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m MrOllie moved page Reebok International Limited to Reebok over redirect: rv undiscussed move away from common name |
Find a better way to include "formerly Reebok" while avoiding adjacent sets of brackets. I suspect you are the IP who insists on delinking "Union Jack" and switching UK for GB, why? Tags: Reverted Mobile edit Mobile web edit |
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'''Reebok International Limited''' ({{IPAc-en|ˈ|r|iː|b|ɒ|k}})
== History ==
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The brand established itself in professional tennis with the Newport Classic shoe, popularized by [[Boris Becker]] and [[John McEnroe]], and the Revenge Plus, also known as the Club C. The company began expanding from tennis and aerobics shoes to running and basketball throughout the mid to late 1980s, the most significant segment of the athletic footwear industry.<ref name=vartan>{{cite news|url=https://www.nytimes.com/1986/01/21/business/market-place-a-brisk-pace-is-set-by-nike.html|title=Market Place; A Brisk Pace Is Set by Nike|author=Vartanig G. Vartan|date=January 21, 1986|newspaper=The New York Times|access-date=February 25, 2015}}</ref> One of the company's most iconic technologies,<ref name=complex>{{cite web|url=http://www.complex.com/sneakers/2013/02/10-sneakers-that-debuted-significant-technology/reebok-pump|title=10 Sneakers That Debuted Significant Technology|author=Russ Bengtson|date=February 25, 2013|publisher=Complex Magazine|access-date=March 1, 2015}}</ref> the [[Reebok Pump]], debuted in 1989<ref name=nytimes89>{{cite news|url=https://www.nytimes.com/1989/11/01/business/company-news-reebok-introduces-inflatable-shoe.html|title=COMPANY NEWS; Reebok Introduces Inflatable Shoe|work=The New York Times |date=November 1, 1989|agency=Reuters|access-date=March 1, 2015}}</ref><ref name=sun89>{{cite news|url=http://articles.sun-sentinel.com/1989-09-14/business/8903030064_1_reebok-shoe-version|title=Reebok 'Pump' To Sell For $170|date=September 14, 1989|newspaper=Sun Sentinel|access-date=March 1, 2015}}</ref> with more than 100 professional athletes wearing the footwear by 1992, including [[Shaquille O'Neal]].<ref name=rourke/><ref name=bswk93>{{cite magazine|url=https://www.bloomberg.com/bw/stories/1993-12-19/can-reebok-regain-its-balance|title=Can Reebok Regain Its Balance?|date=December 19, 1993|magazine=Bloomberg Businessweek|access-date=March 1, 2015}}</ref>
In 1986, Reebok switched
Reebok worked with fitness professional Gin Miller in the late 1980s to develop Step Reebok, based on Miller's wooden prototype step and her ideas for [[step aerobics]]. The Step was evaluated in physiology trials undertaken by Drs. Lorna and Peter Francis at [[San Diego State University]]. In August 1989 the Step was ready, made in molded plastic by Sports Step of Atlanta with Reebok's name on it,<ref>{{cite news |title=One Step Makes Workouts More Strenuous |newspaper=The Courant |location=Hartford, Connecticut |date=September 18, 1991 |first=Garret |last=Condon}}</ref> and by March 1990, the step aerobics classes were attracting media attention.<ref>{{cite news |url=https://www.nytimes.com/1990/03/26/sports/on-your-own-step-up-and-down-to-sharper-workouts.html |title=Step Up (and Down) to Sharper Workouts |date=March 26, 1990 |last=Lloyd |first=Barbara |newspaper=[[The New York Times]] |page=C-10}}</ref> Miller promoted Step Reebok in person, touring the U.S. and demonstrating it at exercise studios. Step aerobics became widely popular, helping the company sell many thousands of adjustable-height step devices and millions of high-top shoes with ankle support.<ref name=lesmills/> Step aerobics peaked in 1995 with 11.4 million people exercising in that style.<ref>{{cite news |title=Firming Up Revenues |newspaper=The Courant |location=Hartford, Connecticut |date=April 22, 1999 |first=Vanessa |last=Hua}}</ref>
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