👋 Hi, I’m Dave.
I design and develop user‑centered experiences that deliver measurable returns.

I'm Chief Technology Officer (CTO) of Conversion Rate Experts. I’ve got a degree in Computer Science and over a decade's worth of experience designing, developing, and optimizing e-commerce websites for leading B2B and B2C businesses.

During this time I’ve worked on nearly all aspects of creating a successful website including wireframing, user experience, user interface design, and performance driven front-end development.

What others say about me

I have worked in the digital field for more than 10 years and can honestly say that Dave is one of the best designers I have worked with. He has a passion for user centred design and a focus and competence to translate his ideas into fully functioning, accessible user interfaces.

—Gareth Joyce, Senior Consultant

Dave pioneered a move to component level design and development, increasing the maintainability and scalability of our projects.

—Jake Cobley, Front End Systems Developer

I have a small network of trusted professionals that I turn to when I need help, advice or feedback. Dave is top of that list. Dave is a clear thinker, a great writer and an efficient developer.

—Marc Jenkins, WordPress Consultant

How my website works

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