Talk:Gillette/Archive 1

Archive 1

Archive 2

Untitled

I removed the stub designation. It doesn't seem very stubby... uriah923^(talk) 22:40, 21 November 2005 (UTC)

Chop up Global Gillette

I think we should have a page about Gillette brands that is referenced in the PG infobox, and then another page about the former company, Global Gillette. Suggestions? Concerns? Might make this my next wikiproject... --munboy 22:08, 28 December 2005 (UTC)

Gillette P.R.

Does anyone else feel this article reads like someone from Gillette's PR office contributed the majority of information? — Preceding unsigned comment added by Krysalist (talk • contribs) 21:07, 4 January 2006 (UTC)

It definitely does - needs quite some NPOVing... -- Marcika 20:15, 6 February 2006 (UTC)

Oh, so I'm not the only one who thought that. Do you simply change these claims to "Gillete claims" or what? --Vogateer 12:08, 30 July 2007 (UTC)

P&G Merge

With regards to the suggested merge with Procter & Gamble, working within P&G I think this may be a bit premature. My understanding of it all is that Gillette will retain it's identity for at least the foreseeable future, and while some of it's brands will be hyped by P&G under the billion dollar brand portfolio, it'll still be Gillette for the main. Andy C 21:02, 16 February 2006 (UTC)

Do not merge with P&G

In my opinion we shouldnt merge this artile with P&G because most people know the Gilette brand separately and it would be confusing to those who simply wish to find out about Gillete.

As per the earlier comment that it seems the article was written by a P&G rep.. I would have to say it doesnt matter unless false information is presented or "negative" truths about the company are deleted. — Preceding unsigned comment added by Johansosa (talk • contribs) 18:57, 25 February 2006 (UTC)

Let Gillette be

I think this article shoudn't be merged with P&G, since Gillette certainly has it's own history, style and personality. And I think P&G will not 'kill' this personality for a long time, since that's a strong brand. It isn't profitable to break down a brand. Arseni 11:00, 22 March 2006 (UTC)

Keep it

Keep Global Gillette it is too bigger topic — Preceding unsigned comment added by JossDude (talk • contribs) 19:41, 22 March 2006 (UTC)

NPOV

This article is clearly POV the way it stands. It needs to be checked for POV and relevance. I have tagged tha main article Spiggot 12:42, 28 March 2006 (UTC)

What precisely are you pointing at as NPOV? What words, sentence, claims, etc.? Gillette is indisputably one of the most successful personal care companies of the 20th century; it is *absolutely* going to have things to crow about. If you live in the U.S., I would bet the house you have used *dozens* of Gillette products in your lifetime. It is definitely Notable. I would hasten to add that WP:V is at issue for comments critical of Gillette. If your gripe is simply that it is a big company, companies are bad, etc., etc., that's not a justification for claiming NPOV. If there is false information or something that is not sourced, improve it. It is not, by my lights, POV as is. I'm going to Be Bold.--BradPatrick 17:21, 30 March 2006 (UTC)

I agreed with Spiggot until I went through and removed what looked like a marketing commercial. There is no need to put down how to access a product on wikipedia, and some of the claims were definitely outright POV, for example the following quotes which I reworded:

"Trac II Plus: The Trac II was the world's first two-blade razor, debuting in 1971 to rave reviews. The second blade allows men to shave their faces in a little more than half the strokes of previous razors"

"These razors gained an infamous reputation as the first to be constantly stolen by wives and girlfriends"

"which makes for a closer shave than ever before."

"The Excel did not capture the imagination of America's men as its previous razors did."

"Gillette are the market leaders because they have such a high brand worth and are continually producing new and innovative products."

Anywhere that weasel words are used I am suspicious of NPOV. That in particular is what makes it so hard for companies to have pages on wikipedia, its hard for them not to market themselves here. Ansell 05:26, 19 April 2006 (UTC)

Who wrote this thing, Gillette's advertising department? It's all current products. I want history, product conception & development, competition, context. If I want ads, I'll go to Advertising Weekly. Trekphiler 06:33, 22 October 2006 (UTC)

It is not called "Global Gillette"

There is very little indication that this is the official name change. It is still known as "The Gillette Company." Internally, I believe it is referred to as the "Gillette GBU" standing for "Gillette Global Business Unit." The brand, Gillette, is still intact. —The preceding unsigned comment was added by Bjs1234 (talk • contribs) 01:18, 3 January 2007 (UTC).

Merge "Early Products" and "Older Products" sections

The "Early Products" section reads very poorly. It also is basically a description of one razor. It seems like this should be merged into a bullet point in the "Older Products" section, perhaps renamed to "Discontinued Products". —Preceding unsigned comment added by 64.172.226.100 (talk) 23:41, 30 October 2007 (UTC) And where is the "Super Boyle" from? As a DE enthusiast, I've never heard of it before (and neither does google). Maybe the razor in question is the gillette 195 "Fatboy" Adjustable? —Preceding unsigned comment added by 62.113.158.79 (talk) 11:22, 18 June 2008 (UTC)

Gillette Boycott

Gillette has been the subject of a consumer boycott for it's use of RFID technology and it's "smart shelves" that photograph shoppers as they pick the product up off the shelf without their knowledge. This is an interesting point about the company. Why is there no mention of it in the article. It could be mentioned objectively using language that doesn't take sides. —Preceding unsigned comment added by 131.217.6.9 (talk) 05:33, 4 December 2007 (UTC)

Move to Gillette

This article is in the space of the former name of the company - there is no company anymore just a brand - and the brand is Gillette (or The Gillette Company) This should be moved to Gillette. Just a thought.--CastAStone/^/(talk) 20:16, 26 December 2007 (UTC)

Still atrocious

I just took out a lot of marketing language and weasel words that are still in the article, in this case the Super Speed portion - you don't need to mention that you can find the razor on ebay, for example. There are still lots of claims in the article that are simply unsourced.139.48.25.61 (talk) 21:24, 20 August 2008 (UTC)

Neutrality?

It is written from a really skeptical point of view. Especially with the quotes and all the Gillette claims. Do we really care what Gillette claims? Rcollins03 (talk) 04:34, 22 August 2008 (UTC)

Fushion Power Advert - UK August/September 2008

Does anyone know how I can find out the name of the music used in this advert with Federrer, Woods, and Henry!?

Please let me know, [email protected] —Preceding unsigned comment added by 90.203.234.72 (talk) 16:32, 4 September 2008 (UTC)

...

"This logo represents the strength & boldness men will have when they use this masculine product." Do I even need to put down why im removing this? No, I dont.--Ryudo (talk) 15:45, 2 March 2009 (UTC)

Mach3 and Venus interchangeability

Mach3 and Venus cartridges are interchangeable. For some woman it is desirable to use Mach3 cartridges on their Venus handles, due to the Mach3 is a smaller head and is cheaper. 66.114.93.6 (talk) 01:37, 7 August 2009 (UTC)

Promotions

Gillette runs a promotion in Australia called the 'First Timers'; showing teenage males how to shave for the first time; as well as giving away free razors. I don't know how to add it though! Website is at http://firsts.com.au 121.217.32.27 (talk) 14:16, 15 August 2009 (UTC)

Fusion Article

I think that a seperate article should be created for the Gillete Fusion razor as this is their major product and already there is a fair bit in this arictle on the razor compared to other razors. This could be expanded further to create a useful artcile in and of itself. Give me your thoughts if no-one dispproves in 21 days I'll add the suggest to split template to the article. Markcoulter50 (talk) 20:06, 13 October 2009 (UTC)

Monopoly

I think something about Gillette dominating the shaving market should be placed in the criticism section. I am on a mobile device so i cant contribute much but search "gillette monopoly" on google for reliable sources from other companies. —Preceding unsigned comment added by 72.241.68.240 (talk) 22:30, 7 May 2010 (UTC)

What has happened to Gillette Sensor for women?

I have looked all over and it doesn't seem to be sold in pharmacies anymore. It's also fairly difficult to find online, and is running at $22! Yet pharmacies still sell the replacement blades. I personally don't like the Venus razors and am kicking myself for having thrown my old sensor away before realizing it is now a collectors item :(. ---- —Preceding unsigned comment added by 98.218.84.58 (talk) 02:42, 6 May 2011 (UTC)

"The Best a Man Can Get"

Worth a mention? It's a really well-known slogan, and not only in the US (used here in the UK, for one). 86.136.250.170 (talk) 20:23, 10 August 2008 (UTC)

No. I think you should sing the jingle and provide it in .ogg format for the visually impaired. Would be far more useful that way.139.48.25.61 (talk) 21:25, 20 August 2008 (UTC)

I think now the article does point out that it is the company slogan. It is certainly a well-known slogan, used frequently on television commercials. ACEOREVIVED (talk) 14:50, 28 November 2012 (UTC)

Semi-protected edit request on 26 November 2015

I can find no evidence anywhere that Colman M. Mockler Jr. had any other name than that. In this article he is shown as "Colman Alejandro M. Mockler Coello." 161.185.161.21 (talk) 15:03, 26 November 2015 (UTC)

Done Well spotted! It was introduced by an IP back in 2014 [1]. Sam Sailor ^Talk! 21:43, 26 November 2015 (UTC)

Semi-protected edit request on 23 July 2016

Could somebody add "(as The Gillette Company)" next to the Start date and age template, so that it says "{Start date and age|1901|9|29} (as The Gillette Company)" to show both its original founding name and date?"CASE STUDIES IN MARKETING: THE INDIAN CONTEXT - R. SRINIVASAN - Google Books". Google Books. 2014. Retrieved 2016-07-23.

71.163.81.242 (talk) 02:28, 23 July 2016 (UTC)

Not done: The template already reads: "Previous owners: Gillette Company" MediaKill13 (talk) 20:24, 29 July 2016 (UTC)

Correction to Fusion FlexBall

In 2014 the Fusion FlexBall Razor was introduced, and is not a blade or cartridge related change; it's a new razor handle and cartridge holder at the top, allowing the cartridge to move on more than one axis. Gillette claims the Fusion FlexBall provides greater blade contact while shaving. The original cartridge for the Fusion FlexBall was the previously available Fusion ProGlide that has thinner blades than the original Fusion. The Fusion FlexBall is available in manual and power versions, like the standard Fusion razor, with Gillette claiming the power version helps reduce friction and increase razor glide. The Fusion ProShield is Gillette's most recent 5 blade cartridge, with a second lubricating strip at the bottom of the blades. All Fusion blades are compatible with all Fusion razors.2601:402:4301:2857:558B:21AA:E7F:14AC (talk) 08:27, 24 February 2017 (UTC)

@2601:402:4301:2857:558B:21AA:E7F:14AC, thank you for taking your time to bring it up here, the Gillette Fusion Flexball is officially called the "Fusion Proglide Razor with Flexball Technology" on their website and advertisements. We call it "Fusion Proglide Flexball" to make the product name more simpler to call it. In fact, it was redesigned from the original Proglide razor to include the Flexball technology. Perhaps, you can add the information in the products section where it mentions the Gillette Fusion razors. Kevinmuniz115 (talk) 21:28, 25 February 2017 (UTC)

Semi-protected edit request on 26 November 2016

Can somebody change the Start date and age template from {start date and age|1901} to {start date and age|1901|9|28} to correspond to Gillette's foundation?

Source(s):
https://books.google.com/books?id=6C59BAAAQBAJ&pg=PA164&lpg=PA164&dq=Gillette+(brand)+founded+September+28,+1901&source=bl&ots=QX4OpJz5yj&sig=j5zOJoNqscD1QOLS6MymVRXoK9I&hl=en&sa=X&ved=0ahUKEwjYtu-ersXQAhXD6IMKHWS8Aa4Q6AEILTAD#v=onepage&q=Gillette%20(brand)%20founded%20September%2028%2C%201901&f=false

173.73.227.128 (talk) 02:22, 26 November 2016 (UTC)

Done -- Dane2007 ^talk 03:43, 3 December 2016 (UTC)

Requested move 3 December 2016

The following is a closed discussion of a requested move. Please do not modify it. Subsequent comments should be made in a new section on the talk page. Editors desiring to contest the closing decision should consider a move review. No further edits should be made to this section.

The result of the move request was: move as proposed. Consensus is that the brand is the primary topic. Editors can add hatnotes to Gillete as necessary to point to the disambiguation page, and the stadium of the same name. (non-admin closure) Bradv 23:19, 10 December 2016 (UTC)

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• Gillette (brand) → Gillette
• Gillette → Gillette (disambiguation)

– The Proctor & Gamble brand is far and away the primary topic for the term Gillette. It clearly gets more than two-thirds of all page views of all Gillette articles on Wikipedia [2]. Calidum ¤ 03:55, 3 December 2016 (UTC)

• Oppose absurd primarytopic grab. Dicklyon (talk) 06:20, 3 December 2016 (UTC)
• Support. Absurd or not, the stats support this claim for PT. Zarcadia (talk) 06:41, 3 December 2016 (UTC)
• Oppose @Zarcadia: but don't see anything to support the second half of WP:PRIMARYTOPIC. And there are multiple Gillette company/brand related subjects. Which one if any is absolute majority subject? The company? The brand? In ictu oculi (talk) 09:13, 3 December 2016 (UTC)
• Support per nom. Unreal7 (talk) 10:19, 3 December 2016 (UTC)
• Support per nom. Corkythehornetfan (ping me) 11:21, 3 December 2016 (UTC)
• Support: clearly meets WP:PRIMARYTOPIC and the page views data supports as well. Ebonelm (talk) 11:29, 3 December 2016 (UTC)
• Oppose per logic of opposers above, many other topics and pages have a claim to this name. Randy Kryn 21:12, 3 December 2016 (UTC)
• Oppose since both I don't see any primary topic, and "Gillette" is easily a common misspelling for "Jillette". Steel1943 (talk) 23:07, 3 December 2016 (UTC)
• Support per WP:PRIMARYTOPIC. When people are typing in "Gillette", they appear to mostly be wanting this article. No reason to add another step in reader's travels. Nohomersryan (talk) 02:15, 4 December 2016 (UTC)
• Support per WP:PRIMARYTOPIC. Sensible primarytopic assignment. Dohn joe (talk) 02:29, 4 December 2016 (UTC)
• Support as the brand/company gets more hits than all other gillette articles combined, apart from Gillette Stadium: [3]. Doing a UK then a USA Google search, and the first page shows results for the brand/company, after which it dissipates into various results. Interestingly the Wikipedia article that Google delivers for "gillette" is Gillette (brand), which is a strong indicator that is the one that folks want. While Gillette Stadium gets more hits than all other gillette articles, I don't see any potential confusion, as those looking for the stadium appear to not be using "gillette" as a shortcut term, but are including "stadium" in their search, however, when setting up a hatnote on the moved Gillette page, it might be helpful to point readers both to the disamb page and to the stadium article. SilkTork ^{✔Tea time} 12:44, 9 December 2016 (UTC)

---

The above discussion is preserved as an archive of a requested move. Please do not modify it. Subsequent comments should be made in a new section on this talk page or in a move review. No further edits should be made to this section.

External links modified

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Semi-protected edit request on 24 January 2018

Gillette stadium is hope of New England Patriots nfl team 71.161.214.1 (talk) 15:12, 24 January 2018 (UTC)

Not done: as you have not requested a change.
Please request your change in the form "Please replace XXX with YYY" or "Please add ZZZ between PPP and QQQ".
Please also cite reliable sources to back up your request, without which no information should be added to, or changed in, any article. - Arjayay (talk) 15:22, 24 January 2018 (UTC)

"including right-wing propaganda" -- wrong citation

I see no benefit in making this fraction of critics explicit as "right-wing", nor do I know who is meant by that; it's opinion, and has no place in an encyclopedia. The wrong citation, that also has a different title, does not support the claim it decorates.

Please keep your politics and personal beef out of WP, and remove the meaningless phrase and its false citation! 2A02:810D:9440:7514:F873:26A9:B3D7:EB6E (talk) 00:09, 6 March 2019 (UTC)

Funny, its been a long time since Wikipedia has been an objective source.

"The Best Men Can Be"

The "The Best Men Can Be" campaign has received significant coverage, so I've forked content over to The Best Men Can Be. ---Another Believer _(Talk) 15:58, 17 January 2019 (UTC)

Gillette is a far-left extremist propaganda organization just like Nike, Google, Apple, and Dick's Sporting Goods. You shouldn't siphon off critical information into a separate article just because your corporate overlords don't want bad press. — Preceding unsigned comment added by Haulreal (talk • contribs) 10:54, 19 January 2019 (UTC)

Seems a classic case of Wikipedia:Recentism to me. ♫ RichardWeiss talk contribs 11:29, 19 January 2019 (UTC)

No idea what you're talking about... ---Another Believer _(Talk) 22:59, 29 January 2019 (UTC)

The Article makes no mention of the widespread negative reaction to what was believed by many to be an "anti-men" ad campaign. There are rumblings of a boycott, and some on the "right wing" are claiming that sales are down as a result. The brief search I just made indicates the exact opposite is being reported; that sales are NOT down as a result of the "toxic masculinity" ad campaign, and that Gillette's problems are the result of increasing competition with other manufacturers. One statement in an RS said something like "...if a man just bought a 12 pack of razors, we might not see whether or not he buys again for another year...", implying that razors are purchased infrequently and the effect of a boycott has a certain amount of lag before it can be measured. So, long story short, those expecting to see mention of this boycott in the Article are not seeing it due to the fact that RS is not reporting it, as far as I can tell.Tym Whittier (talk) 16:40, 27 April 2019 (UTC)

what little content is left here could use some work though. Like the quote on the number of men and women on the board of directos, the way its presented just seems totally out of the blue and something they'd say on a daily basis as part of PR, rather than in any way directed at the controversy, and in no way definitive enough to be the closing statement on that section, rather than appearing on the separate article. Surely the source it was taken from had more info on why it's relevant? Cause the way it is now I'd just delete it and let the separate article handle it.

78.30.17.12 (talk) 17:39, 3 July 2019 (UTC)

History section

I just added a History section to the article. It's a translation from the Finnish article's history section (which is also my work) with minor changes and improvements. It's been more than a year since I've last expanded the history section and I've mostly lost interest in it, so I decided to bring what I currently have to the English Wikipedia.

It currently covers the company history from the early 1900s to the 1980s, mostly based on McKibben's 1998 book. I lost interest in writing more as I got to the takeover attempt era, which the book covers in great detail. While a lot of the book is about the takeover attempts, it still has some other things to offer, such as Gillette's entry to various markets in the 1990s (Russia, India, China). I've probably also missed some things since the book isn't entirely chronological.

Even as it is, the History section is a bit long. But then again, Gillette as a company/brand is over 100 years old, so there's plenty of things to cover. There's certainly enough source material to write an entirely separate article about the history of Gillette, if one was so inclined. It took some doing to shorten the history to where it is now, and some interesting details have already been left out.

Other than expansion, the section could be improved with additional sources. While some things are only available in McKibben's book (since he had access to Gillette's interal documents and archives when writing it), many events should also be covered in old newspapers, if nothing else. The book "King C. Gillette, The Man and His Wonderful Shaving Device" (currently listed in the Further reading section) could also be used as a source for many things, and is something McKibben used for his book as well.

English also isn't my native language, so there may be some room for grammar improvement in the prose. --Veikk0.ma 19:30, 27 October 2019 (UTC)

Criticism

Ad received criticism from "right-wing" sources, but then lost $8 Bil in revenues. Yes, that's how many far right media personalities there are. That makes no sense. Historiaantiqua (talk) 02:13, 17 October 2020 (UTC)

Operations in Canada

Hello! Erin here with the public relations firm Ketchum Inc. I've created this account to suggest improvements to Wikipedia articles related to my work, starting with the Gillette entry. Given my conflict of interest, I'll suggest improvements here for other editors to review.

I'd like to focus on the Canadian headquarters section, which until very recently was entirely unsourced. I noticed the recently added source is helpful for confirming a few things about the company's operations in Canada, but does not quite verify the specific text within the article. I've drafted replacement text for this section, which more accurately reflects news sources:

In late 1988, Gillette announced plans to eliminate Gillette Canada Inc.'s manufacturing operations in Montreal and Toronto. The Canadian unit's executive offices remained in Montreal, with administrative, distribution, marketing, and sales operations continuing in both cities. Approximately 600 employees in Canada were laid off as part of the global restructure, which followed a $720 million share repurchase and sought to "rationalize worldwide production".

As of 2005, Gillette was not producing products in Canada and employed approximately 200 people in Edmonton, Mississauga, and Montreal.

References

The text is not about "headquarters" specifically, so I propose changing the section title from "Canadian headquarters" to "Operations in Canada".

Can editors please review and update the page since I cannot? Thank you! EA.Ketchum (talk) 21:34, 5 November 2020 (UTC)

@Philly jawn, MP1440, and Veikk0.ma: I've not received any feedback on this request to date. Since you've all contributed to the article during the past year, might one of you be able to review and update the article? Thank you! EA.Ketchum (talk) 20:24, 10 November 2020 (UTC)

 Done. It's a trivial, non-controversial change that likely wouldn't have been met with any objection if you had done it yourself, but thank you for adhering to WP:COI guidelines in making an edit request, and patiently waiting for a response. As a COI editor, you may make minor corrections like spelling, grammar, names, dates, you may add citations to reliable secondary sources, and you may revert obvious vandalism. ~Anachronist (talk) 14:48, 6 January 2021 (UTC)

@Anachronist: Thanks for your help here and below. Within this request I proposed specific text for the Operations in Canada section based on sources, replacing poorly sourced text. Do you have a moment to take another look and update the article? Thanks again! EA.Ketchum (talk) 16:40, 6 January 2021 (UTC)

Ah, I had just changed the heading. After examining the text in that section, I agree that the cited source fails to cover the details in the section. I replaced it with your proposed text. ~Anachronist (talk) 16:52, 6 January 2021 (UTC)

@Anachronist: Thanks for taking another look, EA.Ketchum (talk) 14:40, 8 January 2021 (UTC)

$8 Billion loss

As I understand it from doing some quick background research, this is not a loss due to their controversial ad but instead a writedown due to increased market competition and changing fashion trends (beards are more popular of late). Given that this page seems to be protected, could someone remove or update this information? Comrade GC (talk) 16:38, 11 November 2020 (UTC)

Requesting removal of unsourced and speculative claim

Hello again. I've been keeping an eye on this article on behalf of Gillette, and I noticed someone recently added the following sentence to the end of this section: "In 2019 the Gillette business lost $8 billion in value, apparently as a result of the advertisement." Sources were not included and words like "apparently" suggest speculation. I see another editor has questioned wording about the $8 billion loss claim above. Can someone please remove this text on my behalf? Thank you! EA.Ketchum (talk) 17:37, 24 November 2020 (UTC)

@EA.Ketchum: I've added a request edit template at the top of this section so that it will get more attention. Unfortunately, we have a large backlog but we will try to get to this request as soon as possible. I have also added your declaration template to the top of this talk page. Z1720 (talk) 22:37, 3 December 2020 (UTC)

@EA.Ketchum:  Done. Seagull123 Φ 16:31, 4 December 2020 (UTC)

@Seagull123: Someone has added this content back to the article, using a source which does not even mention this specific campaign. Do you mind removing again, please? EA.Ketchum (talk) 16:13, 24 February 2021 (UTC)

Hi, Erin, rather than deleting the sentence, I expanded it to reflect what was said in the source. Pelagic ( messages ) – (15:33 Sat 27, AEDT) 04:33, 27 February 2021 (UTC)

Request to relocate advertisement content

Hello again! @Seagull123: Thanks for your assistance with the above "Toxic masculinity" advertisement request. I have another request for the same section.

Currently, the section has three sentences describing a controversial marketing campaign and criticism by a specific group of people, not the company at large. I would argue this text belongs under the Marketing section and not a general criticism section. If the content is not relocated, can the sub-section heading "Toxic masculinity" advertisement and "main article" link be removed so that the text lives under the general Criticism and controversy section? The text already has a link to the separate Wikipedia article and the heading places emphasis on wording I think is unnecessarily negative in tone.

Thanks again to editors for reviewing. EA.Ketchum (talk) 19:05, 10 December 2020 (UTC)

The section describes a controversial marketing campaign that led to calls for a boycott of the company, and that campaign is notable because of the controversy it generated. Therefore it belongs in that section. I do agree that the subheading and 'main article' link under it are redundant, so I have removed them. ~Anachronist (talk) 14:39, 6 January 2021 (UTC)

@Anachronist: Thanks for your help here as well. EA.Ketchum (talk) 14:51, 8 January 2021 (UTC)

Request to remove DaimlerChrysler sentence

Hello again! I'd like to propose another edit to the Wikipedia article on behalf of Gillette. Currently, the Brand equity section says, "In 1999, Gillette, as a company, was worth US$43 billion, and it was estimated that the brand value of Gillette was worth US$16 billion. This equated to 37% of the company's value, which was the same as DaimlerChrysler, one of the world's largest car manufacturers at the time."

The provided source is a book I do not currently have access to, but regardless, I do not see how a claim about the automotive corporation DaimlerChrysler is relevant to Gillette. I propose removing the sentence "This equated to 37% of the company's value, which was the same as DaimlerChrysler, one of the world's largest car manufacturers at the time and relocating the section's remaining sentence to the History section. Having a separate section for one or two sentences does not seem necessary. @Anachronist: I am putting this request on your radar as well. Thanks! EA.Ketchum (talk) 16:43, 6 January 2021 (UTC)

 Done. The structure of the history section made it difficult to fit, so I tweaked the wording a bit. In the future, please preface your requests with the {{request edit}} tag so that the request is more broadly visible on a category page that is monitored by some editors. ~Anachronist (talk) 17:06, 6 January 2021 (UTC)

Requesting split: List of Gillette products

Hello again! I'd like to submit another request, this time to fork out the lists of Current products and Discontinued products from the Product history section over to List of Gillette products. I think having a Product history section is appropriate and important, but the long list of products in the middle of the page is distracting, and I believe having a separate list will allow the company article to be more focused on corporate/operational history. Additionally, there are many more products needing to be added to the list, so I think a separate page under Category:Lists of products makes sense.

I see there are several ways to request a content fork, and I'm prepared to use Template:Split, but first I thought I'd see if an editor like User:Anachronist (who has responded to other requests here) would be willing to fork the content and add {{Main|List of Gillette products}} below the Product history heading.

If/once a separate page is created, I am prepared to share sources and additional products for the list.

Thanks in advance for feedback or creation of a separate list, EA.Ketchum (talk) 17:49, 6 January 2021 (UTC)

I disagree with any kind of forking unless there's a community consensus that the article has become unwieldy. At the moment, it isn't. I suggest you propose a split using the template. ~Anachronist (talk) 17:58, 6 January 2021 (UTC)

@Anachronist: OK, I understand. Thanks for replying! I will look into a more formal process. EA.Ketchum (talk) 14:52, 8 January 2021 (UTC)

Requests for Current products section

On behalf of Gillette, I'd like to submit another request with improvements for the Current products section. Below I've shared some sources to verify existing text and requested a correction to a misspelling:

• Here are sources for the sentence "Good News! is a currently produced first disposable, double-blade razor, released in 1976":
• Here's a source for the Gillette Sensor:
• Here's a source for the Sensor Excel:
• Here are sources for the Mach 3 Turbo:
• The same Boston.com source can be used for the Mach 3 Power:
• For the Mach 3 Sensitive, I propose changing "Mach 3 Sensitive was awarded a 2012 Best New Product Award after being voted 'Best in Show' in the program's awards in Mexico" to "Mach 3 Sensitive seeks to reduce irritation for people with sensitive skin with a thinner blade and different coating", per the same New York Times source:
• There's one instance of Gilette which should be changed to Gillette

References

I see there's more unsourced text as well as missing products. I plan to return with subsequent requests, but I don't want to share too much in a single request. I'm hoping User:Anachronist and other editors will review this request and update the article on my behalf. Thanks! EA.Ketchum (talk) 15:00, 8 January 2021 (UTC)

@EA.Ketchum:  Done Thank you for suggestions! :D –MJL ‐Talk‐^☖ 15:53, 21 January 2021 (UTC)

More sources for Current products section

Hello again! @MJL: Thanks for your help above. Here's a similar request with additional sources for products mentioned in the Current products section:

• Below Sensor 3, please add: Sensor 3 Cool was released in 2018 and features the brand's proprietary cooling technology for the first time in a disposable.
• Here is a source for "Gillette Fusion is a five-bladed razor released in 2006. The Fusion has five blades on the front and a single sixth blade on the rear for precision trimming".
• Here's a source for the following sentence, "Its marketing campaign was fronted by the sports stars Roger Federer, Thierry Henry, and Tiger Woods."
• Here are sources for the Gillette Fusion Power Phantom:
• Here's a source for Fusion ProGlide and Fusion ProGlide Power: (Also, please change "launched on June 6, 2010" to "launched in June 2010")
• Please change "The ProGlide FlexBall has a handle allows the razor..." to "The ProGlide FlexBall has a handle that allows the razor..."

References

Also, please remove the unsourced claim, "The Sensor for Women was released around the same time and was nearly identical, but had a wider cartridge head." There was a Sensor Excel targeting women but "Sensor for Women" is not a specific product. I have other requests in mid for updating this page, but I will pause for now. Thanks in advance! EA.Ketchum (talk) 21:24, 22 January 2021 (UTC)

@EA.Ketchum:  Done –MJL ‐Talk‐^☖ 19:17, 25 February 2021 (UTC)

@MJL: Thanks for your help here. I think you'll find the below requests are also quite straightforward, if you're willing to take a quick look. Either way, thanks again! EA.Ketchum (talk) 21:19, 25 February 2021 (UTC)

Sources for sports marketing paragraph

I'd like to share another request for this article. Currently, the second paragraph of the "Marketing" section reads:

The company has had sponsorships in Major League Baseball and the England national rugby league team, along with the Rugby League Four Nations. Athletes such as Roger Federer, Tiger Woods, Shoaib Malik, Derek Jeter, Thierry Henry, Kenan Sofuoglu, Park Ji-Sung, Rahul Dravid, and Michael Clarke are sponsored by the company, as well as video gaming personality Dr DisRespect.

References

This text is poorly sourced. Only Dr Disrespect is verified by the Hollywood Reporter citation. I propose updating this to the following:

The company has sponsored Major League Baseball (MLB), the 2010 Gillette Fusion ProGlide 500, and the Olympic Games, and has naming rights to Gillette Stadium in Foxborough, Massachusetts, home venue for the National Football League's New England Patriots. Athletes such as Roger Federer, Tiger Woods, Shoaib Malik, Derek Jeter, Thierry Henry, Kenan Sofuoğlu, Park Ji-sung, Rahul Dravid, Raheem Sterling, Karl-Anthony Towns, and Michael Clarke have been sponsored by the company, as well as video gaming personality Dr Disrespect.

References

This version provides sources for each of the organizations and athletes and adds a few additional names as an update. I believe all the sources I've included are suitable for Wikipedia. Can editors please review and update the page for me? Thanks! EA.Ketchum (talk) 18:43, 28 January 2021 (UTC)

@Anachronist: Hello again! You were kind enough to assist with some of the above requests, but my more recent ones have gone unanswered. Might you be able to take a look and update the article on my behalf? Thanks! EA.Ketchum (talk) 21:15, 17 February 2021 (UTC)

@EA.Ketchum: Done! Sorry about the wait. Vaticidalprophet (talk) 02:32, 26 February 2021 (UTC)

1980s milestones for History section

I'd like to submit another request to update this Wikipedia article on behalf of Gillette. Currently, the History section has a tag which reads, "This section needs expansion with: Post-1980 history isn't covered. You can help by adding to it. (October 2019)" Indeed, the section ends in 1980, apart from the single claim about 1999. For this reason, I have drafted a neutral overview of company milestones during the 1980s. I propose adding:

Purchases and takeover attempts

In 1984, Gillette agreed to acquire Oral-B Laboratories from dental care company Cooper Laboratories for $188.5 million in cash. Revlon Group's Ronald Perelman offered to purchase 86.1 percent of Gillette for $3.8 billion in 1986, valuing the company at $4.1 billion. Gillette also bought back Revlon's stake in the company for $558 million. Revlon made two additional unsolicited requests to purchase Gillette for $4.66 billion and $5.4 billion in June and August 1987, respectively, both of which were rejected by Gillette's board of directors.

In 1988, Coniston Partners acquired approximately 6 percent of Gillette. Hoping to acquire four directors' seats and pressure Gillette to sell, Coniston forced a proxy vote in April. The companies filed suits against one another, resulting in a settlement in August. Gillette repurchased approximately 16 million shares for $720 million and Coniston agreed not to purchase many Gillette shares, participate in proxy contests, or otherwise seek control of the company for three years.

In 1989, Warren Buffett's Berkshire Hathaway purchased $600 million worth of Gillette convertible preferred shares. Buffett filled a vacant seat on the company's board and agreed not to sell his stake "except in a change of control or if insurance regulators force a sale of the stock in the event Gillette's financial condition falters", reducing the chances of a takeover. During late 1989 and early 1990, Gillette launched the new product Sensor with a $175 million marketing campaign in 19 countries in North America and Western Europe.

References

I've used the Associated Press, The New York Times, and The Washington Post as sources. The claims are all easily verifiable, and my goal here is to fill a gap in the company's history. I plan to submit similar requests for post-1990 but I don't want to put too much material in front of editors at once. @Veikk0.ma: I see you've worked on this article and even mention Gillette's history on your profile page. Would you be interested in reviewing this update?

Thanks in advance! EA.Ketchum (talk) 18:40, 10 February 2021 (UTC)

@EA.Ketchum: Done alongside your previous request, though I haven't split the subsections because I'm not sure that's a natural split. (This isn't a COI issue, I just didn't think it quite flowed naturally.) Does it look okay to you even with the lack of the subsection header you proposed? Vaticidalprophet (talk) 02:37, 26 February 2021 (UTC)

Hi, @Vaticidalprophet, I read the section on the challenge of disposables (with fresh eyes, before seeing this request) and felt the acquisitions and mergers material didn’t sit well under that heading. I’ll split the section with the requested heading for now; I hope you don’t mind. If that’s problematic, then please do revert. Pelagic ( messages ) – (14:41 Sat 27, AEDT) 03:41, 27 February 2021 (UTC)

Made it "acquisitions" rather than "purchases". Pelagic ( messages ) – (14:50 Sat 27, AEDT) 03:50, 27 February 2021 (UTC)

More milestones for the History section

I'd like to submit another request to update the History section on behalf of Gillette. The section has a tag which reads, "This section needs expansion with: Post-1980 history isn't covered. You can help by adding to it. (October 2019)", so I've drafted a neutral overview of 1990s and early 2000s milestones:

Early to mid 1990s

In 1990, Gillette attempted to purchase Wilkinson Sword's U.S. and non-European operations. The Department of Justice prevented the sale of Wilkinson's U.S. assets to prevent a significant reduction in competition by eliminating one of the top four blade suppliers when Gillette already controlled approximately half of the nation's razor market. Gillette launched the Series line of men's grooming products, including scented shaving gels, deodorants, and skin-care items, in 1992. The company's SensorExcel launched in Europe and Canada in 1993, followed by the United Kingdom and United States in 1994. In 1996, Gillette launched several new products for women and teenage boys, including the SensorExcel for Women, a moisturizer, a shaving gel, and a body spray.

Beginning of the Razor Wars

The company launched the new shaving system Gillette Mach3 in 1998, challenging the twin-blade system which dominated the market by introducing a third blade. Gillette promoted the product, which took five years to develop and was protected by 35 patents, with a $300 million marketing campaign. The Mach3 and replacement cartridges cost 35 percent more than the SensorExcel razor. In 2000, Gillette's board fired CEO Michael Hawley; he was replaced by former Nabisco CEO James M. Kilts in early 2001. In 2003, Schick-Wilkinson Sword introduced the Quattro, a four-blade shaving system, increasing the company's market share to 17 percent. Gillette claimed the Quattro infringed on the Mach 3 patents. Gillette's efforts were unsuccessful, but the company maintained approximately two-thirds of the global wet-razor market, as of mid 2005.

References

I've used reputable news sources and all of the claims are easily verifiable. Again, my goal is to fill a gap in the company's history and address the aforementioned warning banner. Thanks in advance to editors willing to review and update the article on my behalf! @Vaticidalprophet: Since you assisted with the above History requests, might you be willing to take a look here as well? EA.Ketchum (talk) 17:41, 1 March 2021 (UTC)

Thanks for the ping, and sorry about the slight wait. Most of this looks good (barring some minor copyediting), though some of the detail in the "Early to mid 1990s" section looks a bit intricate to me. I'm happy to put it through, but I wouldn't argue back if someone suggested it was an unnecessary level of detail/brand-name-dropping. Vaticidalprophet (talk) 12:18, 3 March 2021 (UTC)

Milestones for the History section (P&G acquisition to present)

I'd like to submit a final request to update the History section on behalf of Gillette. The section has a tag which reads, "This section needs expansion with: Post-1980 history isn't covered. You can help by adding to it. (October 2019)", so I've drafted a neutral overview of milestones from the Procter & Gamble acquisition to present:

Procter & Gamble acquisition to present

In 2005, Procter & Gamble announced plans to acquire Gillette for more than $50 billion, which would position P&G as the world's largest consumer products company. The deal was approved by the Federal Trade Commission. Gillette introduced the world's first 5-blade razor, called the Fusion, during 2005–2006, marking the company's first launch after the P&G acquisition. With blades spaced 30 percent closer than the Mach 3 system and an additional blade on the back of the cartridge for shaving or trimming, the Fusion was available in both a manual version and a power version with a microchip for controlling blade action and voltage. By 2010, the Fusion was the world's highest selling blade and razor brand, reaching $1 billion in annual sales faster than any prior P&G product. Gillette's Fusion ProSeries skincare line, launched in 2010, included a thermal facial scrub, a face wash, a lotion, and a moisturizer with sunscreen. The Gillette Fusion ProGlide Styler for facial hair grooming was introduced in 2012, with André 3000, Gael García Bernal, and Adrien Brody serving as brand ambassadors.

In 2015, the company launched a subscription service called Gillette Shave Club, and later filed a lawsuit against Dollar Shave Club for patent infringement. Gillette's service was reintroduced as Gillette On Demand in 2017. The Gillette Treo, the first razor designed for caregivers to shave seniors and people with disabilities, was introduced in 2017. The product was named one of the best inventions of 2018 by Time, and later exhibited at the Consumer Electronics Show (CES) in 2020. Gillette introduced the SkinGuard, a razor designed for people with sensitive skin, during 2018–2019. In 2019, the company launched the first heated razor, mimicking a hot towel shave. The prototype was showcased at CES and later named one of the best inventions of 2019 by Time.

In 2019, the company partnered with TerraCycle to create a U.S. recycling program for blades, razors, and packaging for any brand. In 2020, Gillette announced a commitment to reduce the use of virgin plastics by 50 percent by 2030 and maintain zero waste to landfill status across all plants.

References

I've used reputable news sources and all of the claims are easily verifiable. My goal remains to fill a gap in the company's history and address the aforementioned warning banner. @Vaticidalprophet: Since you helped with the above History requests, might you be able to take a look at this one as well? Also, do you think we can finally remove the warning banner at the top of the History section? Thanks!EA.Ketchum (talk) 16:30, 5 March 2021 (UTC)

I'd definitely been thinking about removing the banner. I've done most, albeit not all, of this request -- some of the detail was slightly too ad-copy regarding the features of the Fusion. I do have some minor balance/NPOV concerns about the current state of the History section, which isn't a slight on you at all but simply a comment about the delicate balance that has to be struck with WP:COIRESPONSE, and I may seek a second opinion about the current balance. Vaticidalprophet (talk) 05:46, 6 March 2021 (UTC)

Update for sports marketing paragraph

@Vaticidalprophet: Thanks for your assistance above and for updating the article. I did notice "Gillette" is misspelled in "Gilette's own patents", if you don't mind correcting. Fixing a typo might be something I'm allowed to do as a COI editor but I'd prefer not to edit the article directly in any capacity, just in case.

I'd like to submit another request to update the Marketing section, which has not been updated since 2017. I propose adding the following text, which focuses onesports and the most recent NFL players serving as brand ambassadors for the company:

In 2019, Gillette and Twitch partnered to form the esports group Gillette Gaming Alliance, as well as the Bits for Blades campaign which gave Twitch Bits (the site's digital currency) to those who purchased Gillette products online. The 2019 team had eleven streamers, each representing a different country, and the 2020 team had five streamers including DrLupo. During 2020–2021, Gillette enlisted NFL players Saquon Barkley, Ashtyn Davis, Jalen Hurts, Cole Kmet, and Tua Tagovailoa as brand ambassadors.

References

I suggest adding this after the existing text, "Upon its opening in 2002, Gillette has held naming rights to Gillette Stadium in nearby Foxborough, home of the New England Patriots of the National Football League. The original agreement lasted through 2017; in 2010, P&G reached a 15-year extension, lasting through 2031."

I've used reputable news sources and all of the claims are easily verifiable. My goal remains to bring the article up to date by suggesting well-documented claims. @Vaticidalprophet: Since you helped with the above sports marketing request, are you willing to take a look at this one as well?

Thanks! EA.Ketchum (talk) 19:36, 9 March 2021 (UTC)

Thanks for the ping -- looks good, happy to put it through. You're welcome to make copyedits yourself, but I completely understand not wanting to (I've had the same experience -- a real-world friend of mine has an article that needs quite a bit of copyediting but that I've been hesitant to). Vaticidalprophet (talk) 17:12, 13 March 2021 (UTC)

Update

@Vaticidalprophet: Thanks again for your help above. I'd like to submit another request to add mention of a few of the company's charitable and community initiatives. I propose adding the following text, either as a new section or an update to the History (since these claims are all post-Procter & Gamble acquisition):

As a part of Gillette's "The Best Men Can Be" campaign announced in 2019, the brand committed $1 million per year over a three-year period to individuals and non-profit organizations executing programs in the U.S. "designed to inspire, educate and help men of all ages achieve their personal 'best' and become role models for the next generation." Recipients include non-profit partners Boys & Girls Clubs of America and the Confess Project, among others.

In 2019, Gillette donated $35,000 each to the Best Buddies International, Boys & Girls Club of South Boston, and the Dana–Farber Cancer Institute, in exchange for Tom Brady shaving his post-Super Bowl facial hair at the company's South Boston headquarters. Gillette sponsors barbershop sessions where NFL players including Stephen Gilmore speak to Boys & Girls Club members about being their personal best.

In response to United States Navy halting permanent shaving waivers for service members with skin conditions, Gillette made more than 40,000 complimentary SkinGuard razor samples available to active and retired service members since the razor is specifically designed to protect skin from irritation.

In 2020, Gillette partnered with The Story Lab in association with SMAC Entertainment and Valley View Media to produce The Cost of Winning, a documentary series about a Baltimore high school football team, which premiered on HBO in November.

References

Thanks for reviewing and updating appropriately on my behalf. EA.Ketchum (talk) 20:56, 18 March 2021 (UTC)

 Not done. It struck me in my review of this that some of the sources cited are misrepresented (the sources are about a controversy rather than coverage of the initiative) and other sources are needlessly numerous (we don't need three sources about Tom Brady shaving himself). The US Veterans citation links to the wrong article; the link makes no mention of Gillette. And the final paragraph is the briefest of mentions and provides no coverage whatsoever of any Gillette initiative. This I got from just a cursory examination, which doesn't fill me with confidence that a detailed examination would fare any better. The sources are tenuous for the purpose they are put in this proposed change. ~Anachronist (talk) 22:07, 18 March 2021 (UTC)

@Anachronist: Sorry, I meant to use this U.S. Veterans Magazine source. I wanted to share some of Gillette's recent activities and partnerships, but if none of these details are preferred for a company overview on Wikipedia, I understand. Thanks for reviewing! EA.Ketchum (talk) 16:03, 19 March 2021 (UTC)

Thanks but that article isn't independent coverage; it was written by Gillette. ~Anachronist (talk) 19:19, 19 March 2021 (UTC)

Mach3

Hi again! I have a minor request, but one which involves more than a dozen small changes to the article. There are references to "Mach 3" throughout the entry (mostly in the "Current products" section), but I'm hoping these can be changed to "Mach3" per Gillette Mach3 for the sake of accuracy and consistency.

I'm happy for anyone to review this request and update the article on my behalf, but I know User:MJL may be interested since they reviewed a couple other "Current products" requests above. Thanks! EA.Ketchum (talk) 20:57, 24 March 2021 (UTC)

 Done. Per USPTO (US Patent and Trademark Office) serial numbers 88254953 (MACH3), 85865383 (MACH3), 76188010 (MACH3 Turbo), and 75466614 (MACH3), as well as several dead and cancelled marks, the only correct spelling includes no space between the mark MACH and the number 3. Ferkijel (talk) 12:24, 3 April 2021 (UTC)

Flexball

Hello! I'd like to submit another request to improve this article's accuracy on behalf of Gillette.

Currently, the following appears at the bottom of the Current products section:

• Fusion ProGlide FlexBall released in June 2014

This is not the correct name of the product. I propose changing this bullet to the following, per the already used CNBC inline citation:

• Fusion ProGlide with FlexBall technology, released in June 2014 and now referenced to solely as ProGlide  Done

Also, below this bullet (following "23 microns shorter"), I propose adding the following:

• Fusion ProShield with Flexball technology, released in November 2015 and now called the ProGlide Shield. The razor has lubrication before and after the blade for skin protection, and the handle is made of zinc, plastic and engineering elastomer.  Not done

References

There may be better sources to use as citations, but I wanted to at least demonstrate use of current product names in secondary coverage. If confirmation of current products names on the company's website is helpful, see ProGlide and ProGlide Shield. Same as before, I'm hoping editors can review this attempt to make the article more accurate and update the page on my behalf. Thanks again! EA.Ketchum (talk) 14:21, 2 April 2021 (UTC)

I think this (excessively) detailed list of products is close to a catalogue, should be edited out, and only product ranges be described (e.g. Gillette Sensor which debuted in 1990, and was the first razor to have spring-loaded blades; Mach3 - the first three-blade razor, introduced in 1998, which Gillette claims reduces irritation and requires fewer strokes; Venus which is a division of razors for women; etc). So I’m happy to correct the error in product naming, but I oppose turning Wikipedia into a sales sheet, per WP:PLOT, WP:LC, WP:TMI, and WP:PROMO. On a very personal note, I think this constant edit requests from companies requesting to add products, features and accolades only attracts unwanted attention from zealous editors, which will end up in a cleanup. Ferkjl (talk) 19:16, 5 April 2021 (UTC)

List of products

Hello! I'd like to revisit the Product history section, which has the warning banner: This section needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (February 2017).

To date, I've submitted a series of edit requests to provide sources for this section, update the list of products, and fix inaccurate information. However, the tag remains, and immediately above this post User:Ferkijel said:

• "I think this (excessively) detailed list of products is close to a catalogue, should be edited out, and only product ranges be described ... So I’m happy to correct the error in product naming, but I oppose turning Wikipedia into a sales sheet, per WP:PLOT, WP:LC, WP:TMI, and WP:PROMO. On a very personal note, I think this constant edit requests from companies requesting to add products, features and accolades only attracts unwanted attention from zealous editors, which will end up in a cleanup."

There remain several issues with the list of products: (1) there is still unsourced text, (2) some of the "current" products are not actually being manufactured at this time, and (3) the company's most recent products are not included. My goal has never been to turn this article into a sales sheet, or to list every single product manufactured by Gillette, but I have worked to identify product line gaps and add mention of notable launches based on strong coverage.

I welcome attention from editors to help with list cleanup, but what's the best path forward?

• Am I submitting requests to correct the list? If so, all of these "current" products are not being manufactured:
  • Good News!, Custom Plus, Mach3 Turbo Champion, Mach3 Power, Mach3 Power Nitro, Fusion Power Phantom, Fusion Power Phenom, Fusion Power Gamer
• Am I submitting requests to update the list? If so, the following are missing:
  • G5 (Gillette5) Razor, Gillette Styler, Planet KIND Skincare Line, King C. Gillette Beard Care Line
• Do editors prefer to remove the list of products, or should I continue to expand the list?
  • As a reminder, back in January I had proposed splitting the list of products to List of Gillette products, which User:Anachronist declined "unless there's a community consensus that the article has become unwieldy". I don't know what length constitutes as "unwieldy" but several sections have been added to History, and the list of products would be longer if more complete. Do other editors have thoughts on removing, expanding, or splitting the list of products?

I know I'm supposed to use Template:Request edit when submitting article improvement suggestions, but since this is a more complex discussion, I'd like to invite User:Anachronist, User:Ferkijel, User:MJL, User:Pelagic, and User:Vaticidalprophet to share thoughts as previously edit request reviewers here, before seeking help from a wider audience. Feedback would help me understand what sort of requests I should be submitting moving forward.

Thank you! EA.Ketchum (talk) 14:31, 21 April 2021 (UTC)

I'm in favor of shortening the list to list the product lines or ranges. The individual product names within each product line could be listed in a single sentence, as in "This product line includes X, Y, Z, etc.". A Wikipedia article about a company isn't a public relations platform. Such details are better left on company-hosted web pages, which can be cited if readers want more details. ~Anachronist (talk) 18:17, 21 April 2021 (UTC)

@Anachronist: Thanks for your feedback here. I agree with your reasoning, and since no other editors left feedback I've gone ahead and made a shortened list of product lines as replacement text. Based on your feedback, and using similar sourcing, I've trimmed the list to focus more on lines/ranges than specific products and made sure the discontinued and current lists are correct and up to date. Please see below:

Discontinued products

• Techmatic was a single blade razor introduced in the mid-1960s. It featured a disposable cartridge with a razor band which was advanced by means of a lever. This exposed an unused portion of the band and was the equivalent of five blades. This product line also included the Adjustable Techmatic.
• Trac II was the world's first two-blade razor, debuting in 1971. Gillette claimed that the second blade cut the number of strokes required and reduced facial irritation. This product line also included the Trac II Plus.
• Atra (known as the Contour, Slalom, Vector in some markets) was introduced in 1977 and was the first razor to feature a pivoting head, which Gillette claimed made it easier for men to shave their necks. This product line also included the Atra Plus, which featured a lubricating strip, dubbed Lubra-Soft.
• Good News! was the first disposable, double-blade razor, released in 1976. Varieties included the "Original", the "Good News! Plus", and the "Good News! Pivot Plus".
• Custom Plus was a series of disposable razors that came in many varieties: the "Fixed Disposable razor", the "Pivot Disposable razor", the "Custom Plus 3 Sensitive Disposable", and the "Custom Plus 3 Soothing Disposable". Fusion Power Phenom was released in February 2008. It had a blue and silver color scheme. Other discontinued variants include the Fusion Power Gamer.

Current products

• Gillette Sensor debuted in 1990, and was the first razor to have spring-loaded blades. Gillette claimed the blades receded into the cartridge head, when they make contact with skin, helping to prevent cuts and allowing for a closer shave. This product line also includes the Sensor Excel, the Sensor 3, and the Sensor 3 Cool. Blue II is a line of disposable razors. In Latin America, it was marketed as the Prestobarba. Another product in the line is the Blue 3, a line of three-blade disposable razors, cheaper than Sensor 3.
• Mach3 - the first three-blade razor, introduced in 1998, which Gillette claims reduces irritation and requires fewer strokes. In 2016, P&G upgraded the Gillette Mach3 razor: This product comes in disposable, sensitive and "turbo" variants as well.
• Venus is a division of razors for women. Products include Venus Divine, Venus Vibrance, Venus Embrace, Venus Breeze, Venus Spa Breeze and Venus ProSkin Moisture Rich.
• Gillette Fusion is a five-bladed razor released in 2006. The Fusion has five blades on the front and a single sixth blade on the rear for precision trimming. Its marketing campaign was fronted by the sports stars Roger Federer, Thierry Henry, and Tiger Woods. Razors in this product line include Fusion Power, Fusion ProGlide Shield, Fusion ProGlide, Fusion ProGlide Power, and Fusion ProGlide with FlexBall Technology. The ProGlide FlexBall has a handle that allows the razor cartridge to pivot.
• Gillette All-Purpose Styler, released in 2012, is a waterproof beard trimmer that can cut four different lengths.
• King C. Gillette Beard Care Line came out in May of 2020 named for the company’s founder and offers beard care products including a Complete Men's Beard Kit, a double-sided safety razor, shave gel, beard and face wash, balm and oil.
• Planet KIND Skincare Line launched in February of 2021 as a new sustainable shaving and skincare brand, featuring a razor, shave cream, moisturizer and face wash. The razor is constructed from 60 percent recycled plastic and refills are designed with five blades that can each be used for up to a month. Planet KIND partnered with recycling company TerraCycle to design a program through which you can recycle the razor and blades.

References

Three recent innovations, the Gillette TREO, SkinGuard and Heated Razor are referenced in the Procter & Gamble acquisition to present section. We would recommend moving these to the current products section for consistency. Let us know if you agree.

I realize editors will continue to make changes to this list over time, but for now, if you believe this is an improvement over the existing content would you be willing to update the article on my behalf? I really appreciate guidance for bringing this page more up to date and making it more compliant from a Wikipedia perspective. Thanks again! EA.Ketchum (talk) 20:31, 10 May 2021 (UTC)

I have made the changes suggested and preserved the images in a gallery.

Was it intentional to group the Blue line into the Gillette Sensor paragraph? They seem to be different products. ~Anachronist (talk) 22:02, 7 June 2021 (UTC)

Sorry for any confusion! You are correct -- the Blue line should be separate from Sensor. Do you mind adjusting? Thanks for catching the error. EA.Ketchum (talk) 18:08, 11 June 2021 (UTC)

Done. ~Anachronist (talk) 17:11, 17 June 2021 (UTC)