Papers by Zhixian (George) Yi

Library and Information Research, 2015
This study examined the approaches that academic library directors use to manage change using Bol... more This study examined the approaches that academic library directors use to manage change using Bolman and Deal’s reframing change model as a guide. In addition, a regression analysis was conducted to study the influences of demographics, library characteristics and human capital variables on the approaches used. Data were collected from an online survey and descriptive and inferential statistics were used to analyze the collected data. The findings reveal that the frame-related issues in academic libraries and director managerial actions coincided with and confirmed the Bolman and Deal model. Results demonstrate that directors actually used multiple approaches as well as single and dual approaches to manage change. Demographic variables such as age and library characteristics such as library type and library size were significant predictors of the approaches used, but this study indicates that human capital variables and number of library branches made no difference. The results are ...
There is little research on the patterns of computer use outside home or work. This study examine... more There is little research on the patterns of computer use outside home or work. This study examines who is more or less likely to use a computer at a location other than work or home by using the 2002-2004 General Social Survey data and logistic regression analysis. Demographic variables (such as age, race, marital status, and region), socioeconomic status (such as education and family income), self employment, and satisfaction with financial situation are significant predictors of computer use at locations other than home or work; but occupation and gender make no difference. The findings will help institutions to provide computer infrastructure support and services for customers in public places, and especially help schools and libraries to improve computer labs and services.

This study analyzes data to determine who uses e-mail more in the United States through bivariate... more This study analyzes data to determine who uses e-mail more in the United States through bivariate correlation and multiple linear regression. The results show that demographic variables such as age and region, socioeconomic status variables such as education and household income, and the variable of having enough time to get the job done, play significant roles in predicting the patterns of e-mail use. Those with higher levels of education, or household income, or with enough time to get the job done, or who live in the South, are more likely to use e-mail for more hours each week. The older the respondents are, the less likely they are to use e-mail. Gender, race, and marital status make no difference. Few studies have explored the patterns of e-mail in terms of specific hours of e-mail use. These findings will help librarians and e-mail providers to offer better tools and services.

Chinese Librarianship: An International Electronic Journal, 2008
Few studies have explored the factors influencing general adult population's Internet use in ... more Few studies have explored the factors influencing general adult population's Internet use in the United States. This study analyzes data from the U.S. National Opinion Research Center 2000-2004 General Social Survey to determine who is more or less likely to use the Internet for activities other than e-mail. In the valid sample of 1,895 US adults, respondents ranged in age from 18 to 89 years; the average age was 46.3 years. Of these respondents, 54.2% were male, and 78.7% were white. Statistics were calculated using bivariate correlation and logistic regression. Results of the study showed that demographics (such as age and race) and socio-economic status variables (such as education level and household income) play significant roles in predicting the patterns of Internet use. The respondents who were older or African-Americans were more likely to use the Internet for activities other than e-mail. Those with higher levels of education or family income were less likely to use th...
Marketing Services and Resources in Information Organizations
China, as a country with one of the most ancient origins of libraries, has a long history of book... more China, as a country with one of the most ancient origins of libraries, has a long history of books and libraries. Libraries have experienced several periods of developments. However, the emphasis has not been put on the research on history of library developments until the twenty-first century. This study examines the historical and current status of library developments in China. It compares the similarities and differences of the developments of libraries in terms of the social, political, economic, scientific, technological, educational, and cultural backgrounds of various periods. It also analyses the main problems influencing the developments of post-contemporary Chinese libraries. Suggestions and recommendations are helpful to develop future libraries successfully in the digital age.
Marketing Services and Resources in Information Organizations
This chapter focuses on the market research. It starts by exploring the importance of market rese... more This chapter focuses on the market research. It starts by exploring the importance of market research. It then explains the market research process. A full discussion of approaches to conducting market research is included to show that a multiple-approach including the use of data, observations, surveys, interviews, secret shoppers, follow-up inquiries, comments/suggestions, polling, focus groups, and ethnographic approaches is recommended to be utilized to conduct market research in an information organization. By the end of the chapter, the key points of this chapter are summarized and the references are provided.
There is little research on the patterns of computer use outside home or work. This study examine... more There is little research on the patterns of computer use outside home or work. This study examines who is more or less likely to use a computer at a location other than work or home by using the 2002–2004 General Social Survey data and logistic regression analysis. Demographic variables (such as age, race, marital status, and region), socioeconomic status (such as education and family income), self employment, and satisfaction with financial situation are significant predictors of computer use at locations other than home or work; but occupation and gender make no difference. The findings will help institutions to provide computer infrastructure support and services for customers in public places, and especially help schools and libraries to improve computer labs and services.
Chinese Librarianship: An International Electronic Journal, 2018
Library science education in China has experienced several stages of developments and changes in ... more Library science education in China has experienced several stages of developments and changes in curricula. There is some research on the history of library science education in China. However, little research has been conducted on curriculum development from a historical perspective. This study examines the historical and current status of curriculum development in China. It compares the changes in curricula from various stages and analyzes the factors influencing the curriculum development. The main problems in curriculum development are discussed. Suggestions and recommendations are helpful for library schools to successfully adapt themselves to the digital age and to develop future curricula effectively.
This chapter mainly examines the effective techniques used to market electronic resources. It sta... more This chapter mainly examines the effective techniques used to market electronic resources. It starts by exploring the strategic marketing of electronic resources. Then, a full examination of effective techniques used to market electronic resources on the basis of data analysis is included to confirm that demographics, human capital, and library variables played a significant role in academic librarians’ perceptions of effective marketing techniques used to market electronic resources. By the end of this chapter, the key points are summarized and the references are provided.

Library Management
PurposeThis study aimed for the examination of the change decision-making approaches utilised by ... more PurposeThis study aimed for the examination of the change decision-making approaches utilised by academic library directors and the identification and explanation of the determinants of the utilised approaches.Design/methodology/approachThe data were collected from a survey. The content analysis was utilised to analyse the qualitative data. Both descriptive and inferential statistics were used to analyse the quantitative data.FindingsThe findings resulted in the identification of the approaches used to make change decisions and three categories of determinants. Directors actually utilised multiple and dual approaches more than single approaches to make change decisions. The determinants of number of library branches, number of subordinates, total years of directorship and years of present position played a significant role in the utilised approaches to making change decisions. However, the findings demonstrate that the determinants of age, gender, library size, library type, number ...

Library Management
Purpose The purpose of this paper is to look at organizational culture and knowledge sharing, and... more Purpose The purpose of this paper is to look at organizational culture and knowledge sharing, and to explore how a leader fosters a culture of knowledge sharing in an information organization. Design/methodology/approach The literature survey is used. It indicates that little is known about how to foster a culture of knowledge sharing from a leadership perspective in an information organization. Findings This study finds that the main approaches that a leader need to use to foster a culture of knowledge sharing are to set the mission, short-term, middle-term and long-term goals and objectives of fostering a culture of knowledge sharing, master as many leadership styles as possible, adjust and choose a leadership style that is appropriate to fostering a culture of knowledge sharing in a given situation, lead by example, develop messaging, make a communication plan, reward and recognize knowledge-sharing behaviors and make knowledge management fun. Research limitations/implications Th...

The Journal of Academic Librarianship
Abstract This study examines how Australian academic librarians perceived effective techniques us... more Abstract This study examines how Australian academic librarians perceived effective techniques used to market their electronic resources and the factors influencing their perceptions of the used particular techniques. Descriptive (frequencies, percentages, means, and standard deviations) and inferential (ordinal regressions) statistics were used to analyze the collected data from an online survey. The results reveal that demographics, human capital and library variables play an important and significant role in predicting librarians' perceptions of effective techniques used to market electronic resources. The findings are useful for information professionals to reflect on the effectiveness of the techniques used, to balance the weight of the factors' influences, and to better understand various effective techniques to enable them to market electronic resources more effectively in the future.

Tropical Journal of Pharmaceutical Research
Purpose: To explore the cardioprotective effects and potential mechanisms of Shenxiong Glucose In... more Purpose: To explore the cardioprotective effects and potential mechanisms of Shenxiong Glucose Injection (SGI) in rat acute myocardial infarction (AMI). Methods: AMI model was created by ligating left anterior descending coronary artery. After 7 days' consecutive intravenous administration of SGI, serum samples were used to conduct biochemical analysis while hearts were excised and processed for infraction size, enzyme activity, histopathology and qPCR studies. Intracellular Ca 2+ {(Ca 2+)i} overload in H9c2 cells was measured by laser scanning confocal microscope (LSCM). Results: In AMI rats, pretreatment with SGI significantly ameliorated myocardial histopathologic damage. It exerted cardioprotective effect by decreasing myocardial infarct size, electrocardiogram (ECG) ST segment elevation, and CK, cTnI, BNP levels in serum. In addition, SGI significantly decreased calmodulin (CaM) and calmodulin-dependent protein kinase II (CaMK II) mRNA expression, but increased Ca 2+-Mg 2+-ATPase and Na+-K+-ATPase activities in myocardium. In doxorubicin (DOX)induced H9c2 cells injury model, SGI reversed (Ca 2+)i overload to protect cells. Conclusion: The results demonstrate SGI exerts cardioprotective effect by decreasing myocardial infarct size, restoring ST segment and reversing (Ca 2+)i overload. It suggests that SGI may be a new clinical candidate to treat myocardial infarction.

Library Management
Purpose The purpose of this paper is to examine how Australian academic librarians perceived effe... more Purpose The purpose of this paper is to examine how Australian academic librarians perceived effective techniques used to segment library users into smaller groups and the influencing factors for their perceptions of the used techniques. Design/methodology/approach An online survey was sent to 400 academic librarians in 37 Australian universities and 230 (57.5 per cent) respondents completed and returned surveys. The descriptive and inferential statistics and content analysis method were used to analyse the collected data. Findings A variety of effective techniques were utilised to segment library users. Library variables such as number of staff and number of library branches and human capital variables such as education level, years of present position, formally studying marketing and attending a workshop on marketing in the last five years were significant predictors of perceptions of the effective segmentation techniques used, but this study indicates that other predictors such as number of different library professional positions and years involved in all library services and demographical variables made no difference. Practical implications This paper provides a useful overview of the effective techniques used to segment library users. Originality/value The value of this study is that librarians may utilise the results to better understand different techniques, to reflect on the effectiveness of the used techniques, and to balance the weight of the influencing factors. This will enable them to segment library users more effectively in the future.
The International Journal of Knowledge, Culture, and Change Management: Annual Review, 2011
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Papers by Zhixian (George) Yi
My second research book entitled Change Management in Information Organizations will be published by Elsevier on 1 November 2024 at https://shop.elsevier.com/books/change-management-in-information-organizations/yi/978-0-323-91237-2 .
Description
“Against the background of the acceleration of change caused by the COVID-19 pandemic, Change Management in Information Organizations presents topics in change management for information organizations that are of practical help for rapidly adapting to, and managing, changing circumstances. As organizations re-examine practices, services and resources, and innovate for competitive advantage, the book offers theoretical and evidence-based material: including empirical research and insights from academic library directors. It introduces fundamental concepts of change management enabling professionals to conceptualize, plan, set up, carry out and evaluate change. Across twelve chapters, this book provides a solution for those managing change in information organizations, bringing them up to speed on models, approaches and methods of change management. The book enables information professionals, academic librarians, archivists, museum specialists, library managers and administrators, university administrators, and graduate students in library and information science to successfully negotiate the new realities.”
Key features
• “Presents key topics in change management for information organizations
• Gives empirical insights into the process of change management for information organizations
• Offers a good understanding of approaches and methods for conceptualizing, planning, carrying out and evaluating change
• Provides methods and approaches to assess the effectiveness of change management
• Concentrates on the unique situation and needs of change in information organizations”
Readership
“Information professionals, academic librarians, archivists, museum specialists, library managers and administrators, and university administrators; graduate students in library and information science, e.g. studying for the MLIS”
Table of contents
“Biography
Preface
Acknowledgments
1. Introduction to Change Management
1.1 What is Change?
1.2 Types of Change
1.3 What is Change Management?
1.4 Why is Change Management Important in Information Organizations?
1.5 The Environments of Change Management
1.6 Change and Organizational Culture
1.7 Change Management Life Cycle
1.8 A Leader’s Roles in Leading and Managing Change
1.9 Summary
References
2. Change Management Models and Approaches
2.1 Kurt Lewin’s Three-step Model
2.2 John Kotter’s Eight-stage Model
2.3 Bolman & Deal’s Reframing Change Model
2.4 Approaches to Change Management
2.5 Approaches to Managing Change in Different Areas
2.6 Summary
References
3. Conceptualizing the Change
3.1 Creating the Change Concept
3.2 Environmental Analysis, Trend Analysis and Stakeholder Analysis
3.3 Understanding and Deciding on the Change
3.4 Evaluating the Change Concept
3.5 Summary
References
4. Planning the Change
4.1 The Process of Planning the Change
4.2 Creating the Vision for Change
4.3 Developing Strategies and Tactics
4.4 Identifying and Overcoming Resistance to Change
4.5 Developing the Plan for the Change
4.6 Reviewing and Evaluating Each Step and All Documents
4.7 Summary
References
5. Setting the Goals and Objectives for Change
5.1 The Importance of Setting the Goals and Objectives for Change
5.2 The Goal-setting Process
5.3 Approaches to Setting Goals for Change
5.4 Summary
References
6.Approaches to Resolving Conflict
6.1 What is Conflict?
6.2 Causes of Conflict and Types of Conflict
6.3 Approaches to Resolving Conflict
6.4 Summary
References
7. Communicating Change with People in an Organization
7.1 Definition of Communication and The Importance of Good Communication
7.2 Types of Communication and The Communication Process
7.3 Approaches to Communicating Change with People
7.4 Summary
References
8. Approaches to Conducting Meetings
8.1 The Importance of Meetings
8.2 Types of Meetings
8.3 The Process of Conducting a Change Meeting
8.4 Approaches to Conducting Change Meetings
8.5 Summary
References
9. Making Change Decisions
9.1 The Importance of Making the Right Change Decisions
9.2 Types of Decisions
9.3 The Change Decision-making Process
9.4 Approaches to Making Change Decisions
9.5 Summary
References
10. Evaluating the Change
10.1 What is Change Evaluation?
10.2 Types of Evaluations
10.3 The Process of Evaluating the Change
10.4 Approaches to Evaluating the Change and Methods Used to Assess the Effectiveness ofChange Management
10.5 Summary
References
11. Managing Change in Information Technology
11.1 Definition of Information Technology
11.2 Types of Information Technology
11.3 The Process of Managing Change in Information Technology
11.4 Approaches to Managing Change in Information Technology
11.5 Summary
References
12. The Future of Change Management
12.1 Challenges
12.2 Trends
12.3 Summary
References
Glossary
Index”
Product details
• “No. of pages: 210
• Language: English
• Edition: 1
• Published: November 1, 2024
• Imprint: Chandos Publishing
• Paperback ISBN: 9780323912372
• eBook ISBN: 9780323915809”
About the author
“Dr. Zhixian (George) Yi is a lecturer and former leadership specialization coordinator and PhD supervisor in the School of Information and Communication Studies at Charles Sturt University, Australia. He teaches courses in management and marketing, and is a researcher of change management, leadership, management and marketing. He holds a PhD in information science and a PhD minor in educational leadership from Texas Women’s University and a master’s degree in information science from Southern Connecticut State University in the USA, and was awarded the 2009 Eugene Garfield Doctoral Dissertation Fellowship from Beta Phi Mu, the International Library and Information Studies Honor Society. He has published 30 refereed articles in 14 journals including top-ranking journals and 5 refereed conference proceedings and won two international research awards, and has been commended for his work. In addition, he is an assessor for the Australian Research Council, a member of the editorial board of The Journal of Academic Librarianship (the first-tier international journal), an editor of the Journal of Aussie-Sino Studies and a section editor of Open Information Science. Additionally, he has published Marketing Services and Resources in Information Organizations, also with Elsevier.”
Affiliations and expertise
“Lecturer, School of Information and Communication Studies, Charles Sturt University, Australia”