Matan Aharoni

Ariel University, Communication, Faculty Member

University of Haifa, Communications, Department Member

The Interdisciplinary Center, Herzliya, Sammy Ofer School of Communications, Faculty Member

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Dr. Matan Aharoni is a media anthropologist. He is a senior faculty member at the School of Communication, Ariel University, and a lecturer at Sami Ofer School of Communications, IDC Herzliya. His research focus on digital and participatory culture, media and gender issues, ethnic and religious minorities and alternative media.

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Noel B. Salazar

KU Leuven

Sarah Pink

Monash University

greice schneider

Universidade Federal de Sergipe

Murat Akser

University of Ulster

Maurizio Forte

Duke University

David Seamon

Kansas State University

Victor Pickard

University of Pennsylvania

barış çoban

Dogus University

Benjamin Abraham

University of Technology Sydney

Ayhan Aktar

Istanbul Bilgi University

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Papers by Matan Aharoni

Integrating values into the social learning process: The occupational world in children’s television shows in Israel

Journal of children and media, May 26, 2024

Journalistic and reception mechanisms of remote threat domestication: EU asylum seekers in Israeli media

Media, culture & society, Apr 9, 2024

The current study reveals the mechanisms used by both media and news consumers for domesticating ... more The current study reveals the mechanisms used by both media and news consumers for domesticating distant threatening events. To this end, the study applies thematic analysis to textual and visual content presented in media items (Study 1) and media content reception from the perspective of news consumers (Study 2). Study 1 sample included 209 Israeli media items in Hebrew, covering asylum seekers in Europe from 2014 to 2019. Study 2 is based on semi-structured interviews with 30 Jewish Israeli heavy news consumers. The study was inspired by framing, priming, and media reception theories. The findings revealed the following threat domestication processes: (1) double selection of threatening narratives by media gatekeepers and the audience; (2) simplification of the media narratives to basic &quot;good vs. bad&quot; stories for easy comprehension and extension by news consumers; (3) creation and reception of both immediate threat (violence and crime) and deferred threat (deterministic processes); and (4) generation of a wide range of emotions and emotional processing through double victimhood. The audience actively adds to the domestication of the content through extended hegemonic and negotiated readings, thus finally shaping the framing so that it comes closer to the local contexts and communicates with the consumers&#39; lives and perceptions.

Journalistic and reception mechanisms of remote threat domestication: EU asylum seekers in Israeli media

Media, Culture & Society, 2024

The current study reveals the mechanisms used by both media and news consumers for domesticating ... more The current study reveals the mechanisms used by both media and news consumers for domesticating distant threatening events. To this end, the study applies thematic analysis to textual and visual content presented in media items (Study 1) and media content reception from the perspective of news consumers (Study 2). Study 1 sample included 209 Israeli media items in Hebrew, covering asylum seekers in Europe from 2014 to 2019. Study 2 is based on semi-structured interviews with 30 Jewish Israeli heavy news consumers. The study was inspired by framing, priming, and media reception theories. The findings revealed the following threat domestication processes: (1) double selection of threatening narratives by media gatekeepers and the audience; (2) simplification of the media narratives to basic "good vs. bad" stories for easy comprehension and extension by news consumers; (3) creation and reception of both immediate threat (violence and crime) and deferred threat (deterministic processes); and (4) generation of a wide range of emotions and emotional processing through double victimhood. The audience actively adds to the domestication of the content through extended hegemonic and negotiated readings, thus finally shaping the framing so that it comes closer to the local contexts and communicates with the consumers' lives and perceptions.

Matan Aharoni

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