardian.com/technology/2018/aug/12/youtubers-feeling-burn-video-stars-crumbling-under-pressure-of-producing-new-content |title=Why YouTubers are feeling the burn |author=Chris Stokel-Walker |date=12 August 2018 |work=[[The Guardian]] |archive-url=https://web.archive.org/web/20190402224837/https://www.theguardian.com/technology/2018/aug/12/youtubers-feeling-burn-video-stars-crumbling-under-pressure-of-producing-new-content |archive-date=2 April 2019 |url-status=live}}</ref> She since admitted that she "finally stopped chasing that next viral video and [that she's] comfortable making content for [herself]."<ref name="Williams"/>

[[File:I_Wrote_a_Full_Song_in_24_Hours-K7r58jQqK8I00193.png|thumb|left|alt=A smiling Blackery giving two thumbs up|Blackery in 2018]]
In 2013, Blackery participated in [[YouTube (channel)#Themed week events|YouTube's Geek Week]],<ref>{{cite web |url=https://www.theguardian.com/technology/2013/aug/05/knightmare-youtube-geek-week-doctor-who |title=Knightmare remake launches for YouTube Geek Week – watch it here |author=Stuart Dredge |date=5 August 2013 |work=[[The Guardian]] |archive-url=https://web.archive.org/web/20140322030531/http://www.theguardian.com/technology/2013/aug/05/knightmare-youtube-geek-week-doctor-who |archive-date=22 March 2014 |url-status=live}}</ref><ref>{{cite web |url=https://metro.co.uk/2013/08/02/youtube-geek-week-3908084/ |title=The Knightmare begins again as YouTube launches its own Geek Week |author=Ross McGuinness |date=2 August 2013 |work=[[Metro (British newspaper)|Metro]] |archive-url=https://web.archive.org/web/20190403181044/https://metro.co.uk/2013/08/02/youtube-geek-week-3908084/ |archive-date=3 April 2019 |url-status=live}}</ref>, and [[Grace Helbig]] featured her in a ''Not Too Deep'' podcast the following year.<ref name="Grace">{{cite web |url=https://soundcloud.com/nottoodeepwithgrace/ep-15-emma-blackery |title=Not Too Deep with Grace: Ep. 15 – Emma Blackery |date=2 May 2014 |author=Grace Helbig |authorlink=Grace Helbig |publisher=[[SoundCloud]] |type=[[podcast]] |quote={{YouTube|UMz6agfocXs|The No Arms Challenge w/ Emma Blackery}} |archive-url=https://web.archive.org/web/20190403145528/https://soundcloud.com/nottoodeepwithgrace/ep-15-emma-blackery |archive-date=3 April 2019 |url-status=live}}</ref> She received a [[YouTube Play Buttons|Gold YouTube Play Button]] for having over one million subscribers in 2015,<ref name="Teoh" /> and joined [[PewDiePie]]'s now-defunct [[PewDiePie#YouTube Red, Revelmode, and style change (2015–2017)|Revelmode]] network,<ref>{{cite web |url=https://www.theguardian.com/technology/2016/jan/13/youtube-pewdiepie-avengers-talent-squad-revelmode |title=YouTube star PewDiePie forms 'squad' to play games – and make them |author=Stuart Dredge |date=13 January 2016 |work=[[The Guardian]] |archive-url=https://web.archive.org/web/20190403011039/https://www.theguardian.com/technology/2016/jan/13/youtube-pewdiepie-avengers-talent-squad-revelmode |archive-date=3 April 2019 |url-status=live}}</ref> won on [[Tom Scott (entertainer)#YouTube|Tom Scott]]'s ''Game On'' show, was spotlighted by YouTube as one of 18 #MadeForYou UK YouTubers,<ref>{{cite web |url=https://www.tubefilter.com/2016/11/07/youtube-spotlights-18-uk-creators-madeforyou/ |title=YouTube Spotlights 18 UK Creators With Outdoor, Digital #MadeForYou Campaign |author=Geoff Weiss |date=7 November 2016 |work=[[Tubefilter]] |archive-url=https://web.archive.org/web/20190411014341/https://www.tubefilter.com/2016/11/07/youtube-spotlights-18-uk-creators-madeforyou/ |archive-date=11 April 2019 |url-status=live}}</ref> and appeared in the [[Red Bull TV]] documentary ''Kings of Content'' with [[Louis Cole]] the following year.<ref>{{cite web |url=https://www.tubefilter.com/2017/04/12/red-bull-documentary-louis-cole-emma-blackery/ |title=Red Bull Documentary Chronicles Online Video's Rise With Louis Cole, Emma Blackery |author=Geoff Weiss |date=12 April 2017 |work=[[Tubefilter]] |archive-url=https://web.archive.org/web/20190411015711/https://www.tubefilter.com/2017/04/12/red-bull-documentary-louis-cole-emma-blackery/ |archive-date=11 April 2019 |url-status=live}}</ref> She expressed her unhappiness with [[YouTube Rewind]] after two appearances,<ref>Emma Blackery (8 December 2017). {{YouTube|jNsWYq7Bo9E|YouTube Rewind: The Truth (Why I'm saying NO next year)}}.</ref> and ''[[The Guardian]]'' cited Blackery as one of three case studies of pressure and YouTube [[Occupational burnout|burnout]] in 2018.<ref>{{cite web |url=https://www.theguardian.com/technology/2018/aug/12/youtubers-feeling-burn-video-stars-crumbling-under-pressure-of-producing-new-content |title=Why YouTubers are feeling the burn |author=Chris Stokel-Walker |date=12 August 2018 |work=[[The Guardian]] |archive-url=https://web.archive.org/web/20190402224837/https://www.theguardian.com/technology/2018/aug/12/youtubers-feeling-burn-video-stars-crumbling-under-pressure-of-producing-new-content |archive-date=2 April 2019 |url-status=live}}</ref>


Some of her most-viewed videos are "If Tampon Commercials Were Honest",<ref>{{cite web |url=https://celebmix.com/youtuber-101-emma-blackery/ |title=YouTuber 101: Emma Blackery |year=2017 |author=Annemarie Cutruzzola |website=CelebMix.com |archive-url=https://web.archive.org/web/20190415132523/https://celebmix.com/youtuber-101-emma-blackery/ |archive-date=15 April 2019 |url-status=live}}</ref> "The Sims in Real Life",<ref>Emma Blackery (22 July 2015). {{YouTube|FKfVoFN2t7Y|The Sims in Real Life}}.</ref> and "If Websites Started Dating".<ref>{{cite web |url=https://www.bustle.com/articles/83297-emma-blackerys-if-websites-started-dating-video-reveals-which-social-media-sites-and-apps-would-make |title=Emma Blackery's "If Websites Started Dating" Video Reveals Which Social Media Sites And Apps Would Make The Best Dates |date=14 May 2015 |author=Mikaela Gilbert-Lurie |work=[[Bustle (magazine)|Bustle]] |quote=Feminist comedy thoughts |archive-url=https://web.archive.org/web/20190403034647/https://www.bustle.com/articles/83297-emma-blackerys-if-websites-started-dating-video-reveals-which-social-media-sites-and-apps-would-make |archive-date=3 April 2019 |url-status=live}}</ref> Blackery's "My thoughts on Google+" video went [[Viral video|viral]] in 2013,<ref name="Teoh" /><ref>{{cite web |url=https://www.heise.de/newsticker/meldung/Nachruf-Adieu-Google-4184056.html |title=Nachruf: Adieu, Google+! |date=9 October 2018 |author=Torsten Kleinz |work=[[Heinz Heise#Publications|Heise News Ticker]] |language=de<!-- contains English video --> |archive-url=https://web.archive.org/web/20190403041027/https://www.heise.de/newsticker/meldung/Nachruf-Adieu-Google-4184056.html |archive-date=3 April 2019 |url-status=live}}</ref> after [[Tubefilter]] featured it as the best reaction to a new YouTube comment system.<ref>{{cite web |url=https://www.tubefilter.com/2013/11/18/countdown-new-youtube-comments/ |title=Countdown: The Six Best Reactions To The New YouTube Comments |author=Sam Gutelle |date=18 November 2013 |work=[[Tubefilter]] |archive-url=https://web.archive.org/web/20190411013025/https://www.tubefilter.com/2013/11/18/countdown-new-youtube-comments/ |archive-date=11 April 2019 |url-status=live}}</ref> Blackery sang it again in November 2018 to celebrate the end of [[Google+]].<ref>Emma Blackery (4 November 2018). {{YouTube|Li7RvLKoVlQ|My Thoughts on Google+ <nowiki>[2018 EDITION]</nowiki>}}.</ref> In December 2016, ''TenEighty'' included her "YouTube Heros (Parody)" as one of their "Five of the Best: Parody Videos".<ref>{{cite web |url=https://teneightymagazine.com/2018/12/07/five-of-the-best-parody-videos/ |title=Five of the Best: Parody Videos |author=Rob Collingridge |date=7 December 2018 |website=TenEightyMagazine.com |accessdate=29 April 2019}}</ref>
Some of her most-viewed videos are "If Tampon Commercials Were Honest",<ref>{{cite web |url=https://celebmix.com/youtuber-101-emma-blackery/ |title=YouTuber 101: Emma Blackery |year=2017 |author=Annemarie Cutruzzola |website=CelebMix.com |archive-url=https://web.archive.org/web/20190415132523/https://celebmix.com/youtuber-101-emma-blackery/ |archive-date=15 April 2019 |url-status=live}}</ref> "The Sims in Real Life",<ref>Emma Blackery (22 July 2015). {{YouTube|FKfVoFN2t7Y|The Sims in Real Life}}.</ref> and "If Websites Started Dating".<ref>{{cite web |url=https://www.bustle.com/articles/83297-emma-blackerys-if-websites-started-dating-video-reveals-which-social-media-sites-and-apps-would-make |title=Emma Blackery's "If Websites Started Dating" Video Reveals Which Social Media Sites And Apps Would Make The Best Dates |date=14 May 2015 |author=Mikaela Gilbert-Lurie |work=[[Bustle (magazine)|Bustle]] |quote=Feminist comedy thoughts |archive-url=https://web.archive.org/web/20190403034647/https://www.bustle.com/articles/83297-emma-blackerys-if-websites-started-dating-video-reveals-which-social-media-sites-and-apps-would-make |archive-date=3 April 2019 |url-status=live}}</ref> Blackery's "My thoughts on Google+" video went [[Viral video|viral]] in 2013,<ref name="Teoh" /><ref>{{cite web |url=https://www.heise.de/newsticker/meldung/Nachruf-Adieu-Google-4184056.html |title=Nachruf: Adieu, Google+! |date=9 October 2018 |author=Torsten Kleinz |work=[[Heinz Heise#Publications|Heise News Ticker]] |language=de<!-- contains English video --> |archive-url=https://web.archive.org/web/20190403041027/https://www.heise.de/newsticker/meldung/Nachruf-Adieu-Google-4184056.html |archive-date=3 April 2019 |url-status=live}}</ref> after [[Tubefilter]] featured it as the best reaction to a new YouTube comment system.<ref>{{cite web |url=https://www.tubefilter.com/2013/11/18/countdown-new-youtube-comments/ |title=Countdown: The Six Best Reactions To The New YouTube Comments |author=Sam Gutelle |date=18 November 2013 |work=[[Tubefilter]] |archive-url=https://web.archive.org/web/20190411013025/https://www.tubefilter.com/2013/11/18/countdown-new-youtube-comments/ |archive-date=11 April 2019 |url-status=live}}</ref> Blackery sang it again in November 2018 to celebrate the end of [[Google+]].<ref>Emma Blackery (4 November 2018). {{YouTube|Li7RvLKoVlQ|My Thoughts on Google+ <nowiki>[2018 EDITION]</nowiki>}}.</ref> In December 2016, ''TenEighty'' included her "YouTube Heros (Parody)" as one of their "Five of the Best: Parody Videos".<ref>{{cite web |url=https://teneightymagazine.com/2018/12/07/five-of-the-best-parody-videos/ |title=Five of the Best: Parody Videos |author=Rob Collingridge |date=7 December 2018 |website=TenEightyMagazine.com |access-date=29 April 2019 |archive-date=10 January 2019 |archive-url=https://web.archive.org/web/20190110093216/http://teneightymagazine.com/2018/12/07/five-of-the-best-parody-videos/ |url-status=live }}</ref>


===Book===
===Writing===
Blackery wrote ''Feel Good 101: The Outsiders' Guide to a Happier Life'' (based on her 2013 ''Feel Good 101'' video series),<ref name="Teoh" /> addressing depression, [[self-harm]], [[anxiety]] and other issues.<ref>Emma Blackery (17 August 2017). {{YouTube|sFKYe05vdI4|Reacting to mMy Old Advice Videos...}}.</ref> The book was published in September 2017.<ref>{{cite web |url=http://www.wetheunicorns.com/news/emma-blackery-book-feel-good-101/#L4Xucyt6dbZ2XvOQ.97 |author=Liam Dryden |date=9 February 2017 |title=EXCLUSIVE: Emma Blackery Tells Us All You Need To Know About Her New Book |work=[[Global (company)#Digital-only stations|WeTheUnicorns]] |archive-url=https://web.archive.org/web/20190329150322/https://www.wetheunicorns.com/news/emma-blackery-book-feel-good-101/#L4Xucyt6dbZ2XvOQ.97 |archive-date=29 March 2019 |url-status=live}}</ref><ref>{{cite web |url=http://teneightymagazine.com/2017/02/09/emma-blackery-discusses-feel-good-101-book/ |title=Emma Blackery Discusses Feel Good 101 Book |author=Conor Riley |date=9 February 2017 |website=TenEightyMagazine.com |archive-url=https://web.archive.org/web/20171026111847/http://teneightymagazine.com/2017/02/09/emma-blackery-discusses-feel-good-101-book/ |archive-date=26 October 2017 |url-status=live}}</ref><ref>{{cite web|url=http://celebmix.com/emma-blackery-announces-feel-good-101-book/|title=Emma Blackery Announces 'Feel Good 101' Book|date=10 February 2017|author=Annemarie Cutruzzola|website=CelebMix.com |archive-url=https://web.archive.org/web/20171027181941/http://celebmix.com/emma-blackery-announces-feel-good-101-book/|archive-date=27 October 2017|url-status=live}}</ref>
Blackery wrote ''Feel Good 101: The Outsiders' Guide to a Happier Life'' (based on her 2013 ''Feel Good 101'' video series),<ref name="Teoh" /> addressing depression, [[self-harm]], [[anxiety]] and other issues.<ref>Emma Blackery (17 August 2017). {{YouTube|sFKYe05vdI4|Reacting to My Old Advice Videos...}}.</ref> The book was published in September 2017.<ref>{{cite web |url=http://www.wetheunicorns.com/news/emma-blackery-book-feel-good-101/#L4Xucyt6dbZ2XvOQ.97 |author=Liam Dryden |date=9 February 2017 |title=EXCLUSIVE: Emma Blackery Tells Us All You Need To Know About Her New Book |work=[[Global Media & Entertainment#Digital-only stations|WeTheUnicorns]] |archive-url=https://web.archive.org/web/20190329150322/https://www.wetheunicorns.com/news/emma-blackery-book-feel-good-101/#L4Xucyt6dbZ2XvOQ.97 |archive-date=29 March 2019 |url-status=live}}</ref><ref>{{cite web |url=http://teneightymagazine.com/2017/02/09/emma-blackery-discusses-feel-good-101-book/ |title=Emma Blackery Discusses Feel Good 101 Book |author=Conor Riley |date=9 February 2017 |website=TenEightyMagazine.com |archive-url=https://web.archive.org/web/20171026111847/http://teneightymagazine.com/2017/02/09/emma-blackery-discusses-feel-good-101-book/ |archive-date=26 October 2017 |url-status=live}}</ref><ref>{{cite web|url=http://celebmix.com/emma-blackery-announces-feel-good-101-book/|title=Emma Blackery Announces 'Feel Good 101' Book|date=10 February 2017|author=Annemarie Cutruzzola|website=CelebMix.com |archive-url=https://web.archive.org/web/20171027181941/http://celebmix.com/emma-blackery-announces-feel-good-101-book/|archive-date=27 October 2017|url-status=live}}</ref>


==Personal life==
==Personal life==
In 2015, Blackery disclosed that she had been diagnosed with [[chronic fatigue syndrome]].<ref name="Teoh">{{cite web |url=https://teneightymagazine.com/2015/08/29/emma-blackery-the-jekyll-and-hyde-within/ |title=Emma Blackery: The Jekyll and Hyde Within |author=Teoh Lander-Boyce |date=29 August 2015 |website=TenEightyMagazine.com |archive-url=https://web.archive.org/web/20190401031109/https://teneightymagazine.com/2015/08/29/emma-blackery-the-jekyll-and-hyde-within/ |archive-date=1 April 2019 |url-status=live}}</ref><ref>Emma Blackery (13 July 2015). {{YouTube|ELrn7Ov4H54|I Have Chronic Fatigue Syndrome}}.</ref>
[[File:Triforce.svg|thumb|86px|alt=Three yellow triangles forming a larger one|[[Triforce]], symbol of ''The Legend of Zelda'' video-game series]]
Blackery grew up in [[Basildon]], Essex, finished [[sixth form]] at [[Bromfords School]],<ref name="Wickford">{{cite web|author=Louise Howeson|title=Emma Blackery YouTube blog has grossed 57 million views so far and helped launch her music career|url=http://www.echo-news.co.uk/news/11804483.Why_would_be_a_TV_presenter__I_get_to_do_it_as_a_YouTuber_and_have_890_000_followers/|website=Echo-News.co.uk|date=19 February 2015|archive-url=https://web.archive.org/web/20160414163942/http://www.echo-news.co.uk/news/11804483.Why_would_be_a_TV_presenter__I_get_to_do_it_as_a_YouTuber_and_have_890_000_followers/|archive-date=14 April 2016|url-status=live}}</ref> and lives in [[Brighton]].<ref name="Essex" /> Her stepsister was born in 2007.<ref name="Teoh" /> In 2015, Blackery disclosed that she had been diagnosed with [[chronic fatigue syndrome]]<ref>Emma Blackery (13 July 2015). {{YouTube|ELrn7Ov4H54|I Have Chronic Fatigue Syndrome}}.</ref> and supported [[Liberty in North Korea]].<ref>{{cite web |url=https://www.tubefilter.com/2015/12/28/vlogbrothers-project-for-awesome-2015-results/ |title=2015 Edition of Vlogbrothers' Project For Awesome Raises $1,546,384 |author=Sam Gutelle |date=28 December 2015 |work=[[Tubefilter]] |archive-url=https://web.archive.org/web/20190411034127/https://www.tubefilter.com/2015/12/28/vlogbrothers-project-for-awesome-2015-results/ |archive-date=11 April 2019 |url-status=live}}</ref> She is a [[WWE]] and ''[[The Legend of Zelda|Zelda]]'' fan with a [[Triforce]] tattoo, often visible in videos and images.<ref name="Grace" /><ref name="WWE" /> TenEighty interviewed Blackery and noted that she admits "her flaws and lays her damages out for everyone to see".<ref name="Teoh">{{cite web |url=https://teneightymagazine.com/2015/08/29/emma-blackery-the-jekyll-and-hyde-within/ |title=Emma Blackery: The Jekyll and Hyde Within |author=Teoh Lander-Boyce |date=29 August 2015 |website=TenEightyMagazine.com |archive-url=https://web.archive.org/web/20190401031109/https://teneightymagazine.com/2015/08/29/emma-blackery-the-jekyll-and-hyde-within/ |archive-date=1 April 2019 |url-status=live}}</ref>


In February 2023, she announced her engagement to her partner Davey Bennett, guitarist of [[Pop Will Eat Itself]].<ref>{{Cite web |title=emma blackery on Instagram: "Some personal news… I said yes to my best friend and the love of my life!!! 💍 @daveydreads #engaged" |url=https://www.instagram.com/p/Co-i-bSt2Yk/ |access-date=2023-02-22 |website=Instagram |language=en |archive-date=22 February 2023 |archive-url=https://web.archive.org/web/20230222224243/https://www.instagram.com/p/Co-i-bSt2Yk/ |url-status=live }}</ref>
Her music is influenced and inspired by [[blink-182]], [[Green Day]], [[Tessa Violet]], [[The White Stripes]], [[My Chemical Romance]], [[Paramore]], [[Avril Lavigne]], [[Placebo (band)|Placebo]], [[Nine Inch Nails]], [[Twenty One Pilots]],<ref name="Rich">{{cite web |url=https://www.allmusic.com/artist/emma-blackery-mn0003454168 |title=Emma Blackery |author=Rich Wilson |publisher=[[AllMusic]] |year=2018 |archive-url=https://web.archive.org/web/20190129181814/https://www.allmusic.com/artist/emma-blackery-mn0003454168 |archive-date=29 January 2019 |url-status=live}}</ref><ref>Emma Blackery (25 March 2016). {{YouTube|to4vOb08s8c|10 Albums That Changed My Life!}}.</ref> and [[Taylor Swift]].<ref name="WWE">{{cite web |url=https://www.theargus.co.uk/news/16412171.musician-and-youtuber-emma-blackery-opens-up-about-debut-album-villains/ |title=Musician and Youtuber Emma Blackery opens up about debut album Villains |date=10 August 2018 |work=[[The Argus (Brighton)|The Argus]] |archive-url=https://web.archive.org/web/20190403094517/https://www.theargus.co.uk/news/16412171.musician-and-youtuber-emma-blackery-opens-up-about-debut-album-villains/ |archive-date=3 April 2019 |url-status=live}}</ref> On #WomanCrushWednesday 2017, ''[[The Daily Dot]]'' quoted YouTube's Culture and Trends team lead Earnest Pettie as calling Blackery "a thoughtful, funny, ferocious feminist unafraid of having an opinion".<ref name="WCW" />


==Discography==
==Discography==
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! scope="col" rowspan="2" style="width:17em;" | Release details
! scope="col" rowspan="2" style="width:17em;" | Release details
|-
|-
! scope="col" style="text-align:center;"|<small>[[UK Albums Chart|UK]]<br/><ref name=":0" />
! scope="col" style="text-align:center;"|<small>[[UK Albums Chart|UK]]<br /><ref name=":0" /></small>
|-
|-
! scope="row"| ''[[Villains (Emma Blackery album)|Villains]]''
! scope="row"| ''[[Villains (Emma Blackery album)|Villains]]''
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* Released: 31 August 2018
* Released: 31 August 2018
* Label: [[#l1442133|RWG Records]]
* Label: [[#l1442133|RWG Records]]
* Formats: [[Music download|Digital]], [[Compact disc|CD]], [[LP record|LP]], [[Compact Cassette|cassette]]
* Formats: Streaming, [[Music download|Digital]], [[Compact disc|CD]], [[LP record|LP]], [[Compact Cassette|cassette]]
|-
! scope="row"| ''Girl in a Box''
| —
|
* Released: 27 August 2021
* Label: AntiFragile Music
* Formats: Streaming, [[Music download|Digital]], [[Compact disc|CD]], [[LP record|LP]]
|-
|-
|}
|}
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! scope="col" rowspan="2" style="width:17em;" | Release details
! scope="col" rowspan="2" style="width:17em;" | Release details
|-
|-
! scope="col" style="text-align:center;"|<small>[[UK Albums Chart|UK]]<br/><ref name=":0">{{cite web|url=http://www.officialcharts.com/artist/30651/emma-blackery/|title=Emma Blackery|year=2019|publisher=[[Official Charts Company|Official Charts]]|archive-url=https://web.archive.org/web/20190330033954/https://www.officialcharts.com/artist/30651/emma-blackery/|archive-date=30 March 2019|url-status=live}}</ref>
! scope="col" style="text-align:center;"|<small>[[UK Albums Chart|UK]]<br /><ref name=":0">{{cite web|url=http://www.officialcharts.com/artist/30651/emma-blackery/|title=Emma Blackery|year=2019|publisher=[[Official Charts Company|Official Charts]]|archive-url=https://web.archive.org/web/20190330033954/https://www.officialcharts.com/artist/30651/emma-blackery/|archive-date=30 March 2019|url-status=live}}</ref></small>
|-
|-
! scope="row"| ''Human Behaviour''
! scope="row"| ''Human Behaviour''
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* Released: 16 July 2013
* Released: 16 July 2013
* Label: Independent
* Label: Independent
* Formats: Digital, CD
* Formats: Digital, CD, Streaming
|-
|-
! scope="row"| ''Perfect''
! scope="row"| ''Perfect''
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* Released: 11 November 2014
* Released: 11 November 2014
* Label: Fireflight<ref>{{cite web |url=http://teneightymagazine.com/2016/07/14/fireflight-merch-halts-sales/ |title=Fireflight Merch Halts Sales |author=Kiersten Nordin |date=14 July 2016 |website=TenEightyMagazine.com |archive-url=https://web.archive.org/web/20190119121207/http://teneightymagazine.com/2016/07/14/fireflight-merch-halts-sales/ |archive-date=19 January 2019 |url-status=live}}</ref>
* Label: Fireflight<ref>{{cite web |url=http://teneightymagazine.com/2016/07/14/fireflight-merch-halts-sales/ |title=Fireflight Merch Halts Sales |author=Kiersten Nordin |date=14 July 2016 |website=TenEightyMagazine.com |archive-url=https://web.archive.org/web/20190119121207/http://teneightymagazine.com/2016/07/14/fireflight-merch-halts-sales/ |archive-date=19 January 2019 |url-status=live}}</ref>
* Formats: Digital, CD
* Formats: Digital, CD, Streaming
|-
|-
! scope="row"| ''Sucks to Be You''
! scope="row"| ''Sucks to Be You''
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* Released: 27 May 2016
* Released: 27 May 2016
* Label: Independent
* Label: Independent
* Formats: Digital, CD
* Formats: Digital, CD, Streaming
|-
|-
! scope="row"| ''Magnetised''
! scope="row"| ''Magnetised''
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* Released: 26 May 2017
* Released: 26 May 2017
* Label: Emma Blackery Ltd.<ref>{{cite web |url=https://beta.companieshouse.gov.uk/company/10521111 |title=Emmy Blackery Limited |date=12 December 2016 |work=[[Companies House]] |archive-url=https://web.archive.org/web/20190407095303/https://beta.companieshouse.gov.uk/company/10521111 |archive-date=7 April 2019 |url-status=live}}</ref>
* Label: Emma Blackery Ltd.<ref>{{cite web |url=https://beta.companieshouse.gov.uk/company/10521111 |title=Emmy Blackery Limited |date=12 December 2016 |work=[[Companies House]] |archive-url=https://web.archive.org/web/20190407095303/https://beta.companieshouse.gov.uk/company/10521111 |archive-date=7 April 2019 |url-status=live}}</ref>
* Formats: Digital, CD, [[Phonograph record|vinyl]]
* Formats: Digital, CD, LP, Streaming
|-
|-
! scope="row"| ''My Arms Are Open''
! scope="row"| ''My Arms Are Open''
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* Released: 15 May 2020
* Released: 15 May 2020
* Label: RWG Records
* Label: RWG Records
* Formats: Digital, CD
* Formats: Digital, CD, Streaming
|-
! scope="row"| ''Cannot Help Myself''
| —
|
* Released: 6 October 2023
* Label: RWG Records
* Formats: Digital, CD, Streaming
|-
|-
|}
|}
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! scope="col" rowspan="2" style="width:12em;" | Album
! scope="col" rowspan="2" style="width:12em;" | Album
|-
|-
! scope="col" style="width:3em;font-size:85%;"| [[UK Singles Charts|UK Sales]]<br><ref>{{cite web|url=http://www.officialcharts.com/charts/singles-sales-chart/20180323/7509/|title=Official Singles Sales Chart Top 100 23 March 2018 – 29 March 2018|publisher=Official Charts|archive-url=https://web.archive.org/web/20180523011324/http://www.officialcharts.com/charts/singles-sales-chart/20180323/7509/|archive-date=23 May 2018|url-status=live}}</ref>
! scope="col" style="width:3em;font-size:85%;"| [[UK Singles Charts|UK Sales]]<br /><ref>{{cite web|url=http://www.officialcharts.com/charts/singles-sales-chart/20180323/7509/|title=Official Singles Sales Chart Top 100 23 March 2018 – 29 March 2018|publisher=Official Charts|archive-url=https://web.archive.org/web/20180523011324/http://www.officialcharts.com/charts/singles-sales-chart/20180323/7509/|archive-date=23 May 2018|url-status=live}}</ref>
! scope="col" style="width:3em;font-size:85%;"| [[Scottish Singles and Albums Charts|SCO]]<br><ref name="auto"/>
! scope="col" style="width:3em;font-size:85%;"| [[Scottish Singles and Albums Charts|SCO]]<br /><ref name="auto"/>
|-
|-
! scope="row"| "Go the Distance"
! scope="row"| "Go the Distance"
| rowspan="3"| 2013
| rowspan="2" | 2013
| —
| —
| —
| —
Line 179: Line 189:
| —
| —
| —
| —
|-
! scope="row"| "My Thoughts on Google+"
| —
| —
| {{n/a|Non-album single}}
|-
|-
! scope="row"| "Perfect"
! scope="row"| "Perfect"
Line 191: Line 196:
| rowspan="2"| ''Perfect''
| rowspan="2"| ''Perfect''
|-
|-
! scope="row"| "Next to You"<br/><small>(feat. Arthur Walwin)</small>
! scope="row"| "Next to You"<br /><small>(feat. Arthur Walwin)</small>
| —
| —
|-
! scope="row"| "I've Been Worse"
| rowspan="2"| 2015
| —
| —
| rowspan="2" {{n/a|Non-album singles}}
|-
! scope="row"| "Your Own Shoes"
| —
| —
| —
| —
Line 228: Line 223:
| rowspan="5"| 2018
| rowspan="5"| 2018
| 47
| 47
|
| 56
| ''Villains''
| ''Villains''
|-
|-
Line 256: Line 251:
|-
|-
! scope="row"| "Wolves"
! scope="row"| "Wolves"
| rowspan="1"| 2020
| rowspan="2"| 2020
| —
| 98<br /><ref>{{cite web|url=https://www.officialcharts.com/charts/scottish-singles-chart/20200522/41/|title=Official Scottish Singles Sales Chart|publisher=[[Official Charts Company]]|access-date=22 May 2020|archive-date=7 June 2020|archive-url=https://web.archive.org/web/20200607203249/https://www.officialcharts.com/charts/scottish-singles-chart/20200522/41/|url-status=live}}</ref>
| ''My Arms Are Open''
|-
! scope="row"| "Blossom"

| —
| —
| {{n/a|Non-album single}}
|-
! scope="row"| "Crying"

| rowspan="5"| 2021
| —
| —
| rowspan="5"| ''Girl in a Box''
|-
! scope="row"| "Brutus"

| —
| —

|-
! scope="row"| "My Terms"

| —
| —

|-
! scope="row"| "Shadowplay"

| —
| —

|-
! scope="row"| "Ridicule"

| —
| —

|-
! scope="row"|"[[Celebrity Skin (song)|Celebrity Skin]]"<br /><small>(w/ Bronnie)</small>
| rowspan="3"| 2022

| —
| —

| rowspan="3" {{n/a|Non-album singles}}

|-
! scope="row"| "What Have You Done for Me Lately?" <ref name="birminghammail.co.uk"/>
| —
| —
| —
| —
|-
| ''My Arms Are Open''
! scope="row"| "Cry to Your Mother"<ref name="birminghammail.co.uk"/>
| —
| —
|-
! scope="row"| "Everybody Lies"
| rowspan="2"| 2023
| —
| —
| rowspan="2"|''Cannot Help Myself''
|-
! scope="row"| "Apologise"
| —
|-
! scope="row"| "Drop Dead Disco <ref>https://music.apple.com/us/artist/emma-blackery/675100272 {{Bare URL inline|date=August 2024}}</ref>"
| 2024
| —
| —
| TBA
|-
! scope="row"| "Fantasy<ref>https://music.apple.com/us/artist/emma-blackery/675100272</ref>"
| 2024
| —
| —
| TBA
|-
|-
|}
|}


== Bibliography ==
== Bibliography ==
* ''[[#Book|Feel Good 101: The Outsiders' Guide to a Happier Life]]'' ([[Sphere Books|Sphere]], 2017, {{ISBN|978-0751569230}})
* ''Feel Good 101: The Outsiders' Guide to a Happier Life'' ([[Sphere Books|Sphere]], 2017, {{ISBN|978-0751569230}})


==See also==
==See also==
{{portal|Record production|Pop music}}
<div style="{{Column-width|20em}};">
* [[List of YouTubers]]
* [[List of YouTubers]]
* [[The Internet Takeover]]
* [[The Internet Takeover]]
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* [[Daniel Hardcastle]]
* [[Daniel Hardcastle]]
* [[Jacksepticeye]]
* [[Jacksepticeye]]
</div>


==References==
==References==
{{Reflist|30em}}
{{Reflist}}


==External links==
==External links==
{{Commons category|Emma Blackery}}
* {{discogs artist}}
* {{discogs artist}}
* {{IMDb name}}
* {{IMDb name}}


{{Portal bar|Biography|Pop music|Record production|England}}
{{Authority control}}
{{Authority control}}


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[[Category:1991 births]]
[[Category:1991 births]]
[[Category:Living people]]
[[Category:Living people]]
[[Category:People from Basildon]]
[[Category:English singer-songwriters]]
[[Category:21st-century English singers]]
[[Category:English women singer-songwriters]]
[[Category:Musicians from Essex]]
[[Category:21st-century English women singers]]
[[Category:English women pop singers]]
[[Category:English pop musicians]]
[[Category:British women record producers]]
[[Category:British women record producers]]
[[Category:Comedy YouTubers]]
[[Category:English health and wellness writers]]
[[Category:English health and wellness writers]]
[[Category:English record producers]]
[[Category:English video bloggers]]
[[Category:English video bloggers]]
[[Category:Music YouTubers]]
[[Category:YouTube vloggers]]
[[Category:English women writers]]
[[Category:Musicians from Essex]]
[[Category:People from Basildon]]
[[Category:Revelmode people]]
[[Category:Revelmode people]]
[[Category:Female YouTubers]]
[[Category:YouTubers from Essex]]
[[Category:Comedy YouTubers]]
[[Category:YouTubers from Brighton and Hove]]
[[Category:English YouTubers]]
[[Category:YouTube channels launched in 2012]]

Revision as of 08:07, 18 September 2024

Emma Blackery
Background information
Birth nameEmma Louise Blackery
Born (1991-11-11) 11 November 1991 (age 32)
Basildon, Essex, England
OriginBasildon
Genres
Instruments
Years active2012–present
Labels
  • AntiFragile
  • RWG
Websiteofficial website
YouTube information
Channel
Genres
Subscribers1.26 million[1]
Total views146 million[1]
100,000 subscribers2013
1,000,000 subscribers2015

Last updated: 2 August 2023

Emma Louise Blackery (born 11 November 1991) is an English singer-songwriter, YouTuber and author.[2][3][4] Active since 2012, Blackery has garnered over a million subscribers on her YouTube channel and released two studio albums and six EPs. She has toured with Busted, and headlined tours for her debut studio album Villains, released on her RWG Records label in 2018.

In 2015, Blackery's main YouTube channel had over one million subscribers.[5][6] She performed and was a panelist at YouTube events (including Summer in the City and VidCon),[7] and has contributed twice to the YouTube Rewind video series. Blackery's book, Feel Good 101: The Outsiders' Guide to a Happier Life, is based on her 2013 Feel Good 101 video series.

Early life

Blackery grew up in Basildon, Essex, finishing sixth form at Bromfords School in Wickford.[8] She briefly lived in Australia and Papua New Guinea, where she worked as a waitress before moving back and beginning her career as a musician and YouTuber.[9][10]

Music career

Debut and early success (2012–2018)

Blackery released her debut demo-EP, Human Behaviour, in early 2012 exclusively on Bandcamp.[11] The title track was later re-recorded for her 2017 EP Magnetised along with other demos released by Blackery at that time. Her first official EP, Distance came out in July 2013 and spawned the music video for the lead track, "Go the Distance", produced by Arthur Walwin.[12][13] Her second EP, Perfect, was released on 11 November 2014.[14] Its title track topped the UK Independent Singles Breakers Chart for one week, and entered the UK Rock & Metal Singles Chart at number eight.[15] In 2015, Elle included Blackery on its "30 Women Under 30 Who Are Changing the World" list.[16]

Jason Perry produced Blackery's fourth EP, Sucks to Be You, which was released in 2016.[17][18] Its title track peaked at number 85 on the Scottish Singles Chart.[19] On 4 April 2016, Blackery announced that she would join pop punk band Busted on their Pigs Can Fly tour.[20] "Sucks to Be You" was the runner-up for the first Summer in the City Song of the Year award.[21] After touring with Busted, Blackery toured on her own and performed her music at other YouTube events.[22]

She released her fifth EP, Magnetised, on 26 May 2017.[23][24] It spent one week on the UK Albums Chart at number 63,[15] and peaked at number five on the UK Independent Albums Chart and number two on the Official Independent Album Breakers Chart.[25][26] On 6 August, Blackery received a Summer in the City Song of the Year award for "Nothing Without You".[27] The cover art for Magnetised was featured at the Apple Keynote event for the iPhone X in September 2017.[28][4][15]

Villains (2018–2020)

Blackery founded her independent record label, RWG Records, in 2018 and began work on her debut studio album Villains.[29][30][31] She has explained that releasing on her own label gives her "control over a lot more aspects of [her] music career."[32] On 16 March 2018, she released the lead single "Dirt", produced by Toby Scott.[31][33] The song, on Spotify's New Music Friday UK playlist,[34][35] was described by Record of the Day as a "slick combination of Scandi-pop" and "sassy American pop";[31] Blackery described "Dirt" as "best served cold".[36] On 3 May 2018 she released her second single "Agenda" along with a lyric video.[37] On 22 May 2018 she released the music video for "Agenda" followed by a lyric video for "Icarus" and a music video for "Take Me Out" in June and August respectively.[33][38][39]

Blackery shared that during the album's creation, she learned more about production and the artistic direction she wanted to go in. She explained, "It was really during the album writing process that [she] learned how to create music outside of basic chords on a guitar - [she] ended up producing a large amount of the finished product that [her] fans heard and only learned after it was released that sometimes you sadly have to fight for credit on your own work."[32] In retrospect, she also admits she would revisit the choruses on "Fake Friends" and "Take Me Out," saying she wouldn't make them as "simplistic" if she made the songs more recently.[32]

Villains was released on 31 August 2018.[40][9] The album contains songs written in collaboration with Toby Scott, Maxwell Cooke, and Peter Hutchings.[41][42] BroadwayWorld noted that "Petty" "flirts with tropical house",[33] and the Express & Star cited elements of power pop.[43] Lisa Hafey, praising "Third Eye"'s "upbeat disco sound" and "nice ABBA-y vibe", called Villains "a bit of a feminist album".[40] In June Blackery performed "Third Eye" live at the 9th VidCon Night of Awesome.[44] Blackery then partnered with HMV for a UK tour. Villains spent one week on the UK Albums Chart at number 24 and number 18 on the Billboard Heatseekers Albums chart.[45][46][47] Thomas Smith noted in an NME blog how Apple events helped Sofi Tukker, Emma Blackery, and Odesza in their careers.[48]

The European Villains Tour, planned for March 2018, was postponed until October.[49][50][51] London based singer-songwriter Lilly Ahlberg was the tour's special guest.[52] The three-week tour began at Oslo's Parkteatret on 4 October, followed by performances in Stockholm, Copenhagen, Sugarfactory (Amsterdam), Hamburg, Berlin, Vienna, Munich, Cologne, Frankfurt, Academy 2 (Manchester), O2 Institute2 (Birmingham), The Garage (Glasgow), and Tramshed (Cardiff) before ending at KOKO in London on 25 October.[53][54] A Never Enough Notes reviewer at KOKO saw "angst, passion, and energy in every word" and wrote that Blackery has "a knack for live shows; full of attitude, high energy and a phenomenal vocal performance".[55]

Blackery released "Cute Without You", coproduced with Toby Scott, in April 2019, adapted from a demo she produced herself as part of a collaboration with Rimmel London the year prior.[47][56][57] In July 2019, she performed at the Evoke festival in Brentwood and for BBC Radio 5 Live, where Nihal Arthanayake interviewed her for his Headliners series.[58][59][60] In December 2019 she performed an unreleased song titled "Plot Holes" at SitC Winter Edition at the NEC.[61]

Girl in a Box & Past & Present Tour (2020–present)

Blackery released her sixth EP, My Arms Are Open, on 15 May 2020.[62] The lead single "Wolves' was released on 2 April 2020 ahead of the EP.[63] She went on to release lyric videos for songs "Plot Holes" and "History of Touches". She has described them as "some really personal lyric videos", which she created herself both in her home studio and outside near her home at sunset.[32] On 10 December 2020 Blackery released a standalone single titled "Blossom".[64]

On 22 November 2020, Blackery announced during a YouTube video that her second studio album was in production, due to be released in 2021.[65] On 9 June 2021, Blackery revealed her second album's title, Girl in a Box, through a series of tweets, where she posted the album's cover art, alongside the release date of 27 August 2021.[66] These tweets include the full tracklist, revealing a total of ten songs, which includes the previously released singles "Crying", "Brutus" and "My Terms",[67] as well as the announcement of a UK tour to promote the album, which is scheduled for February 2022.[68] She released two singles after the album called "What Have You Done for Me Lately?" and "Cry to Your Mother" leading into the tour.[69] She had to reschedule for June 2022 for COVID-19 reasons.[70][71]

In January 2023, she announced she was working on a new EP to be released later in the year.[72] "Everybody Lies" came out in July 2023 as the lead single,[73] while "Apologise" and "Parasite" came out prior the Cannot Help Myself EP's release in October 2023,.[74][75]

In December 2023, Blackery announced her Past & Present Tour taking place in October 2024 through several venues in the United Kingdom.[76]

Other work

YouTube

Blackery was initially inspired by Shane Dawson, Smosh, Dan Howell,[6] Phil Lester and, in 2017, by Troye Sivan.[9] In 2018, Blackery had three active YouTube channels; other channels have been deleted,[6] re-branded,[77] or left inactive.[78]

  • Emma Blackery – Blackery's main channel, created in May 2012, on which she hosts vlogs, music videos, comedy sketches, and other content.[5] Although she began to develop a following by reading excerpts from Fifty Shades of Grey on her channel, the videos were removed due to copyright complaints.[77] In 2018, the channel had nearly 1.5 million subscribers.[10]
  • EmmaBlackeryVEVO – created to upload her Vevo music videos, including "Nothing Without You", "Magnetised", "Don't Come Home" (lyric video), "Dirt" (acoustic version), "Agenda" (lyric video), "Icarus" (lyric video), and Take Me Out.[79]
  • Vloggery – dedicated to vlogs, including her IPOAD series of longer videos and other content not on her main channel.[24] Blackery presented Summer in the City 2017 in three videos. EmmaBlackeryVEVO, Vloggery, and the Topic channel have been closed to subscription since May 2019, and all videos are on the main channel.[80][81]

In 2013, Blackery participated in YouTube's Geek Week,[82][83] and Grace Helbig featured her in a Not Too Deep podcast the following year.[84] She received a Gold Creator Award for having over one million subscribers in 2015,[6] and joined PewDiePie's now-defunct Revelmode network,[85] won on Tom Scott's Game On show, was spotlighted by YouTube as one of 18 #MadeForYou UK YouTubers,[86] and appeared in the Red Bull TV documentary Kings of Content with Louis Cole the following year.[87] She expressed her unhappiness with YouTube Rewind after two appearances,[88] and The Guardian cited Blackery as one of three case studies of pressure and YouTube burnout in 2018.[89] She since admitted that she "finally stopped chasing that next viral video and [that she's] comfortable making content for [herself]."[32]

Some of her most-viewed videos are "If Tampon Commercials Were Honest",[90] "The Sims in Real Life",[91] and "If Websites Started Dating".[92] Blackery's "My thoughts on Google+" video went viral in 2013,[6][93] after Tubefilter featured it as the best reaction to a new YouTube comment system.[94] Blackery sang it again in November 2018 to celebrate the end of Google+.[95] In December 2016, TenEighty included her "YouTube Heros (Parody)" as one of their "Five of the Best: Parody Videos".[96]

Writing

Blackery wrote Feel Good 101: The Outsiders' Guide to a Happier Life (based on her 2013 Feel Good 101 video series),[6] addressing depression, self-harm, anxiety and other issues.[97] The book was published in September 2017.[98][99][100]

Personal life

In 2015, Blackery disclosed that she had been diagnosed with chronic fatigue syndrome.[6][101]

In February 2023, she announced her engagement to her partner Davey Bennett, guitarist of Pop Will Eat Itself.[102]

Discography

Albums

Title Peak chart
position
Release details
UK
[45]
Villains 24
Girl in a Box
  • Released: 27 August 2021
  • Label: AntiFragile Music
  • Formats: Streaming, Digital, CD, LP

EPs

Title Peak chart
position
Release details
UK
[45]
Human Behaviour
  • Released: 17 May 2012
  • Label: Independent
  • Formats: Digital
Distance
  • Released: 16 July 2013
  • Label: Independent
  • Formats: Digital, CD, Streaming
Perfect
  • Released: 11 November 2014
  • Label: Fireflight[103]
  • Formats: Digital, CD, Streaming
Sucks to Be You
  • Released: 27 May 2016
  • Label: Independent
  • Formats: Digital, CD, Streaming
Magnetised 63
  • Released: 26 May 2017
  • Label: Emma Blackery Ltd.[104]
  • Formats: Digital, CD, LP, Streaming
My Arms Are Open
  • Released: 15 May 2020
  • Label: RWG Records
  • Formats: Digital, CD, Streaming
Cannot Help Myself
  • Released: 6 October 2023
  • Label: RWG Records
  • Formats: Digital, CD, Streaming

Singles

Title Year Peak chart positions Album
UK Sales
[105]
SCO
[19]
"Go the Distance" 2013 Distance
"The Promise"
"Perfect" 2014 Perfect
"Next to You"
(feat. Arthur Walwin)
"Sucks to Be You" 2016 85 Sucks to Be You
"Nothing Without You" 2017 Magnetised
"Magnetised"[106]
"Don't Come Home"
"Dirt"[31] 2018 47 56 Villains
"Dirt (acoustic)"[107] Non-album single
"Agenda" Villains
"Icarus"
"Take Me Out"
"Cute Without You"[47] 2019 Non-album single
"Wolves" 2020 98
[108]
My Arms Are Open
"Blossom" Non-album single
"Crying" 2021 Girl in a Box
"Brutus"
"My Terms"
"Shadowplay"
"Ridicule"
"Celebrity Skin"
(w/ Bronnie)
2022 Non-album singles
"What Have You Done for Me Lately?" [69]
"Cry to Your Mother"[69]
"Everybody Lies" 2023 Cannot Help Myself
"Apologise"
"Drop Dead Disco [109]" 2024 TBA
"Fantasy[110]" 2024 TBA

Bibliography

  • Feel Good 101: The Outsiders' Guide to a Happier Life (Sphere, 2017, ISBN 978-0751569230)

See also

References

  1. ^ a b "About emmablackery". YouTube.
  2. ^ Emma Blackery [@emmablackery] (4 March 2014). "My middle name is Louise. LOUISE. LIKE EVERY OTHER EMMA ON THIS PLANET" (Tweet). Archived from the original on 26 August 2015 – via Twitter.
  3. ^ Emma Blackery (2012). "Emma Blackery FAQ". emmablackery.com. Archived from the original on 1 July 2013.
  4. ^ a b "Will singer Emma Blackery benefit from the iPhone X factor? ". The Guardian. 13 September 2017. Archived from the original on 26 November 2018. She's adorable.
  5. ^ a b Emma Blackery's channel on YouTube.
  6. ^ a b c d e f g Teoh Lander-Boyce (29 August 2015). "Emma Blackery: The Jekyll and Hyde Within". TenEightyMagazine.com. Archived from the original on 1 April 2019.
  7. ^ Summer in the City (8 August 2014). Becoming YouTube Panel – #SitC2013 on YouTube.
  8. ^ Louise Howeson (19 February 2015). "Emma Blackery YouTube blog has grossed 57 million views so far and helped launch her music career". Echo-News.co.uk. Archived from the original on 14 April 2016.
  9. ^ a b c Chris Stokel-Walker (10 August 2018). "How Emma Blackery went from YouTube fame to IRL music career". Music. Wired UK. Archived from the original on 29 March 2019.
  10. ^ a b Tommy Wathen (29 August 2018). "Meet the YouTuber from Basildon with nearly 1.5 million subscribers and an upcoming music tour". EssexLive.news. Archived from the original on 29 March 2019.
  11. ^ Emma Blackery (17 May 2012). "Human Behaviour EP – Emma Blackery". Bandcamp. Archived from the original on 29 December 2014.
  12. ^ Emma Blackery (21 July 2013). Go The Distance (Official Video) on YouTube.
  13. ^ "THE UPLOAD TOUR 3 – Emma Blackery, BriBry and Dave Giles". theacademydublin.com. 2014. Archived from the original on 25 February 2014.
  14. ^ "Perfect EP by Emma Blackery". iTunes Store. 20 October 2014. Archived from the original on 12 November 2014.
  15. ^ a b c Jack White (13 September 2017). "Meet Daye Jack, Sofi Tukker and Emma Blackery – the musicians behind the launch of Apple's iPhone X". Official Charts. Archived from the original on 3 April 2019.
  16. ^ "30 Women Under 30 Who Are Changing The World". Elle. 10 September 2015. Archived from the original on 22 November 2021. Retrieved 27 April 2019.
  17. ^ Annemarie Cutruzzola (28 May 2016). "Emma Blackery's Sucks to Be You EP and Headline Tour". CelebMix.com. Archived from the original on 1 August 2017.
  18. ^ Rachel Kiki (14 May 2016). "Emma Blackery Releases Single From Upcoming EP". TenEightyMagazine.com. Archived from the original on 17 January 2019.
  19. ^ a b "Official Scottish Singles Sales Chart Top 100 3 June 2016 – 9 June 2016". Official Charts. 3 June 2016. Archived from the original on 30 March 2019.
  20. ^ "Busted reveal Emma Blackery and Wheatus will join their UK tour". Newsbeat. BBC. 4 April 2016. Archived from the original on 6 April 2016.
  21. ^ Erin Sutton (14 August 2016). "Summer in the City Awards 2016 Round-Up". TenEightyMagazine.com. Archived from the original on 17 January 2019.
  22. ^ Christy Ku (6 August 2017). "Emma Blackery at Summer in the City 2017: Headline Recap". TenEightyMagazine.com. Archived from the original on 3 January 2018.
  23. ^ Annemarie Cutruzzola (15 March 2017). "Emma Blackery Announces New EP 'Magnetised'". CelebMix.com. Archived from the original on 30 March 2019.
  24. ^ a b Carly Lanning (29 March 2017). "#WCW Emma Blackery rocks for all the Harry Potter-loving introverts out there". The Daily Dot. Archived from the original on 15 January 2019.
  25. ^ "Official Independent Albums Chart Top 50 2 June 2017 – 8 June 2017". Official Charts. 2 June 2017. Archived from the original on 30 March 2019.
  26. ^ "Official Independent Album Breakers Chart Top 20 2 June 2017 – 8 June 2017". Official Charts. 2 June 2017. Archived from the original on 30 March 2019.
  27. ^ Louise Griffin (7 August 2017). "Summer in the City Awards 2017 Round-Up". TenEightyMagazine.com. Archived from the original on 30 March 2019.
  28. ^ Helen Meriel Thomas (13 September 2017). "DIY artist Emma Blackery reacts to album being featured during iPhone launch". NME. Archived from the original on 1 March 2018.
  29. ^ "Musician and Youtuber Emma Blackery opens up about debut album Villains". The Argus. 10 August 2018. Archived from the original on 3 April 2019.
  30. ^ "RWG Records Limited". Companies House. 14 February 2018. Archived from the original on 22 April 2019.
  31. ^ a b c d "Dirt". recordoftheday.com. 20 March 2018. Archived from the original on 1 January 2019. Her previous releases have clocked up over 6 million combined streams
  32. ^ a b c d e Williams, Jazmin (1 October 2020). "Emma Blackery Exclusive Interview: Lockdown Creativity, Mind Behind the Music, & The Sims. Yes, The Sims". The Honey POP. Archived from the original on 8 January 2022. Retrieved 7 January 2022.
  33. ^ a b c TV News Desk (22 June 2018). "Emma Blackery Releases New Single 'Icarus'". BroadwayWorld. Archived from the original on 3 April 2019. Emma is forced to consider her own part in her downfall
  34. ^ Joanna Turner (22 March 2018). "Emma Blackery Releases New Single Dirt". TenEightyMagazine.com. Archived from the original on 29 March 2019.
  35. ^ Annemarie Cutruzzola (19 March 2018). "Emma Blackery Returns With Sassy New Single "Dirt"". CelebMix.com. Archived from the original on 29 March 2019.
  36. ^ "We Talk Music in Our EXCLUSIVE Interview With Emma Blackery!". TrendingAllDay.com. March 2018. Archived from the original on 3 April 2019. The cover art of you holding a lemon is honestly iconic
  37. ^ Emma Blackery (3 May 2018). Agenda (Lyric Video) on YouTube.
  38. ^ Katrina Rees (23 June 2018). "Emma Blackery releases new single 'Icarus'". CelebMix.com. Archived from the original on 1 April 2019.
  39. ^ Jon Stickler. "Emma Blackery Shares New Song Take Me Out From Upcoming Debut Album 'Villains' – Stereoboard". Stereoboard.com. Archived from the original on 1 April 2019.
  40. ^ a b Lisa Hafey (30 August 2018). "Emma Blackery's New Album 'Villains' Is Deeply Introspective And Conceptual". Essentiallypop.com. Archived from the original on 25 December 2018. It's a rollercoaster of a listen, but it'll appeal to both fans and the casual listener alike.
  41. ^ Katrina Rees (1 September 2018). "Album review: Emma Blackery – 'Villains'". CelebMix.com. Archived from the original on 3 April 2019. Emma has declared 'Third Eye' as her favourite track
  42. ^ "Emma Blackery Villains". AllMusic. 2018. Archived from the original on 2 April 2019.
  43. ^ Leigh Sanders (18 September 2018). "Emma Blackery, Villains – album review". Express & Star. Archived from the original on 3 April 2019. The big synths and invasive percussion in the chorus are enough to get anybody flailing limbs in a dance frenzy.
  44. ^ Hailey Mim (3 July 2018). "Girl Report | VidCon 2018". GSSGC. Archived from the original on 4 January 2019. Retrieved 4 January 2019.
  45. ^ a b c "Emma Blackery". Official Charts. 2019. Archived from the original on 30 March 2019.
  46. ^ "Heatseekers Albums". Top Heatseekers. 15 September 2018. Archived from the original on 13 September 2018.
  47. ^ a b c "Emma Blackery Releases Empowering New Single CUTE WITHOUT YOU". BroadwayWorld. 12 April 2019. Archived from the original on 12 April 2019.
  48. ^ Thomas Smith (12 September 2018). "Who are Odesza? Meet the electronic duo featured in the new Apple advert". blogs. NME. Archived from the original on 28 January 2020. Retrieved 28 January 2020.
  49. ^ Beth Jefferies (28 November 2017). "Emma Blackery Announces European Tour". TenEightyMagazine.com. Archived from the original on 3 January 2018.
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