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===1980s–1990s===
In 1982, Reebok debuted the [[Reebok Freestyle]] aerobics shoe, the first athletic shoe designed for women.<ref name=rourke/><ref name=mcdonald>{{cite news|title=Cases in Sport Marketing|last1=McDonald|first1=Mark A.|last2=Milne|first2=George R.|publisher=Jones and Bartlett Publishers|date=1999| pages=63–86}}</ref> The following year Reebok's sales were $13 million,<ref name=fortune88>{{cite magazine|url=httphttps://archivemoney.fortunecnn.com/magazines/fortune/fortune_archive/1988/05/23/70575/index.htm|title=America's Fastest Growing Companies|author=Stuart Gannes|date=May 23, 1988|magazine=Fortune Magazine|access-date=February 25, 2015}}</ref> and Fireman bought the English-based parent company in 1984. Officially an American company in 1985, Reebok had its [[initial public offering]] on the [[New York Stock Exchange]] under the ticker symbol RBK and was renamed Reebok International Limited.<ref name=ny86 /><ref name=vartan />
 
The brand established itself in professional tennis with the Newport Classic shoe, popularized by [[Boris Becker]] and [[John McEnroe]], and the Revenge Plus, also known as the Club C. The company began expanding from tennis and aerobics shoes to running and basketball throughout the mid to late 1980s, the most significant segment of the athletic footwear industry.<ref name=vartan>{{cite news|url=https://www.nytimes.com/1986/01/21/business/market-place-a-brisk-pace-is-set-by-nike.html|title=Market Place; A Brisk Pace Is Set by Nike|author=Vartanig G. Vartan|date=January 21, 1986|newspaper=The New York Times|access-date=February 25, 2015}}</ref> One of the company's most iconic technologies,<ref name=complex>{{cite web|url=http://www.complex.com/sneakers/2013/02/10-sneakers-that-debuted-significant-technology/reebok-pump|title=10 Sneakers That Debuted Significant Technology|author=Russ Bengtson|date=February 25, 2013|publisher=Complex Magazine|access-date=March 1, 2015}}</ref> the [[Reebok Pump]], debuted in 1989<ref name=nytimes89>{{cite news|url=https://www.nytimes.com/1989/11/01/business/company-news-reebok-introduces-inflatable-shoe.html|title=COMPANY NEWS; Reebok Introduces Inflatable Shoe|work=The New York Times |date=November 1, 1989|agency=Reuters|access-date=March 1, 2015}}</ref><ref name=sun89>{{cite news|url=http://articles.sun-sentinel.com/1989-09-14/business/8903030064_1_reebok-shoe-version|archive-url=https://web.archive.org/web/20150402145441/http://articles.sun-sentinel.com/1989-09-14/business/8903030064_1_reebok-shoe-version|url-status=dead|archive-date=April 2, 2015|title=Reebok 'Pump' To Sell For $170|date=September 14, 1989|newspaper=Sun Sentinel|access-date=March 1, 2015}}</ref> with more than 100 professional athletes wearing the footwear by 1992, including [[Shaquille O'Neal]].<ref name=rourke/><ref name=bswk93>{{cite magazine|url=https://www.bloomberg.com/bw/stories/1993-12-19/can-reebok-regain-its-balance|title=Can Reebok Regain Its Balance?|date=December 19, 1993|magazine=Bloomberg Businessweek|access-date=March 1, 2015}}</ref>
 
In 1986, Reebok changed the company logo it had used since its founding, from the flag of the United Kingdom to the vector logo—an abstract Union Flag streak across a race track—which mirrored the design of the side flashes of its shoes.<ref name="adage">{{Cite web |author=Zmuda |first=Natalie |date=February 28, 2014 |title=Change: Reebok Logo Indicates Shift From Pros to Crossfit |url=http://adage.com/article/news/change-reebok-logo-shift-pros-crossfit/291923/ |archive-url=https://web.archive.org/web/20150402142314/http://adage.com/article/news/change-reebok-logo-shift-pros-crossfit/291923/ |archive-date=2015-04-02 |access-date=March 1, 2015 |website=Advertising Age}}</ref> The switch signaled the transition of the company into a performance brand as it began licensing deals with professional athletes in the [[NBA]] and [[NFL]].<ref name="fastcode">{{cite web |author=Brownlee |first=John |date=March 13, 2014 |title=How Reebok Became The Brand For Crossfit Junkies |url=http://www.fastcodesign.com/3027567/how-reeboks-crossfit-logo-took-over-the-mothership |url-status=dead |archive-url=https://web.archive.org/web/20160828051346/http://www.fastcodesign.com/3027567/how-reeboks-crossfit-logo-took-over-the-mothership |archive-date=2016-08-28 |access-date=2022-10-16 |website=FastCode}}</ref> Reebok also began developing sports clothing and accessories, and introduced a line of children's athletic shoes called Weeboks.<ref name="chicagotrib">{{cite news |author=Petersen |first=Clarence |date=March 15, 1987 |title=The Training Of Trendy Tots |newspaper=[[The Chicago Tribune]] |url=httphttps://articleswww.chicagotribune.com/1987-/03-/15/features/8701200671_1_tresthe-yuptraining-buzzof-buzzelltrendy-trendinesstots/ |access-date=March 1, 2015|url-status=deadlive|archive-url=https://web.archive.org/web/20180926014557/http://www.chicagotribune.com/news/ct-xpm-1987-03-15-8701200671-story.html|archive-date=2018-09-26}}</ref> It acquired [[Rockport (company)|Rockport]] for $118.5 million in 1986.<ref>{{Cite web |last=Groves |first=Martha |date=1986-09-17 |title=Reebok to Buy Rockport for $118.5 Million |url=https://www.latimes.com/archives/la-xpm-1986-09-17-fi-10421-story.html |access-date=2022-12-08 |website=[[Los Angeles Times]]}}</ref> and [[Avia (shoes)|Avia]] for $180 million a year later.<ref name=rourke/> By mid-decade, Reebok's sales were about $1 billion, and it overtook [[Nike, Inc.]] as the largest athletic shoe manufacturer in the US before losing the top position in 1988.<ref name="wsj05">{{cite news |last1=Berman |first1=Dennis K. |last2=Kang |first2=Stephanie |last3=Karnitsching |first3=Matthew |date=2005 |title=Adidas Nears Deal to Buy Reebok In Effort to Gain Ground on Nike |newspaper=[[The Wall Street Journal]] |url=https://www.wsj.com/news/articles/SB112304841978003570 |access-date=March 23, 2015}}</ref><ref name="FarrellT" />
 
Reebok worked with fitness professional Gin Miller in the late 1980s to develop Step Reebok, based on Miller's wooden prototype step and her ideas for [[step aerobics]]. The Step was evaluated in physiology trials undertaken by Drs. Lorna and Peter Francis at [[San Diego State University]]. In August 1989 the Step was ready, made in molded plastic by Sports Step of Atlanta with Reebok's name on it,<ref>{{cite news |title=One Step Makes Workouts More Strenuous |newspaper=The Courant |location=Hartford, Connecticut |date=September 18, 1991 |first=Garret |last=Condon}}</ref> and by March 1990, the step aerobics classes were attracting media attention.<ref>{{cite news |url=https://www.nytimes.com/1990/03/26/sports/on-your-own-step-up-and-down-to-sharper-workouts.html |title=Step Up (and Down) to Sharper Workouts |date=March 26, 1990 |last=Lloyd |first=Barbara |newspaper=[[The New York Times]] |page=C-10}}</ref> Miller promoted Step Reebok in person, touring the U.S. and demonstrating it at exercise studios. Step aerobics became widely popular, helping the company sell many thousands of adjustable-height step devices and millions of high-top shoes with ankle support.<ref name=lesmills/> Step aerobics peaked in 1995 with 11.4 million people exercising in that style.<ref>{{cite news |title=Firming Up Revenues |newspaper=The Courant |location=Hartford, Connecticut |date=April 22, 1999 |first=Vanessa |last=Hua}}</ref>
 
Reebok named [[Carl Yankowski]] president and chief executive officer of the brand in 1998, replacing former president Robert Meers.<ref name=latimes98>{{cite news|url=httphttps://articleswww.latimes.com/1998archives/la-xpm-1998-aug/-28/business/-fi-17271-story.html|title=Former Sony Exec to Head Reebok Brand|date=August 28, 1998|newspaper=Los Angeles Times|access-date=March 1, 2015}}</ref><ref name=baltimore99>{{cite news|url=http://articles.baltimoresun.com/1999-12-02/business/9912020099_1_reebok-international-yankowski-athletic-shoe|title=Yankowski resigns as president of Reebok-brand shoes, apparel|date=December 2, 1999|newspaper=The Baltimore Sun|access-date=March 1, 2015}}</ref> Yankowski stepped down one year later to accept an executive position at another company. Reebok chairman and CEO [[Paul Fireman]] took over as president for the first time in 12 years.<ref name=baltimore99/>
 
===2000s===
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=== Adidas ownership ===
Following an intellectual property lawsuit in August 2005, [[Adidas]] acquired Reebok as a subsidiary, but maintained operations under their separate brand names.<ref>{{cite news|url=https://economictimes.indiatimes.com/a-companies/adidas/adidas-reebok-kickstart-integration/articleshow/2209875.cms|title=Adidas, Reebok kickstart integration|website=[[The Economic Times]]}}</ref><ref name="nytimes05">{{cite news |author=Stuart Elliot |date=August 4, 2005 |title=Adidas's Reebok Purchase Sets a Challenge for Nike |newspaper=[[The New York Times]] |url=https://www.nytimes.com/2005/08/04/business/media/04adco.html?pagewanted=all&_r=0 |access-date=March 23, 2015}}</ref><ref name=usatoday05>{{cite news|url=http://usatoday30.usatoday.com/money/industries/manufacturing/2005-08-04-adidas-1b-cover-usat_x.htm|title=Adidas-Reebok merger lets rivals nip at Nike's heels|last1=Petrecca|first1=Laura|last2=Howard|first2=Theresa|date=August 4, 2005|newspaper=[[USA Today]]|access-date=March 3, 2015}}</ref> Adidas acquired all of the outstanding Reebok shares and completed the deal valued at $3.8 billion.<ref name=nyt2005>{{cite news|url=https://www.nytimes.com/2005/08/03/business/03cnd-shoe.html?_r=2&|title=Adidas Agrees to Acquire Reebok in $3.8 Billion Deal|last1=Sorkin|first1=Andrew Ross|last2=Feder|first2=Barnaby J.|date=August 3, 2005|newspaper=The New York Times|access-date=March 3, 2015}}</ref> Following the acquisition, Adidas replaced Reebok as the official uniform supplier for the [[NBA]] in 2006<ref name=adage/> with an 11-year deal that included the [[WNBA]], replica jerseys, and warm-up gear.<ref name=espn06>{{cite web|url=httphttps://sportswww.espn.go.com/nba/news/story?id=2404020|title=NBA laces up adidas for 11-year partnership|author=Darren Rovell|date=April 18, 2006|publisher=ESPN|access-date=March 3, 2015}}</ref>
 
Reebok named Paul Harrington president and CEO of the company in January 2006, replacing Paul Fireman who was acting president since 2004. Harrington joined the company in 1994 and was Reebok's senior vice president of global operations and chief supply chain officer.<ref name=bizjournal06>{{cite news|url=http://www.bizjournals.com/boston/stories/2006/01/09/daily18.html|title=Harrington named CEO of Reebok Brand division|date=January 10, 2006|newspaper=Boston Business Journal|access-date=March 3, 2015}}</ref>
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|align=center
|File:Reebok logo (1958-1977).jpg|{{center|1958–1977}}
|File:Reebok wordmark (1977–1993).svg|{{center|1977–1993}} {{center|Alongside with the flag of the United Kingdom, on Reebok Classic models}}
|Reebok logo93 (2).png|{{center|1993–1997}}
|File:Reebok_logo_(1997-2000).jpg|{{center|1997–2000}}
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Reebok designs, manufactures, distributes and sells fitness, running and [[CrossFit]] sportswear including clothing and accessories. The company has released numerous notable styles of footwear including the 1982 introduction of the [[Reebok Freestyle]] that was exclusively marketed for women.<ref name=classickick>{{cite web|url=http://www.classickicks.com/2013/12/the-history-of-cross-training/|title=The History Of Cross Training|author=Nick Santora|date=December 11, 2013|publisher=Sneaker Freaker|access-date=February 23, 2015}}</ref> In 1984, the shoe accounted for more than half of Reebok's sales, and the company subsequently released similar styles including the Princess, Empress and Dutchess lines.<ref name=sneakerfrk>{{cite web|url=https://www.sneakerfreaker.com/features/freestyle-forever|title=Reebok Freestyle Forever|date=June 25, 2013|publisher=Sneaker Freaker|access-date=2022-12-07}}</ref> Following the [[aerobics]] trend from the 1980s to early 1990s, Reebok released workout programs called Reebok Step beginning in 1989.<ref name=wpost09>{{cite news|url=https://www.washingtonpost.com/wp-dyn/content/article/2009/08/21/AR2009082101107.html|title=Step Aerobics Marks Its 20th Anniversary With a Celebration Led by Its Creator|author=Vicky Hallett|date=August 25, 2009|newspaper=Washington Post|access-date=February 23, 2015}}</ref>
 
To compete with [[Nike Air]], Reebok introduced Energy Return System (ERS) in 1987, in which a series of horizontal cylinders in the midsole acted as springs. It was gradually phased out upon the arrival of "Hexalite" cushioning.<ref>{{Cite web |last=Schalk |first=Yale |date=November 12, 2009 |title=EXCLUSIVE LOOK: Reebok's ERS & Hexalite Technology Systems |url=http://counterkicks.com/2009/11/12/exclusive-look-reeboks-ers-hexalite-technology-systems/ |url-status=dead |archive-url=https://web.archive.org/web/20110128031344/http://counterkicks.com/2009/11/12/exclusive-look-reeboks-ers-hexalite-technology-systems/ |archive-date=2011-01-28 |access-date=2011-01-15 |website=CounterKicks}}</ref> In 1989, the brand introduced one of its signature shoes, the [[Reebok Pump]]. The footwear collection was released as a men's basketball shoe and the first adjustable fit controlled with manual air allocation.<ref name=counterkicks>{{cite web|url=http://counterkicks.com/2009/11/exclusive-reebok-pump-chronology/|title=EXCLUSIVE: Reebok Pump Chronology|author=Yale Schalk|date=November 14, 2009|publisher=CounterKicks|access-date=February 23, 2015|url-status=dead|archive-url=https://web.archive.org/web/20150224074852/http://counterkicks.com/2009/11/exclusive-reebok-pump-chronology/|archive-date=February 24, 2015|df=mdy-all}}</ref> The [[Reebok Ventilator]], a line of lightweight athletic shoes with vented side panels, was first introduced in 1990.<ref>{{cite web|url=http://www.complex.com/sneakers/2014/10/the-reebok-runners-that-defined-90s-sneaker-culture/reebok-ventilator|title=The Reebok Runners That Defined '90s Sneaker Culture|date=October 24, 2014|author=John Q Marcelo|publisher=Complex Magazine|access-date=February 23, 2015}}</ref>
 
In 1996, Reebok signed a $50 million endorsement deal with [[Allen Iverson]] when he signed with the [[Philadelphia 76ers]].<ref name=nicekicks>{{cite web| url=http://www.nicekicks.com/2013/10/30/end-of-an-era-the-13-best-allen-iverson-shoes/|title=End of an Era: The 13 Best Allen Iverson Shoes|date=October 30, 2013|publisher=NiceKicks|access-date=February 23, 2015}}</ref><ref name=usatoday30>{{cite news|url=http://usatoday30.usatoday.com/sports/nba/sixers/2001-11-28-iverson-reebok.htm|title=Iverson signs lifetime deal with Reebok|author=Rob Maaddi|date=November 28, 2001|newspaper=[[USA Today]]|access-date=February 23, 2015}}</ref> Iverson collaborated with Reebok during his contract to create the second-longest running basketball shoe line in history, beginning with the Question shoe in 1996 and ending with Answer XIV.<ref name=collector>{{cite web|url=http://solecollector.com/news/a-history-of-allen-iverson-s-reebok-signature-sneaker-line/|title=A History of Allen Iverson's Reebok Signature Sneaker Line|date=June 7, 2014|publisher=Sole Collector|access-date=February 23, 2015|url-status=dead|archive-url=https://web.archive.org/web/20150222124657/http://solecollector.com/news/a-history-of-allen-iverson-s-reebok-signature-sneaker-line/|archive-date=February 22, 2015|df=mdy-all}}</ref>
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}}
 
The company maintained its relationship with its origins in the UKEngland through a long-term sponsorship deal with [[Bolton Wanderers F.C.|Bolton Wanderers]], a [[EFL League One|League One]] [[association football|football]] club, however, in 2009, Bolton changed their sponsorship to 188bet. When the team moved to a brand new ground in the late-1990s, their new home was named the [[Reebok Stadium]].
 
Several other English clubs, such as [[Liverpool F.C.]], had Reebok sponsorship deals up until the purchase by [[Adidas]], but most have since switched to either the parent brand (which has a long history in football) or another company altogether. In April 2014, Bolton Wanderers officially announced the Reebok Stadium would be officially rebranded in a new sponsorship deal with sportswear manufacturer [[Macron (sportswear)|Macron]], who will manufacture the club's kits and sponsor the stadium under the name Macron Stadium in a four-year deal announced by the club's chairman, [[Phil Gartside]].<ref name="boltonpr2014">{{cite press release
| publisher=Bolton Wanderers | title=BWFC strike stadium and kit deal with Macron | date=25 Apr 2014 }}</ref> In Germany, Reebok sponsored football club [[1. FC Köln]].<ref>{{cite news|url= https://www.mirror.co.uk/sport/football/news/boltons-reebok-stadium-name-change-3450046|title=Bolton to change stadium name to Macron Stadium – but where does it rank in the worst arena names?|author=Paul Gorst|newspaper=Daily Mirror|date=April 24, 2014|access-date=March 23, 2015}}</ref>
 
In [[rugby union]], Reebok sponsored the [[Wales national rugby union team|Wales national team]] until late 2008, who won the [[Grand Slam (Rugby Union)|Grand Slam]] in the [[Six Nations Championship]] in that year, and the [[Tasman Rugby Union|Tasman Makos]] in New Zealand's domestic competition, the [[Air New Zealand Cup]].<ref>{{cite news|url= httphttps://www.zdnet.com/article/lucky-goldstar-shuns-welsh-rfu-sponsorship-3002066714/|title=Lucky Goldstar shuns Welsh RFU sponsorship|author=Marc Ambasna Jones|work=ZDNet|date=September 19, 1997|access-date=March 23, 2015}}</ref>
 
In 2006, [[Arsenal F.C.|Arsenal]] and [[France national football team|France national team]] striker [[Thierry Henry]] signed a deal to join the ''"I Am What I Am"'' campaign on August 1, 2006.<ref name="Henry">Bond, David (12 April 2006) [https://www.telegraph.co.uk/sport/football/2335183/Henry-drops-bombshell-by-moving-to-Reebok.html "Henry drops bombshell by moving to Reebok"]. ''The Daily Telegraph''. 12 April 2006. Retrieved 25 February 2014.</ref> [[Manchester United]] winger [[Ryan Giggs]] has also done ''"I Am What I Am"'' commercials.<ref name="Giggs">{{cite web|url= http://www.soccerbible.com/football-news/2011/04/reebok-still-in-the-game/|title=Reebok Still in the Game|publisher=Soccer Bible|date=April 27, 2011|access-date=March 23, 2015}}</ref> [[Andriy Shevchenko]] started his endorsement deal with the company in 2006.<ref name="Shevchenko deal">{{cite web |url=http://reebok.co.za/news-shevenko.htm# |title=Announcement of Shevchenko signs a deal with Rbk |url-status=dead |archive-url=https://web.archive.org/web/20060820033838/http://reebok.co.za/news-shevenko.htm |archive-date=August 20, 2006 |df=mdy }}</ref><ref>{{cite web|url= http://www.gettyimages.com/detail/news-photo/andriy-shevchenko-of-chelsea-and-ukraine-arrives-via-the-news-photo/71643201|title=Andriy Shevchenko of Chelsea and Ukraine arrives via the Thames|date=August 14, 2006 |publisher=Getty Images|access-date=March 23, 2015}}</ref>
 
===Russia===
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Reebok shoes were featured as [[product placement]] advertising on the [[Nickelodeon (cable channel)|Nickelodeon]] game show ''[[Double Dare (Nickelodeon game show)|Double Dare]]'' in the 1980s.<ref>{{Cite book|url=https://books.google.com/books?id=VWrmQWznHGQC&q=reebok+in+1980+in+Nickelodeon&pg=PA53|title=Kids Rule!: Nickelodeon and Consumer Citizenship|last=Banet-Weiser|first=Sarah|date=2007-09-03|publisher=Duke University Press|isbn=978-0822339939}}</ref> Reebok product placement was used for a gag in the [[Super Mario Bros. (film)|Super Mario Bros.]] live-action film, where the soles of a [[Characters of the Mario franchise#Enemy characters|Bob-omb's]] feet are printed with the brand logo.<ref>{{cite web |title=Fungus Among Us: Super Mario Bros. Movie Memorabilia Saved from the Set |url=https://www.nintendoplayer.com/feature/super-mario-bros-movie/ |website=Nintendo Player – A Not-For-Profit Classic Gaming Fansite |access-date=11 November 2023 |archive-url=https://web.archive.org/web/20230311234451/https://www.nintendoplayer.com/feature/super-mario-bros-movie/ |archive-date=11 March 2023}}</ref>
 
Reebok signed [[Venus Williams]] after she won singles titles at [[The Championships, Wimbledon|Wimbledon]] and the [[2000 Summer Olympics]].<ref name=nytimes00>{{cite news|url=https://www.nytimes.com/2000/12/22/sports/tennis-having-style-pays-off-for-venus-williams.html|title=TENNIS; Having Style Pays Off for Venus Williams|date=December 22, 2000|author=Richard Sandomir|newspaper=[[The New York Times]]|access-date=March 2, 2015}}</ref> From 2002 to 2012, the company held the exclusive rights to manufacture and market both authentic and replica uniform jerseys, sideline clothing and caps, and onfield football footwear (marketed as ''NFL Equipment'') of the teams of the [[National Football League]] (NFL). It hired filmmaker [[Errol Morris]] to produce a series of 30-second commercials that aired during the 2006 NFL season.<ref>{{cite news|title=Football Calls, and Reebok Responds|url=https://www.nytimes.com/2006/07/24/business/media/24adco.html?_r=0|access-date=September 28, 2013|newspaper=The New York Times|date=July 24, 2006|author=Jane Levere}}</ref><ref name=latimes00>{{cite news|url=httphttps://articleswww.latimes.com/2000archives/la-xpm-2000-dec/-20/business/-fi-2360-story.html|title=Reebok Granted NFL Apparel Licensing Rights|date=December 20, 2000|newspaper=Los Angeles Times|access-date=March 2, 2015}}</ref>
 
In 2004, Reebok signed a four-year deal as the official shoe supplier to [[Major League Baseball]] (MLB).<ref>{{cite web|title=Reebok adds rights for MLB to its deals with NFL and NBA|url=http://www.sportsbusinessdaily.com/Journal/Issues/2004/02/20040223/Marketingsponsorship/Reebok-Adds-Rights-For-MLB-To-Its-Deals-With-NFL-And-NBA.aspx|work=Sports Business Journal|publisher=Street and Smith's Sports Group|access-date=September 29, 2013|author=Terry Lefton|date=February 23, 2004}}</ref> It became the exclusive apparel outfitter for the 29 teams in the [[NBA]],<ref name=cnnmoney>{{cite web|url=https://money.cnn.com/2001/08/01/companies/reebok/|title=Reebok nets NBA|date=August 1, 2001|publisher=CNN|access-date=March 2, 2015}}</ref> and 16 [[WNBA]] teams for ten years beginning in the 2004–2005 season.<ref name=lat2001>{{cite news|url=httphttps://articleswww.latimes.com/2001archives/la-xpm-2001-aug/-02/sports/-sp-29711-story.html|title=NBA Signs 10-Year Deal With Reebok|date=August 2, 2001|newspaper=[[Los Angeles Times]]|access-date=March 2, 2015}}</ref> The deal also added the Reebok vector logo to the 2004 U.S. Olympic basketball team's uniforms.<ref name=sportbiz01>{{cite web|url=http://www.sportsbusinessdaily.com/Journal/Issues/2001/08/20010806/This-Weeks-Issue/Reebok-Locks-Up-More-Than-NBA-With-10-Year-Licensing-Deal.aspx|title=Reebok locks up more than NBA with 10-year licensing deal|author=Andy Bernstein|date=August 6, 2001|publisher=Sport Business Daily|access-date=March 2, 2015}}</ref>
 
Reebok held the rights to produce the on-ice [[Rbk Edge|Edge Uniform System]], performance clothing and training footwear of the [[National Hockey League]] (NHL) in a 10-year agreement from 2007 to 2017.<ref name="Herald_NHL">{{Cite web |last=Goodison |first=Donna |date=2015-09-12 |title=Adidas to score NHL license from Reebok |url=https://www.bostonherald.com/2015/09/12/adidas-to-score-nhl-license-from-reebok/ |access-date=2022-11-02 |website=[[Boston Herald]]}}</ref>
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