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{{Short description|Indian newspaper}}
{{Use dmy dates|date=January 2015}}
{{Use dmy dates|date=January 2015}}
{{Use Indian English|date=January 2015}}
{{Use Indian English|date=January 2015}}
{{More citations needed|date=October 2022}}
{{Infobox Newspaper
{{Infobox Newspaper
| name = Divya Bhaskar
| name = Divya Bhaskar
Line 17: Line 19:
| language = [[Gujarati language|Gujarati]]
| language = [[Gujarati language|Gujarati]]
| political =
| political =
| headquarters = [[Ahmedabad]], [[India]]
| headquarters = [[Ahmedabad]], [[Gujarat]], [[India]]
| oclc =
| oclc =
| ISSN =
| ISSN =
| circulation = 511,871 Daily <ref name=ABCIND>{{cite web| url= http://www.auditbureau.org/files/JD%202022%20Highest%20Circulated%20(across%20languages).pdf | title= Highest Circulated Daily Newspapers (language wise) | publisher= [[Audit Bureau of Circulations (India)|Audit Bureau of Circulations]]}}</ref>
| circulation = 854,097 Daily
| website = {{URL|http://www.divyabhaskar.co.in}}
| website = {{URL|http://www.divyabhaskar.co.in}}
}}
}}
'''''Divya Bhaskar''''' (literally ''Charming Sun'') is a [[Gujarati language|Gujarati]] newspaper in [[Gujarat]], [[India]], owned by [[D B Corp Ltd.]] It is one of the highest circulation Gujarati dailies, with the most number of editions in Gujarat.
'''''Divya Bhaskar''''' ({{Trans|the divine ''Sun''}}) is a [[Gujarati language|Gujarati]] newspaper in [[Gujarat]], [[India]], owned by [[D B Corp Ltd.]] It is one of the highest circulation Gujarati dailies.{{when?|date=October 2022}} With the most local editions in Gujarat,{{cn|date=October 2022}} it is published from [[Ahmedabad]], [[Vadodara]], [[Surat]], [[Rajkot]], [[Jamnagar]], [[Mehsana]], [[Bhuj]], [[Bhavnagar]] (as '''''Saurashtra Samachar''''') and [[Junagadh]] (as '''''Sorath Bhaskar''''').<ref name="Divyabhaskar in Junagadh">[http://www.divyabhaskar.co.in/article/SAU-divya-bhaskar-launch-ninth-edtion-in-junagadh-1965354.html?HT1=], DivyaBhaskar is published in Junagadh from 27 March 2011.</ref>


==History==
In 2003, the [[Bhopal]]-based [[Bhaskar Group]] identified [[Ahmedabad]], [[Gujarat]] as the city with highest potential for the fourth launch of [[Dainik Bhaskar]] outside [[Madhya Pradesh]] (MP). It surveyed 12,00,000 households,{{clarify|date=May 2019|reason=Number is not formatted correctly}} with a team of 1050 surveyors, 64 supervisors, 16 zonal managers and 4 divisional managers.<ref name="Porus_Munshi_2009">{{cite book
In 2003, the [[Bhopal]]-based [[Bhaskar Group]] identified [[Ahmedabad]], [[Gujarat]] as the city with highest potential for the fourth launch of [[Dainik Bhaskar]] outside [[Madhya Pradesh]] (MP). It surveyed 12 [[lakh]] ({{lakh|12}}) households, with a team of 1050 surveyors, 64 supervisors, 16 zonal managers and 4 divisional managers.<ref name="Porus_Munshi_2009">{{cite book
| title = Making Breakthrough Innovations Happen
⚫
| title = Making Breakthrough Innovations Happen | author = Porus Munshi | year = 2009 | publisher = Collins Business | isbn = 978-81-7223-774-5 | chapter = Dainik Bhaskar: No. 1 From Day One | pages = [https://archive.org/details/makingbreakthrou0000muns/page/16 16–33] | chapter-url = https://archive.org/details/makingbreakthrou0000muns/page/16 }}</ref> The surveyors were gathered largely through posters at colleges and word-of-mouth publicity, instead of expensive print and TV advertisements. Nearly 40-50% of the surveyors were later absorbed in Dainik Bhaskar or Divya Bhaskar, while the rest were given a certificate of appreciation. The team was trained to reach out to 8 lakh ({{lakh|8}}) households in Ahmedabad and 4 lakh ({{lakh|4}}) households in adjoining districts, in a time span of 40 days. The newspaper was launched in Ahmedabad on 23 June 2003, under the name Divya Bhaskar, as No. 1 with 452,000 copies (a world record). Within 15 months, it entered two more cities of Gujarat: [[Surat]] and [[Vadodara]]. To counter the Bhaskar's group's threat, the leading Gujarati newspapers came up with color pages, price reductions and several high-value customer offers. However, by 2009, Divya Bhaskar became the largest circulated Gujarati daily with 11.5 lakh ({{lakh|11.5}}) copies.<ref name="Porus_Munshi_2009"/>
| author = Porus Munshi
| year = 2009
| publisher = Collins Business
| isbn = 978-81-7223-774-5
| chapter = Dainik Bhaskar: No. 1 From Day One
| pages = [https://archive.org/details/makingbreakthrou0000muns/page/16 16–33]
| url = https://archive.org/details/makingbreakthrou0000muns/page/16
⚫
}}</ref> The surveyors were gathered largely through posters at colleges and word-of-mouth publicity, instead of expensive print and TV advertisements. Nearly 40-50% of the surveyors were later absorbed in Dainik Bhaskar or Divya Bhaskar, while the rest were given a certificate of appreciation. The team was trained to reach out to 8 lakh households in Ahmedabad and 4 lakh households in adjoining districts, in a time span of 40 days. The newspaper was launched in Ahmedabad on 23 June 2003, under the name Divya Bhaskar, as No. 1 with 452,000 copies (a world record). Within 15 months, it entered two more cities of Gujarat: [[Surat]] and [[Vadodara]]. To counter the Bhaskar's group's threat, the leading Gujarati newspapers came up with color pages, price reductions and several high-value customer offers. However, by 2009, Divya Bhaskar became the largest circulated Gujarati daily with 11.5 copies.<ref name="Porus_Munshi_2009"/>


The group's pre-launch door-to-door twin-contact launch program has been recognised as an Orbit shifting innovation. It has won Business Process Innovation award by Marico Foundation, and is a case study in several B-schools including [[Indian Institute of Management, Ahmedabad]] and [[S P Jain Institute of Management and Research|SPJIMR]]. The case study reveals, Divya Bhaskar become most popular among all other Gujarati news papers because of its erotic news and relationship related column.
The group's pre-launch door-to-door twin-contact launch program has been recognized as an orbit shifting innovation.{{cn|date=October 2022}} It has won Business Process Innovation award by Marico Foundation,{{cn|date=October 2022}} and is a case study in several B-schools including [[Indian Institute of Management, Ahmedabad]] and [[S P Jain Institute of Management and Research|SPJIMR]].{{cn|date=October 2022}} The case study reveals, Divya Bhaskar become most popular among all other Gujarati news papers because of its erotic news and relationship related column.{{cn|date=October 2022}}


''Divya Bhaskar'' is the largest circulated daily of Gujarat as per ABC- [[Audit Bureau of Circulations (India)]] and has the most editions by any newspaper in Gujarat. It is published from [[Ahmedabad]], [[Vadodara]], [[Surat]], [[Rajkot]], [[Jamnagar]], [[Mehsana]], [[Bhuj]], [[Bhavnagar]] (as '''''Saurashtra Samachar''''') and [[Junagadh]] (as '''''Sorath Bhaskar''''').<ref name="Divyabhaskar in Junagadh">[http://www.divyabhaskar.co.in/article/SAU-divya-bhaskar-launch-ninth-edtion-in-junagadh-1965354.html?HT1=], DivyaBhaskar is published in Junagadh from 27 March 2011.</ref>
Following its launch, ''Divya Bhaskar'' has become the largest circulated daily of Gujarat according to the [[Audit Bureau of Circulations (India)]] and has the most local editions by any newspaper in Gujarat.


== References ==
== References ==
<references />
<references />

==External links==
*{{official website|http://www.divyabhaskar.co.in/}} {{in lang|gu}}


{{Newspapers in India}}
{{Newspapers in India}}
[[Category:2003 establishments in India]]
[[Category:2003 establishments in Gujarat]]
[[Category:Gujarati-language newspapers published in India]]
[[Category:Gujarati-language newspapers published in India]]
[[Category:Mass media in Ahmedabad]]
[[Category:Mass media in Ahmedabad]]
[[Category:Publications established in 2003]]
[[Category:Newspapers established in 2003]]



{{India-newspaper-stub}}
{{India-newspaper-stub}}

Latest revision as of 13:08, 12 September 2024

Divya Bhaskar
TypeDaily newspaper
FormatBroadsheet
Owner(s)D B Corp Ltd.
Founded2003
LanguageGujarati
HeadquartersAhmedabad, Gujarat, India
Circulation511,871 Daily [1]
Websitewww.divyabhaskar.co.in

Divya Bhaskar (transl. the divine Sun) is a Gujarati newspaper in Gujarat, India, owned by D B Corp Ltd. It is one of the highest circulation Gujarati dailies.[when?] With the most local editions in Gujarat,[citation needed] it is published from Ahmedabad, Vadodara, Surat, Rajkot, Jamnagar, Mehsana, Bhuj, Bhavnagar (as Saurashtra Samachar) and Junagadh (as Sorath Bhaskar).[2]

History

[edit]

In 2003, the Bhopal-based Bhaskar Group identified Ahmedabad, Gujarat as the city with highest potential for the fourth launch of Dainik Bhaskar outside Madhya Pradesh (MP). It surveyed 12 lakh (1,200,000) households, with a team of 1050 surveyors, 64 supervisors, 16 zonal managers and 4 divisional managers.[3] The surveyors were gathered largely through posters at colleges and word-of-mouth publicity, instead of expensive print and TV advertisements. Nearly 40-50% of the surveyors were later absorbed in Dainik Bhaskar or Divya Bhaskar, while the rest were given a certificate of appreciation. The team was trained to reach out to 8 lakh (800,000) households in Ahmedabad and 4 lakh (400,000) households in adjoining districts, in a time span of 40 days. The newspaper was launched in Ahmedabad on 23 June 2003, under the name Divya Bhaskar, as No. 1 with 452,000 copies (a world record). Within 15 months, it entered two more cities of Gujarat: Surat and Vadodara. To counter the Bhaskar's group's threat, the leading Gujarati newspapers came up with color pages, price reductions and several high-value customer offers. However, by 2009, Divya Bhaskar became the largest circulated Gujarati daily with 11.5 lakh (1,150,000) copies.[3]

The group's pre-launch door-to-door twin-contact launch program has been recognized as an orbit shifting innovation.[citation needed] It has won Business Process Innovation award by Marico Foundation,[citation needed] and is a case study in several B-schools including Indian Institute of Management, Ahmedabad and SPJIMR.[citation needed] The case study reveals, Divya Bhaskar become most popular among all other Gujarati news papers because of its erotic news and relationship related column.[citation needed]

Following its launch, Divya Bhaskar has become the largest circulated daily of Gujarat according to the Audit Bureau of Circulations (India) and has the most local editions by any newspaper in Gujarat.

References

[edit]
  1. ^ "Highest Circulated Daily Newspapers (language wise)" (PDF). Audit Bureau of Circulations.
  2. ^ [1], DivyaBhaskar is published in Junagadh from 27 March 2011.
  3. ^ a b Porus Munshi (2009). "Dainik Bhaskar: No. 1 From Day One". Making Breakthrough Innovations Happen. Collins Business. pp. 16–33. ISBN 978-81-7223-774-5.


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