Reebok: Difference between revisions

Reebok acquired official [[National Hockey League]] sponsor [[CCM (The Hockey Company)|CCM]] in 2004.<ref name="Herald_NHL" /> The company began manufacturing [[ice hockey]] equipment under the CCM and Reebok brands. It phased out the CCM name on NHL authentic and replica jerseys, using the Reebok logo since 2005. CCM became Reebok-CCM Hockey in 2007. Reebok moved most of its hockey equipment lines to CCM after 2015.<ref name=livestrong>{{cite web|url=http://www.livestrong.com/article/406961-what-does-ccm-stand-for-on-hockey-equipment/|title=What Does CCM stand for on Hockey Equipment?|author=Cam Merritt|date=January 28, 2015|publisher=LiveStrong|access-date=March 2, 2015}}</ref> In 2017, Adidas sold CCM to a Canadian private equity firm, Birch Hill Equity Partners, for around {{US$|110 million|long=no}}.<ref>{{Cite news |date=2017-07-27 |title=Adidas sells ice hockey brand to Birch Hill for $110 million |work=[[Reuters]] |url=https://www.reuters.com/article/us-adidas-divestiture-hockey-idUSKBN1AC2AE |access-date=2022-11-02}}</ref>

 

Following an intellectual property lawsuit in August 2005, [[Adidas]] acquired Reebok as a subsidiary, but maintained operations under their separate brand names.<ref>{{cite news|url=https://economictimes.indiatimes.com/a-companies/adidas/adidas-reebok-kickstart-integration/articleshow/2209875.cms|title=Adidas, Reebok kickstart integration|website=[[The Economic Times]]}}</ref><ref name="nytimes05">{{cite news |author=Stuart Elliot |date=August 4, 2005 |title=Adidas's Reebok Purchase Sets a Challenge for Nike |newspaper=[[The New York Times]] |url=https://www.nytimes.com/2005/08/04/business/media/04adco.html?pagewanted=all&_r=0 |access-date=March 23, 2015}}</ref><ref name=usatoday05>{{cite news|url=http://usatoday30.usatoday.com/money/industries/manufacturing/2005-08-04-adidas-1b-cover-usat_x.htm|title=Adidas-Reebok merger lets rivals nip at Nike's heels|last1=Petrecca|first1=Laura|last2=Howard|first2=Theresa|date=August 4, 2005|newspaper=[[USA Today]]|access-date=March 3, 2015}}</ref> Adidas acquired all of the outstanding Reebok shares and completed the deal valued at $3.8 billion.<ref name=nyt2005>{{cite news|url=https://www.nytimes.com/2005/08/03/business/03cnd-shoe.html?_r=2&|title=Adidas Agrees to Acquire Reebok in $3.8 Billion Deal|last1=Sorkin|first1=Andrew Ross|last2=Feder|first2=Barnaby J.|date=August 3, 2005|newspaper=The New York Times|access-date=March 3, 2015}}</ref> Following the acquisition, Adidas replaced Reebok as the official uniform supplier for the [[NBA]] in 2006<ref name=adage/> with an 11-year deal that included the [[WNBA]], replica jerseys, and warm-up gear.<ref name=espn06>{{cite web|url=https://www.espn.com/nba/news/story?id=2404020|title=NBA laces up adidas for 11-year partnership|author=Darren Rovell|date=April 18, 2006|publisher=ESPN|access-date=March 3, 2015}}</ref>