Relevo is a sports website written in Spanish and based in Madrid. It covers national and international sports, with a focus on Gen Z and millennial audiences.[1] It is owned by Spanish media group Vocento.[2] It launched on 6 October 2022, after four months of providing editorial coverage on TikTok, Twitch, Instagram, and Twitter.[3]
 | |
Type of site | Sports journalism |
|---|---|
| Available in | Spanish |
| Headquarters | , Spain |
| Owner | Grupo Vocento |
| Editor | Óscar Campillo |
| URL | www |
| Commercial | Yes |
| Registration | No |
| Launched | October 6, 2022 |
| Current status | Active |
Content and features
editRelevo focuses on sports-related topics. This differs from the trend of diversifying content observed in mainstream Spanish sports websites, such as Marca and Diario As. Relevo claimed to avoid clickbait techniques to attract users.[4][5]
Relevo's coverage includes a mix of original reporting, videos, and in-depth analysis. Its business model is 'advertising-only'. Vocento stated that it does not expect the project to be EBITDA-positive until 2025.[6]
In the context of sports, the Spanish word "relevo" refers to a member of a team handing off a baton or taking a leg on a relay race competition, such as those typically held in track, cycling, or swimming.
History
editÓscar Campillo, former editor of Marca and then PR director at Vocento, started developing the project in December 2021, supported by a small group of former Marca and As journalists. In May 2021, Relevo started a live Twitter thread where a headcount of the team is kept. As of October 2022, this thread featured 73 people.[7]
Relevo started publishing content on TikTok in May 2022. In the following weeks, it launched profiles on Twitter and Instagram, as well as a 3-hour weekday daily live show on Twitch. As of October 2022, Relevo had amassed a combined following of 312,000 user profiles amongst the four platforms.
Relevo's launch on social networks was covered by Spanish media experts as an example of a successful strategy to build a social media following.[8][9]
References
edit- ^ "Vocento lanza 'Relevo', su digital deportivo para atrapar al público joven y femenino". El Español (in European Spanish). 6 October 2022. Retrieved 6 October 2022.
- ^ "Vocento: informe de resultados del primer semestre de 2022" (PDF). Vocento (in European Spanish). 28 July 2022. Retrieved 6 October 2022.
- ^ "Relevo, el periódico deportivo de Vocento, activa su web y sus redes sociales". Laboratorio de Periodismo (in European Spanish). 24 May 2022. Retrieved 6 October 2022.
- ^ "Vocento pondrá en marcha Relevo el 26 de septiembre para competir con As y Marca". El Independiente (in European Spanish). 9 September 2022. Retrieved 6 October 2022.
- ^ "Óscar Campillo: "'Relevo' es deporte y solo deporte, sin atajos ni trampas en busca del clic"". ABC.es (in European Spanish). 6 October 2022. Retrieved 6 October 2022.
- ^ "El deportivo de Vocento será rentable en 2025 sin un modelo de suscripción". Dircomfidencial (in European Spanish). 19 May 2022. Retrieved 6 October 2022.
- ^ @relevo (24 May 2022). "Detrás de una gran CM, siempre hay un gran equipo. Este es el mío y, si todo sale bien, espero que el vuestro. En las próximas semanas iremos anunciando muchos más fichajes, siempre abiertos a oportunidades de mercado... ¿Empezamos?" (Tweet) – via Twitter.
- ^ "Relevo: cómo un nuevo medio deportivo se abre camino a través de las redes sociales". Fleet Street (in European Spanish). 29 May 2022. Retrieved 6 October 2022.
- ^ "Tendenci@s #69: 15 claves para crear newsletters de éxito · Al habla con Germán Frassa, director de Estrategia Digital de Relevo". Tendenci@s (in European Spanish). 5 June 2022. Retrieved 6 October 2022.