Introducing OMV! Deliciously Vegan.

Oh my Vegan! OurCreative evolve Asda’s Plant Based brand, creating the new OMV deliciously vegan brand. Asda wanted to move with the times and turn their successful ‘Plant Based’ brand into two separate destination brands to suit different need states. Plant Based continues to offer nutritionally balanced meat-free meals that don’t compromise on flavour, whereas…