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{{Short description|Youtube channel}}
{{Short description|YouTube channel}}
{{Italic title}}
{{Italic title}}
{{Use Canadian English|date=October 2020}}
{{Use Canadian English|date=October 2020}}
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| caption = Simon Stawski (left) and Martina Sazunic (right) at a fan meeting during [[KCON 2012]]
| caption = Simon Stawski (left) and Martina Sazunic (right) at a fan meeting during [[KCON 2012]]
| channel_name = simonandmartina
| channel_name = simonandmartina
| channel_display_name = Simon and Martina
| channel_display_name = Eatyourkimchi Studio
| years_active = 2008–present
| years_active = 2008–present
| genre = [[Video blog|Vlog]]
| genre = {{flatlist|
* [[Video blog|Vlog]]
* [[travel documentary|travelogue]]}}
| network = Breaker
| network = Breaker (2016–2020)
| website =
| website =
| subscribers = 1.38 million
| subscribers = 1.37 million
| views = 481,578,800
| views = 486 million
| associated_acts =
| associated_acts =
| silver_button = yes
| silver_button = yes
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| gold_button = yes
| gold_button = yes
| gold_year =
| gold_year =
| stats_update = October 20, 2020
| stats_update = June 6, 2021
}}
}}
'''''Simon and Martina''''' is a [[YouTube]] [[video blog]] channel created by Canadian expatriates Simon Stawski and Martina Sazunic. Originally launched as '''''Eat Your Kimchi''''', from 2008 to 2016, the channel featured videos about their lives in [[South Korea]], including food, cultural differences, and popular media. In 2012, they registered ''Eat Your Kimchi'' as a company in South Korea and opened their own studio in [[Seoul]], which remained operational until 2015.
'''''Eatyourkimchi''''' ('''''Eat Your Kimchi''''', also titled '''''Simon and Martina''''' from 2016–2020) is a [[YouTube]] [[video blog]] channel created by Canadian expatriates Simon Stawski and Martina Sazunic in 2008. The channel featured videos about their lives in South Korea, including food, cultural differences, and popular media. In 2012, they registered ''Eatyourkimchi'' as a company in South Korea and opened their own studio in [[Seoul]], which remained operational until 2015.


In 2016, Stawski and Sazunic moved to [[Tokyo]], [[Japan]], where they lived until 2020. During their stay, they produced a video series on Japanese food and culture titled ''Eat Your Sushi''. Their channel was rebranded as ''Simon and Martina'' to reflect the change. As of April 2021, the channel has 1.38 million subscribers.<ref name="nikkei 2018-05-21"/>
In 2016, Stawski and Sazunic moved to [[Tokyo]], [[Japan]] and produced a video series on Japanese food and culture titled ''Eatyoursushi''. Their channel was rebranded as ''Simon and Martina'' to reflect the change. In May 2018, the channel had 1.3 million subscribers.<ref name="nikkei 2018-05-21"/>

In 2021, the two had renamed their YouTube channel back to ''Eatyourkimchi'' and announced they had divorced, with Sazunic eventually leaving the channel in 2022.


==Background==
==Background==
Simon Stawski and Martina Sazunic met in 2005 during a poetry class at the [[University of Toronto]], and both earned a Bachelor's Degree in Education and Art.<ref>{{cite news | first=Jessica | last=Wilmes | url=http://www.eloquence.co.kr/wordpress/?p=26471 | title=Martina & Simon Stawski: KOREA'S BEST GOES ON-LINE THANKS TO COUPLE OF CANADIANS | work=Eloquence | date=2011-06-07 | archive-url=https://web.archive.org/web/20120327214647/http://www.eloquence.co.kr/wordpress/?p=2647 | archive-date=2012-03-27 | access-date=2020-10-06}}</ref> After marrying, the two moved to Bucheon, South Korea in 2008 to teach English abroad.<ref name="urbanwire 2011-03-25">{{cite news | first=DingXiang | last=Tan | url=https://www.theurbanwire.com/2011/03/eating-your-kimchi/ | title=Eating Your Kimchi with Simon and Martina | work=The UrbanWire | date=2011-03-25 | access-date=2020-10-06}}</ref><ref name="dongailbo 2011-02-15">{{cite news | url=http://news.donga.com/Culture/New/3/07/20110215/34845295/1 | title=한국 사는 지구인①‘잇유어김치닷컴’ 사이먼-마티나 부부…“불판위 계란찜 동영상 대박! | language=ko | work=[[The Dong-a Ilbo]] | date=2011-02-15 | access-date=2020-10-06}}</ref> At the time of their arrival, there had been threats of violence between North and South Korea.<ref name="dongailbo 2011-02-15"/><ref name="koreatimes 2011-02-28">{{cite news | first=Ja-young | last=Yoon | url=http://www.koreatimes.co.kr/www/news/biz/2011/02/123_82225.html | title=How YouTube impacts lives of ordinary people | work=[[The Korea Times]] | date=2011-02-28 | access-date=2020-10-06}}</ref> As a result, they uploaded their first video on [[YouTube]] as an attempt to show their parents that they were safe, which was a video of them eating {{lang|ko-Latn|[[sundubu-jjigae]]}} at [[Incheon International Airport]].<ref name="urbanwire 2011-03-25"/><ref name="koreatimes 2011-02-28"/><ref name="arirang 2011-03-16">{{cite news | first=Noa | last=Kim | url=http://www.arirang.co.kr/News/News_View.asp?code=Ne2&nseq=113771 | title=Promoting Korea Online | work=[[Arirang]] | date=2011-03-16 | access-date=2020-10-06}}</ref> Originally, the video blogs were made for their friends and family, but it later expanded to documenting "fun and quirky things" about Korea, and they later titled their channel ''Eat Your Kimchi''.<ref>{{cite news | first=Joseph L. | last=Flatley | url=https://www.theverge.com/2012/10/18/3516562/k-pop-invades-america-south-korea-pop-music-factory | title=K-Pop takes America: how South Korea's music machine is conquering the world | work=[[The Verge]] | date=2012-10-18 | access-date=2012-10-19}}</ref><ref name="koreatimes 2011-02-28"/> Soon, they experienced a rise in viewership in 2009.<ref name="urbanwire 2011-03-25"/> They were several of the first non-Korean bloggers whose content was centered on Korea,<ref name="arirang 2011-03-16"/> particularly on YouTube.<ref name="koreatimes 2011-02-28"/>
Simon Stawski and Martina Sazunic met in 2005 during a poetry class at the [[University of Toronto]], and both earned a bachelor's degree in Education and Art.<ref>{{cite news | first=Jessica | last=Wilmes | url=http://www.eloquence.co.kr/wordpress/?p=26471 | title=Martina & Simon Stawski: KOREA'S BEST GOES ON-LINE THANKS TO COUPLE OF CANADIANS | work=Eloquence | date=2011-06-07 | archive-url=https://web.archive.org/web/20120327214647/http://www.eloquence.co.kr/wordpress/?p=2647 | archive-date=2012-03-27 | access-date=2020-10-06}}</ref> After marrying, the two moved to Bucheon, South Korea, in 2008 to teach English abroad.<ref name="urbanwire 2011-03-25">{{cite news | first=DingXiang | last=Tan | url=https://www.theurbanwire.com/2011/03/eating-your-kimchi/ | title=Eating Your Kimchi with Simon and Martina | work=The UrbanWire | date=2011-03-25 | access-date=2020-10-06 | archive-date=August 5, 2020 | archive-url=https://web.archive.org/web/20200805185357/https://www.theurbanwire.com/2011/03/eating-your-kimchi/ | url-status=live }}</ref><ref name="dongailbo 2011-02-15">{{cite news | url=http://news.donga.com/Culture/New/3/07/20110215/34845295/1 | script-title=ko:한국 사는 지구인①'잇유어김치닷컴' 사이먼-마티나 부부…"불판위 계란찜 동영상 대박! | language=ko | work=[[The Dong-A Ilbo]] | date=2011-02-15 | access-date=2020-10-06 | archive-date=June 18, 2013 | archive-url=https://web.archive.org/web/20130618142236/http://news.donga.com/Culture/New/3/07/20110215/34845295/1 | url-status=live }}</ref> At the time of their arrival, there had been threats of violence between North and South Korea.<ref name="dongailbo 2011-02-15"/><ref name="koreatimes 2011-02-28">{{cite news | first=Ja-young | last=Yoon | url=https://www.koreatimes.co.kr/www/news/biz/2011/02/123_82225.html | title=How YouTube impacts lives of ordinary people | work=[[The Korea Times]] | date=2011-02-28 | access-date=2020-10-06 | archive-date=November 18, 2015 | archive-url=https://web.archive.org/web/20151118161244/https://www.koreatimes.co.kr/www/news/biz/2011/02/123_82225.html | url-status=live }}</ref> As a result, they uploaded their first video on [[YouTube]] as an attempt to show their parents that they were safe, which was a video of them eating {{lang|ko-Latn|[[sundubu-jjigae]]}} at [[Incheon International Airport]].<ref name="urbanwire 2011-03-25"/><ref name="koreatimes 2011-02-28"/><ref name="arirang 2011-03-16">{{cite news | first=Noa | last=Kim | url=http://www.arirang.co.kr/News/News_View.asp?code=Ne2&nseq=113771 | title=Promoting Korea Online | work=[[Arirang]] | date=2011-03-16 | access-date=2020-10-06 | archive-date=October 6, 2012 | archive-url=https://web.archive.org/web/20121006131509/http://www.arirang.co.kr/News/News_View.asp?code=Ne2&nseq=113771 | url-status=live }}</ref> Originally, the video blogs were made for their friends and family, but it later expanded to documenting "fun and quirky things" about Korea, and they later titled their channel ''Eatyourkimchi''.<ref>{{cite news | first=Joseph L. | last=Flatley | url=https://www.theverge.com/2012/10/18/3516562/k-pop-invades-america-south-korea-pop-music-factory | title=K-Pop takes America: how South Korea's music machine is conquering the world | work=[[The Verge]] | date=2012-10-18 | access-date=2012-10-19 | archive-date=October 20, 2012 | archive-url=https://web.archive.org/web/20121020230840/http://www.theverge.com/2012/10/18/3516562/k-pop-invades-america-south-korea-pop-music-factory | url-status=live }}</ref><ref name="koreatimes 2011-02-28"/> Soon, they experienced a rise in viewership in 2009.<ref name="urbanwire 2011-03-25"/> They were several of the first non-Korean bloggers whose content was centered on Korea,<ref name="arirang 2011-03-16"/> particularly on YouTube.<ref name="koreatimes 2011-02-28"/>

In 2011, after quitting their jobs as teachers, Stawski and Sazunic became full-time bloggers living off the ad revenue from their YouTube videos and website.<ref name="urbanwire 2011-03-25"/><ref name="arirang 2011-03-16"/><ref name="yonhap 2011-01-19"/> The popularity of ''Eatyourkimchi'' has led them to be invited on South Korean television programs such as ''Heart to Heart'',<ref>{{cite web | url=http://www.arirang.co.kr/Tv2/Heart_Archive.asp?PROG_CODE=TVCR0106&view_seq=4918 | title=''Heart to Heart'': Martina & Simon, the sysop of 'Eat your Kimchi' | work=[[Arirang]] | access-date=2020-10-06 | archive-date=October 6, 2012 | archive-url=https://web.archive.org/web/20121006131138/http://www.arirang.co.kr/Tv2/Heart_Archive.asp?PROG_CODE=TVCR0106&view_seq=4918 | url-status=live }}</ref> ''Quilt Your Korean Map'',<ref>{{cite web | url=http://www.arirang.co.kr/Tv2/TVCommon_NoStaff_Archive.asp?PROG_CODE=TVCR0542&MENU_CODE=101195&view_seq=2893&Page=1&sys_lang=Eng | title=''Quilt Your Korean Map'': Like a fresh bubbling brook in a cup, Green tea and Makgeolli | work=[[Arirang]] | date=2011-02-01 | access-date=2020-10-06 | archive-date=October 6, 2012 | archive-url=https://web.archive.org/web/20121006131653/http://www.arirang.co.kr/Tv2/TVCommon_NoStaff_Archive.asp?PROG_CODE=TVCR0542&MENU_CODE=101195&view_seq=2893&Page=1&sys_lang=Eng | url-status=live }}</ref> ''[[Star King (TV series)|Star King]]'',<ref>{{cite web | url=http://wizard2.sbs.co.kr/resource/template/contents/07_review_detail.jsp?vProgId=1000345&vVodId=V0000329665&vMenuId=1005960&rpage=4&cpage=1&vVodCnt1=00224&vVodCnt2=00&vUrl=/vobos/wizard2/resource/template/contents/07_review_list.jsp | script-title=ko:놀라운 대회 스타킹 | trans-title=Amazing tournament stockings | language=ko | work=[[SBS TV (South Korean TV channel)|SBS]] | date=2011-07-16 | url-status=dead | archive-url=https://web.archive.org/web/20110928054554/http://wizard2.sbs.co.kr/resource/template/contents/07_review_detail.jsp?vProgId=1000345&vVodId=V0000329665&vMenuId=1005960&rpage=4&cpage=1&vVodCnt1=00224&vVodCnt2=00&vUrl=%2Fvobos%2Fwizard2%2Fresource%2Ftemplate%2Fcontents%2F07_review_list.jsp | archive-date=September 28, 2011 | access-date=2020-10-06 }}</ref> and ''[[Running Man (TV program)|Running Man]]''. On September 5, 2012, Stawski and Sazunic launched a fundraiser on [[Indiegogo]] for setting up a business and for a studio in Seoul to film.<ref name="wsj 2012-09-07">{{cite news | first=Evan | last=Ramstad | url=https://www.wsj.com/articles/BL-KRTB-3154 | title=Canadians in South Korea Fund Expansion of Popular Web Site: 'Nasties' Fund A Prosperous Future Awfully Pronto | work=[[The Wall Street Journal]] | date=2012-09-07 | access-date=2020-10-06 | archive-date=March 8, 2021 | archive-url=https://web.archive.org/web/20210308145403/https://www.wsj.com/articles/BL-KRTB-3154 | url-status=live }}</ref> The fundraiser met its goal of $40,000 in less than seven hours and raised more than $100,000.<ref name="wsj 2012-09-07"/><ref name="koreaherald 2013-01-20">{{cite news | first=Emma | last=Kalka | url=http://www.koreaherald.com/view.php?ud=20130120000160 | title=A lot more than just K-pop | work=[[The Korea Herald]] | date=2013-01-20 | access-date=2020-10-06 | archive-date=October 14, 2020 | archive-url=https://web.archive.org/web/20201014055324/http://www.koreaherald.com/view.php?ud=20130120000160 | url-status=live }}</ref> By 2013, Stawski and Sazunic registered ''Eatyourkimchi'' as a business and relocated from Bucheon to Seoul.<ref name="koreaherald 2013-01-20"/> Video producers Soo Zee Kim and Leigh Cooper were hired as ''Eatyourkimchi'''s interns and later appeared in their videos.<ref>{{cite news | first=Carly | last=Lanning | url=https://www.dailydot.com/upstream/soo-zee-leigh-cooper-wcw-do-stuff-youtube/ | title=The #WCW directors of Do Stuff show there's space for filmmaking on YouTube | work=[[The Daily Dot]] | date=2020-02-28 | access-date=2020-10-06 | archive-date=October 17, 2020 | archive-url=https://web.archive.org/web/20201017022655/https://www.dailydot.com/upstream/soo-zee-leigh-cooper-wcw-do-stuff-youtube/ | url-status=live }}</ref> On August 9, 2014, in collaboration with the YouTube channel ''Talk to Me in Korean'', Stawski and Sazunic opened You Are Here Cafe, a cafe situated in Hongdae for language exchange and Korean language classes.<ref>{{cite news | first=Sam | last=Gutelle | url=https://www.tubefilter.com/2014/08/04/korea-you-are-here-cafe-eat-your-kimchi-talk-to-me-in-korean/ | title=Korean YouTube Community Teams Up To Create Coffee Shop For Viewers | work=[[Tubefilter]] | date=2014-08-04 | access-date=2020-10-06 | archive-date=November 11, 2020 | archive-url=https://web.archive.org/web/20201111222757/https://www.tubefilter.com/2014/08/04/korea-you-are-here-cafe-eat-your-kimchi-talk-to-me-in-korean/ | url-status=live }}</ref><ref name="koreatimes 2015-12-22"/>


Stawski and Sazunic met Adam Swarts, the CEO of Japanese media company Breaker, at a video industry event in the United States, who offered to sign them onto his company and bring them over to Japan.<ref name="nikkei 2018-05-21">{{cite news | first=Ken | last=Sakakibara | url=https://asia.nikkei.com/Business/Business-trends/YouTubers-hit-the-jackpot-by-sharing-Japan-with-the-world | title=YouTubers hit the jackpot by sharing Japan with the world | work=[[Nikkei Asian Review]] | date=2018-05-21 | access-date=2020-10-06 | archive-date=June 1, 2020 | archive-url=https://web.archive.org/web/20200601142628/https://asia.nikkei.com/Business/Business-trends/YouTubers-hit-the-jackpot-by-sharing-Japan-with-the-world | url-status=live }}</ref><ref>{{cite news | first=Patrick | last=St. Michel | url=https://www.japantimes.co.jp/life/2016/04/17/digital/breaker-helps-pave-new-path-stardom-via-youtube/ | title=Breaker helps pave a new path to stardom via YouTube | work=[[The Japan Times]] | date=2016-04-17 | access-date=2020-10-06 | archive-date=October 10, 2020 | archive-url=https://web.archive.org/web/20201010082344/https://www.japantimes.co.jp/life/2016/04/17/digital/breaker-helps-pave-new-path-stardom-via-youtube/ | url-status=live }}</ref> They accepted, having decided to expedite their travel plans due to the increasing severity of Sazunic's [[Ehlers-Danlos syndrome]].<ref name="koreatimes 2015-12-22">{{cite news | first=Jon | last=Dunbar | url=https://m.koreatimes.co.kr/pages/article.amp.asp?newsIdx=193804 | title='Eat Your Kimchi' creators move to Japan | work=[[The Korea Times]] | date=2015-12-22 | access-date=2024-07-16 | archive-date=July 17, 2024 | archive-url=https://web.archive.org/web/20240717010006/https://m.koreatimes.co.kr/pages/article.amp.asp?newsIdx=193804 | url-status=live }}</ref><ref>{{cite news | first=Lindsay | last=Dodgson | url=https://www.insider.com/influencers-who-are-open-about-chronic-health-conditions-2020-4 | title=Influencers who are open about chronic health conditions | work=[[Business Insider|Insider]] | date=2020-04-05 | access-date=2020-10-06 | archive-date=October 16, 2022 | archive-url=https://web.archive.org/web/20221016060831/https://www.insider.com/influencers-who-are-open-about-chronic-health-conditions-2020-4 | url-status=live }}</ref> In November 2015, Stawski and Sazunic closed down ''Eatyourkimchi'''s studio to move to [[Kichijōji]] in Tokyo, Japan the following year, and they also announced they were no longer associated with You Are Here Cafe.<ref name="koreatimes 2015-12-22"/><ref>{{cite news | first=Adam | last=Campbell-Schmitt | url=https://www.foodandwine.com/news/simon-martina-japan-korea-travel-food-tips | title=YouTube Stars Simon & Martina's 5 Universal Rules for Exploring a City's Food Scene | work=[[Food & Wine]] | date=2018-03-05 | access-date=2020-10-06 | archive-date=October 11, 2020 | archive-url=https://web.archive.org/web/20201011101412/https://www.foodandwine.com/news/simon-martina-japan-korea-travel-food-tips | url-status=live }}</ref><ref>{{cite news | first=Amelia | last=Abraham | url=https://www.dazeddigital.com/science-tech/article/48253/1/youtubes-viral-stars-mukbang-smosh-platform-changed-internet | title=YouTube's viral stars on how the platform changed the internet forever | work=[[Dazed (magazine)|Dazed]] | date=2020-03-16 | access-date=2020-10-06 | archive-date=September 23, 2020 | archive-url=https://web.archive.org/web/20200923042813/https://www.dazeddigital.com/science-tech/article/48253/1/youtubes-viral-stars-mukbang-smosh-platform-changed-internet | url-status=live }}</ref><ref>{{cite news | first=Alec | last=Jordan | url=https://thecanadian.cccj.or.jp/canadian-youtube-stars-talk-food-business-and-passion/ | title=Gastronauts: Canadian YouTube stars talk food, business and passion | work=The Canadian Chamber of Commerce in Japan | access-date=2020-10-06 | archive-date=April 10, 2021 | archive-url=https://web.archive.org/web/20210410150513/https://thecanadian.cccj.or.jp/canadian-youtube-stars-talk-food-business-and-passion/ | url-status=live }}</ref> Their video series was renamed ''Eatyoursushi'' ("Eat Your Sushi"),<ref name="japantimes 2016-06-25">{{cite news | url=https://www.japantimes.co.jp/life/2016/06/25/people/vloggers-simon-martina-feel-like-need-whisper-house/ | title=Vloggers Simon and Martina: 'We feel like we need to whisper in our own house' | work=[[The Japan Times]] | date=2016-06-25 | access-date=2020-10-06 | archive-date=November 2, 2019 | archive-url=https://web.archive.org/web/20191102130827/https://www.japantimes.co.jp/life/2016/06/25/people/vloggers-simon-martina-feel-like-need-whisper-house/ | url-status=live }}</ref> and the channel itself was also renamed ''Simon and Martina'' during the rebranding.<ref>{{cite news | first=Shannon | last=Liao | url=https://www.theverge.com/2018/6/21/17303956/youtube-channel-memberships-patreon-features-subscriptions-vidcon-2018 | title=How YouTube creators are using the platform's Patreon-like channel memberships | work=[[The Verge]] | date=2018-06-21 | access-date=2020-10-06 | archive-date=September 28, 2020 | archive-url=https://web.archive.org/web/20200928163108/https://www.theverge.com/2018/6/21/17303956/youtube-channel-memberships-patreon-features-subscriptions-vidcon-2018 | url-status=live }}</ref> At the time of their initial announcement to move, Stawski and Sazunic intended on moving to other parts of the world besides Japan.<ref name="koreatimes 2015-12-22"/>
In 2011, after quitting their jobs as teachers, Stawski and Sazunic became full-time bloggers living off the ad revenue from their YouTube videos and website.<ref name="urbanwire 2011-03-25"/><ref name="arirang 2011-03-16"/><ref name="yonhap 2011-01-19"/> The popularity of ''Eat Your Kimchi'' has led them to be invited on South Korean television programs such as ''Heart to Heart'',<ref>{{cite web | url=http://www.arirang.co.kr/Tv2/Heart_Archive.asp?PROG_CODE=TVCR0106&view_seq=4918 | title=''Heart to Heart'': Martina & Simon, the sysop of 'Eat your Kimchi' | work=[[Arirang]] | access-date=2020-10-06}}</ref> ''Quilt Your Korean Map'',<ref>{{cite web | url=http://www.arirang.co.kr/Tv2/TVCommon_NoStaff_Archive.asp?PROG_CODE=TVCR0542&MENU_CODE=101195&view_seq=2893&Page=1&sys_lang=Eng | title=''Quilt Your Korean Map'': Like a fresh bubbling brook in a cup, Green tea and Makgeolli | work=[[Arirang]] | date=2011-02-01 | access-date=2020-10-06}}</ref> ''[[Star King (TV series)|Star King]]'',<ref>{{cite web | url=http://wizard2.sbs.co.kr/resource/template/contents/07_review_detail.jsp?vProgId=1000345&vVodId=V0000329665&vMenuId=1005960&rpage=4&cpage=1&vVodCnt1=00224&vVodCnt2=00&vUrl=/vobos/wizard2/resource/template/contents/07_review_list.jsp | title=놀라운 대회 스타킹 | trans-title=Amazing tournament stockings | language=ko | work=[[SBS TV|SBS]] | date=2011-07-16 | url-status=dead | archive-url=https://web.archive.org/web/20110928054554/http://wizard2.sbs.co.kr/resource/template/contents/07_review_detail.jsp?vProgId=1000345&vVodId=V0000329665&vMenuId=1005960&rpage=4&cpage=1&vVodCnt1=00224&vVodCnt2=00&vUrl=%2Fvobos%2Fwizard2%2Fresource%2Ftemplate%2Fcontents%2F07_review_list.jsp | archive-date=September 28, 2011 | access-date=2020-10-06 }}</ref> and ''[[Running Man (South Korean TV series)|Running Man]]''. On September 5, 2012, Stawski and Sazunic launched a fundraiser on [[Indiegogo]] for setting up a business and for a studio in Seoul to film.<ref name="wsj 2012-09-07">{{cite news | first=Evan | last=Ramstad | url=https://www.wsj.com/articles/BL-KRTB-3154 | title=Canadians in South Korea Fund Expansion of Popular Web Site: ‘Nasties’ Fund A Prosperous Future Awfully Pronto | work=[[The Wall Street Journal]] | date=2012-09-07 | access-date=2020-10-06}}</ref> The fundraiser met its goal of $40,000 in less than seven hours and raised more than $100,000.<ref name="wsj 2012-09-07"/><ref name="koreaherald 2013-01-20">{{cite news | first=Emma | last=Kalka | url=http://www.koreaherald.com/view.php?ud=20130120000160 | title=A lot more than just K-pop | work=[[The Korea Herald]] | date=2013-01-20 | access-date=2020-10-06}}</ref> By 2013, Stawski and Sazunic registered ''Eat Your Kimchi'' as a business and relocated from Bucheon to Seoul.<ref name="koreaherald 2013-01-20"/> Video producers Soo Zee Kim and Leigh Cooper were hired as ''Eat Your Kimchi'''s interns and later appeared in their videos.<ref>{{cite news | first=Carly | last=Lanning | url=https://www.dailydot.com/upstream/soo-zee-leigh-cooper-wcw-do-stuff-youtube/ | title=The #WCW directors of Do Stuff show there’s space for filmmaking on YouTube | work=[[The Daily Dot]] | date=2020-02-28 | access-date=2020-10-06}}</ref> On August 9, 2014, in collaboration with the YouTube channel ''Talk to Me in Korean'', Stawski and Sazunic opened You Are Here Cafe, a cafe situated in Hongdae for language exchange and Korean language classes.<ref>{{cite news | first=Sam | last=Gutelle | url=https://www.tubefilter.com/2014/08/04/korea-you-are-here-cafe-eat-your-kimchi-talk-to-me-in-korean/ | title=Korean YouTube Community Teams Up To Create Coffee Shop For Viewers | work=[[Tubefilter]] | date=2014-08-04 | access-date=2020-10-06}}</ref>


In 2020, Stawski and Sazunic moved back to Canada, and on February 11, 2021, they announced on [[Instagram]] that they had divorced but will continue to post new content.<ref>{{Cite instagram |user=eatyourkimchi |postid=CLKWQHUDaXc |title=The two of us got married quite young, and were together for 15 exciting years. Those years together were packed with enough adventures to last a lifetime, and a lot of those adventures we shared with you online. The next adventures in our lives, however, are on separate paths.|date=2021-02-11}}</ref> The YouTube channel also reverted to the ''Eatyourkimchi'' name. On October 13, 2022, Sazunic announced that she would no longer be posting to Eatyourkimchi's YouTube channel to focus on her own YouTube channel, King Kogi.<ref>{{cite web | url=https://www.youtube.com/post/Ugkx7jKKmQnhb2i8PD7binwp-UywBwnRDCEx | title=Hello EYK Community, it's Martina here 👩🏻‍🦳 I won't be posting on the EYK channel anymore, so I hope you get the chance to enjoy some of my latest adventures in Japan on my new YouTube channel King Kogi.' | work=Eatyourkimchi Studio | via=[[YouTube]] | date=2022-10-13 | access-date=2022-10-15 | archive-date=October 16, 2022 | archive-url=https://web.archive.org/web/20221016062258/https://accounts.google.com/v3/signin/identifier?dsh=S721825499%3A1665901378492597&continue=https%3A%2F%2Fwww.youtube.com%2Fsignin%3Faction_handle_signin%3Dtrue%26app%3Ddesktop%26hl%3Den%26next%3D%252Fsignin_passive%26feature%3Dpassive&hl=en&passive=true&service=youtube&uilel=3&flowName=GlifWebSignIn&flowEntry=ServiceLogin&ifkv=AQDHYWo9Dy95SXdmgl3NnuMgGyakIZQkOsPhUAuIfRMYp2nlVNCXKYu_pLrN5Hm3qtI5yuUfRo2Utg | url-status=live }}</ref>
Stawski and Sazunic met Adam Swarts, the CEO of Japanese media company Breaker, at a video industry event in the United States, who offered to sign them onto his company and bring them over to Japan.<ref name="nikkei 2018-05-21">{{cite news | first=Ken | last=Sakakibara | url=https://asia.nikkei.com/Business/Business-trends/YouTubers-hit-the-jackpot-by-sharing-Japan-with-the-world | title=YouTubers hit the jackpot by sharing Japan with the world | work=[[Nikkei Asian Review]] | date=2018-05-21 | access-date=2020-10-06}}</ref><ref>{{cite news | first=Patrick | last=St. Michel | url=https://www.japantimes.co.jp/life/2016/04/17/digital/breaker-helps-pave-new-path-stardom-via-youtube/ | title=Breaker helps pave a new path to stardom via YouTube | work=[[The Japan Times]] | date=2016-04-17 | access-date=2020-10-06}}</ref> They accepted, having decided to expedite their travel plans due to the increasing severity of Martina's [[Ehlers-Danlos syndrome]].<ref>{{cite news | first=Lindsay | last=Dodgson | url=https://www.insider.com/influencers-who-are-open-about-chronic-health-conditions-2020-4 | title=Influencers who are open about chronic health conditions | work=[[Business Insider|Insider]] | date=2020-04-05 | access-date=2020-10-06}}</ref> In 2015, Stawski and Sazunic closed down ''Eat Your Kimchi'''s studio to move to [[Kichijōji]] in Tokyo, Japan the following year.<ref>{{cite news | first=Adam | last=Campbell-Schmitt | url=https://www.foodandwine.com/news/simon-martina-japan-korea-travel-food-tips | title=YouTube Stars Simon & Martina's 5 Universal Rules for Exploring a City's Food Scene | work=[[Food & Wine]] | date=2018-03-05 | access-date=2020-10-06}}</ref><ref>{{cite news | first=Amelia | last=Abraham | url=https://www.dazeddigital.com/science-tech/article/48253/1/youtubes-viral-stars-mukbang-smosh-platform-changed-internet | title=YouTube’s viral stars on how the platform changed the internet forever | work=[[Dazed (magazine)|Dazed]] | date=2020-03-16 | access-date=2020-10-06}}</ref><ref>{{cite news | first=Alec | last=Jordan | url=https://thecanadian.cccj.or.jp/canadian-youtube-stars-talk-food-business-and-passion/ | title= Gastronauts: Canadian YouTube stars talk food, business and passion | work=The Canadian Chamber of Commerce in Japan | access-date=2020-10-06}}</ref> Their video series was renamed ''Eat Your Sushi'',<ref name="japantimes 2016-06-25">{{cite news | url=https://www.japantimes.co.jp/life/2016/06/25/people/vloggers-simon-martina-feel-like-need-whisper-house/ | title=Vloggers Simon and Martina: 'We feel like we need to whisper in our own house' | work=[[The Japan Times]] | date=2016-06-25 | access-date=2020-10-06}}</ref> and the channel itself was also renamed ''Simon and Martina'' during the rebranding.<ref>{{cite news | first=Shannon | last=Liao | url=https://www.theverge.com/2018/6/21/17303956/youtube-channel-memberships-patreon-features-subscriptions-vidcon-2018 | title=How YouTube creators are using the platform’s Patreon-like channel memberships | work=[[The Verge]] | date=2018-06-21 | access-date=2020-10-06}}</ref> In 2020, they moved back to Canada, and on February 11, 2021, they announced on [[Instagram]] that they had divorced but will continue to post new content.<ref>{{Cite instagram |user=eatyourkimchi |postid=CLKWQHUDaXc |title=The two of us got married quite young, and were together for 15 exciting years. Those years together were packed with enough adventures to last a lifetime, and a lot of those adventures we shared with you online. The next adventures in our lives, however, are on separate paths.|date=2020-02-11}}</ref>


==Video series==
==Video series==


''Simon and Martina'' highlights cuisine, lifestyle, and recommended locations from abroad.<ref name="koreatimes 2011-02-28"/> When Stawski and Sazunic were living in South Korea, their content also featured Korean popular media, such as [[K-pop]] and Korean dramas.<ref name="koreatimes 2011-02-28"/><ref name="koreaherald 2012-09-13">{{cite news | first=Min-sik | last=Yoon | url=http://www.koreaherald.com/view.php?ud=20120913001169 | title=Unlikely Korean pop star conquers the U.S. -- 'Gangnam Style' | work=[[The Korea Herald]] | date=2012-09-13 | access-date=2020-10-06}}</ref>
''Eatyourkimchi'' highlights cuisine, lifestyle, and recommended locations from abroad.<ref name="koreatimes 2011-02-28"/> When Stawski and Sazunic were living in South Korea, their content also featured Korean popular media, such as [[K-pop]] and Korean dramas.<ref name="koreatimes 2011-02-28"/><ref name="koreaherald 2012-09-13">{{cite news | first=Min-sik | last=Yoon | url=http://www.koreaherald.com/view.php?ud=20120913001169 | title=Unlikely Korean pop star conquers the U.S. -- 'Gangnam Style' | work=[[The Korea Herald]] | date=2012-09-13 | access-date=2020-10-06 | archive-date=October 12, 2020 | archive-url=https://web.archive.org/web/20201012045548/http://www.koreaherald.com/view.php?ud=20120913001169 | url-status=live }}</ref>


<!--Please list only segments that have been documented in independent reliable sources, due to [[WP:GNG]] -->
<!--Please list only segments that have been documented in independent reliable sources, due to [[WP:GNG]] -->
Line 43: Line 49:
* ''WTF: Wonderful Treasure Find'': This segment features an unusual item that Stawski and Sazunic buy and test,<ref name="ccc 2017-09-05"/> originally uploaded on Thursdays.<ref name="urbanwire 2011-03-25"/>
* ''WTF: Wonderful Treasure Find'': This segment features an unusual item that Stawski and Sazunic buy and test,<ref name="ccc 2017-09-05"/> originally uploaded on Thursdays.<ref name="urbanwire 2011-03-25"/>
* ''K-Crunch Indie'': Beginning in 2013, this segment promotes independent bands in South Korea and was originally uploaded on Sundays.<ref name="koreaherald 2013-01-20"/>
* ''K-Crunch Indie'': Beginning in 2013, this segment promotes independent bands in South Korea and was originally uploaded on Sundays.<ref name="koreaherald 2013-01-20"/>
* ''Eat Your Sushi'': After moving to Japan in 2016, Stawski and Sazunic produced a video series documenting Japanese cuisine and culture.<ref name="japantimes 2016-06-25"/>
* ''Eatyoursushi'': After moving to Japan in 2016, Stawski and Sazunic produced a video series documenting Japanese cuisine and culture.<ref name="japantimes 2016-06-25"/>


==Reception==
==Reception==


In 2011, ''Eat Your Kimchi'' was the 18th most popular YouTube channel in South Korea.<ref name="urbanwire 2011-03-25"/> ''[[The Korea Herald]]'' included ''Eat Your Kimchi'' in a list of 21 of "the nation's most useful websites."<ref name="koreaherald 2011-02-27">{{cite news | first=Seung-jin | last=Yang | url=http://www.koreaherald.com/national/Detail.jsp?newsMLId=20110225000672 | title=Click! Online gateways to Korea: The Korea Herald guide to the nation’s most useful websites | work=[[The Korea Herald]] | date=2011-02-27 | access-date=2020-10-06}}</ref> On the website ''Hiexpat.com'', it was also voted the best expat blog in South Korea in 2011.<ref name="koreaherald 2011-01-25">{{cite news | first=Paul | last=Kerry | url=http://www.koreaherald.com/view.php?ud=20110125000585 | title=Eat Your Kimchi voted best expat blog | work=[[The Korea Herald]] | date=2011-01-25 | access-date=2020-10-06}}</ref> Elysabeth Hahm from ''[[Yonhap News]]'' noted that Stawski and Sazunic allowed tourists to gain information from a local's perspective that was not present in guidebooks.<ref name="yonhap 2011-01-19">{{cite news | first=Elysabeth | last=Hahm | url=http://english.yonhapnews.co.kr/n_feature/2011/01/17/19/4901000000AEN20110117006300315F.HTML | title=(Yonhap Feature) Bloggers help visitors know true aspects of Korea | work=[[Yonhap News]] | date=2011-01-19 | url-status=dead | archive-url=https://web.archive.org/web/20110122011820/http://english.yonhapnews.co.kr/n_feature/2011/01/17/19/4901000000AEN20110117006300315F.HTML | archive-date=2011-01-22 | access-date=2020-10-06}}</ref> On the other hand, David Oh and Chuyun Oh, through the periodical ''[[Communication, Culture & Critique]]'', criticized ''Eat Your Kimchi'', describing Stawski and Sazunic's approach towards [[Korean culture]] as [[ethnocentrism|ethnocentric]] and [[Orientalism|orientalist]].<ref name="ccc 2017-09-05">{{cite journal | first1=David | last1=Oh | first2=Chuyun | last2=Oh | title=Vlogging White Privilege Abroad: Eat Your Kimchi's Eating and Spitting Out of the Korean Other on YouTube |page=696-711 | url=https://doi.org/10.1111/cccr.12180 | journal=[[Communication, Culture & Critique]] |location=United States | volume=10 | issue=4 | publisher=[[International Communication Association]] |date=2017-09-05 | access-date=2020-10-06}}</ref>
In 2011, ''Eatyourkimchi'' was the 18th most popular YouTube channel in South Korea.<ref name="urbanwire 2011-03-25"/> ''[[The Korea Herald]]'' included ''Eatyourkimchi'' in a list of 21 of "the nation's most useful websites."<ref name="koreaherald 2011-02-27">{{cite news | first=Seung-jin | last=Yang | url=http://www.koreaherald.com/national/Detail.jsp?newsMLId=20110225000672 | title=Click! Online gateways to Korea: The Korea Herald guide to the nation's most useful websites | work=[[The Korea Herald]] | date=2011-02-27 | access-date=2020-10-06 | archive-date=March 2, 2011 | archive-url=https://web.archive.org/web/20110302081107/http://www.koreaherald.com/national/Detail.jsp?newsMLId=20110225000672 | url-status=live }}</ref> On the website ''Hiexpat.com'', it was also voted the best expat blog in South Korea in 2011.<ref name="koreaherald 2011-01-25">{{cite news | first=Paul | last=Kerry | url=http://www.koreaherald.com/view.php?ud=20110125000585 | title=Eat Your Kimchi voted best expat blog | work=[[The Korea Herald]] | date=2011-01-25 | access-date=2020-10-06 | archive-date=October 12, 2020 | archive-url=https://web.archive.org/web/20201012122735/http://www.koreaherald.com/view.php?ud=20110125000585 | url-status=live }}</ref> Elysabeth Hahm from ''[[Yonhap News]]'' noted that Stawski and Sazunic allowed tourists to gain information from a local's perspective that was not present in guidebooks.<ref name="yonhap 2011-01-19">{{cite news | first=Elysabeth | last=Hahm | url=http://english.yonhapnews.co.kr/n_feature/2011/01/17/19/4901000000AEN20110117006300315F.HTML | title=(Yonhap Feature) Bloggers help visitors know true aspects of Korea | work=[[Yonhap News]] | date=2011-01-19 | url-status=dead | archive-url=https://web.archive.org/web/20110122011820/http://english.yonhapnews.co.kr/n_feature/2011/01/17/19/4901000000AEN20110117006300315F.HTML | archive-date=2011-01-22 | access-date=2020-10-06}}</ref> On the other hand, David Oh and Chuyun Oh, through the periodical ''[[Communication, Culture & Critique]]'', criticized ''Eatyourkimchi'', describing Stawski and Sazunic's approach towards [[Korean culture]] as [[ethnocentrism|ethnocentric]] and [[Orientalism|orientalist]].<ref name="ccc 2017-09-05">{{cite journal | first1=David | last1=Oh | first2=Chuyun | last2=Oh | title=Vlogging White Privilege Abroad: Eat Your Kimchi's Eating and Spitting Out of the Korean Other on YouTube |pages=696–711 | url=https://doi.org/10.1111/cccr.12180 | journal=[[Communication, Culture & Critique]] |location=United States | volume=10 | issue=4 | publisher=[[International Communication Association]] |date=2017-09-05 | doi=10.1111/cccr.12180 | access-date=2020-10-06}}</ref>


==References==
==References==
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[[Category:Canadian expatriates in Japan]]
[[Category:Canadian expatriates in Japan]]
[[Category:Canadian expatriates in South Korea]]
[[Category:Canadian expatriates in South Korea]]
[[Category:English-language YouTube channels]]
[[Category:Internet properties established in 2008]]
[[Category:Internet properties established in 2008]]
[[Category:Korean cuisine]]
[[Category:Korean cuisine]]
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[[Category:Video blogs]]
[[Category:Video blogs]]
[[Category:YouTube channels]]
[[Category:YouTube channels]]
[[Category:English-language mass media in South Korea]]

Latest revision as of 10:56, 29 October 2024

Eatyourkimchi
Simon Stawski (left) and Martina Sazunic (right) at a fan meeting during KCON 2012
YouTube information
Channel
Years active2008–present
Genres
Subscribers1.37 million[1]
Total views486 million[1]
NetworkBreaker (2016–2020)
100,000 subscribers
1,000,000 subscribers

Last updated: June 6, 2021

Eatyourkimchi (Eat Your Kimchi, also titled Simon and Martina from 2016–2020) is a YouTube video blog channel created by Canadian expatriates Simon Stawski and Martina Sazunic in 2008. The channel featured videos about their lives in South Korea, including food, cultural differences, and popular media. In 2012, they registered Eatyourkimchi as a company in South Korea and opened their own studio in Seoul, which remained operational until 2015.

In 2016, Stawski and Sazunic moved to Tokyo, Japan and produced a video series on Japanese food and culture titled Eatyoursushi. Their channel was rebranded as Simon and Martina to reflect the change. In May 2018, the channel had 1.3 million subscribers.[2]

In 2021, the two had renamed their YouTube channel back to Eatyourkimchi and announced they had divorced, with Sazunic eventually leaving the channel in 2022.

Background

[edit]

Simon Stawski and Martina Sazunic met in 2005 during a poetry class at the University of Toronto, and both earned a bachelor's degree in Education and Art.[3] After marrying, the two moved to Bucheon, South Korea, in 2008 to teach English abroad.[4][5] At the time of their arrival, there had been threats of violence between North and South Korea.[5][6] As a result, they uploaded their first video on YouTube as an attempt to show their parents that they were safe, which was a video of them eating sundubu-jjigae at Incheon International Airport.[4][6][7] Originally, the video blogs were made for their friends and family, but it later expanded to documenting "fun and quirky things" about Korea, and they later titled their channel Eatyourkimchi.[8][6] Soon, they experienced a rise in viewership in 2009.[4] They were several of the first non-Korean bloggers whose content was centered on Korea,[7] particularly on YouTube.[6]

In 2011, after quitting their jobs as teachers, Stawski and Sazunic became full-time bloggers living off the ad revenue from their YouTube videos and website.[4][7][9] The popularity of Eatyourkimchi has led them to be invited on South Korean television programs such as Heart to Heart,[10] Quilt Your Korean Map,[11] Star King,[12] and Running Man. On September 5, 2012, Stawski and Sazunic launched a fundraiser on Indiegogo for setting up a business and for a studio in Seoul to film.[13] The fundraiser met its goal of $40,000 in less than seven hours and raised more than $100,000.[13][14] By 2013, Stawski and Sazunic registered Eatyourkimchi as a business and relocated from Bucheon to Seoul.[14] Video producers Soo Zee Kim and Leigh Cooper were hired as Eatyourkimchi's interns and later appeared in their videos.[15] On August 9, 2014, in collaboration with the YouTube channel Talk to Me in Korean, Stawski and Sazunic opened You Are Here Cafe, a cafe situated in Hongdae for language exchange and Korean language classes.[16][17]

Stawski and Sazunic met Adam Swarts, the CEO of Japanese media company Breaker, at a video industry event in the United States, who offered to sign them onto his company and bring them over to Japan.[2][18] They accepted, having decided to expedite their travel plans due to the increasing severity of Sazunic's Ehlers-Danlos syndrome.[17][19] In November 2015, Stawski and Sazunic closed down Eatyourkimchi's studio to move to Kichijōji in Tokyo, Japan the following year, and they also announced they were no longer associated with You Are Here Cafe.[17][20][21][22] Their video series was renamed Eatyoursushi ("Eat Your Sushi"),[23] and the channel itself was also renamed Simon and Martina during the rebranding.[24] At the time of their initial announcement to move, Stawski and Sazunic intended on moving to other parts of the world besides Japan.[17]

In 2020, Stawski and Sazunic moved back to Canada, and on February 11, 2021, they announced on Instagram that they had divorced but will continue to post new content.[25] The YouTube channel also reverted to the Eatyourkimchi name. On October 13, 2022, Sazunic announced that she would no longer be posting to Eatyourkimchi's YouTube channel to focus on her own YouTube channel, King Kogi.[26]

Video series

[edit]

Eatyourkimchi highlights cuisine, lifestyle, and recommended locations from abroad.[6] When Stawski and Sazunic were living in South Korea, their content also featured Korean popular media, such as K-pop and Korean dramas.[6][27]

  • Music Mondays: This segment features music reviews to the latest K-pop song releases and was originally uploaded on Mondays.[4][9]
  • TL;DR: Too Long; Didn't Read:[28] This segment features fan questions about life and culture in South Korea answered by Stawski and Sazunic, originally uploaded on Wednesdays.
  • WANK: Wonderful Adventure Now Korea: This segment highlights locations in South Korea,[28] originally uploaded on Thursdays.
  • WTF: Wonderful Treasure Find: This segment features an unusual item that Stawski and Sazunic buy and test,[28] originally uploaded on Thursdays.[4]
  • K-Crunch Indie: Beginning in 2013, this segment promotes independent bands in South Korea and was originally uploaded on Sundays.[14]
  • Eatyoursushi: After moving to Japan in 2016, Stawski and Sazunic produced a video series documenting Japanese cuisine and culture.[23]

Reception

[edit]

In 2011, Eatyourkimchi was the 18th most popular YouTube channel in South Korea.[4] The Korea Herald included Eatyourkimchi in a list of 21 of "the nation's most useful websites."[29] On the website Hiexpat.com, it was also voted the best expat blog in South Korea in 2011.[30] Elysabeth Hahm from Yonhap News noted that Stawski and Sazunic allowed tourists to gain information from a local's perspective that was not present in guidebooks.[9] On the other hand, David Oh and Chuyun Oh, through the periodical Communication, Culture & Critique, criticized Eatyourkimchi, describing Stawski and Sazunic's approach towards Korean culture as ethnocentric and orientalist.[28]

References

[edit]
  1. ^ a b "About Eatyourkimchi Studio". YouTube.
  2. ^ a b Sakakibara, Ken (May 21, 2018). "YouTubers hit the jackpot by sharing Japan with the world". Nikkei Asian Review. Archived from the original on June 1, 2020. Retrieved October 6, 2020.
  3. ^ Wilmes, Jessica (June 7, 2011). "Martina & Simon Stawski: KOREA'S BEST GOES ON-LINE THANKS TO COUPLE OF CANADIANS". Eloquence. Archived from the original on March 27, 2012. Retrieved October 6, 2020.
  4. ^ a b c d e f g Tan, DingXiang (March 25, 2011). "Eating Your Kimchi with Simon and Martina". The UrbanWire. Archived from the original on August 5, 2020. Retrieved October 6, 2020.
  5. ^ a b 한국 사는 지구인①'잇유어김치닷컴' 사이먼-마티나 부부…"불판위 계란찜 동영상 대박!. The Dong-A Ilbo (in Korean). February 15, 2011. Archived from the original on June 18, 2013. Retrieved October 6, 2020.
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