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The Baconator sandwich is a hamburger sold by the international fast-food restaurant chain Wendy's. It is one of their late-teen–to–young-adult, male-oriented products.^[1]

Etymology

The name is a portmanteau of the words bacon and terminator, based on the demographic it focuses on. The suffix -ator added to bacon is also similar to the past tense of eat, ate.

Product description

The Baconator consists of two 4oz. beef patties, two slices of American cheese, six strips of bacon, mayonnaise, and ketchup on a premium bun.

History

The Baconator was introduced in April 2007 as part of a "back to basics" reorganization by Wendy's new CEO Kerrii Anderson.^[2] The addition of the product is part of a push to add menu items that appeal to 18-34 year old demographic and expand late night sales. This product and others, coupled with a new advertising program, contributed to a slight up-tick in store sales of approximately 11% during the period of five fiscal quarters ending in October 2007.^[1]

Naming and trademarks

The name Baconator is a federal and international trademark of Wendy's International, for use in the US and internationally. On June 17, 2008 Baconator became a registered federal trademark. As of April 4, 2008 Baconator was an allowed international mark. The name was created by Strategic Name Development.

Advertising

Commercials for the Baconator feature a middle-aged man in a black and white world, wearing the pigtails of the Wendy's logo, which are colored in red--the only area of color in the scene. A TV jingle with the lyrics "Bacon bacon beef, bacon beef" was composed and performed by songwriter Sean Altman. A later commercial involved a man eating with a lady, ascribing to be a meatetarian (a play on the word vegetarian with a meaning similar to carnivore).

As a cross promotion with the Canadian Football League, The Baconator has been named the official burger of the League^[3]. They held a promotion running from April-May 2009 (now completed) in which special scratch tickets shaped like bacon were given out with each purchase. In addition to being able to enter a draw win an Xbox 360 by texting the number, the person could enter the numbers on the internet to win a chance to compete in a halftime CFL contest to build a giant baconator, with the winner getting $25 000. This was termed the 'Baconator Boot Camp'. During the promotion, the store workers wore t-shirts advertising the contest. On August 14th, 2009, Pete Richardson from Halifax, Nova Scotia won the contest and the prize of $25 000, in front of a capacity crowd of 24 754 at the Rogers Centre.

"NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM TEH BACONATOR IS GOOOOOOOOOOOOOOOOOOOOOOOOD" That's a quote by some random dude at the Airport when I was in Washington D.C., well, technically, I was in Baltimore, but I came from Washington D.C., he said that because the Baconator was NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM.

References

^ ^a ^b "Wendy's review continuing". USA Today. 2007-10-25. Retrieved 2007-12-11. The company will also update its value menu to focus on the critical 18- to 34-year-old customer and try to re-energize its late night business. {{cite web}}: Check date values in: |date= (help)
^ Andrew Martin (2007-11-24). "A Turnaround Plan That Includes Baconators". the New York Times. Retrieved 2007-12-11. The company has improved its marketing, with quirky "red wig" television ads, and it has introduced a variety of products like the hefty Baconator sandwich, she says. {{cite web}}: Check date values in: |date= (help)
^ Kick for a Million Details

@@ Line 43: / Line 43: @@
 As a cross promotion with the [[Canadian Football League]], The Baconator has been named the official burger of the League<ref>[http://www.wendys.canadiannetstakes.com/Prizes.aspx Kick for a Million Details]</ref>. They held a promotion running from April-May 2009 (now completed) in which special scratch tickets shaped like bacon were given out with each purchase. In addition to being able to enter a draw win an Xbox 360 by texting the number, the person could enter the numbers on the internet to win a chance to compete in a halftime CFL contest to build a giant baconator, with the winner getting $25 000. This was termed the 'Baconator Boot Camp'. During the promotion, the store workers wore t-shirts advertising the contest.  On August 14th, 2009, Pete Richardson from Halifax, Nova Scotia won the contest and the prize of $25 000, in front of a capacity crowd of 24 754 at the Rogers Centre.
+"NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM TEH BACONATOR IS GOOOOOOOOOOOOOOOOOOOOOOOOD"
+That's a quote by some random dude at the Airport when I was in Washington D.C., well, technically, I was in Baltimore, but I came from Washington D.C., he said that because the [[Baconator]] was NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM NOM.
 ==References==

v t e Wendy's
People	Dave Thomas Wendy Thomas John T. Schuessler Clara Peller
Products	Frosty Frescata Bacon Deluxe Baconator Big Classic
Advertising	Where's the beef? We Beefin?
Parent company	The Wendy's Company
Related	Dave Thomas Circle Wendy's massacre (2000) Killing of Rayshard Brooks (2020)