KOSP

KOSP
Ozark, Missouri;
Broadcast area	Springfield, Missouri
Frequency	92.9 MHz
Branding	92.9 The Beat
Programming
Format	Mainstream Top 40
Ownership
Owner	Mid-West Family Broadcasting
Sister stations	KKLH, KOMG, KQRA
History
First air date	1995 (as KOMG)
Former call signs	KOMG (1995–2010)
Technical information
Licensing authority	FCC
Facility ID	51100
Class	C2
ERP	50,000 watts
HAAT	150 meters
Links
Public license information	Public file; LMS;
Webcast	Listen Live
Website	www.929thebeat.com

KOSP (92.9 FM, "92.9 The Beat") is a radio station broadcasting a Top 40 (CHR) format. Licensed to Ozark, Missouri, United States, it serves the Springfield area. The station is currently owned by Mid-West Family Broadcasting.

Station History

The 92.9 frequency was originally the home of KOMG, which signed on with a Classic Country format in 1995. It was later known as Magic 92.9 as hot AC and then Mix 92.9. On September 13, 2010, KOMG swapped signals with sister station KOSP, which had an Adult Contemporary format billed as "Star 105.1." After the swap, KOSP was relaunched as "Star 92.9" but would later evolve to Classic Hits by 2011. On August 29, 2012, at 10AM, KOSP dropped their Classic Hits format for Rhythmic CHR as “92.9 The Beat." This puts KOSP in direct competition with KSPW, who started out as a Rhythmic when it flipped formats from AC in 2001.^[2]

On October 20, 2014, KOSP began a new Morning Show called "Rich and McClain in the Morning." The slogan of the show is "Try something new," as they broadcast live from 6-10 am Monday through Friday. The show brings market vet and former morning host Dawn McClain who spent 12 years at KSPW with Richard Deaver Jr, who comes to KOSP from WPLJ in NYC where he was a member of the Todd Show in the Morning. He was the youngest full-time morning on-air personality in the New York City radio market. Deaver would leave the station a short time later, leaving McClain solo in mornings. In the time Rich and McClain was on the air they took the station from #9 to #1 in one book beating out Power, their main competition for the first time ever.^[3]

On March 12, 2018, KOSP introduced “2 Chicks and a Mic”. The show is being promoted as the first all-female morning show in the Springfield market, hosted by Amber Nix and Lauren, the latter a holdover from the “Chris & Company” program.^[4]