Needs must

I got a follow-up comment to my follow-up post about the follow-up comment I got on my original post about Google Analytics. Keep up.

I made the point that, from a front-end performance perspective, server logs have no impact whereas a JavaScript-based analytics solution must have some impact on the end user. Paul Anthony says:

Google won the analytics war because dropping one line of JS in the footer and handing a tried and tested interface to customers is an obvious no brainer in comparison to setting up an open source option that needs a cron job to parse the files, a database to store the results and doesn’t provide mobile interface.

Good point. Dropping one snippet of JavaScript into your front-end codebase is certainly an easier solution …easier for you, that is. The cost is passed on to your users. This is a classic example of where user needs and developer needs are in opposition. I’ve said it before and I’ll say it again:

Given the choice between making something my problem, and making something the user’s problem, I’ll choose to make it my problem every time.

It’s true that this often means doing more work. That’s why it’s called work. This is literally what our jobs are supposed to entail: we put in the work to make life easier for users. We’re supposed to be saving them time, not passing it along.

The example of Google Analytics is pretty extreme, I’ll grant you. The cost to the user of adding that snippet of JavaScript—if you’ve configured things reasonably well—is pretty small (again, just from a performance perspective; there’s still the cost of allowing Google to track them across domains), and the cost to you of setting up a comparable analytics system based on server logs can indeed be disproportionately high. But this tension between user needs and developer needs is something I see play out again and again.

I’ve often thought the HTML design principle called the priority of constituencies could be adopted by web developers:

In case of conflict, consider users over authors over implementors over specifiers over theoretical purity. In other words costs or difficulties to the user should be given more weight than costs to authors.

In Resilient Web Design, I documented the three-step approach I take when I’m building anything on the web:

1. Identify core functionality.
2. Make that functionality available using the simplest possible technology.
3. Enhance!

Now I’m wondering if I should’ve clarified that second step further. When I talk about choosing “the simplest possible technology”, what I mean is “the simplest possible technology for the user”, not “the simplest possible technology for the developer.”

For example, suppose I were going to build a news website. The core functionality is fairly easy to identify: providing the news. Next comes the step where I choose the simplest possible technology. Now, if I were a developer who had plenty of experience building JavaScript-driven single page apps, I might conclude that the simplest route for me would be to render the news via JavaScript. But that would be a fragile starting point if I’m trying to reach as many people as possible (I might well end up building a swishy JavaScript-driven single page app in step three, but step two should almost certainly be good ol’ HTML).

Time and time again, I see decisions that favour developer convenience over user needs. Don’t get me wrong—as a developer, I absolutely want developer convenience …but not at the expense of user needs.

I know that “empathy” is an over-used word in the world of user experience and design, but with good reason. I think we should try to remind ourselves of why we make our architectural decisions by invoking who those decisions benefit. For example, “This tech stack is best option for our team”, or “This solution is the best for the widest range of users.” Then, given the choice, favour user needs in the decision-making process.

There will always be situations where, given time and budget constraints, we end up choosing solutions that are easier for us, but not the best for our users. And that’s okay, as long as we acknowledge that compromise and strive to do better next time.

But when the best solutions for us as developers become enshrined as the best possible solutions, then we are failing the people we serve.

That doesn’t mean we must become hairshirt-wearing martyrs; developer convenience is important …but not as important as user needs. Start with user needs.

UI Pace Layers - Jim Nielsen’s Blog

Every UI control you roll yourself is a liability. You have to design it, test it, ship it, document it, debug it, maintain it — the list goes on.

It makes you wonder why we insist on rolling (or styling) our own common UI controls so often. Perhaps we’d be better off asking: What are the fewest amount of components we have to build to deliver value to our users?

Build for the Web, Build on the Web, Build with the Web – Web Performance and Site Speed Consultant

If I was only able to give one bit of advice to any company: iterate quickly on a slow-moving platform.

Excellent advice from Harry (who first cast his pearls before the swine of LinkedIn but I talked him ‘round to posting this on his own site).

1. Opt into web platform features incrementally
2. Embrace progressive enhancement to build fast, reliable applications that adapt to your customers’ context
3. Write code that leans into the browser, not away from it

I’m not against front-end frameworks, and, believe me, I’m not naive enough to believe that the only thing a front-end framework provides is soft navigations, but if you’re going to use one, I shouldn’t be able to smell it.

Moving on from React, a Year Later

Many interactions are not possible without JavaScript, but that doesn’t mean we should look to write more than we have to. The server doing something useful is a requirement for building an interesting business. The client doing something is often a nice-to-have.

There’s also this:

It’s really fast

One of the arguments for a SPA is that it provides a more reactive customer experience. I think that’s mostly debunked at this point, due to the performance creep and complexity that comes in with a more complicated client-server relationship.

Help us choose the final syntax for Masonry in CSS | WebKit

I really like the way that the thinking here is tied back to Bert Bos’s original design principles for CSS.

This is a deep dive into the future of CSS layout—make a cup of tea and settle in for some good nerdiness!

The goal isn’t to write less code | Go Make Things

The goal isn’t to write less code.

It’s to ship less code to users. Better code. Faster code. More resilient code.

THIS!

Sooooo many front-end developers don’t grasp this fundamental principle: it’s not about you!