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The region has had a strong Māori presence for centuries. The local [[iwi]] ([[List of Māori iwi|tribes]]) include [[Ngāti Mutunga]], [[Ngāti Maru (Taranaki)|Ngāti Maru]], [[Ngāti Ruanui]], [[Taranaki (iwi)|Taranaki]], [[Te Āti Awa]], [[Ngā Rauru]], [[Ngā Ruahine|Ngāruahinerangi]] and [[Ngāti Tama]].
Ethnicities in the 2023 census were 83.6% European/[[Pākehā]], 21.8% [[Māori people|Māori]], 2.6% [[Pasifika New Zealanders|Pasifika]], 5.7% [[Asian New Zealanders|Asian]],
In 2018, the percentage of people born overseas was 13.6, compared with 27.1% nationally.
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