Papers by Dr.Husam Yaseen
Journal of Open Innovation: Technology, Market, and Complexity
Despite the fact that online purchase intention has been widely investigated, little is known abo... more Despite the fact that online purchase intention has been widely investigated, little is known about the e-retailer-based signals used to reduce online customers’ uncertainty perception in high-uncertainty-avoidance (UA) societies. Thus, based on signaling and uncertainty literature, this study investigates return policy leniency (RPL), cash on delivery (COD), and social commerce constructs (SCCs) as the costly signals e-retailers use to increase perceived trust and reduce perceived purchase uncertainty among customers in high-UA societies. An analysis of empirical data from 560 e-commerce users from Jordan reveals that RPL, COD, and SCCs are key enablers of customer trust. Furthermore, customer trust is positively associated with customer purchase intention. The implications for both theory and practice are highlighted.
International Journal for Digital Society
The current expansion of the internet in the developing countries has open the door to online ent... more The current expansion of the internet in the developing countries has open the door to online entrepreneurs for more digital contributions. Jordan is no exception, recent years have shown that Jordanian online consumers are engaged in ecommerce transactions to a certain extent, especially in new forms of social media commerce, but despite the proportional utilization and participation, electronic commerce implementation is still lagging behind. Electronic commerce has enormous potential to succeed in Jordan, however, this success is destined to failure if not systemically investigated and facilitated to meet Jordanian consumers' needs and objectives. This paper explores the current barriers that hind the further development of electronic commerce in Jordan. The views and perceptions expressed within this paper have been collected from various online business stack holders in Jordan.
Istanbul Bosphorus International Cyberpolitics, Cyberlaw and Cybersecurity Conference, 2017
The increasing number of Jordanian Internet users should naturally be reflected in e-commerce con... more The increasing number of Jordanian Internet users should naturally be reflected in e-commerce conversions. However, this is not the case. While social-media users in Jordan are becoming more engaged and involved in social-media transactions, e-commerce activities have not experienced a similar trend. This issue has been identified in the literature as the e-commerce awareness paradox, wherein customers are partially aware but are not engaged. This points to a missing link between different levels of awareness and e-commerce process engagement. This paper presents the results of research that has investigated and evaluated the awareness of e-commerce among customers. In order to gain insight into customers' awareness, data were collected from 386 participants. The data analysis identified that partial and full customer awareness are critical factors in the adoption and success of e-commerce. Furthermore, four distinctive levels of awareness are identified, namely awareness of pro...
The current status of Jordanian e-commerce appears less known. Many researchers have tried to add... more The current status of Jordanian e-commerce appears less known. Many researchers have tried to address certain barriers to Jordanian e-commerce; however, the literature does not show a complete picture of e-commerce adoption. There is a problem of limited resources and data about e-commerce activities in Jordan, perhaps because there is little e-commerce activity therefore there are fewer journal articles. To address this issue, a new research methodology was developed by analysing a national newspaper. In this paper, the growth of e-commerce adoption was highlighted, and the underlying barriers of e-commerce have been determined. Examples of e-commerce activities and enablers were presented. The research shows the relationship between these barriers and the impact they have on others. The research shows that a major ongoing problem is a lack of consumer awareness, which has an impact in e-commerce trust. To address this problem a proposed contribution has been outlined for further research.
Organizational Cultures: An International Journal, 2021
The increasing number of Jordanian Internet users should naturally be reflected in e-commerce con... more The increasing number of Jordanian Internet users should naturally be reflected in e-commerce conversions. However, this is not the case. Although social-media users in Jordan are becoming more engaged and involved in social-media transactions, e-commerce activities have not experienced a similar trend. This issue has been identified in the literature as the e-commerce awareness paradox, wherein customers are partially aware but are not engaged. This thesis investigates the lack of e-commerce adoption in Jordan, with special emphasis on exploring the role of awareness in e-commerce adoption. Using a mixed-method approach comprising Archival Research, Survey, Interviews, Focus group, and Narrative Inquiry Ethnography research, this thesis has emphasised that awareness should not be perceived as a holistic entity that influences the engagement of e-commerce, but rather as multiple degrees of awareness associated with different e-commerce processes. This thesis contributes to the Information Systems body of research by providing a new quantitative mapping technique. It projects a non-integral view of awareness on the ecommerce processes, which has resulted in identifying four distinctive awareness levels. Those four levels of awareness are Awareness of Products/Services (AOP/S), Awareness of Brand (AOB) Awareness of Payment (AOP), and Awareness of Delivery (AOD). Consequently, this mapping technique helped to put awareness into perspective as to what process of e-commerce needs to be tackled to appropriately help e-commerce practitioners to identify where they need to focus on the online acquisition journey. In addition, it provides an innovative level of stakeholder involvement that helped in identifying the role of the businesses and stakeholders in facilitating e-commerce. This has helped to provide several solutions to overcome many barriers that impediment the adoption of e-commerce in Jordan. Finally, this thesis provides a generic framework through the deployment of e-commerce processes, levels of awareness, and, stakeholders' involvement which helps to integrate the process of successful e-commerce adoption within the Jordanian context. It contributes to gain a better understanding of the different level of awareness, which needs to be considered in each process of e-commerce for successful online shopping.
International Journal of Electronic Marketing and Retailing, 2020
Various scholars have empirically investigated customer beliefs regarding satisfaction, loyalty a... more Various scholars have empirically investigated customer beliefs regarding satisfaction, loyalty and trust in the context of B2C e-commerce in several countries. However, the number of investigations into such important aspects of e-commerce in developing Arab countries, such as Jordan, is limited. Therefore, the main aim of this study is to explore the main factors that affect the degree to which consumers in Jordan are satisfied with, loyal to and trust B2C e-commerce. This research relies on previous and related literature to formulate a conceptual research model that proposes relationships between online trust, satisfaction and loyalty, and their determinants. To examine the proposed model, a self-administered paper-based survey questionnaire was issued to B2C e-commerce customers in a Jordanian private university. The findings suggest that customer loyalty to B2C e-commerce in Jordan is significantly influenced by online customer satisfaction, electronic word of mouth (eWOM) and online trust.
International Journal for Infonomics, 2017
It is generally believed that B2C e-commerce will help businesses in developing countries to redu... more It is generally believed that B2C e-commerce will help businesses in developing countries to reduce cost and to improve their access to global market. Yet, developing countries are still some way from success in their adoption of B2C e-commerce. This paper attempts to provide insights into the salient e-commerce adoption issues by focusing on traditional Jordanian retailers. A focus group was conducted with traditional retailers from various businesses types in Jordan. Five themes have
Organizational Cultures: An International Journal, 2021
2016 International Conference on Information Society (i-Society), 2016
The purpose of this paper is to explore factors influencing e-commerce customers' awareness w... more The purpose of this paper is to explore factors influencing e-commerce customers' awareness with respect to online shopping in Jordan. A questionnaire approach was employed in this research study, in order to obtain the most appropriate information for identifying the main factors concerning e-commerce in the context of the study. A self-administrated questionnaire was used as a method for obtaining data from e-participants contacted through two universities. The following were found to be key the factors of awareness: age, previous experience, education level, culture, and English language proficiency. The results of this research show that these factors appear to have influence on the awareness of online shopping in Jordan.
International Journal of Electronic Marketing and Retailing, 2020
Various scholars have empirically investigated customer beliefs regarding satisfaction, loyalty a... more Various scholars have empirically investigated customer beliefs regarding satisfaction, loyalty and trust in the context of B2C e-commerce in several countries. However, the number of investigations into such important aspects of e-commerce in developing Arab countries, such as Jordan, is limited. Therefore, the main aim of this study is to explore the main factors that affect the degree to which consumers in Jordan are satisfied with, loyal to and trust B2C e-commerce. This research relies on previous and related literature to formulate a conceptual research model that proposes relationships between online trust, satisfaction and loyalty, and their determinants. To examine the proposed model, a self-administered paper-based survey questionnaire was issued to B2C e-commerce customers in a Jordanian private university. The findings suggest that customer loyalty to B2C e-commerce in Jordan is significantly influenced by online customer satisfaction, electronic word of mouth (eWOM) and online trust.
Government initiatives play a major role in e-commerce adoption having the potential to make a po... more Government initiatives play a major role in e-commerce adoption having the potential to make a positive contribution to e-commerce development or, more negatively, to place barriers in the way. Researchers have already tried to address certain barriers to e-commerce in Jordan; however, some of the challenges cannot be addressed without the government's support. This study develops and applies a novel research method to examine e-commerce activities and awareness by analysing relevant articles from a national newspaper (1281 articles). The articles were categorised and analysed into themes and reportage of e-commerce in Jordan. The newspaper provides a window on e-commerce activities and the perceived importance of the facilitators of e-commerce in Jordan. The study revealed that while businesses are aware of e-commerce, and there appears to be a desire to conduct e-commerce, there are limited initiatives for raising awareness about the use of e-commerce among citizens. Although ...
Journal of Sensor and Actuator Networks, 2021
Nowadays, networks use many different paths to exchange data. However, our research will construc... more Nowadays, networks use many different paths to exchange data. However, our research will construct a reliable path in the networks among a huge number of nodes for use in tele-surgery using medical applications such as healthcare tracking applications, including tele-surgery which lead to optimizing medical quality of service (m-QoS) during the COVID-19 situation. Many people could not travel due to the current issues, for fear of spreading the covid-19 virus. Therefore, our paper will provide a very trusted and reliable method of communication between a doctor and his patient so that the latter can do his operation even from a far distance. The communication between the doctor and his/her patient will be monitored by our proposed algorithm to make sure that the data will be received without delay. We test how we can invest buffer space that can be used efficiently to reduce delays between source and destination, avoiding loss of high-priority data packets. The results are presented...
Periodicals of Engineering and Natural Sciences (PEN), 2021
This article establishes an e-government adoption structure to survey the mediating roles of perc... more This article establishes an e-government adoption structure to survey the mediating roles of perceived usefulness (PU), perceived ease of use (PEOU), & trust, as well as the moderating role of transparency, in citizens' adoption of e-government services in the Jordanian public sector institutes. A quantitative approach using the questionnaire method was employed to test this model. Based on a snowball sampling, 423 questionnaires were staff of public universities in Jordan. Structural Equation Modelling was used to analyze the data. The findings show that PU and PEOU have a significant impact on service quality (SQ). Furthermore, PU, PEOU has a significant association with the adoption of e-government. More likely, the study found a link between SQ and e-government adoption through PU and PEOU. Also; trust plays a mediating role among PEOU and e-government adoption. It also shows that accountability enhances the PEOU’s commitment to e-government adoption. This article adds to e-...
Periodicals of Engineering and Natural Sciences (PEN), 2020
The pandemic COVID-19 proved as a great challenge for today world. The “Hashemite Kingdom of Jord... more The pandemic COVID-19 proved as a great challenge for today world. The “Hashemite Kingdom of Jordan” timely control it due it’s aggressive actions against pandemic COVID-19, in contrast with other “MENA” countries. Where the government encouraged domestic tourism to reduce the burden on this sector. The purpose of this study is to lay emphasis on the Jordan domestic tourism in light of the investigation as to how digital marketing influence intention to domestic tourism with the moderating role of price, and the role of mediator perceived ease of use (PEOU). In order to achieve the objective, the study has adopted quantitative technique of analysis. The study has initially collected the primary data through questionnaire. The data were collected from 377 respondents (customers want to do domestic tourism) by using a convenience sampling technique. In the second step the collected data is analyzed by using statistical tools i.e. SPSS and AMOS. The outcomes of the “structural equation...
Periodicals of Engineering and Natural Sciences (PEN), 2020
The pandemic COVID-19 proved as a great challenge for today world. The “Hashemite Kingdom of Jord... more The pandemic COVID-19 proved as a great challenge for today world. The “Hashemite Kingdom of Jordan” timely control it due it’s aggressive actions against pandemic COVID-19, in contrast with other “MENA” countries. Where the government encouraged domestic tourism to reduce the burden on this sector. The purpose of this study is to lay emphasis on the Jordan domestic tourism in light of the investigation as to how digital marketing influence intention to domestic tourism with the moderating role of price, and the role of mediator perceived ease of use (PEOU). In order to achieve the objective, the study has adopted quantitative technique of analysis. The study has initially collected the primary data through questionnaire. The data were collected from 377 respondents (customers want to do domestic tourism) by using a convenience sampling technique. In the second step the collected data is analyzed by using statistical tools i.e. SPSS and AMOS. The outcomes of the “structural equation...
International Journal of Data and Network Science
Recently, the credibility of digital reviews has played an essential role in the shopper's bu... more Recently, the credibility of digital reviews has played an essential role in the shopper's buying behaviors and decisions. Since there is a dearth of experimental research about the shoppers' credibility evaluation regarding digital reviews, this study aimed to investigate the factors that affect digital review credibility and its influence on buying choices among Jordanian consumers. With the help of elaboration likelihood theory, a research model has been established that experimentally test it through structural equation modelling from the data gathered from 246 users of the digital review website Amazon. The study's findings suggest factors that consist of the argument quality, like accuracy, completeness and quantity of digital reviews, and the peripheral cues, such as reviewer expertise, rating of goods or services, and website reputation. However, both significantly influence digital review credibility. Thus, they positively impact the buying decisions of shoppers.
International Journal of Emerging Technologies in Learning (iJET)
The global pandemic of Covid-19 has caused lockdowns across the globe, causing education institut... more The global pandemic of Covid-19 has caused lockdowns across the globe, causing education institutions to shut down. As a result, classes have been held online. This study investigates the impact of online learning on student performance by comparing the impact on Jordan and the UK. Both countries have been reported to have high technological competency but are known to have varying sociodemographic structures. Surveys were conducted on undergraduate students from both countries (N = 780) to analyse students’ perception of online learning, self-perception of academic capabilities, and faculty performance during online learning. Semi-structured interviews were conducted on professors from both countries (N = 8). The findings indicate that both Jordan and the UK have been very similarly affected by in terms of student performance, with major challenges being in communication, technological competency, access to hardware for taking online classes, absenteeism, and drop-outs. Some benefi...
Education and Information Technologies
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Papers by Dr.Husam Yaseen