Peacock has given straight-to-series order to Mr. Throwback, a mockumentary comedy headlined by NBA star Steph Curry and Happy Endings alum Adam Pally. The pickup for the project, from Happy Endings creator David Caspe and writing duo Matthew Libman and Daniel Libman, was announced Wednesday at TCA along with three drama series orders by Peacock.
As Deadline reported exclusively last April, Mr. Throwback was originally set up at NBC for development. A couple of years ago, NBCUniversal installed a centralized development team for NBC, the company’s basic cable networks and Peacock, with projects sometimes shepherded well into development before a decision is made which platform it would go to.
Additionally, NBC in the past year or so has taken a turn toward multi-camera comedies, which cost less to produce than single-camera shows. All of the network’s existing three half-hour series, Night Court, Lopez vs. Lopez and Extended Family, are multi-cam, as is NBC’s 2024 comedy pilot, starring Reba McEntire.
At Peacock, Mr. Throwback will join popular mockumentaries such as The Office and Parks and Recreation whose libraries are on the streamer.
In Mr. Throwback, a down-on-his-luck memorabilia dealer (Pally) looks for redemption by reuniting with his sixth-grade teammate, NBA great Steph Curry.
Caspe writes and exec produces with the Libmans as well as Pally, Curry and Unanimous’ Erick Peyton.
Universal Television, a division of Universal Studio Group, produces in association with Curry’s Unanimous Media. The project is the first to emerge after Curry and his Unanimous Media struck a global talent partnership with NBCUniversal in 2021, which includes first-look development deals with Universal Studio Group for scripted and unscripted television projects and DreamWorks Animation for kids and family content.
“Making the natural transition from behind the camera to center stage opposite Adam Pally, we can’t wait for the world to see what we have in store,” Curry said for Deadline’s story on the project last year.
Golden State Warriors point guard Curry launched Unanimous Media, which is behind ABC gameshow Holey Moley and Apple docuseries Underrated, in 2018.
Pally is a lead human cast member of the upcoming live-action/animated Sonic spinoff Knuckles. He also did an arc on Season 1 of Netflix’s Arnold Schwarzenegger series Fubar.
Caspe is best known for creating ABC’s Happy Endings, which starred Pally, Showtime’s Black Monday, and NBC’s Kenan and Marry Me. He also co-created YouTube series Champaign ILL and recently executive produced Netflix’s Blockbuster.
Brothers Matthew and Daniel Libman have worked with Caspe on Happy Endings, Black Monday, Kenan and Champaign ILL as well as The Mick and Solar Opposites.
