Paul Swamidass
Professor Emeritus, Harbert College of Business, Auburn University, Auburn, AL, 36849, USA. Recent book: Engineering Entrepreneurship from Idea to Business Plan, Cambridge University Press, 2016.
Address: Harbert College of Business
Auburn University, Auburn, AL 36849
USA
Address: Harbert College of Business
Auburn University, Auburn, AL 36849
USA
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Engineers and scientists as well as engineering/science students are an immense untapped resource for innovation. This book is for engineers and scientists who have the aptitude and education to create new products that could become income-producing businesses for themselves and for investors. The author has taught hundreds of engineering and business students at Auburn University, USA, over the last fifteen years using the tested and proven contents of this book. Many of his students have been successful in developing new products from their ideas that won them thousands of dollars in university or state business-plan contests. Some have received large investments from wealthy investors in return for ownership in their businesses.
The key features of this reference enable readers to sharpen their new idea, turn an idea into a commercial product, conduct patent search and apply for an affordable patent application, collect requisite data and prepare
a business model as well as a business plan. The material in the book is presented in a 10-week blueprint for use in a college course with teams made of three or four students per team or for self-study by curious inventors. Supporting materials are provided on the book’s website (http://www.engineer-entrepreneur-book.com/). 254 pages, paperback.