Lisa Lynch
My research is situated at the intersection between culture, technology, and political change, focusing on topics including new media, literature and technology, information access, global internet governance issues, human rights, and advertising. My academic writing has appeared in journals including American Literature, Literature and Medicine, New Formations, and Radical History Review, and her research has been written about in publications ranging from Kill Screen to Al Jazeera. My writing about document leaking and the circulation of leaked information has included chapters in the volumes Beyond Wikileaks and Citizen Journalism: Global Perspectives as well as articles in Digital Journalism, Radical History Review, Journalism Practice, and the International Journal of Online Communication. During fall semester 2014, I was a fellow at Princeton’s Center For Information Technology Policy, researching Net Neutrality and Google's response to Europe's Right To Be Forgotten legislation. Most recently, I have published a book, Native Advertising: Advertorial Disruptions in the Digital Newsfeed, with Routledge University Press.
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Books by Lisa Lynch
This book helps scholars and students of journalism and advertising to understand the news industry’s investment in native advertising, and consider the effects this investment might have on how news is produced, consumed, and understood. It is argued that although they have deep roots in earlier forms of advertising, native ads with a political or advocacy bent have the potential to shift the relationship between news outlets and audiences in new ways, particularly in an era when trust in the media has reached a historic low point. Beyond this, such advertisements have the potential to shift how media systems function in relation to state power, by changing the relationship between commercial and non-commercial speech.
Drawing on real-world examples of native ads and including an in-depth case study contributed by Ava Sirrah, Native Advertising provides an important assessment of the potential consequences of native advertising becoming an even more prominent fixture in the 21st-century news feed.
Papers by Lisa Lynch
This book helps scholars and students of journalism and advertising to understand the news industry’s investment in native advertising, and consider the effects this investment might have on how news is produced, consumed, and understood. It is argued that although they have deep roots in earlier forms of advertising, native ads with a political or advocacy bent have the potential to shift the relationship between news outlets and audiences in new ways, particularly in an era when trust in the media has reached a historic low point. Beyond this, such advertisements have the potential to shift how media systems function in relation to state power, by changing the relationship between commercial and non-commercial speech.
Drawing on real-world examples of native ads and including an in-depth case study contributed by Ava Sirrah, Native Advertising provides an important assessment of the potential consequences of native advertising becoming an even more prominent fixture in the 21st-century news feed.