English Papers by Datis Khajeheian
Call for chapter in book of "Competitiveness in Emerging Markets: Market Dynamics in the Age of T... more Call for chapter in book of "Competitiveness in Emerging Markets: Market Dynamics in the Age of Technological Disruption".
This book will be published at early of 2018 by Springer International Publishing. The contract is signed and deadline for submission of full chapter is 20 June 2017.
Please read call for papers, in English and Persian
نسخه فارسی فراخوان فصل از کتاب
"Competitiveness in Emerging Markets: Market Dynamics in the Ag... more نسخه فارسی فراخوان فصل از کتاب
"Competitiveness in Emerging Markets: Market Dynamics in the Age of Technological Disruption".
قرارداد انتشار این کتاب به امضا رسیده و این کتاب در ابتدای سال 2018 توسط انتشارات اسپرینگر چاپ خواهد شد. مهلت ارسال چکیده را تا 30 خرداد 1396 تعیین کرده‌ایم. جزئیات بیشتر در فراخوان پیوست شده است.
Media Entrepreneurship has been an ambiguous, unclear and controversial concept and despite of gr... more Media Entrepreneurship has been an ambiguous, unclear and controversial concept and despite of growing academic efforts in the last decade, it is still a poorly defined subject. This paper is an effort to fill this gap by providing a comprehensive definition of media entrepreneurship. Firstly, a literature review conducted and entrepreneurship, media, opportunity and innovation as building blocks of media entrepreneurship explained. Then by using of a mixed of bibliographic method and a Delphi method with multi-stage analysis process, a consensual definition of media entrepreneurship proposed. This definition integrates some key features of the emerging media environment such as distinction of content and platform, value delivery, opportunity development, non-monetary benefit, etc. It is expected that the findings of this research clear the ground for further researches in the field of media entrepreneurship.
There are many factors which could influence the sustainability of airlines. The main purpose of ... more There are many factors which could influence the sustainability of airlines. The main purpose of this study is to introduce a framework for a financial sustainability index and model it based on structural equation modeling (SEM) with maximum likelihood and Bayesian predictors. The introduced framework includes economic performance, operational performance, cost performance, and financial performance. Based on both Bayesian SEM (Bayesian-SEM) and Classical SEM (Classical-SEM), it was found that economic performance with both operational performance and cost performance are significantly related to the financial performance index. The four mathematical indices employed are root mean square error, coefficient of determination, mean absolute error, and mean absolute percentage error to compare the efficiency of Bayesian-SEM and Classical-SEM in predicting the airline financial performance. The outputs confirmed that the framework with Bayesian prediction delivered a good fit with the data, although the framework predicted with a Classical-SEM approach did not prepare a well-fitting model. The reasons for this discrepancy between Classical and Bayesian predictions, as well as the potential advantages and caveats with the application of Bayesian approach in airline sustainability studies, are debated.
This article reports on a research project aimed at developing a business model by changing the v... more This article reports on a research project aimed at developing a business model by changing the value-creation mechanism. The essence of this change is to persuade customers to perform actions in favour of the service provider. Such actions include responding to advertising clips to unlock value. The business model was generated from the concept of audience commodification and is based on the idea of looking at the users as source of a tradeable asset in business-to-business markets. Here, attention and actions are the assets that users pay to access the proposed value. The research includes two phases of surveys and experimentation. In the first phase, the tendency and acceptance level of users towards watching advertisements to unlock value are measured. In the next phase, a platform prototype is developed to test and understand user actions towards receiving value. The sample includes 52 users of different nationalities who were seeking relationships on an online dating platform. Results revealed that users accept advertising and will perform requested actions if they can perceive the delivered value. Practical implications of this research include insights to help move away from the current “view-based” advertising model toward new models of partnership with users in the value-creation process. This research may also stimulate further research into developing sustainable business models based on advertising revenue.
The Iranian toy market has been identified as a niche market with lots of unexploited opportuniti... more The Iranian toy market has been identified as a niche market with lots of unexploited opportunities. Nonetheless, the Iranian toy industry has shown inefficiency in exploiting those opportunities and to meet market demands. This exploratory research aims at understanding the reasons of such poor performance. The research made use of two phases of survey with samples from customers, influencers and in-depth interview with industry practitioners. The survey identified and prioritised existing opportunities that satisfy the purchasers' demands. The interview analysis revealed the key point that the firms are highly focused on manufacturing, whereas the industry has a substantial competitive advantage in design and marketing. The major reasons for this misdirection were that the Iranian toy industry lacked a traditional structure, a strategic perspective and also absence of international cooperation. This research suggests that the Iranian toy industries need to move its focus from manufacturing, where the country has no competitive advantage, toward toy design and marketing channels.
This article is a response to the call of the Energy and Commerce Committee for Communications Ac... more This article is a response to the call of the Energy and Commerce Committee for Communications Act Update, and implies that setting a regulation which may prevent the free movement of market players for proposition of new value. As It is almost impossible to understand the future requirements of the market, therefore the emphasis on " Policy " instead of " Regulation " is preferred. While in regulation we need to be precise in details, policy, with scenario planning, can help to set norms such as around competition, infrastructure, content, privacy, security and governance. Such approach keeps the door open for innovation and entrepreneurship in technology.
Public relations are undertaking more important role in the marketing communication and advertisi... more Public relations are undertaking more important role in the marketing communication and advertising. The present paper reports a survey conducted in three Iranian banks' public relations departments to understand how they use different media in their marketing communications and other related functions. A classification of public relations functions including fourteen functions in three categories has taken as research framework and by using a questionnaire, eight media have been asked to rank for each function, includes Television, Radio, Newspaper, Magazine, Classified Ads, Internet Websites, Social media and finally Mobile and SMS ads. Findings show that traditional media still play a dominant role in media consumption of public relations, while new Web2.0 media consist of Mobile communications and Social networks, have never ranked better than fifth from eight. Some reasons have been argues in conclusion.
This research investigates the effect of social media peers on the social identity of consumers. ... more This research investigates the effect of social media peers on the social identity of consumers. The critical perspective of this research is based on the consumer socialization theory research framework. This framework consists of three levels-the global, national and local peers-and their impact on two constructs, namely the global and local social identity. Adopting the ethnographic approach and a complementary phase of interviews, this study explores the influence of social media peers on consumers' identity and consumption patterns. The findings show that the influence of " consumer socialization of peers " on the social identity of consumers is overestimated. Rather, the main influence comes from peers in the real world. The influence of this real world peer on consumption patterns is much higher than social media peers. Though social media is used for communication of real world peers aimed at consumption.
One of the biggest challenges for developing societies is investing in the ac-quisition of knowle... more One of the biggest challenges for developing societies is investing in the ac-quisition of knowledge, without providing infrastructures and resources, for take benefit from them. Thus, in many cases, academic institutes and universities in these societies suffer from the gap between theory and practice. To fill the gap, media entrepreneurship is considered a practical approach to implement acquired knowledge to create new products and services, even with imitative innovations and cloning successful business models. Data, which was gathered from samples of Iranian entrepreneurs brought as supporting evidence to conclude the promotion of media entrepreneurship results in more intelligent filtration in acquiring, distributing, adapting, and generalizing of existing global knowledge. Therefore, governments in those societies should attend to the promotion of entrepreneurship, particularly in digital media industry because of its particular potential in value creation. Also, literature about modes of innovation and the way nations benefit from their resources, along with various types of capital, considered for provision of a contingent approach. By developing a model from previously existed frameworks, present paper provides a contribution in media policy area. The proposed model creates a foundation for further research in the area of media entrepreneurship policy.
Marketing of new products as important part of the commercialization process, plays a critical ro... more Marketing of new products as important part of the commercialization process, plays a critical role in success of developer companies. Most of new products fail, and in sequence cause the company not to reach the financial and marketing aims. The paper concentrates on cooperative marketing alliances as a successful approach to commercialization of new products, by study the Iranian football premier league as a context for cooperative marketing alliances among football clubs and business enterprises. Popularity of football clubs has mentioned as a business platform, for commercialization and marketing of new products, not just by sponsorship, but by involvement of club in marketing and even some production processes. The paper concentrates on sponsorship status in Iran and measure the success of this practice in clubs participated in Iranian premier league 2008 - 2009. For this purpose, the contract duration, validity and payment on promise have been measured. Results show that sponsorship is usually very short term and supports only a small bulk of club costs. The reliance on governmental aids and unprofessional managers offers as the main reasons for this failure. Then the structure of marketing in some pioneering football clubs studied as a benchmark for success. In conclusion researchers suggest the promotion to co-marketing as a strategic alliance between football club and sponsor, so that mutual benefit can help football clubs to cover a greater part of their costs and have better usage from their equities, and help the business enterprise to joy from popularity of football club to exploit the market potential. Study results that cooperative marketing may offer an entrepreneurial approach to new product commercialization, and will promote the marketing abilities of football clubs.
Background: Lung cancer is the most common cause of death due to malignancy. The media as a sourc... more Background: Lung cancer is the most common cause of death due to malignancy. The media as a source of information about cancer especially lung cancer could make substantial contribution to help physicians and patients in terms of prevention, treatment and follow up. This study aimed to obtain in depth understanding of the role of media in the context of clinical knowledge and recognize its effect on behavior of patients.
Materials and Methods: Using lung cancer patients’ records admitted to Masih Daneshvari Hospital, we conducted a structured interview with them via telephone to collect information. The transcript of interviews was prepared. The transcript was then coded and analyzed using MaxQDA based on “theme method”. Due to the structured basis of the study, the primary frameworks were considered as conceptual categories in coding.
Results: The majority of lung cancer patients did not receive any information before the awareness about their disease unless having a family with a history of cancer. Following awareness of disease, they mostly received their information from physicians. In spite of the large amount of medical information available in the media, insufficient use of media by cancer patients indicated the absence of appropriate communication between the media and patients. Television was the mass media commonly used by patients and as a result of no access to Internet and medical books as well as lack of proficiency in English language they were deprived of specialized resources of information.
Conclusion: Mass media should focus on raising awareness about prevention and treatment of lung cancer. This study can be a preliminary step in health communication research and may be used by researchers in terms of methodology and vision.
Persian Papers by Datis Khajeheian
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English Papers by Datis Khajeheian
This book will be published at early of 2018 by Springer International Publishing. The contract is signed and deadline for submission of full chapter is 20 June 2017.
Please read call for papers, in English and Persian
"Competitiveness in Emerging Markets: Market Dynamics in the Age of Technological Disruption".
قرارداد انتشار این کتاب به امضا رسیده و این کتاب در ابتدای سال 2018 توسط انتشارات اسپرینگر چاپ خواهد شد. مهلت ارسال چکیده را تا 30 خرداد 1396 تعیین کرده‌ایم. جزئیات بیشتر در فراخوان پیوست شده است.
Materials and Methods: Using lung cancer patients’ records admitted to Masih Daneshvari Hospital, we conducted a structured interview with them via telephone to collect information. The transcript of interviews was prepared. The transcript was then coded and analyzed using MaxQDA based on “theme method”. Due to the structured basis of the study, the primary frameworks were considered as conceptual categories in coding.
Results: The majority of lung cancer patients did not receive any information before the awareness about their disease unless having a family with a history of cancer. Following awareness of disease, they mostly received their information from physicians. In spite of the large amount of medical information available in the media, insufficient use of media by cancer patients indicated the absence of appropriate communication between the media and patients. Television was the mass media commonly used by patients and as a result of no access to Internet and medical books as well as lack of proficiency in English language they were deprived of specialized resources of information.
Conclusion: Mass media should focus on raising awareness about prevention and treatment of lung cancer. This study can be a preliminary step in health communication research and may be used by researchers in terms of methodology and vision.
Persian Papers by Datis Khajeheian
This book will be published at early of 2018 by Springer International Publishing. The contract is signed and deadline for submission of full chapter is 20 June 2017.
Please read call for papers, in English and Persian
"Competitiveness in Emerging Markets: Market Dynamics in the Age of Technological Disruption".
قرارداد انتشار این کتاب به امضا رسیده و این کتاب در ابتدای سال 2018 توسط انتشارات اسپرینگر چاپ خواهد شد. مهلت ارسال چکیده را تا 30 خرداد 1396 تعیین کرده‌ایم. جزئیات بیشتر در فراخوان پیوست شده است.
Materials and Methods: Using lung cancer patients’ records admitted to Masih Daneshvari Hospital, we conducted a structured interview with them via telephone to collect information. The transcript of interviews was prepared. The transcript was then coded and analyzed using MaxQDA based on “theme method”. Due to the structured basis of the study, the primary frameworks were considered as conceptual categories in coding.
Results: The majority of lung cancer patients did not receive any information before the awareness about their disease unless having a family with a history of cancer. Following awareness of disease, they mostly received their information from physicians. In spite of the large amount of medical information available in the media, insufficient use of media by cancer patients indicated the absence of appropriate communication between the media and patients. Television was the mass media commonly used by patients and as a result of no access to Internet and medical books as well as lack of proficiency in English language they were deprived of specialized resources of information.
Conclusion: Mass media should focus on raising awareness about prevention and treatment of lung cancer. This study can be a preliminary step in health communication research and may be used by researchers in terms of methodology and vision.