South korea style

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If you have ever visited Korea and walked the streets of the university districts – Hongdae, Ehwa, Sinchon – you might have thought “wow, everyone here is dressed so incredibly hip!” We could not agree more. The style seen in these university districts is completely different from the Korean fashion style in the rest of Seoul and Korea.

Shopping in Seoul? This local guide has you covered. Discover the hottest spots in town - from hidden markets to chic fashion districts.

South Korean fashion is very popular right now. It's centered on comfort and freedom of movement; to stay on top of Korean clothing trends, here's a complete guide to women's and men's Korean fashion trends in 2023. Plus, a quick guide to Seoul Fashion Week 2023.

Seoul is a shopper's paradise, with a wide variety of goods available at reasonable prices and exceptional quality. From traditional Korean items to modern tech gadgets, there are plenty of great things to take home from this vibrant city. If you're looking for a brief guide on what to buy in Seoul, check out my

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Enter Korean Pop (K-Pop) in the 1990s to put its indelible stamp on K-Fashion and K-Beauty culture. The first K-Pop group, Seo Tae-ji and Bo...

From the catwalk to the street-style stars.